Water Purifier Companies

*Disclaimer: List of key companies in no particular order

Top listed global companies in the industry are:

• Smith


• Unilever


• EcoWater Systems LLC


• Panasonic Corporation Coway Co. Ltd.


• KENT RO Systems Ltd.


• Livpure Pvt. Ltd.


• Among others.

Cleansing the Competition: Exploring the Dynamic Water Purifier Market

The global water purifier market bubbles with competition, as established players and nimble innovators vie to quench the world's thirst for clean drinking water. These filtration systems, crucial for tackling diverse water quality challenges, generate billions in revenue, creating a battleground where technology, strategy, and market share dance a complex tango.

Key Players and Strategies:

• Industry Titans: Giants like Honeywell International, 3M, Whirlpool Corporation, and Brita command sizable market share with established brand recognition, diverse product portfolios, and global reach. Their strategies revolve around continuous R&D investments, developing advanced filtration technologies like reverse osmosis (RO) and ultraviolet (UV) purification, and geographical expansion through acquisitions or partnerships. For example, 3M's acquisition of Culligan International expands their reach in home water treatment solutions.


• Regional Champions: Local players like Kent RO Systems (India), CNP Aquamagic (China), and COWAY (South Korea) hold sway in their respective regions. They capitalize on cost-effective manufacturing, deep regional understanding, and customized solutions to attract customers. Kent RO's dominance in India, built on affordable and accessible RO purifiers, exemplifies this approach.


• Technological Trailblazers: Emerging players like Waterlogic (UK) and Watergen (Israel) disrupt the market with innovative offerings. Waterlogic's focus on point-of-use dispensers catering to offices and public spaces opens new market segments, while Watergen's atmospheric water generators provide clean water in remote areas, addressing unique challenges.

Market Share Analysis: Beyond Gallons of Clean Water

Measuring market share in the water purifier market goes beyond simply comparing the number of gallons purified. Here are key factors to consider:

• Revenue Generated: While purification capacity provides a basic picture, understanding the revenue generated by different segments like point-of-use filters, whole-house RO systems, and commercial water treatment solutions paints a more accurate financial picture.


• Technological Prowess: Companies leading in R&D, holding key patents, and offering cutting-edge technologies like membrane advancements, UV innovations, or water quality monitoring systems gain an edge.


• Sustainability Initiatives: Focus on energy-efficient filtration processes, minimizing waste water generation, and incorporating recyclable materials are becoming crucial for market share sustainability.


• Customer Service and Brand Reputation: Delivering reliable clean water, efficient after-sales service, and maintaining a strong brand image within diverse consumer segments are essential for market share retention.

Emerging Trends: Reshaping the Filtration Landscape

Several trends are reshaping the competitive landscape:

• Smart Features and Connectivity: Integrating water purifiers into smart home systems, enabling remote monitoring, water quality readings, and filter replacement reminders are becoming increasingly important.


• Personalization and Niche Applications: Offering customized filtration solutions for specific contaminants, catering to unique water sources like rainwater or wells, and addressing health concerns like arsenic removal open new market segments.


• Focus on Portability and Compactness: Demand for portable water purifiers for travel, outdoor activities, and emergency situations is surging, creating new market opportunities.


• Subscription and Service Models: Shifting from product sales to subscription-based filter replacements and maintenance services provides recurring revenue streams and strengthens customer relationships.

Overall Competitive Scenario: A Quenchingly Dynamic Race

The water purifier market is a dynamic space where established players, regional champions, and innovative disruptors continuously compete for a clean glass of success. Success hinges on adapting to evolving customer needs, embracing sustainability initiatives, and continuously innovating in technology and service offerings. Companies that can offer the most reliable, efficient, and feature-rich purification solutions while navigating diverse regional demands and water challenges will quench their thirst for market share dominance.Latest Company Updates:

July 2023

The Pureit Revito Series of water purifiers was introduced by Hindustan Unilever Limited (HUL). Up to 70% of the water is saved by the water purifier, which also enriches clean water with necessary minerals like calcium and magnesium.

The Revito series from Pureit is full of extra filtration features, including an upgraded exterior sediment filter that can remove up to 90% of turbidity and UV in-tank sterilize. It contains a sizable, corrosion-free food-grade plastic tank that is perfect for everyday consumption for a typical Indian family.

Customers frequently emphasize the need for confirmation that their water purifier is capable of addressing rising water quality concerns. The company's product designers were driven to create a device that can remove modern impurities like heavy metals and get it approved by international specialists as well. By providing up to 70% water recovery with Pureit Revito, they further addressed the growing issues regarding the amount of water wasted by their RO purifier.

March 2023

One of the biggest producers of water purifiers in the world, EcoWater Systems, has announced an exclusive agreement with Phyn, the pioneer of intelligent water solutions, to provide EcoWater's enormous North American dealer network with Phyn's award-winning smart water monitoring systems.  

EcoWater and Phyn share a vision of offering the greatest water treatment and monitoring solutions for the home using the most cutting-edge and creative technology currently available. The complete health and well-being of a home's water system are interconnected, from ensuring that the water quality is ideal for your family to prevent leaks.