US Wheat Gluten Market Research Report: By Application (Dietary Supplements, Bakery & Confectionery, Animal Feed, Others) and By Form (Liquid, Powder) - Forecast to 2035

US Wheat Gluten Market Overview

US Wheat Gluten Market Size was estimated at 1.73 (USD Billion) in 2023. The US Wheat Gluten Market Industry is expected to grow from 1.95(USD Billion) in 2024 to 4.5 (USD Billion) by 2035. The US Wheat Gluten Market CAGR (growth rate) is expected to be around 7.899% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Wheat Gluten Market Trends Highlighted

The US Wheat Gluten Market is experiencing notable trends driven by increasing demand in various food applications. The rising popularity of plant-based diets has led to an uptick in the use of wheat gluten as a protein source. Health-conscious consumers are turning to food products that contain wheat gluten due to its high protein content and functional properties, making it a versatile ingredient in pasta, bread, and alternative protein products. The growing movement toward clean label products also supports market trends, as consumers seek transparency in food ingredients. This shift has prompted manufacturers to reformulate products using high-quality wheat gluten, emphasizing ingredient authenticity.

Opportunities in the US market include the potential for innovation in product development. Companies can explore the incorporation of wheat gluten in gluten-free product lines, targeting a segment of the population that requires or opts for gluten-free diets. Additionally, advancements in production technology and processing methods can lead to improved product quality and functionality, appealing to both food manufacturers and consumers. Recent times have seen an increase in consumer awareness regarding food sustainability, and wheat gluten is perceived as an environmentally friendly protein source when sourced from sustainable agricultural practices.Moreover, the expanding market for meat alternatives offers a significant opportunity for wheat gluten, as it is a key ingredient in many veggie burgers and other meat substitutes, catering to the growing vegetarian and vegan market in the US. The evolving preferences of consumers and innovations within the industry indicate that the US Wheat Gluten Market will continue to adapt and grow in line with these emerging trends.

US Wheat Gluten Market Drivers

Rising Demand for Plant-Based Protein

The shift towards vegetarian and vegan diets among the United States population is significantly driving the US Wheat Gluten Market Industry. According to a study by the Plant Based Foods Association, plant-based food sales reached $7 billion in 2020, reflecting a 27% increase from the previous year. This surge in demand for plant-based products is fostering an increase in the utilization of wheat gluten as a key ingredient in meat substitutes and other protein-rich alternatives.The U.S. Department of Agriculture (USDA) is also reporting an overall decline in meat consumption and a rise in alternative protein sources, further validating this trend. As more consumers look for healthier and sustainable options, the wheat gluten market is expected to thrive, establishing itself as a crucial component of the growing plant-based food sector.

Increasing Awareness of Gluten-Free Products

The rise in awareness regarding the health benefits of gluten-free diets is becoming a prominent factor in the growth of the US Wheat Gluten Market Industry. The U.S. Food and Drug Administration (FDA) estimates that approximately 1 in 100 people suffers from Celiac disease, creating a substantial target market for gluten-free food options. The increase in diagnoses of gluten intolerance has prompted food manufacturers to innovate and diversify their offerings, catering to this consumer base.The USDA reports that the production and variety of gluten-free products are expanding, with a noticeable growth rate in gluten-free bread and baked goods that often incorporate wheat gluten as a binding agent. This evolving landscape of dietary preference is enhancing the demand for wheat gluten alternatives in the market.

Technological Advancements in Wheat Gluten Processing

Innovations and technological advancements in wheat gluten processing are enhancing the quality and functionality of wheat gluten products, thus driving their application in various industries. Research and Development (R&D) efforts by key players such as Archer Daniels Midland Company and Cargill have led to improved extraction and processing methods, which optimize the efficiency and yield of wheat gluten. The USDA has highlighted advancements in enzyme technology that allow for the production of high-quality gluten, which can be customized to meet specific cooking and baking requirements.These improvements not only broaden the applications of wheat gluten in food but also boost competitiveness in the US Wheat Gluten Market Industry, thereby attracting more manufacturers and consumers alike.

US Wheat Gluten Market Segment Insights

Wheat Gluten Market Application Insights

The Application segment of the US Wheat Gluten Market plays a critical role in shaping the industry's dynamics, boasting a diverse array of uses that cater to different consumer needs. The market is primarily driven by the growing demand for gluten-based products in various sectors, particularly the Bakery and Confectionery industry, where wheat gluten is pivotal due to its excellent binding and elasticity properties.

This segment significantly benefits from the trend towards healthier eating habits and the increasing popularity of artisan and gluten-free baked goods, although it is important to note that wheat gluten itself may not be consumed in gluten-free products. Additionally, the rising health consciousness among consumers has seen a marked increase in the usage of Dietary Supplements, where wheat gluten contributes to nutritional profiles by providing proteins that support various dietary regimes, lending itself to both fitness enthusiasts and those seeking specific health benefits. Furthermore, the Animal Feed segment has emerged as a potential growth driver in the US Wheat Gluten Market. The inclusion of wheat gluten in animal feed formulations provides high protein content, which supports livestock growth and overall animal health. The increasing livestock population and the need for improved feed quality in agricultural practices enhance the significance of this segment, showing its contribution to both economic and sustainable agricultural practices.

While the notion of "Others" captures additional applications, such as the use of wheat gluten in pet food and other niche markets, these applications demonstrate the adaptability of wheat gluten in various food and non-food scenarios. The overall growth of the US Wheat Gluten Market is fueled by the rising consumption of processed foods and an evolving gastronomic landscape that favors wheat gluten's unique properties. Market growth, however, faces challenges such as fluctuating wheat prices and the health-related concerns surrounding gluten consumption, which could impact demand. Yet, opportunities remain prevalent through innovations in product development and addressing consumer preferences for clean labels. The US Wheat Gluten Market thus exhibits a rich combination of applications that cater to health, taste, and functionality across distinct consumer segments across the country.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Wheat Gluten Market Form Insights

The US Wheat Gluten Market is categorized into various forms, with Liquid and Powder being the primary classifications. The shift towards these specific forms is largely driven by their versatility and application across different industries. Liquid wheat gluten is increasingly used in the baking industry for its ability to retain moisture and improve texture, making it a preferred choice for many manufacturers. In contrast, powdered wheat gluten finds extensive applications in the meat and alternative protein industries, as it enhances protein content and dietary value.The growth in health-conscious consumer behavior is further propelling the demand for both forms. The US Wheat Gluten Market is experiencing a robust trajectory due to increasing interest in plant-based diets, where these forms play a significant role in product formulation. Additionally, the market growth is supported by evolving food trends, such as clean label products, which are driving manufacturers to prefer wheat gluten in various formulations. Overall, understanding the dynamics within these forms is crucial for stakeholders aiming to capitalize on emerging opportunities in the expanding US Wheat Gluten Market.

US Wheat Gluten Market Key Players and Competitive Insights

The US Wheat Gluten Market is characterized by a competitive landscape marked by the presence of various key players that differentiate themselves through product offerings, innovative applications, and strategic market positioning. The demand for wheat gluten is primarily driven by its extensive use in the food industry, particularly in baked goods, meat alternatives, and various processed foods. As consumers increasingly seek healthier food options and manufacturers strive to improve product quality and texture, the competition among market participants intensifies. Companies focus on enhancing production efficiency and expanding their distribution networks to capture a larger share of the market. Collaborative partnerships, product development, and technological advancements are essential strategies employed by firms to maintain competitive advantages in this sector.Ingredion has established a strong presence in the US Wheat Gluten Market, leveraging its extensive portfolio of ingredients and innovative solutions. The company is recognized for its expertise in developing functional ingredients that enhance food products' texture, taste, and nutritional value. Ingredion's strengths lie in its robust research and development capabilities, which allow for the continuous introduction of products that meet evolving consumer demands.

Moreover, their well-distributed supply chain and strategic partnerships with various stakeholders bolster their market presence, enabling them to respond quickly to market trends and customer requirements. This positioning not only enhances the company's competitive edge but also ensures a steady supply of high-quality wheat gluten for the food and beverage sectors in the US.AGT Food and Ingredients also plays a pivotal role in the US Wheat Gluten Market, known for its commitment to providing high-quality, gluten-based products tailored for various applications. The company specializes in producing wheat gluten that serves multiple purposes, including its use in pasta, bakery products, and meat alternatives. AGT Food and Ingredients distinguishes itself through its focus on sustainable sourcing and commitment to quality, ensuring that their products meet the highest industry standards. Their market presence is further strengthened by strategic mergers and acquisitions that expand their capabilities and product offerings. By investing in innovation and enhancing their manufacturing processes, AGT Food and Ingredients continues to position itself as a key player in the US market, catering to diverse customer needs while also addressing trends towards healthier and plant-based options in consumer preferences.

Key Companies in the US Wheat Gluten Market Include

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  Ingredion

  
  


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  AGT Food and Ingredients

  
  


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  Tate and Lyle

  
  


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  Kerry Group

  
  


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  Bunge Limited

  
  


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  Naturex

  
  


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  Kraft Heinz

  
  


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  Cargill

  
  


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  Archer Daniels Midland Company

  
  


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  Univaja

  
  


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  General Mills

  
  


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  MGP Ingredients

  
  

US Wheat Gluten Market Industry Developments

The US Wheat Gluten Market has witnessed significant developments recently, particularly concerning major players such as Ingredion, AGT Food and Ingredients, and Tate and Lyle. In September 2023, Ingredion announced the launch of a new wheat gluten product designed to enhance the texture and overall quality of plant-based products, fulfilling the growing consumer trend for alternative proteins. Additionally, Bunge Limited has been actively expanding its wheat processing capabilities to cater to increasing demand. In terms of mergers and acquisitions, MGP Ingredients made headlines in November 2022 when it acquired a specialty grain business, enhancing its portfolio within the wheat gluten segment. Archer Daniels Midland Company recently reported increased growth in its wheat gluten division due to rising demand from the bakery sector, driving up its market valuation significantly over the past two years. In 2021, General Mills expanded its research on gluten alternatives, influencing future market trends. The US Wheat Gluten Market is being shaped by these developments, reflecting a strong focus on product innovation and strategic growth initiatives among major industry players.

US Wheat Gluten Market Segmentation Insights

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  Wheat Gluten Market Application Outlook

  
  


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  Dietary Supplements

  
  


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  Bakery & Confectionery

  
  


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  Animal Feed

  
  


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  Others

  
  


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  Wheat Gluten Market Form Outlook

  
  


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  Liquid

  
  


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  Powder

  
  

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.73(USD Billion)
MARKET SIZE 2024	1.95(USD Billion)
MARKET SIZE 2035	4.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.899% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Ingredion, AGT Food and Ingredients, Tate and Lyle, Kerry Group, Bunge Limited, Naturex, Kraft Heinz, Cargill, Archer Daniels Midland Company, Univaja, General Mills, MGP Ingredients
SEGMENTS COVERED	Application, Form
KEY MARKET OPPORTUNITIES	Rising demand for plant-based proteins, Growth in gluten-free product offerings, Expansion of bakery and confectionery sectors, Increasing health-conscious consumer trends, Innovations in food formulation technologies
KEY MARKET DYNAMICS	increasing health consciousness, growing alternative protein demand, rising bakery products consumption, expanding food applications, competitive pricing pressures
COUNTRIES COVERED	US