Global Women's Health and Beauty Supplements Market Overview
As per MRFR analysis, the women's health and beauty supplements market Size was estimated at 3.51 (USD Billion) in 2022. The women's health and beauty supplements market is expected to grow from 3.73 (USD Billion) in 2023 to 6.6 (USD Billion) by 2032. The women's health and beauty supplements market CAGR (growth rate) is expected to be around 6.53% during the forecast period (2024 - 2032).
Key Women's Health and Beauty Supplements Market Trends Highlighted
Women's health and beauty supplements are witnessing a surge in demand as consumers prioritize well-being and aesthetics.
With the growing focus on self-care and personalization, the market is driven by a myriad of factors, including the rise of e-commerce, increased health consciousness, and evolving beauty standards.
Key market drivers include the growing prevalence of chronic diseases, the aging population, and the increasing trend toward preventive healthcare.
Opportunities for growth lie in the development of innovative products that cater to specific health and beauty needs. The rise of personalized nutrition and supplements tailored to individual requirements presents a significant opportunity.
Additionally, the expansion of online platforms and the integration of technology into supplement delivery are driving market expansion.
Recent trends include the growing popularity of plant-based supplements, the increasing demand for collagen-based products, and the emergence of supplements targeting specific skin and hair concerns.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Women's Health and Beauty Supplements Market Drivers
Rising Health Consciousness and Demand for Natural Products
The growing awareness of the importance of health and well-being has led to a surge in demand for natural and organic products, including supplements. Women are particularly interested in supplements that can help them maintain their health, beauty, and vitality.
This trend is expected to continue in the coming years as more women seek natural ways to improve their overall health and appearance. The women’s health and beauty supplements market is projected to grow significantly in the coming years, driven by factors such as increasing health consciousness, rising disposable income, and growing awareness of the benefits of natural products.
The market is expected to witness a surge in demand for supplements that cater to specific health and beauty concerns, such as anti-aging, weight management, and skin health.
Key market players are focusing on developing innovative products and expanding their distribution channels to cater to the evolving needs of female consumers.
The market is also witnessing the emergence of new trends, such as personalized nutrition and the use of technology to enhance the consumer experience.
Overall, the women’s health and beauty supplements market is poised for robust growth in the coming years as women continue to prioritize their health and well-being.
Increasing Prevalence of Chronic Diseases
The rising prevalence of chronic diseases such as heart disease, cancer, and diabetes is another key driver of growth in the women's health and beauty supplements market. These diseases often require long-term treatment and can have a significant impact on a woman's health and appearance.
Supplements can play a vital role in managing these conditions and improving the quality of life for women.
For instance, supplements that contain antioxidants can help protect against cellular damage, while supplements that contain omega-3 fatty acids can help reduce the risk of heart disease.
As the prevalence of chronic diseases continues to rise, the demand for supplements that can help prevent and manage these conditions is expected to grow.
Growing Popularity of Social Media and Influencer Marketing
Moreover, the growth of social media and influencer marketing has a considerable impact on the growth of the women's health and beauty supplements market. Modern women are more likely to look for all kinds of information and advice, including those related to their health and beauty, on social media platforms.
Furthermore, influencers play a major role in this trend because they can use Instagram and other social media platforms to share their experiences with different brand products.
As a result, there is a high demand for the products promoted by influencers, who provide their followers with first-person testimonials they are more likely to trust if they particularly like the influencer.
Moreover, key market players have recently been leveraging influencer marketing techniques to expand their market coverage. Therefore, the growth of social media usage and influencer marketing is one of the key trends that can be expected to continue driving the growth of the women's health and beauty supplements market.
Women's Health and Beauty Supplements Market Segment Insights
Women's Health and Beauty Supplements Market Type Insights
The women’s health and beauty supplements market is segmented by Type into Skincare Supplements, Haircare Supplements, Nailcare Supplements, Weight Loss Supplements, and Anti-Aging Supplements.
Skincare Supplements held the largest market share in 2023, accounting for over 35% of the global women health and beauty supplements market revenue. The growth of this segment can be attributed to the rising demand for anti-aging and skin rejuvenation products among women.
Furthermore, increasing awareness of the benefits of skincare supplements, such as improved skin elasticity and reduced wrinkles, is expected to contribute to the growth of the segment.
Haircare Supplements are also expected to grow over the forecast period with a CAGR of over 5%. This is due to the increasing hair fall and hair damage problems among women. Supplements such as biotin and collagen help in strengthening the hair follicles and promoting hair growth.
The Nailcare Supplements segment is also expected to grow consistently over the forecast period. These supplements are also called nail-strengthening supplements and are comprised of biotin and calcium that help in lowering the chances of nail breakage. The Weight Loss Supplements segment is also integral to the global market for women health and beauty supplements.
They help women in losing the extra pounds and in maintaining average body weight. The growing obesity prevalence rates among women around the world are propelling the demand for these supplements. Anti-Aging Supplements are also gaining momentum among women.
Antioxidants and other such nutrients are packed in these supplements that not only minimize the damage to women’s skin but also decelerate their skin aging process. Thus, the global market for women's health and beauty supplements is anticipated to grow moderately over the forecast period.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Women's Health and Beauty Supplements Market Demographic Insights
The demographic segmentation of the global women health and beauty supplements market helps manufacturers get an insight into specific needs and desires of various consumers. The key demographic segments in this case are pre-menopausal women, post-menopausal women, and teenagers.
Pre-menopausal women constitute a considerable part of the market, as these individuals are usually at the age of 18-45 years. The primary needs and desires of these women are to balance hormones, facilitate fertility, and ensure absence of irregularities in menstruations.
Post-menopausal women, in turn, have an entirely different set of concerns, including menopause symptoms, cognition, and bone health, with appropriate supplements designed to meet these specific needs.
The third demographic category, teenagers, have specific demands in terms of their skin, which is usually connected to health-related issues, such as acne control.
The segmentation of the global women health and beauty supplements market by demographics helps manufacturers produce targeted products that would help address the needs and desires of each group of consumers.
Women's Health and Beauty Supplements Market Ingredients Insights
Biotin is an essential nutrient for healthy hair, skin, and nails. It is often used as a supplement to support hair growth and prevent hair loss.
The women’s health and beauty supplements market revenue from Hyaluronic Acid is expected to reach USD 340 million in 2023 and is projected to grow at a CAGR of 6.53% from 2024 to 2032.
Hyaluronic Acid is a naturally occurring substance that helps to keep skin hydrated and elastic. Antioxidants are compounds that help to protect cells from damage caused by free radicals.
Botanical Extracts are plant-based ingredients that are often used in supplements to support health and beauty. They are often used in combination with other ingredients to create a synergistic effect.
Women Health and Beauty Supplements Market Regional Insights
The global women health and beauty supplements market is expected to reach USD 6.6 Billion by 2032, exhibiting a CAGR of 6.53% during the forecast period. Regionally, North America held the largest market share in 2023, accounting for over 35% of the global women health and beauty supplements market revenue.
The growing awareness of health and wellness, rising disposable income, and increasing demand for natural and organic supplements are driving the growth of the market in this region. Europe stood as the second-largest market, capturing around 30% of the global women health and beauty supplements market share in 2023.
The strong presence of key players, advanced healthcare infrastructure, and favorable government regulations contribute to the growth of the market in this region. APAC is projected to be the fastest-growing region, with a CAGR of over 7% during the forecast period.
The rising middle class, increasing urbanization, and growing health consciousness are fueling the market growth in this region.
South America and MEA are also expected to witness steady growth in the coming years due to the expanding healthcare sector and increasing demand for women's health and beauty supplements.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Women's Health and Beauty Supplements Market Key Players and Competitive Insights
The women's health and beauty supplements market’s key participants are continuously working on gaining advantages over each other.
Leading women's health and beauty supplements market participants are focusing on enhancing their research expenditure to launch new and better products that match dynamic consumer demands.
Other efforts by the market players are to focus on expanding their respective product portfolios to cater to a greater demographic of customers. The women health and beauty supplements market face high-level competition between a large number of established and new firms attempting to acquire market share amongst themselves.
There are key Women Health and Beauty Supplements Market participant competitive strategies, including product innovation, employing strategic partnerships, and acquisitions.
Regarding the key Women's Health and Beauty Supplements Market participants, a leading company is The Nature’s Bounty Co. The company offers a broad range of vitamins, minerals, and herbal supplements for women’s health and beauty.
Nature’s Bounty’s offerings are sold in numerous specific formats, including capsules, tablets, gummies, and powders. The company has an extensive distribution process and sells its offerings in more than 100 countries globally.
Nature's Bounty is guided by extensive levels of commitment to producing high-quality products that support the health and beauty requirements of women across varying demographic age levels. A key competitor of Nature's Bounty in respect of the Women's Health and Beauty Supplements Market is NBTY.
The company offers an extensive range of vitamins, minerals, and herbal supplements under their Nature Made product name. These offerings are marketed in specific formats, including capsules, tablets, gummies, and powders.
Similar to Nature’s Bounty, the NBTY distribution process is also highly extensive and sells its offerings in more than 100 countries globally. The company also focuses on high product quality and serves the health and beauty requirements of women across demographic age levels.
Key Companies in the women's health and beauty supplements market Include
- Procter Gamble
- Kao Corporation
- Johnson Johnson
- Nestle Health Science
- Nature's Bounty
- Amway
- Revlon
- Avon Products
- Estée Lauder Companies
- L'Oréal
- Coty
- Unilever
- Herbalife Nutrition
- Shiseido
Women's Health and Beauty Supplements Market Developments
The women’s health and beauty supplements market is poised to grow significantly over the coming years, driven by rising health consciousness, increasing disposable income, and growing awareness of the benefits of supplements among women.
Recent developments in the market include the launch of innovative products tailored to specific women's health needs, such as supplements for hormonal balance, menopause support, and skin health.
Additionally, the growing popularity of online retail channels is providing greater accessibility and convenience for consumers seeking these products.
Key players in the market are focusing on strategic partnerships, acquisitions, and product launches to expand their market presence and cater to the evolving needs of women.
Women's Health and Beauty Supplements Market Segmentation Insight
Women's Health and Beauty Supplements Market Type Outlook
- Skincare Supplements
- Haircare Supplements
- Nailcare Supplements
- Weight Loss Supplements
- Anti-Aging Supplements
Women's Health and Beauty Supplements Market Demographic Outlook
- Pre-menopausal Women
- Post-menopausal Women
- Teenagers
Women's Health and Beauty Supplements Market Ingredients Outlook
- Collagen
- Biotin
- Hyaluronic Acid
- Antioxidants
- Botanical Extracts
Women's Health and Beauty Supplements Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
3.51(USD Billion) |
| Market Size 2023 |
3.73(USD Billion) |
| Market Size 2032 |
6.6(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
6.53% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Procter Gamble, Kao Corporation, Johnson Johnson, Nestle Health Science, Nature's Bounty, Amway, Revlon, Avon Products, Estée Lauder Companies, L'Oréal, Coty, Unilever, Herbalife Nutrition, Shiseido |
| Segments Covered |
Type, Demographic, Ingredients, Regional |
| Key Market Opportunities |
Personalized supplements Menopause management Immune and stress support Skin and hair health Functional gummies |
| Key Market Dynamics |
Rising demand Increased awareness Growing disposable income Technological advancements E-commerce expansion |
| Countries Covered |
North America, Europe, APAC, South America, ME |
Frequently Asked Questions (FAQ) :
The women's health and beauty supplements market reached USD 3.73 billion in 2023.
The women's health and beauty supplements market is expected to grow at a CAGR of 6.53% from 2024 to 2032.
The women's health and beauty supplements market is projected to reach USD 6.6 billion by 2032.
North America is expected to account for the largest market share in the women's health and beauty supplements market.
Women's health and beauty supplements are used for a variety of applications, including skin health, hair growth, and nail health.
Some of the key competitors in the women's health and beauty supplements market include The Estee Lauder Companies, L'Oréal, Procter Gamble, and Unilever.
The growth of the women health and beauty supplements market is being driven by factors such as increasing awareness of the benefits of supplements, rising disposable income, and growing demand for natural and organic products.
The women's health and beauty supplements market faces challenges such as regulatory hurdles, safety concerns, and competition from traditional beauty products.
Some of the trends that are expected to shape the future of the women health and beauty supplements market include the growing popularity of personalized nutrition, the rise of e-commerce, and the increasing demand for sustainable products.
The women's health and beauty supplements market is expected to reach USD 5.1 billion by 2028.
