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Key Emerging Trends in the Water Based Acrylates Copolymer Rheology Modifiers Market
Dynamic Nature of Personal Care Industry: Specialty Chemicals: Rheology modifiers, considered part of specialty chemicals, constantly evolve to meet changing customer needs. Market Competitiveness: Leading players in the market must adapt to trends in end-use industries to stay competitive. Importance of Rheology Modifiers in Personal Care: Key Additives: Rheology modifiers play a crucial role as additives in personal care products, maintaining the texture and consistency of hair care and skin care items. Emerging Trend: Multifunctionality in Product Development: Continuous Focus: The personal care industry is witnessing a significant trend – a continuous focus on making products multifunctional. Expanding Beyond Major Categories: Initially seen in major categories like skin care and hair care, this trend is extending to other product categories, including baby care and antiperspirants. Manufacturer Response: Extending Product Portfolio: Catering to Dynamic Needs: In response to the dynamic consumer requirements, manufacturers of rheology modifiers are expanding their product range to include multifunctional synthetic rheology modifiers. Notable Product Launches: Ashland's Surfa Thix N Polymer (March 2016): A US-based fine chemical manufacturer, Ashland, introduced Surfa Thix N Polymer, a multifunctional rheology modifier for personal care. The aim was to provide both aesthetics and viscosity stabilizing properties to body and hand wash products. AkzoNobel N.V.'s Acrylic-Based Rheology Modifier (2013): Another major player, AkzoNobel N.V., launched a multifunctional acrylic-based rheology modifier designed for hair gels and styling products. This product serves as both a fixative and a viscosity stabilizer. In essence, the personal care industry is evolving, with a notable focus on making products multifunctional. This shift prompts manufacturers of rheology modifiers to enhance their product portfolios by introducing multifunctional synthetic options to meet the diverse needs of consumers.
Covered Aspects:| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | Explains several challenges that affect the expansion of the industry |
Water Based Acrylates Copolymer Rheology Modifiers Market Highlights:
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