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    US Vinyl Flooring Market

    ID: MRFR/CO/15871-HCR
    111 Pages
    Snehal Singh
    September 2025

    US Vinyl Flooring Market Research Report: By Product (Homogenous, Heterogenous), By Type (Rigid, Flexible), By Installation (Self-Adhesive, Glue-Down, Interlocking Tiles, Loose Lay), By Application (Residential, Commercial) and By Sales Channel (Online, Offline) - Forecast to 2035

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    Table of Contents

    US Vinyl Flooring Market Summary

    The US Vinyl Flooring market is projected to grow significantly from 7.05 USD Billion in 2024 to 18.5 USD Billion by 2035.

    Key Market Trends & Highlights

    US Vinyl Flooring Key Trends and Highlights

    • The US Vinyl Flooring market is valued at 7.05 USD Billion in 2024.
    • By 2035, the market is expected to reach 18.5 USD Billion, indicating robust growth.
    • The compound annual growth rate (CAGR) for the period from 2025 to 2035 is estimated at 9.18%.
    • Growing adoption of vinyl flooring due to its durability and cost-effectiveness is a major market driver.

    Market Size & Forecast

    2024 Market Size 7.05 (USD Billion)
    2035 Market Size 18.5 (USD Billion)
    CAGR (2025-2035) 9.18%

    Major Players

    Armstrong Flooring, Interface, Gerflor, Congoleum, Mannington Mills, Karndean Designflooring, Polyflor, Beaulieu International Group, Flooring America, Lonseal, Harris Wood, Tarkett, Mohawk Industries, Shaw Industries

    US Vinyl Flooring Market Trends

    The US vinyl flooring market has recently seen significant trends driven by a combination of evolving consumer preferences and technological innovations. One key market driver is the increasing demand for affordable and durable flooring options among homeowners and commercial spaces. As people seek cost-effective solutions without compromising quality, vinyl flooring has gained traction due to its resilience and easy maintenance.Furthermore, the trend towards sustainability and eco-friendly products is influencing the market, as consumers are more inclined to choose PVC formulations that are recyclable and low in volatile organic compounds (VOCs).

    In recent times, there has been a notable shift towards luxury vinyl tiles (LVT), which mimic the appearance of natural materials like wood and stone while providing the benefits of vinyl.This trend is particularly strong in urban areas where space is limited, and multifunctional design is prioritized. Additionally, the rise of online retail and e-commerce platforms has improved accessibility for consumers, providing a broad range of options and increased competition among manufacturers.

    Opportunities to explore in the US vinyl flooring market include the potential for growth in sectors such as hospitality and healthcare, where the requirements for hygienic, durable, and aesthetically pleasing flooring are critical.Additionally, partnerships with interior designers and contractors can help to expand market reach and boost brand visibility. Overall, the US market for vinyl flooring is in a dynamic phase, with continuous adaptations to meet the changing needs of consumers and advancements in manufacturing technologies.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    US Vinyl Flooring Market Drivers

    Market Segment Insights

    Vinyl Flooring Market Product Insights

    The US Vinyl Flooring Market is characterized by its diverse array of products, prominently including Homogenous and Heterogeneous vinyl flooring types. This market segment is known for its versatility, performance, and reliability, catering to a wide range of consumer preferences and installation environments. Homogenous vinyl flooring is celebrated for its uniform composition, which delivers enhanced durability and ease of maintenance, making it an ideal choice for heavily trafficked commercial spaces and institutional applications.Its seamless nature minimizes the risk of moisture infiltration and dirt accumulation, offering significant advantages in terms of sanitation and hygiene.

    On the other hand, Heterogeneous vinyl flooring is celebrated for its multi-layer structure, which typically incorporates a design layer for aesthetics and a backing layer for comfort and stability. This type is particularly appealing to residential consumers due to its broad range of styles, textures, and colors, allowing for a high level of customization in interior design.Additionally, the ability of Heterogeneous flooring to mimic natural materials such as wood or stone has made it a popular choice among homeowners looking for stylish yet durable flooring solutions.

    Both segments play a significant role in driving market growth, influenced by increasing construction activities and rising consumer preference for easy-to-install and maintain flooring options.The ongoing trend toward sustainability in building materials is also shaping consumer preferences, with both product types benefiting from innovations aimed at reducing environmental impact.

    With the growing awareness of benefits associated with vinyl flooring, such as its affordability and resilience, these segments are expected to contribute significantly to the overall expansion of the US Vinyl Flooring Market.Moreover, the increasing demand for green building practices creates opportunities for manufacturers to innovate their offerings in both Homogenous and Heterogeneous categories, aligning with eco-friendly trends while meeting the rigorous performance standards of modern flooring solutions.

    Vinyl Flooring Market Type Insights

    The US Vinyl Flooring Market is experiencing robust growth, driven by the increasing demand for versatile and durable flooring solutions. Within this market, the Type segment can be delineated into two main categories: Rigid and Flexible vinyl flooring. Rigid vinyl flooring has emerged as a popular choice due to its superior stability and durability, making it ideal for high-traffic areas and residential applications alike.

    Its design often mimics natural materials, appealing to consumers seeking aesthetic and functional benefits.Conversely, Flexible vinyl flooring offers additional comfort and is favored for its ease of installation and maintenance, making it a preferred option for commercial spaces and DIY projects. The ongoing trend towards home renovation and upgrades in the United States has further boosted the demand for both types, as homeowners and businesses prioritize quality and longevity in their flooring choices.Additionally, the increasing awareness of sustainable flooring options drives innovation and product development in these market segments.

    Despite the growth potential, challenges such as fluctuating raw material prices and competition from alternative flooring products persist. Overall, the US Vinyl Flooring Market segmentation by Type reflects a dynamic landscape where Rigid vinyl maintains a significant market share and Flexible vinyl caters to diverse consumer preferences, ultimately shaping the industry’s trajectory and growth prospects.

    Vinyl Flooring Market Installation Insights

    The Installation segment of the US Vinyl Flooring Market plays a crucial role in the overall growth and adaptability of vinyl flooring solutions across various settings. With an increasing demand for user-friendly and efficient flooring options, Self-Adhesive installations are gaining traction due to their ease of application, reducing labor costs and installation time. Conversely, Glue-Down methods remain significant for commercial spaces where a durable bond is required, catering to high foot traffic areas.Interlocking Tiles have become a popular choice for residential applications, allowing homeowners to install flooring quickly without the need for adhesives, enhancing their appeal for DIY enthusiasts.

    Loose Lay installations offer flexibility and ease of maintenance, attracting property owners who desire a temporary flooring solution without compromising on aesthetics.Collectively, the diversity of installation methods in the US Vinyl Flooring Market caters to different consumer preferences and requirements, driving market growth across various demographics. As the industry evolves, the focus on innovative installation techniques will further enrich the vinyl flooring landscape, responding to both functional and aesthetic needs.

    Vinyl Flooring Market Application Insights

    The Application segment of the US Vinyl Flooring Market is a crucial area that reflects the diverse usage of vinyl flooring across different environments. In recent years, the demand for vinyl flooring has surged owing to its affordability, durability, and ease of maintenance, making it a popular choice for both residential and commercial applications.

    The residential sector significantly benefits from vinyl flooring's aesthetic appeal, water resistance, and variety of design options, which cater to homeowners seeking style and functionality.In contrast, the commercial sector's demand is driven by the need for flooring solutions that can withstand high foot traffic and offer stain resistance, making vinyl a practical choice for offices, retail spaces, and healthcare facilities.

    Trends such as sustainability and the movement towards eco-friendly building materials are influencing purchasing decisions, indicating a shift towards resilient and environmentally conscious flooring options.Additionally, the market is witnessing innovations in design and technology, with features like enhanced acoustics and realistic wood and stone looks contributing to vinyl flooring's increasing adoption. Overall, the Application segment demonstrates substantial growth prospects, reflecting the evolving preferences and needs of consumers in the US market.

    Vinyl Flooring Market Sales Channel Insights

    The Sales Channel segment of the US Vinyl Flooring Market exhibits diverse avenues for distribution, notably categorized into Online and Offline channels. As the market shifts towards digitalization, Online sales channels have gained substantial traction, driven by the convenience of e-commerce and an increasing consumer inclination towards online shopping. This channel facilitates broader reach and varies in marketing strategies, appealing to tech-savvy customers who seek product information and price comparisons swiftly.Conversely, Offline channels, including physical retail stores, remain vital, particularly for consumers preferring tactile experiences before purchase.

    Such channels allow for personalized customer interactions and immediate product access, aligning with the substantial foot traffic seen in home improvement centers and flooring boutiques. Trends in home renovation, driven partly by consumer desire for aesthetic upgrades and durability, propel both channels' growth.However, challenges such as inventory management and competition from international suppliers persist.

    Overall, the flexibility of access through multifaceted Sales Channels presents crucial opportunities for the vinyl flooring industry, catering to evolving consumer preferences in the US market.The strategic balance between Online and Offline segments ultimately contributes to the overall health and expansion of the US Vinyl Flooring Market industry.

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    Regional Insights

    Key Players and Competitive Insights

    The US Vinyl Flooring Market has witnessed significant growth over recent years, driven by increasing demand for stylish, durable, and affordable flooring solutions. This sector is characterized by a vibrant competitive landscape, with numerous manufacturers competing to capture the attention of diverse consumers ranging from residential homeowners to commercial businesses.

    As this market evolves, companies are focusing heavily on innovation, product differentiation, and sustainability to enhance their competitive edge, while also addressing the shifting preferences of consumers who seek quality, aesthetics, and functionality in vinyl flooring products.With various players vying for market share, it becomes imperative for businesses to stay attuned to market trends and consumer behavior by employing effective strategies that not only reinforce their market position but also respond to emerging demands. Armstrong Flooring stands out within the US Vinyl Flooring Market due to its long-standing reputation for quality and innovation.

    The company has established a strong presence across both residential and commercial segments, consistently delivering a range of vinyl flooring options that blend style with durability.Armstrong Flooring excels in product development, offering a variety of designs and finishes that cater to a diverse clientele, while emphasizing environmentally responsible manufacturing processes. This commitment to sustainability resonates with a growing number of consumers who prioritize eco-friendly solutions.

    Additionally, Armstrong has robust distribution networks and partnerships that enhance its accessibility across various channels, increasing its market penetration and customer reach throughout the United States.Interface has made a notable impact in the US Vinyl Flooring Market, positioning itself as a leader in sustainable design and innovation. The company is recognized for its modular flooring solutions, including luxury vinyl tiles that combine aesthetic appeal with functional performance. Interface's strengths lie in its strong commitment to sustainable practices, which resonate with eco-conscious consumers.

    The company has undertaken various initiatives to reduce its environmental footprint, a factor that significantly enhances its market appeal.Interface also actively pursues strategic mergers and acquisitions to bolster its product offerings and market presence, thereby expanding its capability to serve clients across multiple sectors. With a focus on high-quality, customizable flooring solutions, Interface strives to meet the evolving demands of the market while fostering a culture of sustainability and design excellence within the US.

    Key Companies in the US Vinyl Flooring Market market include

    Industry Developments

    In recent months, the US Vinyl Flooring Market has witnessed notable developments and trends reflecting its evolving nature. Companies like Mohawk Industries and Shaw Industries have focused on expanding their sustainable product lines, while Mannington Mills has enhanced its digital offerings to cater to the increased demand for online purchasing and visualization tools.

    In terms of mergers and acquisitions, Armstrong Flooring announced a strategic partnership with Karndean Designflooring in September 2023, aimed at expanding their market presence and product portfolio, ensuring both meet rising consumer expectations.This partnership capitalizes on the strong growth seen in luxury vinyl tile (LVT) and resilient flooring segments. Furthermore, research indicates the vinyl flooring market is expected to grow due to increased investments in residential construction and renovation projects, particularly as the US economy shows signs of recovery post-pandemic.

    Notable product innovations and sustainability initiatives are driving competition among key players like Tarkett and Interface, further impacting market dynamics.These shifts illustrate the resilience and adaptability of the US Vinyl Flooring Market as it aligns with contemporary consumer preferences and industry standards.

    Market Segmentation

    Vinyl Flooring Market Type Outlook

    • Rigid
    • Flexible

    Vinyl Flooring Market Product Outlook

    • Homogenous
    • Heterogenous

    Vinyl Flooring Market Application Outlook

    • Residential
    • Commercial

    Vinyl Flooring Market Installation Outlook

    • Self-Adhesive
    • Glue-Down
    • Interlocking Tiles
    • Loose Lay

    Vinyl Flooring Market Sales Channel Outlook

    • Online
    • Offline

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 6.37(USD Billion)
    MARKET SIZE 2024 7.05(USD Billion)
    MARKET SIZE 2035 18.52(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 9.17% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Armstrong Flooring, Interface, Gerflor, Gerflor USA, Congoleum, Mannington Mills, Karndean Designflooring, Polyflor, Beaulieu International Group, Flooring America, Lonseal, Harris Wood, Tarkett, Mohawk Industries, Shaw Industries
    SEGMENTS COVERED Product, Type, Installation, Application, Sales Channel
    KEY MARKET OPPORTUNITIES Rising demand for eco-friendly options, Increased remodeling and renovation projects, Expansion in commercial flooring applications, Growth of luxury vinyl tile segment, Adoption of advanced printing techniques
    KEY MARKET DYNAMICS sustainability trends, innovation in design, rising real estate market, cost-effectiveness, consumer preference for DIY
    COUNTRIES COVERED US

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What is the expected market size of the US Vinyl Flooring Market in 2024?

    The US Vinyl Flooring Market is expected to be valued at 7.05 billion USD in 2024.

    What will be the market value of US Vinyl Flooring Market by 2035?

    By 2035, the market value of the US Vinyl Flooring Market is projected to reach 18.52 billion USD.

    What is the expected compound annual growth rate (CAGR) for the US Vinyl Flooring Market from 2025 to 2035?

    The expected CAGR for the US Vinyl Flooring Market during the forecast period of 2025 to 2035 is 9.17%.

    Which product segment is dominating the US Vinyl Flooring Market?

    The Heterogenous product segment is leading the US Vinyl Flooring Market and is valued at 4.22 billion USD in 2024.

    What will the Homogenous segment's market value be in 2035?

    The Homogenous segment of the US Vinyl Flooring Market is projected to reach a value of 7.51 billion USD by 2035.

    Who are the major players in the US Vinyl Flooring Market?

    Major players in the US Vinyl Flooring Market include Armstrong Flooring, Mohawk Industries, and Shaw Industries among others.

    What are the growth drivers for the US Vinyl Flooring Market?

    The growth of the US Vinyl Flooring Market is driven by increasing residential renovations and demand for durable flooring solutions.

    How is the current economic scenario affecting the US Vinyl Flooring Market?

    The current economic conditions are positively influencing the US Vinyl Flooring Market by boosting construction and renovation activities.

    What are the applications of vinyl flooring in the market?

    Vinyl flooring is widely used in residential, commercial, and industrial applications due to its versatility and durability.

    What will be the projected market share of the Heterogenous segment in 2035?

    The Heterogenous market segment is expected to account for approximately 11.01 billion USD of the US Vinyl Flooring Market by 2035.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Vinyl Flooring Market, BY Product (USD Billion)
    45. Homogenous
    46. Heterogenous
    47. US Vinyl Flooring Market, BY Type (USD Billion)
    48. Rigid
    49. Flexible
    50. US Vinyl Flooring Market, BY Installation (USD Billion)
    51. Self-Adhesive
    52. Glue-Down
    53. Interlocking Tiles
    54. Loose Lay
    55. US Vinyl Flooring Market, BY Application (USD Billion)
    56. Residential
    57. Commercial
    58. US Vinyl Flooring Market, BY Sales Channel (USD Billion)
    59. Online
    60. Offline
    61. Competitive Landscape
    62. Overview
    63. Competitive Analysis
    64. Market share Analysis
    65. Major Growth Strategy in the Vinyl Flooring Market
    66. Competitive Benchmarking
    67. Leading Players in Terms of Number of Developments in the Vinyl Flooring Market
    68. Key developments and growth strategies
    69. New Product Launch/Service Deployment
    70. Merger & Acquisitions
    71. Joint Ventures
    72. Major Players Financial Matrix
    73. Sales and Operating Income
    74. Major Players R&D Expenditure. 2023
    75. Company Profiles
    76. Armstrong Flooring
    77. Financial Overview
    78. Products Offered
    79. Key Developments
    80. SWOT Analysis
    81. Key Strategies
    82. Interface
    83. Financial Overview
    84. Products Offered
    85. Key Developments
    86. SWOT Analysis
    87. Key Strategies
    88. Gerflor
    89. Financial Overview
    90. Products Offered
    91. Key Developments
    92. SWOT Analysis
    93. Key Strategies
    94. Gerflor USA
    95. Financial Overview
    96. Products Offered
    97. Key Developments
    98. SWOT Analysis
    99. Key Strategies
    100. Congoleum
    101. Financial Overview
    102. Products Offered
    103. Key Developments
    104. SWOT Analysis
    105. Key Strategies
    106. Mannington Mills
    107. Financial Overview
    108. Products Offered
    109. Key Developments
    110. SWOT Analysis
    111. Key Strategies
    112. Karndean Designflooring
    113. Financial Overview
    114. Products Offered
    115. Key Developments
    116. SWOT Analysis
    117. Key Strategies
    118. Polyflor
    119. Financial Overview
    120. Products Offered
    121. Key Developments
    122. SWOT Analysis
    123. Key Strategies
    124. Beaulieu International Group
    125. Financial Overview
    126. Products Offered
    127. Key Developments
    128. SWOT Analysis
    129. Key Strategies
    130. Flooring America
    131. Financial Overview
    132. Products Offered
    133. Key Developments
    134. SWOT Analysis
    135. Key Strategies
    136. Lonseal
    137. Financial Overview
    138. Products Offered
    139. Key Developments
    140. SWOT Analysis
    141. Key Strategies
    142. Harris Wood
    143. Financial Overview
    144. Products Offered
    145. Key Developments
    146. SWOT Analysis
    147. Key Strategies
    148. Tarkett
    149. Financial Overview
    150. Products Offered
    151. Key Developments
    152. SWOT Analysis
    153. Key Strategies
    154. Mohawk Industries
    155. Financial Overview
    156. Products Offered
    157. Key Developments
    158. SWOT Analysis
    159. Key Strategies
    160. Shaw Industries
    161. Financial Overview
    162. Products Offered
    163. Key Developments
    164. SWOT Analysis
    165. Key Strategies
    166. References
    167. Related Reports
    168. US Vinyl Flooring Market SIZE ESTIMATES & FORECAST, BY PRODUCT, 2019-2035 (USD Billions)
    169. US Vinyl Flooring Market SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    170. US Vinyl Flooring Market SIZE ESTIMATES & FORECAST, BY INSTALLATION, 2019-2035 (USD Billions)
    171. US Vinyl Flooring Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    172. US Vinyl Flooring Market SIZE ESTIMATES & FORECAST, BY SALES CHANNEL, 2019-2035 (USD Billions)
    173. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    174. ACQUISITION/PARTNERSHIP
    175. MARKET SYNOPSIS
    176. US VINYL FLOORING MARKET ANALYSIS BY PRODUCT
    177. US VINYL FLOORING MARKET ANALYSIS BY TYPE
    178. US VINYL FLOORING MARKET ANALYSIS BY INSTALLATION
    179. US VINYL FLOORING MARKET ANALYSIS BY APPLICATION
    180. US VINYL FLOORING MARKET ANALYSIS BY SALES CHANNEL
    181. KEY BUYING CRITERIA OF VINYL FLOORING MARKET
    182. RESEARCH PROCESS OF MRFR
    183. DRO ANALYSIS OF VINYL FLOORING MARKET
    184. DRIVERS IMPACT ANALYSIS: VINYL FLOORING MARKET
    185. RESTRAINTS IMPACT ANALYSIS: VINYL FLOORING MARKET
    186. SUPPLY / VALUE CHAIN: VINYL FLOORING MARKET
    187. VINYL FLOORING MARKET, BY PRODUCT, 2025 (% SHARE)
    188. VINYL FLOORING MARKET, BY PRODUCT, 2019 TO 2035 (USD Billions)
    189. VINYL FLOORING MARKET, BY TYPE, 2025 (% SHARE)
    190. VINYL FLOORING MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    191. VINYL FLOORING MARKET, BY INSTALLATION, 2025 (% SHARE)
    192. VINYL FLOORING MARKET, BY INSTALLATION, 2019 TO 2035 (USD Billions)
    193. VINYL FLOORING MARKET, BY APPLICATION, 2025 (% SHARE)
    194. VINYL FLOORING MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    195. VINYL FLOORING MARKET, BY SALES CHANNEL, 2025 (% SHARE)
    196. VINYL FLOORING MARKET, BY SALES CHANNEL, 2019 TO 2035 (USD Billions)
    197. BENCHMARKING OF MAJOR COMPETITORS

    US Vinyl Flooring Market Segmentation

     

     

     

    • Vinyl Flooring Market By Product (USD Billion, 2019-2035)

      • Homogenous
      • Heterogenous

     

    • Vinyl Flooring Market By Type (USD Billion, 2019-2035)

      • Rigid
      • Flexible

     

    • Vinyl Flooring Market By Installation (USD Billion, 2019-2035)

      • Self-Adhesive
      • Glue-Down
      • Interlocking Tiles
      • Loose Lay

     

    • Vinyl Flooring Market By Application (USD Billion, 2019-2035)

      • Residential
      • Commercial

     

    • Vinyl Flooring Market By Sales Channel (USD Billion, 2019-2035)

      • Online
      • Offline

     

     

     

     

     

     

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