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    US Text Analytics Market

    ID: MRFR/ICT/12892-HCR
    100 Pages
    Garvit Vyas
    September 2025

    US Text Analytics Market Research Report: By Component (Software, Services), By Application (Customer Experience Management, Workforce Management), By Deployment (On-Premise, Cloud) and By Vertical (BFSI, Manufacturing, Government, Retail, E-Commerce) - Forecast to 2035

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    Table of Contents

    US Text Analytics Market Summary

    The US Text Analytics market is poised for substantial growth, expanding from 1.01 billion USD in 2024 to 4.59 billion USD by 2035.

    Key Market Trends & Highlights

    US Text Analytics Key Trends and Highlights

    • The market valuation is projected to reach 4.59 billion USD by 2035, indicating robust growth potential.
    • The compound annual growth rate (CAGR) from 2025 to 2035 is estimated at 14.76 percent, reflecting increasing demand.
    • In 2024, the market is valued at 1.01 billion USD, showcasing a strong starting point for future expansion.
    • Growing adoption of text analytics due to the need for enhanced data-driven decision making is a major market driver.

    Market Size & Forecast

    2024 Market Size 1.01 (USD Billion)
    2035 Market Size 4.59 (USD Billion)
    CAGR (2025-2035) 14.76%

    Major Players

    SAP, Lexmark, RapidMiner, SAS Institute, Oracle, BuzzSumo, IBM, Microsoft, Qualcomm, NLP Logix, Google, Salesforce, Amazon, Ayfie, Cerner Corporation

    US Text Analytics Market Trends

    The US Text Analytics Market is experiencing significant growth due to the increasing need for businesses to analyze large volumes of unstructured data. Companies across various sectors are focusing on enhancing customer experience by utilizing sentiment analysis and social media monitoring tools. This trend is driven by the recognition that understanding customer sentiment can lead to better decision-making and more effective marketing strategies. Moreover, the rising popularity of artificial intelligence and machine learning technologies is enabling more accurate and efficient text analysis processes.

    US Text Analytics Market Drivers

    Market Segment Insights

    Increasing Demand for Customer Insights

    In recent years, the US Text Analytics Market Industry has seen a significant surge in the demand for customer insights. This growth is driven by businesses' need to enhance customer experiences by analyzing feedback and sentiment derived from various textual sources, including reviews, social media, and surveys. According to the US Census Bureau, there has been a steady increase in e-commerce sales, which reached over 900 billion USD in 2020, indicating that consumers are increasingly sharing their opinions online.

    Expansion of Social Media Usage

    As organizations like Amazon and Walmart leverage text analytics tools to derive actionable insights from customer interactions, this trend is expected to fuel market growth as more companies recognize the value of understanding customer sentiment. Furthermore, investments in Artificial Intelligence and Machine Learning technologies are expected to enhance the capabilities of text analytics solutions, thereby driving their adoption across various industries in the US.

    The proliferation of social media platforms has been a major driver for the US Text Analytics Market Industry. With over 300 million social media users in the United States, organizations are increasingly prioritizing social listening strategies to understand public sentiment and trends. According to the Pew Research Center, 69% of adults in the US use social media, with many sharing thoughts on brands, products, and services.

    Need for Enhanced Data Security and Privacy

    As established companies like Microsoft and IBM develop advanced text analytics solutions that can process and analyze large volumes of unstructured data from social media, this trend enhances the capability of businesses to respond to consumer demands swiftly and effectively. The increase in social media interactions is likely to propel the demand for text analytics tools and solutions that can help organizations decipher consumer insights from these platforms.

    As organizations increasingly rely on text analytics, there is a growing emphasis on data security and privacy regulations, particularly in the United States. Recent legislative actions such as the California Consumer Privacy Act (CCPA) have heightened the need for companies to implement robust systems to ensure compliance while utilizing text analytics. This law affects how businesses collect, store, and analyze customer data, driving the demand for text analytics solutions that incorporate security and compliance features.

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    Regional Insights

    Key Players and Competitive Insights

    The US Text Analytics Market has been experiencing significant growth in recent years, driven by the increasing need for organizations to derive insights from unstructured data and enhance decision-making processes. Companies in various sectors are recognizing the value of text analytics for improving customer experience, operational efficiencies, and overall business strategies. This competitive landscape is characterized by the robust participation of both established players and emerging startups who are innovating to capture market share.

    The advent of advanced technologies, particularly artificial intelligence and machine learning, is further accelerating the scope and capabilities of text analytics solutions, providing businesses with enhanced tools to analyze vast amounts of textual data and derive actionable insights.SAP holds a prominent position in the US Text Analytics Market due to its extensive suite of enterprise solutions that integrate text analytics features seamlessly into business processes. The company's strength lies in its ability to offer a comprehensive platform that allows organizations to analyze data across various touchpoints, enabling a holistic view of customer sentiment and operational performance.

    SAP's advanced analytics capabilities are supported by a strong research and development arm, continuously enhancing their offerings to adapt to changing market demands. Their established reputation and a broad customer base empower SAP to maintain a competitive edge, as they provide users with the necessary tools to convert textual data into meaningful insights that drive growth and innovation.

    Lexmark has carved out a significant niche in the US Text Analytics Market by focusing on business process automation and document management solutions that incorporate text analytics. The company's strengths lie in its integrated services that facilitate the extraction of insights from documents and provide intelligent data capture options. Lexmark's key products and services encompass advanced imaging solutions and software offerings designed to streamline document workflows and enhance visibility into business operations. The firm has engaged in strategic mergers and acquisitions to bolster its technology capabilities and expand its reach, thereby enhancing its competitive stance in the market.

    By leveraging innovative technology, Lexmark continues to address the evolving needs of businesses, helping them to effectively manage and analyze large volumes of textual data in a cost-efficient manner.

    Key Companies in the US Text Analytics Market market include

    Industry Developments

    The US Text Analytics Market is witnessing significant developments, with companies like IBM, Microsoft, Oracle, and SAP enhancing their capabilities through advancements in natural language processing and machine learning. RapidMiner has launched new features aimed at improving data processing efficiency, emphasizing the increasing demand for real-time analytics. In recent months, BuzzSumo has expanded its offerings to cater to social media insights, reflecting the importance of sentiment analysis in marketing strategies. Notably, SAP announced an acquisition in June 2023 to bolster its data analytics capabilities, prompting further consolidation in the market.

    On the financial front, the market is projected to grow as organizations increasingly invest in Text Analytics to optimize their operations. According to recent valuation reports, leading companies like Salesforce and Google are expanding their footprints, indicating robust growth potential. The past few years have seen innovations, particularly during 2021 and 2022, with enhanced features in AI-driven analytics becoming more mainstream. These factors contribute to a dynamic landscape where businesses seek advanced analytics solutions to improve decision-making and customer engagement.

    Market Segmentation

    Outlook

    • BFSI
    • Manufacturing
    • Government
    • Retail
    • E-Commerce

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 0.88(USD Billion)
    MARKET SIZE 2024 1.01(USD Billion)
    MARKET SIZE 2035 4.59(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 14.749% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED SAP, Lexmark, RapidMiner, SAS Institute, Oracle, BuzzSumo, IBM, Microsoft, Qualcomm, NLP Logix, Google, Salesforce, Amazon, Ayfie, Cerner Corporation
    SEGMENTS COVERED Component, Application, Deployment, Vertical
    KEY MARKET OPPORTUNITIES Sentiment analysis for brands, Real-time customer feedback integration, Predictive analytics for trends, Enhanced multilingual support, Advanced security for data privacy
    KEY MARKET DYNAMICS Increasing demand for data insights, Growth in AI and machine learning, Rising importance of customer experience, Need for competitive advantage, Expanding application in various industries
    COUNTRIES COVERED US

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

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    FAQs

    What is the market size of the US Text Analytics Market in 2024?

    The US Text Analytics Market is expected to be valued at 1.01 billion USD in 2024.

    What is the projected market size for the US Text Analytics Market by 2035?

    By 2035, the market is anticipated to grow to 4.59 billion USD.

    What is the expected CAGR for the US Text Analytics Market from 2025 to 2035?

    The market is projected to have a CAGR of 14.749% during the period from 2025 to 2035.

    Which segment of the US Text Analytics Market is expected to lead in value by 2035?

    The Software segment is expected to be valued at 2.73 billion USD by 2035, leading the market.

    What will be the market size for the Services segment of the US Text Analytics Market in 2024?

    The Services segment is projected to be valued at 0.4 billion USD in 2024.

    Who are the major players in the US Text Analytics Market?

    Key players include SAP, IBM, Microsoft, Oracle, and Google among others.

    What are the growth drivers of the US Text Analytics Market?

    Key growth drivers include increasing data usage, demand for real-time analytics, and advancements in AI technologies.

    What challenges does the US Text Analytics Market currently face?

    The market faces challenges related to data privacy and the complexity of integrating analytics with existing systems.

    What are the key applications of text analytics in the US market?

    Key applications include sentiment analysis, customer feedback analysis, and content categorization.

    How is the US Text Analytics Market affected by current global trends?

    The market is influenced by global digital transformation trends and increased focus on data-driven decision-making.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Text Analytics Market, BY Component (USD Billion)
    45. Software
    46. Services
    47. US Text Analytics Market, BY Application (USD Billion)
    48. Customer Experience Management
    49. Workforce Management
    50. US Text Analytics Market, BY Deployment (USD Billion)
    51. On-Premise
    52. Cloud
    53. US Text Analytics Market, BY Vertical (USD Billion)
    54. BFSI
    55. Manufacturing
    56. Government
    57. Retail
    58. E-Commerce
    59. Competitive Landscape
    60. Overview
    61. Competitive Analysis
    62. Market share Analysis
    63. Major Growth Strategy in the Text Analytics Market
    64. Competitive Benchmarking
    65. Leading Players in Terms of Number of Developments in the Text Analytics Market
    66. Key developments and growth strategies
    67. New Product Launch/Service Deployment
    68. Merger & Acquisitions
    69. Joint Ventures
    70. Major Players Financial Matrix
    71. Sales and Operating Income
    72. Major Players R&D Expenditure. 2023
    73. Company Profiles
    74. SAP
    75. Financial Overview
    76. Products Offered
    77. Key Developments
    78. SWOT Analysis
    79. Key Strategies
    80. Lexmark
    81. Financial Overview
    82. Products Offered
    83. Key Developments
    84. SWOT Analysis
    85. Key Strategies
    86. RapidMiner
    87. Financial Overview
    88. Products Offered
    89. Key Developments
    90. SWOT Analysis
    91. Key Strategies
    92. SAS Institute
    93. Financial Overview
    94. Products Offered
    95. Key Developments
    96. SWOT Analysis
    97. Key Strategies
    98. Oracle
    99. Financial Overview
    100. Products Offered
    101. Key Developments
    102. SWOT Analysis
    103. Key Strategies
    104. BuzzSumo
    105. Financial Overview
    106. Products Offered
    107. Key Developments
    108. SWOT Analysis
    109. Key Strategies
    110. IBM
    111. Financial Overview
    112. Products Offered
    113. Key Developments
    114. SWOT Analysis
    115. Key Strategies
    116. Microsoft
    117. Financial Overview
    118. Products Offered
    119. Key Developments
    120. SWOT Analysis
    121. Key Strategies
    122. Qualcomm
    123. Financial Overview
    124. Products Offered
    125. Key Developments
    126. SWOT Analysis
    127. Key Strategies
    128. NLP Logix
    129. Financial Overview
    130. Products Offered
    131. Key Developments
    132. SWOT Analysis
    133. Key Strategies
    134. Google
    135. Financial Overview
    136. Products Offered
    137. Key Developments
    138. SWOT Analysis
    139. Key Strategies
    140. Salesforce
    141. Financial Overview
    142. Products Offered
    143. Key Developments
    144. SWOT Analysis
    145. Key Strategies
    146. Amazon
    147. Financial Overview
    148. Products Offered
    149. Key Developments
    150. SWOT Analysis
    151. Key Strategies
    152. Ayfie
    153. Financial Overview
    154. Products Offered
    155. Key Developments
    156. SWOT Analysis
    157. Key Strategies
    158. Cerner Corporation
    159. Financial Overview
    160. Products Offered
    161. Key Developments
    162. SWOT Analysis
    163. Key Strategies
    164. References
    165. Related Reports
    166. US Text Analytics Market SIZE ESTIMATES & FORECAST, BY COMPONENT, 2019-2035 (USD Billions)
    167. US Text Analytics Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    168. US Text Analytics Market SIZE ESTIMATES & FORECAST, BY DEPLOYMENT, 2019-2035 (USD Billions)
    169. US Text Analytics Market SIZE ESTIMATES & FORECAST, BY VERTICAL, 2019-2035 (USD Billions)
    170. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    171. ACQUISITION/PARTNERSHIP
    172. MARKET SYNOPSIS
    173. US TEXT ANALYTICS MARKET ANALYSIS BY COMPONENT
    174. US TEXT ANALYTICS MARKET ANALYSIS BY APPLICATION
    175. US TEXT ANALYTICS MARKET ANALYSIS BY DEPLOYMENT
    176. US TEXT ANALYTICS MARKET ANALYSIS BY VERTICAL
    177. KEY BUYING CRITERIA OF TEXT ANALYTICS MARKET
    178. RESEARCH PROCESS OF MRFR
    179. DRO ANALYSIS OF TEXT ANALYTICS MARKET
    180. DRIVERS IMPACT ANALYSIS: TEXT ANALYTICS MARKET
    181. RESTRAINTS IMPACT ANALYSIS: TEXT ANALYTICS MARKET
    182. SUPPLY / VALUE CHAIN: TEXT ANALYTICS MARKET
    183. TEXT ANALYTICS MARKET, BY COMPONENT, 2025 (% SHARE)
    184. TEXT ANALYTICS MARKET, BY COMPONENT, 2019 TO 2035 (USD Billions)
    185. TEXT ANALYTICS MARKET, BY APPLICATION, 2025 (% SHARE)
    186. TEXT ANALYTICS MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    187. TEXT ANALYTICS MARKET, BY DEPLOYMENT, 2025 (% SHARE)
    188. TEXT ANALYTICS MARKET, BY DEPLOYMENT, 2019 TO 2035 (USD Billions)
    189. TEXT ANALYTICS MARKET, BY VERTICAL, 2025 (% SHARE)
    190. TEXT ANALYTICS MARKET, BY VERTICAL, 2019 TO 2035 (USD Billions)
    191. BENCHMARKING OF MAJOR COMPETITORS

    US Text Analytics Market Segmentation

     

     

     

    • Text Analytics Market By Component (USD Billion, 2019-2035)

      • Software
      • Services

     

    • Text Analytics Market By Application (USD Billion, 2019-2035)

      • Customer Experience Management
      • Workforce Management

     

    • Text Analytics Market By Deployment (USD Billion, 2019-2035)

      • On-Premise
      • Cloud

     

    • Text Analytics Market By Vertical (USD Billion, 2019-2035)

      • BFSI
      • Manufacturing
      • Government
      • Retail
      • E-Commerce

     

     

     

     

     

     

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