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WLAN Market Size

ID: MRFR//0506-HCR | 100 Pages | Author: Shubham Munde| November 2024

Within the ever-expanding realm of wireless technology, the WLAN (Wireless Local Area Network) Market stands as a cornerstone, providing the infrastructure for ubiquitous connectivity. As the demand for high-performance wireless networks escalates, companies engaged in the WLAN Market employ diverse market share positioning strategies to secure their standing in this competitive landscape.

One prevalent strategy in the WLAN Market is differentiation, where companies strive to distinguish their offerings by integrating unique features and advanced technologies. This could involve the implementation of the latest Wi-Fi standards, such as Wi-Fi 6 or 6E, offering enhanced data rates, reliability, and improved performance in crowded environments. By emphasizing the cutting-edge nature of their WLAN solutions, companies aim to attract businesses and users seeking top-tier wireless connectivity.

Cost leadership is another critical market share positioning strategy, particularly in a market where efficiency and affordability are paramount. Companies aim to provide cost-effective WLAN solutions without compromising on performance. This involves optimizing manufacturing processes, sourcing components efficiently, and adopting competitive pricing strategies to appeal to a broad customer base, ranging from small enterprises to large corporations.

Market segmentation plays a key role in the WLAN Market, with companies tailoring their solutions to meet the specific needs of diverse industries and user groups. For instance, WLAN solutions designed for healthcare may prioritize security and seamless connectivity for medical devices, while those targeting the hospitality sector might emphasize guest network management and user-friendly interfaces. By catering to the unique requirements of various segments, companies can establish themselves as leaders in specific niches.

Strategic partnerships and collaborations are integral to success in the WLAN Market. Recognizing the interconnected nature of networking technologies, companies often form alliances with hardware manufacturers, software developers, or telecommunications providers. These collaborations enhance interoperability, ensuring seamless integration of WLAN solutions into diverse ecosystems and expanding their market reach.

Timing is a crucial factor in market share positioning, particularly in an industry characterized by rapid technological advancements. Early entrants into the WLAN Market may benefit from establishing brand recognition and gaining a foothold before the market matures. However, late entrants can succeed by introducing innovations that address emerging connectivity needs, such as the demands of the Internet of Things (IoT) or the growing reliance on wireless communication in smart cities.

A customer-centric approach is fundamental for sustained success in the WLAN Market. Understanding the evolving needs and preferences of end-users is crucial for designing WLAN solutions that align with their connectivity expectations. Companies that prioritize user-friendly interfaces, seamless roaming experiences, and robust security features are likely to build trust and loyalty among users, contributing to long-term market success.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate   17.76% (2020-2030)

WLAN Market Overview:


In the era of the 21st century, technology has become a part of a living style that is required by mostly everyone. With the tremendous growth in the field of technology, one can have a wireless local area network market. Wireless local area network or WLAN communicates uses radio networks so that network users can have mobility. Wireless local area network connects two or more devices by wireless the distribution network. It basically, extends the wired network with the help of a device attached which is called an access point (AP). The function of the wireless adaptor is similar to that of the Ethernet adapter. WLAN network allows the users to explore, once connected to the WAN (Wide Area Network).

Figure 1: WLAN Market Size, 2020-2030 (USD Billion)



WLAN Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


With the lowering of prices of mobile phones, there is tremendous growth in the numbers of connected devices with the wireless local area network market. Not only the mobile phones are the only gadgets attached to it, but also many others like tablets, speakers, laptops, personal computers various media players like smart TV’s, smart set-up boxes, various wearables like smartwatches, smart glasses, smart fit bands, smart home appliances such as smart electronic devices like fans, AC’s, smart LED lights and many more devices have increased the growth rate of wireless local area network globally during the forecasted period from 2020 to 2030. It is estimated to grow at a CAGR of approximately 17.76% during the forecasted period.


COVID 19 Analysis


Although due to the pandemic of COVID 19 affected the economies badly but it has tremendously increased the market share of wireless local area network market. During the lockdown period and even afterward, there is a huge market growth of wireless local area network as the school going and college going students used to have their online classes and job holders used to have virtual meetings over the internet and for doing that without buffering one needs high-speed internet connectivity which is possible with the help of wireless local area network.


COVID 19 had an immense impact on the overall working of economies. It had globally forced the economies into the forced recession. And to tackle the situation, the wireless local area network helped in accepting the new normal where all the activities are done online with the help of IT and communication. Even the traditional businesses are going for wireless local area networks to recover this immense situation. It is expected that the economies will recover from this trap in the coming years.


Market Dynamics


Drivers:


Increase in the demand for the wireless local area market. As the new normal is to do all the stuff over the internet whether it may be classes or meetings or doing online shopping, a good speed internet connection is very much needed as a result it leads to the growth of wireless local area network market. It also acts as a complementary good with tablets and laptops that is if anyone wants to work over it must have a wireless local area network as a result with the increase in sales of all the electronic gadgets, sales of wireless local area network increase simultaneously.


Cumulative Growth Analysis


The rise in demand for wireless local area network market. It is expected to grow globally with a CAGR of approximately 30% in the estimated period by 2023. Now a great amount of emphasis is given by various businesses in moving towards digital workplace which might lead to the major contributing factor for the market expansion which automatically increases the growth of wireless local area network industry. Not only in the trading sector but the service sector also is growing very rapidly. It is further expected to grow to various heights in the forecasted period.


Value Chain Analysis


The increase in global market share of wireless local area networks has made the life of consumers easy in this new normal situation. It has helped businesses to look over the boundaries and scope of businesses. Shortly soon the wireless local area network will present significant changes to the existing mobile network infrastructure and meet the rising demand cost-effectively.


It has added ease in the working life of various bodies which ultimately leads to a faster pace with a substantial growth rate over the coming years. It has also increased the growth of router manufacturers, hardware providers, and software developers. It helps in providing a hustle-free environment that is now with the growth of wireless local area network one can do their work from home as well during emergencies.


Segment Overview


By service: The global wireless local area network market is categorized based on component, technology standards, location, application, and region.


Based on component segment wireless local area network market is classified into controller, router, switch, an access point (AP), and network interface card (NIC).


Based on the location segment wireless local area network market is categorized as indoor segment and outdoor segment.


By type: Based on the technology standards segment Wireless local area network can be classified into 802.11a/b/g, 802.11n, and 802.11ac.


Based on the application segment W wireless local area network market ireless local area network has a wide area of application areas like BFSI (Banking, financial services, Insurance), healthcare, IT, retail segment, Government segment, and others.


Regional Analysis


Wireless local area network is making its trend globally. It is mainly dominated by North America in the global market of wireless local area networks. Technology advancement is the major reason behind this. Also, North America being a developed country is an IT hub. North America has heavy industrialization and due to its large existence of IT companies, it is the leading market. After North American, Europe stands as the second biggest market followed by Asia-Pacific.


Asia-Pacific has emerged as the fastest-growing market. It has the highest arrangement of cloud-based services. Asia-Pacific region is investing a lot of its funds in the IT and telecommunication sector. Continuous growing population and the growing development demand from the massive clearly states the tremendous growth potential for wireless local area network in the Asia-Pacific region.


Competitive Landscape


Some of the major global key players in the wireless local area network are as follows:




  • Cisco (U.S.)




  • D-Link (Taiwan)




  • Aruba Networks, Inc. (U.S.)




  • HP (U.S.)




  • Ruckus Wireless (U.S.)




  • Ubiquiti Networks (U.S.)




  • Aerohive Networks (U.S.)




  • Huawei (China)




  • Zebra Technologies (U.S.)




  • Netgear (U.S.)




  • TP-Link (China)




  • Juniper Networks (U.S.)




  • Boingo Wireless ( U.S.)




  • Dell Inc. ( U.S.)




  • ZTE Corporation (China)




All these key players provide various kinds of customized services according to their customers' demand which leads to the growth of the wireless local area network industry.


Recent Developments


The United States wireless industry had invested about USD 35 billion into developing, upgrading, and operating their networks in 2021 as per CTIA’s 2022 Annual Wireless Industry Survey. This is why they realized that they could cover approximately 315 million individuals with the 5G network in time for this survey. The same survey says that the capital investment in wireless is speeding up the deployment of new generation networks i.e., 5G


In September 2023, Huawei announced to launch of three Product Portfolios for the Commercial Market to Build High-Quality Connections, including Huawei Zero-Roaming Distributed WiFi solution, Huawei High-Quality Simplified Data Center Network Solution, High-Quality SME Office as there are a large number of SMEs, which are critical to economic development.


WiFi 7 enterprise-grade WiFi access points were launched by IO by HFCL in October 2022 revealing two new devices (indoor and outdoor versions) at the India Mobile Congress. These new APs are designed for open-source networking and are OpenWiFi-ready powered by Qualcomm's Networking Pro platform.


Extreme Networks Inc., one of the leading providers of cloud networking services, introduced Extreme AP5050: the first-ever outdoor WiFi 6E Outdoor Access Point (AP) that can be installed at different places such as outdoor locations like stadiums or convention centers in August 2022. It provides enhanced wireless experiences, faster speeds and less interference.


In July EnGenius Technologies Inc., one of the top vendors in advanced connectivity solutions, announced the launch of Cloud WiFi 7 connectivity series for large enterprises. The platform on which ECW536 is built is Qualcomm Networking Pro 1220. Introducing Cloud-managed WiFi 7 4x4x4 Wireless Access Point specifically designed for an enterprise-level environment as a first release in this lineup, the ECW536 redefines wireless connectivity standards. ECW536, therefore, empowers organizations to embrace the future of wireless networking with the all-new WiFi 7 (IEEE 802.11be) Standard and ultra-fast aggregate speeds of up to 18.8 Gbps that set new benchmarks in wireless connectivity.


Zyxel Communications launched the EX2210 Dual-Band Wireless AX1800 Gigabit Gateway in July 2022. WiFi6 gateway delivers seamless WiFi experience and superior feature-rich wireless connectivity, making it possible to provide high-performance internet access services across entire homes or offices. It also provides fast internet access coupled with quality of service(QoS) support, which assists service providers in meeting triple play services' growing demand from their subscribers.


Report Overview


Wireless local area network research report covers the following:



  • Market Overview

  • COVID 19 Analysis

  • Market Dynamics

  • Value Chain Analysis

  • Segmentation overview

  • Regional Analysis

  • Competitive Landscape

  • Recent Developments


This report revolves around the analysis of the functions of the wireless local area network research market in the past. The impact of the COVID 19 pandemic and the forecast growth to 2023 is also forecasted and mentioned.

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