Food, Beverages & Nutrition

The honey market is growing rapidly due to consumers who have an increased preference for natural and organic foodstuffs. For instance, trending is the use of raw and unprocessed honey coupled with innovations in packaging and product range. Moreover, this has been a major driver behind the expansion of the industry since, apart from being a preferred sweetener, it also contains antioxidants that help to fight against free radicals in the body, as well as providing enough energy required by our bodies at any given time. Opportunities exist for expanding into developing markets with increasingly health-conscious populations through offering unique flavored honey products.