Vodka Market Research Report Information by Product Type (Flavored and Unflavored), by Category (Mass and Premium), Distribution Channel (On-Trade and Off-Trade), and Region (North America, Europe, Asia-Pacific, and the Rest of the World) Forecast till 2032

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 15

1.1 OVERVIEW 15

2 MARKET INTRODUCTION 16

2.1 DEFINITION 16

2.2 SCOPE OF THE STUDY 16

2.3 RESEARCH OBJECTIVE 16

2.4 MARKET STRUCTURE 17

2.5 ASSUMPTIONS & LIMITATIONS 17

3 RESEARCH METHODOLOGY 18

3.1 DATA MINING 18

3.2 SECONDARY RESEARCH 19

3.3 PRIMARY RESEARCH 20

3.4 BREAKDOWN OF PRIMARY RESPONDENTS 21

3.5 FORECASTING TECHNIQUES 21

3.6 RESEARCH METHODOLOGY FOR MARKET SIZE ESTIMATION 22

3.6.1 BOTTOM-UP APPROACH 23

3.6.2 TOP-DOWN APPROACH 24

3.7 DATA TRIANGULATION 25

3.8 VALIDATION 25

4 MARKET DYNAMICS 26

4.1 OVERVIEW 26

4.2 DRIVERS 27

4.2.1 HIGH DEMAND FOR ALCOHOLIC BEVERAGES 27

4.2.2 THE INFLUENCE OF SOCIAL MEDIA AND BLOGGING SITES 27

4.3 RESTRAINTS 28

4.3.1 CONSUMERS ADOPTING NON-ALCOHOLIC BEVERAGES 28

4.3.2 STRINGENT GOVERNMENT REGULATIONS 28

4.4 OPPORTUNITIES 29

4.4.1 GROWING INVESTMENTS BY KEY PLAYERS 29

4.4.2 RISING POPULARITY OF PREMIUM VODKA 29

4.5 CHALLENGES 29

4.5.1 HARMFUL USE OF ALCOHOL 29

5 MARKET FACTOR ANALYSIS 30

5.1 VALUE CHAIN ANALYSIS 30

5.1.1 R&D 31

5.1.2 MANUFACTURING 31

5.1.3 DISTRIBUTION & SALES 31

5.1.4 POST-SALES MONITORING 31

5.2 SUPPLY CHAIN ANALYSIS 32

5.2.1 PLANNING 32

5.2.2 SOURCING 32

5.2.3 MANUFACTURING 32

5.2.4 DELIVERING 32

5.2.5 RETURING 33

5.3 PORTER'S FIVE FORCES MODEL 33

5.3.1 THREAT OF NEW ENTRANTS 34

5.3.2 BARGAINING POWER OF SUPPLIERS 34

5.3.3 THREAT OF SUBSTITUTES 34

5.3.4 BARGAINING POWER OF BUYERS 34

5.3.5 INTENSITY OF RIVALRY 34

5.4 IMPACT OF COVID-19 ON THE GLOBAL VODKA MARKET 35

5.4.1 IMPACT ON ON-TRADE V/S OFF-TRADE SALES 35

5.4.2 IMPACT ON CONSUMER BUYING BEHAVIOR 35

5.4.3 IMPACT ON PRICING 35

5.4.4 OTHERS 35

6 GLOBAL VODKA MARKET, BY PRODUCT TYPE 36

6.1 OVERVIEW 36

6.2 FLAVORED 37

6.3 UNFLAVORED 38

7 GLOBAL VODKA MARKET, BY CATEGORY 39

7.1 OVERVIEW 39

7.2 MASS 40

7.3 PREMIUM 41

8 GLOBAL VODKA MARKET, BY DISTRIBUTION CHANNEL 42

8.1 OVERVIEW 42

8.2 ON-TRADE 43

8.3 OFF-TRADE 44

8.3.1 SUPERMARKETS & HYPERMARKETS 44

8.3.2 SPECIALTY STORES 45

8.3.3 CONVENIENCE STORES 45

9 GLOBAL VODKA MARKET, BY REGION 46

9.1 OVERVIEW 46

9.2 NORTH AMERICA 48

9.2.1 US 51

9.2.2 CANADA 52

9.2.3 MEXICO 53

9.3 EUROPE 54

9.3.1 GERMANY 57

9.3.2 UK 58

9.3.3 FRANCE 59

9.3.4 SPAIN 60

9.3.5 ITALY 61

9.3.6 REST OF EUROPE 62

9.4 ASIA PACIFIC 63

9.4.1 CHINA 66

9.4.2 JAPAN 67

9.4.3 INDIA 68

9.4.4 AUSTRALIA & NEW ZEALAND 69

9.4.5 REST OF ASIA PACIFIC 70

9.5 REST OF THE WORLD 71

9.5.1 SOUTH AMERICA 74

9.5.2 MIDDLE EAST 75

9.5.3 AFRICA 76

10 COMPETITIVE LANDSCAPE 77

10.1 OVERVIEW 77

10.2 COMPETITIVE BENCHMARKING 78

10.3 MAJOR GROWTH STRATEGY IN THE GLOBAL VODKA MARKET 79

10.4 THE LEADING PLAYER IN TERMS OF THE NUMBER OF DEVELOPMENTS IN THE GLOBAL VODKA MARKET 79

10.5 KEY DEVELOPMENTS & GROWTH STRATEGIES 80

10.5.1 PRODUCT APPROVAL AND LAUNCH 80

10.6 FINANCIAL MATRIX 81

10.6.1 SALES (USD MILLION), 2021 81

11 COMPANY PROFILES 82

11.1 BROWN-FORMAN 82

11.1.1 COMPANY OVERVIEW 82

11.1.2 FINANCIAL OVERVIEW 83

11.1.3 PRODUCTS OFFERED 84

11.1.4 KEY DEVELOPMENTS 84

11.1.5 SWOT ANALYSIS 84

11.1.6 KEY STRATEGIES 84

11.2 CONSTELLATION BRANDS, INC 85

11.2.1 COMPANY OVERVIEWS 85

11.2.2 FINANCIAL OVERVIEW 86

11.2.3 PRODUCTS OFFERED 87

11.2.4 KEY DEVELOPMENTS 87

11.2.5 SWOT ANALYSIS 88

11.2.6 KEY STRATEGIES 88

11.3 DISTELL GROUP LIMITED 89

11.3.1 COMPANY OVERVIEW 89

11.3.2 FINANCIAL OVERVIEW 90

11.3.3 PRODUCTS OFFERED 90

11.3.4 KEY DEVELOPMENTS 91

11.3.5 SWOT ANALYSIS 91

11.3.6 KEY STRATEGIES 91

11.4 BACARDI 92

11.4.1 COMPANY OVERVIEW 92

11.4.2 FINANCIAL OVERVIEW 92

11.4.3 PRODUCTS OFFERED 92

11.4.4 KEY DEVELOPMENTS 92

11.4.5 SWOT ANALYSIS 93

11.4.6 KEY STRATEGIES 93

11.5 HENKELL FREIXENET HOLDING 94

11.5.1 COMPANY OVERVIEW 94

11.5.2 FINANCIAL OVERVIEW 94

11.5.3 PRODUCTS OFFERED 94

11.5.4 KEY DEVELOPMENTS 94

11.5.5 SWOT ANALYSIS 95

11.5.6 KEY STRATEGIES 95

11.6 DIAGEO 96

11.6.1 COMPANY OVERVIEW 96

11.6.2 FINANCIAL OVERVIEW 97

11.6.3 PRODUCTS OFFERED 97

11.6.4 KEY DEVELOPMENTS 98

11.6.5 SWOT ANALYSIS 98

11.6.6 KEY STRATEGIES 98

11.7 PERNOD RICARD 99

11.7.1 COMPANY OVERVIEW 99

11.7.2 FINANCIAL OVERVIEW 100

11.7.3 PRODUCTS OFFERED 101

11.7.4 KEY DEVELOPMENTS 101

11.7.5 SWOT ANALYSIS 102

11.7.6 KEY STRATEGIES 102

11.8 DAVIDE CAMPARI-MILANO N.V. 103

11.8.1 COMPANY OVERVIEWS 103

11.8.2 FINANCIAL OVERVIEW 104

11.8.3 PRODUCTS OFFERED 104

11.8.4 KEY DEVELOPMENTS 105

11.8.5 SWOT ANALYSIS 105

11.8.6 KEY STRATEGIES 105

11.9 PROXIMO SPIRITS 106

11.9.1 COMPANY OVERVIEW 106

11.9.2 FINANCIAL OVERVIEW 106

11.9.3 PRODUCTS OFFERED 106

11.9.4 KEY DEVELOPMENTS 106

11.9.5 SWOT ANALYSIS 107

11.9.6 KEY STRATEGIES 107

11.10 CANADIAN ICEBERG VODKA CORPORATION 108

11.10.1 COMPANY OVERVIEW 108

11.10.2 FINANCIAL OVERVIEW 108

11.10.3 PRODUCTS OFFERED 108

11.10.4 KEY DEVELOPMENTSS 108

11.10.5 SWOT ANALYSIS 109

11.10.6 KEY STRATEGIES 109

12 APPENDIX 110

12.1 REFERENCES 110

12.2 RELATED REPORTS 111

LIST OF TABLES

TABLE 1 LIST OF ASSUMPTIONS & LIMITATIONS 17

TABLE 2 PRIMARY INTERVIEWS AND INFORMATION GATHERING PROCESS 20

TABLE 3 GLOBAL VODKA MARKET, BY PRODUCT TYPE, 2020–2032 (USD MILLION) 37

TABLE 4 GLOBAL VODKA MARKET, FOR FLAVORED, BY REGION, 2020–2032 (USD MILLION) 37

TABLE 5 GLOBAL VODKA MARKET, FOR UNFLAVORED, BY REGION, 2020–2032 (USD MILLION) 38

TABLE 6 GLOBAL VODKA MARKET, BY CATEGORY, 2020–2032 (USD MILLION) 40

TABLE 7 GLOBAL VODKA MARKET, FOR MASS, BY REGION, 2020–2032 (USD MILLION) 40

TABLE 8 GLOBAL VODKA MARKET, FOR PREMIUM, BY REGION, 2020–2032 (USD MILLION) 41

TABLE 9 GLOBAL VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020–2032 (USD MILLION) 43

TABLE 10 GLOBAL VODKA MARKET, FOR ON-TRADE, BY REGION, 2020–2032 (USD MILLION) 43

TABLE 11 GLOBAL VODKA MARKET, FOR OFF-TRADE, BY REGION, 2020–2032 (USD MILLION) 44

TABLE 12 GLOBAL VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 44

TABLE 13 GLOBAL VODKA MARKET, FOR SUPERMARKETS & HYPERMARKETS, BY REGION, 2020–2032 (USD MILLION) 44

TABLE 14 GLOBAL VODKA MARKET, FOR SPECIALTY STORES, BY REGION, 2020–2032 (USD MILLION) 45

TABLE 15 GLOBAL VODKA MARKET, FOR CONVENIENCE STORES, BY REGION, 2020–2032 (USD MILLION) 45

TABLE 16 GLOBAL: VODKA MARKET, BY REGION, 2020-2032 (USD MILLION) 47

TABLE 17 NORTH AMERICA: VODKA MARKET, BY COUNTRY, 2020-2032 (USD MILLION) 49

TABLE 18 NORTH AMERICA: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 49

TABLE 19 NORTH AMERICA: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 49

TABLE 20 NORTH AMERICA: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 50

TABLE 21 NORTH AMERICA: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 50

TABLE 22 US: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 51

TABLE 23 US: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 51

TABLE 24 US: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 51

TABLE 25 US: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 51

TABLE 26 CANADA: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 52

TABLE 27 CANADA: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 52

TABLE 28 CANADA: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 52

TABLE 29 CANADA: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 52

TABLE 30 MEXICO: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 53

TABLE 31 MEXICO: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 53

TABLE 32 MEXICO: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 53

TABLE 33 MEXICO: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 53

TABLE 34 EUROPE: VODKA MARKET, BY COUNTRY, 2020-2032 (USD MILLION) 55

TABLE 35 EUROPE: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 55

TABLE 36 EUROPE: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 55

TABLE 37 EUROPE: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 56

TABLE 38 EUROPE: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 56

TABLE 39 GERMANY: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 57

TABLE 40 GERMANY: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 57

TABLE 41 GERMANY: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 57

TABLE 42 GERMANY: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 57

TABLE 43 UK: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 58

TABLE 44 UK: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 58

TABLE 45 UK: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 58

TABLE 46 UK: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 58

TABLE 47 FRANCE: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 59

TABLE 48 FRANCE: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 59

TABLE 49 FRANCE: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 59

TABLE 50 FRANCE: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 59

TABLE 51 SPAIN: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 60

TABLE 52 SPAIN: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 60

TABLE 53 SPAIN: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 60

TABLE 54 SPAIN: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 60

TABLE 55 ITALY: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 61

TABLE 56 ITALY: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 61

TABLE 57 ITALY: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 61

TABLE 58 ITALY: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 61

TABLE 59 REST OF EUROPE: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 62

TABLE 60 REST OF EUROPE: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 62

TABLE 61 REST OF EUROPE: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 62

TABLE 62 REST OF EUROPE: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 62

TABLE 63 ASIA PACIFIC: VODKA MARKET, BY COUNTRY, 2020-2032 (USD MILLION) 64

TABLE 64 ASIA PACIFIC: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 64

TABLE 65 ASIA PACIFIC: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 64

TABLE 66 ASIA PACIFIC: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 65

TABLE 67 ASIA PACIFIC: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 65

TABLE 68 CHINA: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 66

TABLE 69 CHINA: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 66

TABLE 70 CHINA: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 66

TABLE 71 CHINA: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 66

TABLE 72 JAPAN: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 67

TABLE 73 JAPAN: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 67

TABLE 74 JAPAN: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 67

TABLE 75 JAPAN: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 67

TABLE 76 INDIA: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 68

TABLE 77 INDIA: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 68

TABLE 78 INDIA: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 68

TABLE 79 INDIA: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 68

TABLE 80 AUSTRALIA & NEW ZEALAND: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 69

TABLE 81 AUSTRALIA & NEW ZEALAND: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 69

TABLE 82 AUSTRALIA & NEW ZEALAND: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 69

TABLE 83 AUSTRALIA & NEW ZEALAND: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 69

TABLE 84 REST OF ASIA PACIFIC: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 70

TABLE 85 REST OF ASIA PACIFIC: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 70

TABLE 86 REST OF ASIA PACIFIC: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 70

TABLE 87 REST OF ASIA PACIFIC: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 70

TABLE 88 REST OF THE WORLD: VODKA MARKET, BY COUNTRY, 2020-2032 (USD MILLION) 71

TABLE 89 REST OF THE WORLD: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 72

TABLE 90 REST OF THE WORLD: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 72

TABLE 91 REST OF THE WORLD: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 72

TABLE 92 REST OF THE WORLD: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 73

TABLE 93 SOUTH AMERICA: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 74

TABLE 94 SOUTH AMERICA: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 74

TABLE 95 SOUTH AMERICA: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 74

TABLE 96 SOUTH AMERICA: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 74

TABLE 97 MIDDLE EAST: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 75

TABLE 98 MIDDLE EAST: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 75

TABLE 99 MIDDLE EAST: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 75

TABLE 100 MIDDLE EAST: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 75

TABLE 101 AFRICA: VODKA MARKET, BY PRODUCT TYPE, 2020-2032 (USD MILLION) 76

TABLE 102 AFRICA: VODKA MARKET, BY CATEGORY, 2020-2032 (USD MILLION) 76

TABLE 103 AFRICA: VODKA MARKET, BY DISTRIBUTION CHANNEL, 2020-2032 (USD MILLION) 76

TABLE 104 AFRICA: VODKA MARKET, FOR OFF TRADE, BY TYPE, 2020-2032 (USD MILLION) 76

TABLE 105 MAJOR PLAYERS IN THE GLOBAL VODKA MARKET 77

TABLE 106 MOST ACTIVE PLAYER IN THE GLOBAL VODKA MARKET 79

TABLE 107 PRODUCT APPROVAL AND LAUNCH: GLOBAL VODKA MARKET 80

TABLE 108 BROWN-FORMAN: PRODUCTS/SERVICES OFFERED 84

TABLE 109 CONSTELLATION BRANDS INC: PRODUCTS OFFERED 87

TABLE 110 CONSTELLATION BRANDS INC: KEY DEVELOPMENTS 87

TABLE 111 DISTELL GROUP LIMITED: PRODUCTS OFFERED 90

TABLE 112 BACARDI: PRODUCTS OFFERED 92

TABLE 113 HENKELL FREIXENET HOLDING: PRODUCTS OFFERED 94

TABLE 114 DIAGEO: PRODUCTS OFFERED 97

TABLE 115 DIAGEO: KEY DEVELOPMENTS 98

TABLE 116 PERNOD RICARD: PRODUCTS OFFERED 101

TABLE 117 PERNOD RICARD: KEY DEVELOPMENTS 101

TABLE 118 DAVIDE CAMPARI-MILANO N.V.: PRODUCTS OFFERED 104

TABLE 119 PROXIMO SPIRITS: PRODUCTS OFFERED 106

TABLE 120 CANADIAN ICEBERG VODKA CORPORATION: PRODUCTS OFFERED 108

LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 15

FIGURE 2 GLOBAL VODKA MARKET 17

FIGURE 3 BOTTOM-UP AND TOP-DOWN APPROACHES 23

FIGURE 4 MARKET DYNAMICS: ANALYSIS OF THE GLOBAL VODKA MARKET 26

FIGURE 5 DRIVER IMPACT ANALYSIS 27

FIGURE 6 RESTRAINT IMPACT ANALYSIS 28

FIGURE 7 VALUE CHAIN ANALYSIS: GLOBAL VODKA MARKET 30

FIGURE 8 SUPPLY CHAIN ANALYSIS: GLOBAL VODKA MARKET 32

FIGURE 9 PORTER'S FIVE FORCES ANALYSIS: GLOBAL VODKA MARKET 33

FIGURE 10 GLOBAL VODKA MARKET; PRODUCT TYPE SEGMENT ATTRACTIVENESS, (USD MILLION) 36

FIGURE 11 GLOBAL VODKA MARKET, BY PRODUCT TYPE, 2021 & 2032 (USD MILLION) 37

FIGURE 12 GLOBAL VODKA MARKET; CATEGORY SEGMENT ATTRACTIVENESS, (USD MILLION) 39

FIGURE 13 GLOBAL VODKA MARKET, BY CATEGORY, 2021 & 2032 (USD MILLION) 40

FIGURE 14 GLOBAL VODKA MARKET; DISTRIBUTION CHANNEL SEGMENT ATTRACTIVENESS, (USD MILLION) 42

FIGURE 15 GLOBAL VODKA MARKET, BY CATEGORY, 2021 & 2032 (USD MILLION) 43

FIGURE 16 GLOBAL: VODKA MARKET, BY REGION 2021 & 2032 (USD MILLION) 46

FIGURE 17 GLOBAL: VODKA MARKET SHARE (%), BY REGION 2021 47

FIGURE 18 NORTH AMERICA MARKET ANALYSIS: VODKA MARKET, 2020-2032 (USD MILLION) 48

FIGURE 19 NORTH AMERICA: VODKA MARKET SHARE (%), BY COUNTRY 2021 50

FIGURE 20 EUROPE MARKET ANALYSIS: VODKA MARKET, 2020-2032 (USD MILLION) 54

FIGURE 21 EUROPE: VODKA MARKET SHARE (%), BY COUNTRY 2021 56

FIGURE 22 ASIA-PACIFIC MARKET ANALYSIS: VODKA MARKET, 2020-2032 (USD MILLION) 63

FIGURE 23 ASIA PACIFIC: VODKA MARKET SHARE (%), BY COUNTRY 2021 65

FIGURE 24 REST OF THE WORLD MARKET ANALYSIS: VODKA MARKET, 2020-2032 (USD MILLION) 71

FIGURE 25 REST OF THE WORLD: VODKA MARKET SHARE (%), BY COUNTRY 2021 73

FIGURE 26 BENCHMARKING OF MAJOR COMPETITORS 78

FIGURE 27 MAJOR STRATEGY ADOPTED BY KEY PLAYERS IN THE GLOBAL VODKA MARKET 79

FIGURE 28 SALES 2021 81

FIGURE 29 BROWN‑FORMAN: FINANCIAL OVERVIEW SNAPSHOT 83

FIGURE 30 BROWN-FORMAN: SWOT ANALYSIS 84

FIGURE 31 CONSTELLATION BRANDS INC: FINANCIAL OVERVIEW SNAPSHOT 86

FIGURE 32 CONSTELLATION BRANDS INC: SWOT ANALYSIS 88

FIGURE 33 DISTELL GROUP LIMITED: FINANCIAL OVERVIEW SNAPSHOT 90

FIGURE 34 DISTELL GROUP LIMITED: SWOT ANALYSIS 91

FIGURE 35 BACARDI: SWOT ANALYSIS 93

FIGURE 36 HENKELL FREIXENET HOLDING: SWOT ANALYSIS 95

FIGURE 37 DIAGEO: FINANCIAL OVERVIEW SNAPSHOT 97

FIGURE 38 DIAGEO: SWOT ANALYSIS 98

FIGURE 39 PERNOD RICARD: FINANCIAL OVERVIEW SNAPSHOT 100

FIGURE 40 PERNOD RICARD: SWOT ANALYSIS 102

FIGURE 41 DAVIDE CAMPARI-MILANO N.V.: FINANCIAL OVERVIEW SNAPSHOT 104

FIGURE 42 DAVIDE CAMPARI-MILANO N.V.: SWOT ANALYSIS 105

FIGURE 43 PROXIMO SPIRITS: SWOT ANALYSIS 107

FIGURE 44 CANADIAN ICEBERG VODKA CORPORATION: SWOT ANALYSIS 109