The Global Web Filtering Market is projected to grow from USD 2.50 Billion during the historic forecast period to reach USD 9.06 Billion during the predicted forecast period at a CAGR of 12.44%. Web filtering is a type of content control software that prevents the browser from loading pages, thereby restricting access to particular URLs or websites. Web filters can work in two different ways in general. They can both ban content based on the website’s origin or the dangerous content it contains and blocks it accordingly. Web filters are designed to improve a network's security, productivity, and flexibility. The web filtering adds an extra degree of security against malware and other internet issues. Organizations can prevent straying into the path of malware by limiting access to unknown or malware sites, as well as being tricked by frauds such as phishing attempts. Malware's capacity to access the internet can be limited, preventing it from infecting the system further.
Enterprises of all sizes have used web filtering solutions for the security of their sensitive information as the need for increased control over employees and the necessity to satisfy severe compliance has grown. Furthermore, the cloud deployment strategy is gaining momentum in the Web Filtering Industry because it requires less capital investment, assists enterprises in lowering operational and maintenance expenses, and decreases management efforts. Customers can start or stop any service they choose with cloud-based web filtering solutions that are available according to their needs. Web Filtering assists Web Filtering Business in increasing employee productivity, protecting critical data and applications, and adhering to strict rules.
Figure 1: Web Filtering Market Size, 2022-2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The emergence of the COVID-19 virus has prompted numerous industrial verticals to deploy cutting-edge technology. The majority of industries are moving to an online manner as they adopt the work-from-home concept. This necessitates the use of web filtering and increases Web Filtering Market Share to keep the company's sensitive data safe and secure. The Web Filtering Business has benefited from COVID-19. The adoption of cloud models is growing at the highest rate, with scalability, speed, all-around services, and improved administration skills all playing a key role. It has allowed software vendors to include web filtering as a key element in secure web gateways and firewall solutions. Thus, this has increased the Web Filtering Industry Profit.
The worldwide web filtering industry is being driven by tight government rules for online filtering and increased concerns about bandwidth consumption management. The expansion of the Web Filtering Market Sales is fueled by an increase in malicious internet activity around the world, government initiatives, and support for and use of cloud-based services. The rise of the Web Filtering Industry Profit has been fueled by favorable government rules and regulations as well as the growing demand for businesses to effectively control network bandwidth use. The surge in worries about IT security in enterprises, as well as the need to reduce internet misuse, has created the attractive potential for the Web Filtering Market Growth to flourish.
The Web Filtering Market Growth is being hampered by the high maintenance costs involved with online filtering software. The Web Filtering Industry Share is hampered by expensive installation and maintenance costs, rights violations, business concerns, and limited educational resources. The slow rate of digitization in emerging nations, which is hurting the adoption of the Global Web Filtering Market, is also projected to stifle the Web Filtering Industry Size.
The protection of confidential data such as financial banking details, personal banking details, personally identifying information, and confidential information about the organization is a very high risk as the number of cybercrime operations increases. As a result of these factors, the demand for BFSI security solutions has increased significantly, propelling the Web Filtering Market Sales forward. Advanced security solutions in the BFSI sector are expected to benefit from an increase in regulatory standards adoption, as well as an increase in cloud-based security solutions and expanding forms of online payments and thus, technology has proved its worth in Web Filtering Market Size.
The Web Filtering Market Report has been bifurcated into various segments that will help the market to achieve the highest CAGR during the forecast period. The Web Filtering Market Segments are as follows:
Based on the Filtering Type
Based on the Deployment
Based on the Organization Size
Based on the Industry Verticals
Based on the Region
North America had the largest market share, and this dominance is likely to continue during the projection period. The market in this region is being driven by rising online malware and an increase in BYOD (Bring Your Own Device) policies across organizations. Because the region is technologically evolved, there is a lot of demand for web filtering solutions, which is driving the market forward. Asia-Pacific is expected to grow at a fast pace during the projected forecast period. The market in this region is primarily driven by the increase in internet penetration and the necessity for businesses to limit internet misuse. Growth in the Web filtering market is also being aided by the growing acceptance of cloud-based services across the region.
In July 2020, McAfee recently announced McAfee Enterprise Security Manager (ESM) Cloud, a new cloud-based security and information event management (SIEM) solution for security operations teams in their threat-hunting activities, incident response, and detection.
In June 2020, ElevenPaths, the cybersecurity division of Telefónica Tech, has joined forces with Fortinet to offer new managed security services targeted at customers serving in the industrial sector who are looking for advanced OT/IT/IoT security.
In March 2024, ReasonLabs introduced major updates to its Safer Web DNS Filtering product, which the home user cyber protection pioneer says matches Fortune 500 companies. V3.12 is the latest version that includes extensive enhancements to its infrastructure and UI, reinforcing Safer Web as a strong and friendly tool against online threats. It helps Safer Web run even faster and more efficiently, and it lowers latency. The upgrades will not affect users’ browsing experience but will still protect them from potential threats.
Microsoft has just unveiled that web content filtering will be generally available for all Windows enterprise customers in October 2021. According to Doucette, Microsoft now regularly updates web content filtering reports that can be viewed via their new Microsoft 365 Defender portal located at security.microsoft.com. Also, through Advanced Hunting and Device Timeline, blocks that have not been added yet can be accessed, making it easier to look into block events across an entire organization.
Samsung Electronics launched Less Microfiber™ Filter, a cloth washer exterior filter introduced to decrease significantly plastic microfibers released while washing clothes on Kune 2023. Inspired by Patagonia’s clothing company and supported by the international ocean conservation body ‘Ocean Wise’, this filter follows last year’s Less Microfiber™ Cycle, which successfully cut out microplastics during washes making laundry sustainable without any effort at all! It is already available on sale in South Korea and Great Britain, with other markets expected to get it on rollout before Q3 ends
Content-control software is another name for web filtering. It's a type of program that examines an incoming web page and determines whether some or all users should have access to it. It is possible to accomplish accurate and legitimate authentication of any webpage using this method. The research methodology used to estimate and forecast the web filtering market began with the collection and analysis of revenue data from key vendors' websites, press releases, annual reports, and other secondary sources. When determining market segmentation, vendors' offerings are taken into account. From the revenues of the top companies, the overall market size of the global market was calculated using the bottom-up technique. Following the determination of the overall market size, the complete market was divided into many segments, each of which was then validated by primary research. To complete the total market engineering process and arrive at exact numbers for all segments, data triangulation and market breakdown techniques were used.
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