Dynamic Nature of Personal Care Industry: Specialty Chemicals: Rheology modifiers, considered part of specialty chemicals, constantly evolve to meet changing customer needs. Market Competitiveness: Leading players in the market must adapt to trends in end-use industries to stay competitive. Importance of Rheology Modifiers in Personal Care: Key Additives: Rheology modifiers play a crucial role as additives in personal care products, maintaining the texture and consistency of hair care and skin care items. Emerging Trend: Multifunctionality in Product Development: Continuous Focus: The personal care industry is witnessing a significant trend – a continuous focus on making products multifunctional. Expanding Beyond Major Categories: Initially seen in major categories like skin care and hair care, this trend is extending to other product categories, including baby care and antiperspirants. Manufacturer Response: Extending Product Portfolio: Catering to Dynamic Needs: In response to the dynamic consumer requirements, manufacturers of rheology modifiers are expanding their product range to include multifunctional synthetic rheology modifiers. Notable Product Launches: Ashland's Surfa Thix N Polymer (March 2016): A US-based fine chemical manufacturer, Ashland, introduced Surfa Thix N Polymer, a multifunctional rheology modifier for personal care. The aim was to provide both aesthetics and viscosity stabilizing properties to body and hand wash products. AkzoNobel N.V.'s Acrylic-Based Rheology Modifier (2013): Another major player, AkzoNobel N.V., launched a multifunctional acrylic-based rheology modifier designed for hair gels and styling products. This product serves as both a fixative and a viscosity stabilizer. In essence, the personal care industry is evolving, with a notable focus on making products multifunctional. This shift prompts manufacturers of rheology modifiers to enhance their product portfolios by introducing multifunctional synthetic options to meet the diverse needs of consumers.
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Market Opportunities | Explains several challenges that affect the expansion of the industry |
Global water-based acrylic copolymer rheology modifiers The Market 2023 survey provides a basic overview of the market, including definitions, market chain structure, classifications, and applications. The market share analysis of global water-based acrylic copolymer rheology modifiers is provided for international markets, including key regions' development status, development trends, and competitive scenario analysis. Development plans and policies are discussed, and manufacturing cost structures and processes are also analyzed.
Global water-based acrylates copolymer rheology modifiers market:
Key Players:
Water-based acrylates copolymer rheology modifiers market trends:
The demand for various applications worldwide, along with the growing production of oil and shale exploration, is the main factor driving the growth of the rheological modifier's market. Rheological modifiers are the main ingredient in paints, coatings, glues, sealants, cosmetics, and personal care products. Therefore, the growing demand for these applications is a significant driver of the rheological modifier market.
Choice of rheological modifiers for coatings and paints
Rheological modifiers are indispensable additives used in almost all coatings to achieve the desired rheological characteristics for a particular application. In addition to obtaining the desired viscosity, these additives also help control the paint board's stability, weakening, ease of application, and open time / wet edge.
But choosing the right rheological modifier for your formulation can be complex, considering existing regulations.
Proportion b / w viscosity and rheology of coatings and pigments
Rheological modifiers are added during the production process, mainly before the spreading stage - quantity and type adapted to the spreading equipment - to obtain an ideal flow behavior for the mill's base. If the pigments are separated in a very thin medium, a turbulent flow behavior occurs, which causes a large loss of the energy supplied, so it is not ideally used for the dispersion process.
During storage, the ink must have a viscosity high enough so that the heavy pigment particles do not dissolve. Similarly, by adjusting the viscosity, many characteristic application properties are determined, for example:
The leveling and flow Twist brusqueness and strength, as well as film opacity and thickness
The rheological behavior of a system in various conditions is described by a viscosity profile, showing the viscosity as a function of the applied shear conditions.
Newtonian flow defines a system where the viscosity is at the indicated temperature and pressure constant, regardless of the applied time and shear rate. Therefore, a single viscosity measurement will provide a true value for viscosity; the shear force is directly proportional to the sheer speed. Examples of Newton's liquids are pure water and solvents.
Pseudoplasticity is a form of structural viscosity, illustrated by a decrease in viscosity as the shear rate increases. Most varnishes and paints show some pseudoplastic flow behavior (scissor dilution)!
Application of cosmetics and personal care to witness the fastest growth during the forecast
Based on the application, the market for rheological modifiers has been segmented into paints and coatings, cosmetics and personal care, glues and sealants, home care and R&I products, construction, paints, medicines, oil, and gas, and others. The cosmetics and personal care segment are designed to record the largest increase in value and the volume of the global rheological modifier market. Rheological modifiers are used primarily as thickeners in many applications in cosmetics and personal care, including makeup products, skin creams, foundations, and personal care products. The concentration of rheological modifiers depends on the application of the products. In recent years, the cosmetics and personal care industry has been driven primarily by increased disposable income and lifestyle changes. Emerging countries have great potential for international companies that offer products of higher quality than those produced locally. Multinational companies have begun to establish a solid base in countries such as Russia, India, and China.
The organic segment is designed to be the fastest market type of rheological modifier during the forecast.
Organic is expected to be the fastest-growing rheological modification segment during the forecast period. Based on the type, the most commonly used rheology modifiers are organic and inorganic rheology modifiers. Organic rheology modifiers are more diverse in chemistry and availability than inorganic rheology modifiers and are based primarily on natural raw materials. They were classified into two main types, natural and synthetic. The demand for organic rheology modifiers is very high in all applications. This is mainly due to its high yield and ecological nature. Organic rheology modifiers can be used in a wide range of media, such as water-based systems, solvent-based systems, and solvent-free systems.
This report will be responsible for most of the global market for rheological modifiers during the forecast. It is designed to account for most of the rheological modifier market during the forecast in terms of value. Infrastructure development and population growth in the region have increased the use of rheological modifiers in various applications. The growing economic growth, followed by large investments in applications such as electricity generation, construction, gas, and oil, among others. Industrial alliances are also expected to sustain the growth of the rheological modifier market in the region.
Water-based acrylates copolymer rheology modifiers market:: Segmentation analysis:
The market for water-based acrylic copolymer rheological modifiers offers a comprehensive view of crucial industrial elements such as present trends, drivers, current past, boundaries, and technological growth and control landscape. The report also focuses on the global water acrylic copolymer rheology modifying the industry's major global players, providing information such as product image and specification, production, company profiles, capacity, revenue information, price, and cost. This report focuses on the market trend of water-based acrylic copolymer rheological modifiers, value, and volume at the corporate, regional, and global levels. This report represents the size of the overall market for water-based acrylic copolymer rheological modifiers, analyzing future perspectives and historical data from a global perspective.
Water-based acrylates copolymer rheology modifiers market share:
Clariant (Switzerland) is a leading manufacturer of rheological modifiers worldwide. The company focuses on expanding its presence in emerging markets and maintaining a strong position in existing ones. The company has a significant geographical presence and a strong brand image in the market. It focuses on maintaining its position in the market, strengthening relationships with customers in the key industries through innovations in applications and technology areas. The company has launched a new rheology modifier called Aristoflex for high-quality personal care products. This helped the company gain additional market share.
BASF SE (Germany) is another leading innovator in the rheology modifier market. The company has a strong and diverse geographic presence worldwide, and Europe is a major shareholder. Besides, the company has developed a new rheological modifier to meet growing demand. For example, the company has launched a new rheological modifier: Rheovis, a HASE thickener without APEO, developed mainly for paints with high PVC content. This has helped the company meet the growing demand of customers around the world.
Water-based acrylates copolymer rheology modifiers market - Scope of the Report:
This report classifies the global market for rheological modifiers by type, application, and region.
By type:
Application-based:
Based on the region:
Besides growing waterproof and industrial acrylic copolymer, rheological modifiers are expected to encourage market growth in various industries worldwide.
The report also focuses on the key global players in the global water acrylic copolymer rheology modifying industry, providing information such as product image and specification, company profiles, revenue information, production, capacity, price, and cost. This report focuses on the market trend of water-based acrylic copolymer rheological modifiers, value, and volume at the global, corporate and regional level. From a global perspective, this report represents the size of the overall market for water-based acrylic copolymer rheological modifiers, analyzing future perspectives and historical data and.Recent DevelopmentApr 2021 - BYK is ushering in a new era of application technology. The company opened a Flexshuttle facility and quadrupled its application technology capacity. BYK's fully automated high throughput screening (HTS) system completes series testing quickly and efficiently. In high throughput, two hundred twenty samples can be produced and examined in less than 24 hours. This equates to as much as 80,000 samples every year. Thanks to a fully digitalized procedure, the time necessary for series testing can be reduced from months to just a few days. The time saved not only expands the potential for developing new differentiated client solutions but also doubles BYK's application technology capability.
Main issues addressed by acrylates copolymer rheology modifiers market report
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