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The Wheat Protein market is shaped by a multitude of factors that collectively influence its growth and market dynamics. One of the primary drivers is the increasing global demand for plant-based proteins, driven by a growing awareness of health and sustainability. Wheat protein, derived from wheat grains, has emerged as a significant player in the plant-based protein landscape, appealing to consumers seeking alternatives to animal-based proteins. The market benefits from wheat protein's versatile applications in various food products, including bakery goods, plant-based meat substitutes, and nutritional supplements. The wheat protein market is projected to grow at a 6.2% CAGR from 2020 to 2027, reaching a value of USD 2271.76 million.
Technological advancements and innovations contribute substantially to the Wheat Protein market. Advances in extraction methods and processing technologies have improved the quality and functionality of wheat protein isolates and concentrates. This allows for the development of products with enhanced texture, taste, and nutritional profiles, catering to the evolving preferences of consumers. The continuous research and development in wheat protein applications foster its utilization across a broad spectrum of food and beverage categories, contributing to market expansion.
Globalization and international trade play a pivotal role in the Wheat Protein market. As the popularity of plant-based diets transcends geographical boundaries, there is a growing demand for wheat protein on a global scale. Companies operating in the market must navigate diverse regulatory landscapes and cater to varying consumer preferences in different regions. Additionally, the exchange of culinary influences and dietary trends across borders contributes to the versatility and adaptability of wheat protein in various cuisines and food applications.
The focus on health and wellness is another significant factor influencing the Wheat Protein market. With consumers increasingly prioritizing their well-being, there is a growing interest in products that offer both nutritional benefits and sustainable sourcing. Wheat protein, rich in essential amino acids, is recognized as a wholesome and plant-based protein source. Moreover, the sustainable nature of wheat cultivation contributes to the market's appeal, aligning with environmentally conscious consumer choices.
Sustainability considerations and environmental awareness represent emerging factors in the Wheat Protein market. As consumers seek environmentally friendly options, the sustainable sourcing of wheat and eco-friendly production methods become critical for companies in the market. The wheat protein industry's potential to utilize wheat by-products and residues contributes to a more circular and sustainable approach in protein production, addressing concerns related to waste and resource utilization.
Despite the positive trends, challenges exist in the Wheat Protein market. The potential for gluten intolerance and allergies limits the consumer base for wheat protein products. Additionally, competition from other plant-based proteins and the need for continuous innovation to meet evolving consumer preferences pose challenges for market players.
Wheat Protein Market Highlights:
Gloabl Wheat Protein Market Overview
Wheat Protein Market is expected to register a CAGR of 6.2% from 2024 to 2032 and reach USD 2271.76 Million by the end of 2032. Wheat proteins are protein products made from wheat grains. Wheat is a rich source of protein containing about 13 % of protein by dry weight. The major portion of wheat protein is gluten which has special demand in the bakery and confectionery industry for making different food products. The protein supplements made from wheat protein are in high demand nowadays for being a vegan product. Wheat protein is a perfect replacement for whey protein as it contains lactose which causes digestion problems for the lactose intolerant population. Moreover, wheat protein is also used for making animal feed and pet food which are highly nutritious and appealing and are available at a reasonable cost than other food.
Covid 19 Analysis
Covid-19 pandemic had a mixed impact on the global wheat protein market. The pandemic boosted the demand for plant-based food owing to its health benefits. Hence, the demand for wheat protein also rose steeply. However, on the other hand, the market disruptions created by the covid pandemic led to a decrease in sales. The pandemic also caused descriptions in the supply chain which greatly affected the global market.
Market Dynamics
Drivers
The increasing demand for plant-based food diets and the growing vegan population are driving the growth of the Global wheat protein market. Wheat protein contains gluten which makes it suitable for manufacturing different food products. Therefore, the demand from the food and bakery Industry for producing different food products is also increasing. Wheat protein is an excellent substitute for whey protein, hence it has been able to find a good position in the dietary supplement market. The rapidly growing vegan movement and the rising demand for meat analogs are helping in the expansion of the wheat protein market. Moreover, the growing demand for pet food and animal feed is also contributing to the growth of the market as wheat protein is an essential ingredient in making pet food products. Furthermore, extensive developments in wheat production technology and the development of high yielding varieties are like to propel the market growth further
Restraints
The presence of high quantities of gluten is a major constraint for the Global wheat protein market as the cases of gluten intolerance is increasing. Gluten intolerance is an autoimmune disorder that causes bloating and pain in the gastrointestinal tract of gluten-intolerant people. Other than this low digestibility of wheat protein is also an issue.
Technology Analysis
Wheat protein is a dietary protein extracted from wheat through different methods. Wheat grains are a rich source of protein and contain about 13% of protein by weight. The two major proteins present in the wheat grains are gliadin and glutenin which makes them suitable for bread making. Therefore, the elastic nature of these proteins makes them suitable for making various bakery products, confectionery products and also have been used in the cosmetics industry.
Wheat protein, a rich dietary protein supplement, has emerged as a suitable substitute for whey protein. Therefore, lactose-intolerant people can also take advantage of this protein supplement. Moreover, wheat protein also finds use in making animal feeds especially for poultry where high protein feed is needed. Furthermore, this protein is completely vegan and is also being used to produce meat analogs.
Study Objectives
The specific objectives of this market report on the global wheat protein market are given below:
- To provide a complete overview of the wheat protein market.
- To analyze and forecast the global market in terms of value and volume.
- To visualize the impact of the covid 19 pandemic on the market growth.
- To project the market dynamics including the problems and prospects of the market.
- To provide technical details of products for gaining deep knowledge about the market.
- To provide an overview of the regional market and other market segments.
- To give details about the competitive landscape and key market players.
Segmental Outlook
Segmentation, by Product Type
- Wheat Gluten
- Wheat Protein Isolate
- Textured Wheat Protein
- Hydrolyzed Wheat Protein
Wheat gluten is the largest demand-generating segment owing to its extensive use in the food and baking industry. It is essential for increasing the elasticity of wheat flour to form different products. However, the textured wheat protein segment is also witnessing high demand due to the rising demand for meat analogs.
Segmentation, by Form
- Dry
- Liquid
The dry segment witnesses higher demand owing to its ease in transportation and favorable properties. Moreover, it is easily soluble in water at any pH, has low viscosity, and is thermally stable which increases its popularity.
Segmentation, by Application
- Food & Beverages
- Bakery & Confectionery
- Functional Foods & Beverages,
- Meat Substitutes
- Sweet & Savory Snacks
- Others
- Animal Feed
- Others
The Bakery and Confectionery segment is the major demand generator for wheat protein. The presence of gluten in wheat makes it suitable for making bakery and confectionery products that are not present in any other cereals. However, the animal feed segment is expected to grow at a higher CAGR.
Regional Analysis
The different regional markets for the global wheat protein market are:
Americas
-North America
- US
- Canada
- Mexico
-South America
- Brazil
- Argentina
Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- Australia & New Zealand
- Rest of Asia-Pacific
Rest of the world ( RoW )
- The Middle East
- Africa.
Among the different regions, North America is the largest regional market for having a wheat-based diet. Moreover, the rising vegan movement is likely to increase the market demand for wheat protein in this region.
Asia-Pacific is the fastest-growing regional market segment. The rising disposable income of people along with the growing population will generate more demand for food products. The increasing popularity of wheat protein and prevalence of protein hunger in this region will boost the market growth here.
Europe is the second-largest Market next to North America. High demand for wheat-based food products along with a rapid rise in the vegan population is propelling the market growth here.
The market in other regions such as Latin America and the Middle East and Africa is also likely to show significant growth over the forecast period. The Improving standard of living of people across the globe will generate high demand for wheat protein.
Competitive Landscape
The major global companies playing a key role in the wheat protein market are :
- Archer Daniels Midland Company (US)
- Archer, Incorporated (US)
- The Agrana Group (India)
- MGP Ingredients, Inc. (US)
- The Manildra Group (Australia)
- Roquette (France)
- Glico Nutrition Co., Ltd. (Japan)
- Kröner-Stärke (Germany)
- Tereos Syral (France)
- Crespel & Deiters (Germany)
- Cropenergies (Germany)
- Gluten Y Almidones Industriales (México)
- Agridient B.V. (Netherlands)
- Amilina, AB (Lithuania)
- Xi'an Sheerherb Biotechnology Co. (China)
Recent Developments
In September 2020, ADM, the leading food processing and trading company launched new wheat proteins products named Prolite MeatTEX textured wheat protein and Prolite MeatXT non-textured wheat protein. These protein-rich diets are plant-based analogs to meat and have similar textures and flavors.
Intended Audience
This report will be beneficial for every stakeholder of the wheat protein market such as :
- Manufacturer of wheat Protein products
- Bakery & Confectionery Industry
- Protein Supplements industry
- Traders & Distributors
Report Overview
This report from Market Research Future provides an in-depth analysis of the wheat protein market. This report covers both qualitative and quantitative aspects of the market including future projections. Moreover, the technological analysis section of this report gives clear information about the products and processes to help in a better understanding of the market. Furthermore, this report contains a detailed performance-based analysis of all the market segments. This report has also highlighted the key players and the current developments in the wheat protein market. Additionally, Covid-19 analysis has also been added to the report to study the impact of the pandemic on the market.
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