In recent years, major companies in the menopause treatment market have been focusing on different strategies to meet the growing needs of women seeking relief from menopause symptoms. These strategies include launching new products, improving existing ones, and expanding their reach.
In November 2019, Procter & Gamble introduced a new brand called Kindra. Kindra offers products specifically designed to help women cope with menopause by relieving symptoms like hot flashes, mood swings, vaginal dryness, and more.
In April 2019, Otsuka Pharmaceutical launched a non-prescription supplement called EQUELLE in the United States. This supplement is non-hormonal and aims to reduce the frequency of hot flashes and muscle aches associated with menopause.
TherapeuticsMD received FDA approval in October 2018 for its first bioidentical hormone therapy called BIJUVA. This therapy combines estradiol and progesterone and is used to treat moderate to severe vasomotor symptoms associated with menopause.
In July 2017, AMAG Pharmaceuticals, Inc. launched a product called Intrarosa (prasterone). This treatment is specifically for women experiencing moderate to severe dyspareunia, a symptom of vulvar and vaginal atrophy caused by menopause.
These product launches and brand introductions are expected to increase the availability of menopause treatments. As a result, the menopause treatment market is expected to grow during the forecast period. By launching new products and brands, these companies are providing more options for women to manage their menopause symptoms. This expansion of treatment choices is likely to drive the growth of the menopause treatment market, as more women will be able to find suitable solutions for their specific needs.
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