Vegan Drink Mixes Market Research Report: By Product Type (Protein Shakes, Meal Replacement Shakes, Energy Drinks, Electrolyte Drinks), By Distribution Channel (Online, Grocery Stores, Health Food Stores, Convenience Stores), By Flavor (Chocolate, Vanilla, Berry, Fruit, Nut, Unsweetened), By Certification (USDA Organic, Non-GMO Project Verified, Gluten-Free, Dairy-Free, Vegan Society Certified), By Consumer Group (Fitness Enthusiasts, Health-conscious Consumers, Individuals with Allergies or Intolerances, Vegans and Vegetarians) and By Regi

Global Vegan Drink Mixes Market Overview

Vegan Drink Mixes Market Size was estimated at 2.01 (USD Billion) in 2022. The Vegan Drink Mixes Market Industry is expected to grow from 2.32(USD Billion) in 2023 to 8.2 (USD Billion) by 2032. The Vegan Drink Mixes Market CAGR (growth rate) is expected to be around 15.08% during the forecast period (2024 - 2032).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Vegan Drink Mixes Market Trends Highlighted

Key market drivers for vegan drink mixes include the rising popularity of veganism and plant-based diets, increasing health consciousness among consumers, and growing demand for convenient and nutritious beverage options. Opportunities exist in developing innovative flavors, expanding distribution channels, and targeting specific consumer segments. Recent trends indicate a shift towards sugar-free and low-calorie options, as well as the incorporation of functional ingredients for added health benefits. To address these trends, manufacturers are focusing on reformulating existing products and introducing new lines that cater to the evolving needs of vegan consumers.

Vegan Drink Mixes Market Drivers

Rising Demand for Plant-Based Beverages

The popularity of veganism and flexitarianism is increasing. Therefore, there is a growing tendency to consume plant-based alternatives to traditional dairy. Vegan drink mixes are an example of consuming plant-based ingredients. Generally, as can be inferred from the name, vegan drink mixes usually contain soy, almond, oats, coconut, etc., and do not include any type of animal-based dairy. Besides, such products can be a good source of protein fiber and provide many vitamins.Furthermore, multiple tastes and options for vegan drink mixes become more accessible to customers.

Growing Health Consciousness

Consumers tend to undertake diets and choose food and beverage products that coincide with their health and dietary concerns or with specific goals that they are determined to achieve. Vegan drink mixes are often considered to be a healthy and wholesome option. They are generally low in calories, fat, and sugar, as well as being free from cholesterol and lactose. The latter is particularly important due to the increasing awareness of the benefits of a plant-based diet for human health, apparent in the Food and Health Survey conducted by the International Food Information Council every year.

Expansion of Foodservice and Retail Channels

Greater access through food service and retail expansion. The expansion of food service and retail channels is providing greater access to vegan drink mixes. From coffee shops to fast-casual establishments and even fast-food chains, the expansion of food service makes vegan drinks more accessible than ever before. Further, food service providers and retail food stores are expanding their product offerings and now carry licensed vegan drink mixes.

Vegan Drink Mixes Market Segment Insights

Vegan Drink Mixes Market Product Type Insights

Product Type Insights The vegan drink mixes market is segmented based on product type into protein shakes, meal replacement shakes, energy drinks, and electrolyte drinks. Among these, protein shakes held the largest market share in 2023 and are projected to continue their dominance throughout the forecast period. The growing popularity of plant-based alternatives, such as pea, soy, and hemp protein, is encouraging the demand for vegan protein shakes. Moreover, the expanding customer base of vegan athletes, fitness and health enthusiasts, and average health-conscious consumers further propels the segment growth.The meal replacement shakes are expected to witness the highest growth rate over the forecast period. The increasing adoption of vegan diets and the convenience factor, as meal replacement shakes are generally regarded as a source of easy-to-carry, ready-to-drink nutrition, are driving the segment's growth. Energy drinks are also gaining traction as more athletes, fitness, and health enthusiasts are moving towards veganism and prefer natural, nonsynthetic sources of energy. Another segment of the vegan drink mixes is an electrolyte drink that is specifically designed for rehydrating and replenishing lost ions/electrolytes during physical activity.The segment is still in its growth stage. The revenue share and projections for each segment, up to 2032, are as follows: The growth of the vegan drink mixes market is majorly driven by the increasing adoption of vegan lifestyles, growing health consciousness and demand for convenient, nutritious food and drinks. The drink mixes provide consumers with an easy-to-make and ready source for all the important nutrition, including protein, vitamins, and minerals. The increasing availability and variety of flavors and formulations based on the requirements of vegan consumers also contribute to the market growth.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Vegan Drink Mixes Market Distribution Channel Insights

The Vegan Drink Mixes Market is segmented based on the distribution channel into online, grocery stores, health food stores, and convenience stores. Among these channels, online and grocery stores are expected to account for significant revenue shares of the Vegan Drink Mixes Market in 2023. The increasing popularity of e-commerce and the convenience of online shopping are driving the growth of the online segment. At the same time, the growing health consciousness among consumers is propelling the growth of the grocery stores segment. Additionally, the presence of major retail chains and supermarkets in grocery stores provides a wide range of vegan drink mixes, catering to the diverse needs of consumers.

Vegan Drink Mixes Market Flavor Insights

The Vegan Drink Mixes Market is segmented by Flavor into Chocolate, Vanilla, Berry, Fruit, Nut, and Unsweetened. Among these, the Chocolate segment is expected to hold the largest market share in 2023, accounting for 28%. This is primarily due to the widespread popularity of chocolate-flavored beverages among consumers. The Vanilla segment is also expected to perform well, with a market share of 22% in 2023. Berry, Fruit, and Nut flavors are also gaining popularity, driven by the growing demand for natural and healthy food products. The Unsweetened segment is expected to witness steady growth as consumers become more health-conscious and seek out products with fewer added sugars.

Vegan Drink Mixes Market Certification Insights

The rising consumer demand for clean-label and ethically sourced products has fueled significant growth in the market for certified vegan drink mixes. Among the key certifications, USDA Organic stands out as the most prominent, with a market share of over 30% in 2023. The stringent standards and rigorous inspection process associated with USDA Organic certification assure consumers of the integrity and quality of the ingredients used. Non-GMO Project Verified certification is another important factor driving market growth, particularly in regions with high consumer awareness about genetically modified organisms (GMOs).In 2023, the Non-GMO Project Verified segment accounted for approximately 25% of the vegan drink mixes market revenue. Consumers increasingly seek products that align with their ethical and sustainability values, and Non-GMO Project Verified certification provides assurance in this regard. Gluten-Free and Dairy-Free certifications cater to consumers with specific dietary restrictions. The growing prevalence of celiac disease and lactose intolerance has increased the demand for gluten-free and dairy-free vegan drink mixes. In 2023, these segments collectively held a market share of around 20%.The Vegan Society Certified segment is gaining traction among consumers seeking the highest level of vegan assurance. This certification guarantees that the product meets strict vegan standards throughout the supply chain, from sourcing to manufacturing. In 2023, the Vegan Society Certified segment accounted for approximately 15% of the vegan drink mixes market revenue. Overall, the certification segment plays a crucial role in driving market growth by providing consumers with assurance and transparency about the ingredients and ethical practices employed in the production of vegan drink mixes.

Vegan Drink Mixes Market Consumer Group Insights

The consumer group segmentation of the Vegan Drink Mixes Market offers valuable insights into the diverse consumer base driving market growth. Fitness enthusiasts, with their focus on health and performance, represent a significant consumer group. The market research data indicates that this segment is projected to contribute substantially to the Vegan Drink Mixes Market revenue in 2024 and beyond. Health-conscious consumers, driven by a desire for healthier lifestyles, are another key consumer group. They seek out vegan drink mixes as a nutritious and convenient way to supplement their diets.Individuals with allergies or intolerances to dairy or other animal-based products find vegan drink mixes as a safe and satisfying alternative. Vegans and vegetarians, with their ethical and dietary choices, are driving the demand for vegan drink mixes, contributing to the overall market growth statistics.

Vegan Drink Mixes Market Regional Insights

The Vegan Drink Mixes Market is expected to grow significantly in the coming years, driven by the rising demand for plant-based products and the increasing awareness of the health benefits associated with vegan diets. Regionally, North America is expected to hold the largest market share, followed by Europe and APAC. The North American market is expected to reach a value of USD 1.2 billion by 2024, while the European market is expected to reach a value of USD 900 million by the same year. The APAC market is expected to grow at the highest CAGR during the forecast period, reaching a value of USD 750 million by 2024.The South American and MEA markets are expected to experience moderate growth, reaching values of USD 250 million and USD 200 million by 2024, respectively. The growth in these regions can be attributed to the increasing popularity of veganism and the growing awareness of the environmental benefits of plant-based diets.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Vegan Drink Mixes Market Key Players And Competitive Insights

The key players in the Vegan Drink Mixes Market from all over the world are interested in increasing the product selection and geographic presence to meet the increasing demand for such beverages. There are some outstanding Vegan Drink Mixes Market players who show great performance in developing their final consumer offer. Those market players invest their resources in research and development to introduce new and innovative products and targets. They also pay attention to partnership and collaboration deals to get outstanding results. The increasing number of new entrants in the Vegan Drink Mixes Market are represented by SMEs who usually run their businesses online. Those small and medium enterprises work to attract consumers to the unique Vegan Drink Mixes Market product type and selected target group.One of the key competitors of Seeking Health is Vega, one of the largest plant-based nutrition goods manufacturers. Vega has a significant market presence, and its vegan market mix includes natural beverage blends. Shopping mixes, protein shakes, and energy drinks are examples of this kind of drink. Organic and non-GMO ingredients are particularly relevant to the Vega product mixes. One of the most significant benefits is the product being balanced in terms of biochemistry. Both fitness gurus and nutrition-conscious vegans prefer this brand and product.Another major competitor for us is Orgain. Organic goods and reasonable labels are Orgain’s business model. The product mix, like Vega’s, accomplishes all varieties of tested natural beverage mixes for vegans. Protein powders, nutrition shakes, and superfoods, for example, have been shown to be highly effective. The brand’s focus on integrating whole ingredients and leaving them largely untouched also has well-balanced chemical composition. Orgain also has a solid position in the retail industry.

Key Companies in the Vegan Drink Mixes Market Include

• Garden of Life


• Orgain Inc.


• Nutiva, Inc.


• PepsiCo, Inc.


• Danone


• Cargill, Incorporated


• Vega


• Sunwarrior


• Nestle


• Glanbia


• Mars


• The CocaCola Company


• Manitoba Harvest Hemp Foods


• Mondelez International


• Unilever

Vegan Drink Mixes Market Industry Developments

The vegan drink mixes market is projected to reach USD 8.2 billion by 2032, exhibiting a CAGR of 15.08% during the forecast period (2024-2032). The growing demand for plant-based alternatives to traditional dairy products, coupled with the increasing health consciousness among consumers, is driving the market growth. Additionally, the rising popularity of veganism and flexitarianism, along with the expansion of the food service industry, is contributing to the market expansion. Recent news developments include the launch of innovative vegan drink mixes by major players such as Nestle and Danone, and the strategic partnerships between market participants to strengthen their distribution networks. Moreover, the increasing availability of vegan drink mixes in online retail channels is further fueling market growth.

Vegan Drink Mixes Market Segmentation Insights

Vegan Drink Mixes Market Product Type Outlook

• Protein Shakes


• Meal Replacement Shakes


• Energy Drinks


• Electrolyte Drinks

Vegan Drink Mixes Market Distribution Channel Outlook

• Online


• Grocery Stores


• Health Food Stores


• Convenience Stores

Vegan Drink Mixes Market Flavor Outlook

• Chocolate


• Vanilla


• Berry


• Fruit


• Nut


• Unsweetened

Vegan Drink Mixes Market Certification Outlook

• USDA Organic


• Non-GMO Project Verified


• Gluten-Free


• Dairy-Free


• Vegan Society Certified

Vegan Drink Mixes Market Consumer Group Outlook

• Fitness Enthusiasts


• Health-conscious Consumers


• Individuals with Allergies or Intolerances


• Vegans and Vegetarians

Vegan Drink Mixes Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa