Wound care market is a growing market segment of healthcare industry, catalysed by massive increase in cases of chronic wounds, surgical procedures and world-wide aging population. There is a remarkable growth in the wound care market signifficantly marked by a positive compound annual growth rate (CAGR) over this past decade. It has been projected to continue growing, buoyed by factors like increasing knowledge of sophisticated wound treatment products, and increasing incidence of chronic diseases.
The market is divided into a range of products which include dressings, bandages, surgical tapes, and wound closure. Traditional methods of treatment are getting replaced by methods which take different approaches to healing such as bioactive dressings and growth factors.
Prominent competitors in the wound care market include Smith & Nephew, Johnson & Johnson, 3M, Molnlycke Health Care and ConvaTec. These companies are coming up with strategic alliances, product advancements and Mergers to improve the market positioning.
Technological advances move the market dynamics. The arrival of smart dressings, visionary materials, and the utilization of telemedicine for wound observation will be the development of old age of sustainable self-sufficiency healing cures.
This demand for wound care products gets supplemented with a rise in the chronic health issues like diabetes, obesity, and cardiovascular diseases. Chronic illnesses normally lead delays in wound wound healing hence demanding advanced and specialist wound solutions.
There is more influenced on developing countries in the health warehouses and also a reform in the supply of health care. This in addition to the increasing market awareness for wound care provides key market opportunities in these regions.
Legal restrictions regarding the pricing and reimbursement of wound care products are due to the cost containment measures particularly, in the developed countries. The players have to negotiate the barriers, access, and the adaption which has to be made at sub-national levels.
Wound care product environmental impact is becoming a more recognized factor. Other aspects that market players are looking at are materials that are environmentally friendly and packaging that is sustainable in order to be in tune with the broader trend that is, corporate social responsibility. The wound care market is poised for continued growth, driven by technological advancements, demographic trends, and the evolving healthcare landscape. Strategic investments in research and development, along with a focus on addressing unmet medical needs, will shape the market dynamics in the foreseeable future.
Wound Care Market size was valued at USD 22.23 billion in 2023. The Wound Care Market industry is projected to grow from USD 23.69 billion in 2024 to USD 41.56 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.45% during the forecast period (2024 - 2032). The factors that are driving the growth of the global market are increasing prevalence of acute and chronic wounds, and growing geriatric population, and reimbursements and product launches.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
April 2024, Braun SE has created a new line of advanced wound dressings with improved moisture management and antibacterial qualities. This idea promises to enhance patient outcomes and speed up the healing process.
February 2024, 3M introduced the Tegaderm™ Flex Hydrocolloid Dressing, which offers flexible and comfortable wound treatment. This dressing stands out for its great absorbency and skin-friendly stickiness.
The Wound Care Market is experiencing a substantial upsurge, primarily driven by the escalating prevalence of acute and chronic wounds. This surge in wound-related conditions can be attributed to a combination of factors that are reshaping the healthcare landscape. Rising incidence of chronic diseases, such as diabetes, obesity, and cardiovascular ailments. These conditions frequently lead to the development of chronic wounds like diabetic foot ulcers and venous leg ulcers. According to the World Health Organisation (WHO), diabetes and kidney disease caused an estimated 2 million deaths in 2019. Moreover, the surge in surgical procedures, spanning elective surgeries to life-saving interventions, has necessitated a greater focus on post-operative wound healing. According to data from the International Society of Aesthetic Plastic Surgery (ISAPS), overall body and extremity procedures increased by 25.3% in 2022 compared to the previous year. This has generated a continuous demand for wound care products and solutions, as the surgical patient population expands. Furthermore, the market for wound care may experience rapid growth owing to a rising number of road accidents across the globe.
Therefore, the increasing incidence of chronic wounds and surgical site infections is a major public health concern, and rising awareness about the benefits of Caring for Wounds and technological advancements are fostering market growth.
On the basis of the type, the wound care market has been segmented into classic wound care, advanced Caring for Wounds, & skin prevention. Advanced wound management held the largest market share in 2022 and is anticipated to register the highest CAGR from 2022 to 2032. Advanced wound management provides advantages such as treating chronic and non-healing wounds. Thus, an increasing number of chronic wounds, such as diabetic foot ulcers, is expected to drive the wound care market growth over the projection period.
FIGURE 2: WOUND CARE MARKET, BY TYPE, 2023 & 2032 (USD BILLION)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on application, the wound care market is segmented into chronic wounds and acute wounds. Chronic wound held the largest market in 2022 and acute wound anticipated to register the highest CAGR during the forecast period. Chronic wounds represent a major medical and financial burden and are associated with significant morbidity and mortality rates. Patients are often hospitalized due to infection or other ulcer-related complications, which significantly increases the demand for Caring for Wounds products. Type 2 diabetes represents around 85-95% of all diabetes in the developed countries and is expected to account for an even higher percentage in developing countries.
Based on end users, the wound care market is segmented into hospitals, specialty clinics, and home healthcare. Hospital held the largest market share in 2022 and is anticipated to register the highest CAGR during the forecast period. A majority of the people in the developing regions prefer hospitals as advanced treatment for any wound injuries. The increasing prevalence of diabetes and the number of surgeries has further driven the growth of the hospitals market Nearly 2.5% of all Americans experience a decline in quality of life as a result of chronic wounds, and managing wounds has a significant financial impact on healthcare.
Moreover, increasing patients with diabetes, diabetic foot ulcers, chronic wounds, post-operative infections, and dependence on hospitals for the treatment is expected to account for a significant share of the hospitals segment in the forecast period.
By region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. North America accounted for the largest market share of over 36.60% in 2022 owing to the increasing patient pool with acute or chronic wounds in the region. According to Canada.ca, Diabetes affects over 3 million Canadians or 8.9% of the population, and the prevalence has risen at an annual rate of 3.3% after adjusting for the ageing population. Furthermore, 6.1% of Canadian adults have prediabetes, which puts them at a high risk of developing type 2 diabetes.
Further, the major countries studied are: The US, Canada, Brazil, Germany, France, the UK, Italy, Spain, China, India, Japan, South Korea, and Australia.
FIGURE 3: WOUND CARE MARKET, BY REGION, 2023 & 2032 (USD BILLION)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe wound healing market shows significant growth during the forecast year, i.e., 2022–2023,
owing to rising government initiatives. According to the National Institute of Health, it is estimated that approximately 15-20 million people in Europe have chronic wounds. According to the United Nations Department of Economic and Social Affairs report titled 'World Population Ageing 2020 Highlights,' there will be 727 million people aged 65 and up in the world in 2020. It is expected to more than double by 2050, reaching nearly 1.5 billion people. Furthermore, the Germany wound care market held the largest market share in 2022 and Italy wound healing market is the fastest growing market in the Europe region.
The Asia-Pacific wound healing market is the fastest-growing region during the forecast period owing to the huge patient pool suffering from chronic wounds in Asian countries. Furthermore, rising diabetes cases, increasing per capita income, and government initiatives to enhance the quality of healthcare. China, India, and Australia have a lucrative market for Wound healing due to the growing older population. According to the report Impact of Population Aging on Asia's Future Growth published by the Asian Development Bank, increasing life expectancies support the growing geriatric population in the region. Moreover, China Wound Care market held the largest market share in 2022 and India Wound Care market is the fastest growing market in the Asia-Pacific region.
The Wound Care Market is characterized by the presence of many global, regional, and local players and factors such as lowering the cost of the products, improving infrastructure and increasing adoption of Wound healing driving the growth of the Wound Care Market. To expand their reach and optimize their operational costs, the major players focus on forming strategic and in order to gain a substantial market share.
3M is a diversified global manufacturer, technology innovator, and marketer of a wide variety of products and services across several industries. The company operates through five business segments, including safety and industrial, transportation and electronics, health care, consumer, and corporate. Its healthcare segment offers medical tapes, sterilization products, skincare, masks, bandages, disinfectants, protective apparel, and oral care products to hospitals, clinics, and other medical institutes. Additionally, the company provides a range of services, including medical, dental, consumer health, food safety, and health information systems. The company offers products through several famous brand names such as Post-it, Scotch, Scotch-Brite, Command, Filtrete, Nexcare, and ScotchBlue. Moreover, it produces more than 55,000 products across the globe. The company has operations in 70 countries across all regions, namely North America, Europe, Asia-Pacific, and the Middle East and Africa, and its products are sold in 200 countries. It has an extensive distribution network in North America, Europe, Asia-Pacific, and Rest of the World.
April 2023: 3M Company received Food and Drug Administration (FDA) approval for the Veraflo brand therapy system and dressing that are used to treat wound debris. This approval, followed by the launch, has expanded the 3M company's wound healing product portfolio.
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