US Synthetic Monitoring Market Research Report: By Type (Mobile Application monitoring, Web Application monitoring, API monitoring, SaaS monitoring), By Deployment Type (On-cloud, On-premise) and By Vertical Type (BFSI, Retail, Government, Automotive, IT & Telecommunication, Healthcare, Others) - Forecast to 2035

US Synthetic Monitoring Market Overview:

As per MRFR analysis, the US Synthetic Monitoring Market Size was estimated at 296.05 (USD Million) in 2023. The US Synthetic Monitoring Market Industry is expected to grow from 320.95(USD Million) in 2024 to 783.52 (USD Million) by 2035. The US Synthetic Monitoring Market CAGR (growth rate) is expected to be around 8.452% during the forecast period (2025 - 2035).

Key US Synthetic Monitoring Market Trends Highlighted

The US Synthetic Monitoring Market is experiencing notable trends driven by the increasing demand for efficient application performance monitoring solutions. A key market driver is the growing complexity of IT infrastructures, which pushes organizations to adopt synthetic monitoring to ensure optimal performance and availability of applications. As more businesses shift to cloud-based services, the need for continuous monitoring of applications from various locations in the US becomes essential. This transition is further supported by advancements in technology, including AI and machine learning, which enhance the capabilities of synthetic monitoring tools.Opportunities exist for companies to explore enhanced synthetic monitoring capabilities that integrate seamlessly with DevOps practices. The rise of agile development methodologies encourages businesses to adopt solutions that provide real-time feedback on application performance, thus enabling faster deployment cycles. Additionally, regulatory compliance and security concerns are becoming more prevalent in the US, driving the need for reliable monitoring solutions that can quickly identify potential vulnerabilities and performance bottlenecks. Recent times have seen a notable shift towards user-centric monitoring approaches, reflecting the importance of the end-user experience in the overall assessment of application performance.As more US organizations recognize that user satisfaction directly impacts business success, the integration of synthetic monitoring into user experience strategies is gaining traction. Furthermore, with an increasing focus on remote work, companies are investing in synthetic monitoring to ensure that applications perform well across diverse environments and user locations, further emphasizing the need for robust solutions tailored to a dynamic workforce.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Synthetic Monitoring Market Drivers

Rising Demand for Advanced Digital Solutions

The increased adoption of digital technologies among businesses is driving the growth of the US Synthetic Monitoring Market Industry. As companies strive for better efficiency and performance, the demand for synthetic monitoring solutions that help simulate user interactions and monitor application performance is surging. According to a report from the Federal Communications Commission, over 90% of businesses in the US are now adopting cloud-based services, greatly increasing the need for sophisticated monitoring systems to ensure these services operate optimally.Companies like Google Cloud and Amazon Web Services are leading this transformation, thus propelling the market forward as organizations rely on their services to provide a seamless user experience and ensure system integrity.

Increasing Cybersecurity Concerns

In light of the growing threat landscape, the necessity for robust cybersecurity measures is creating opportunities for the US Synthetic Monitoring Market Industry. Recent statistics from the Federal Bureau of Investigation indicate that cybercrime reports in the United States have increased by over 300% since 2020, highlighting the urgent need for businesses to protect sensitive data. Synthetic monitoring aids in identifying vulnerabilities and ensuring applications are secure against external threats.As companies like Cisco and McAfee invest heavily in security solutions, the demand for synthetic monitoring tools that integrate with these security measures is expected to rise, further driving market growth.

Growing Focus on User Experience

With the explosion of e-commerce and digital services in the United States, customer experience has become a critical factor for business success. According to the US Commerce Department, online sales growth reached 44% in 2020, emphasizing the need for effective monitoring solutions to ensure optimal performance. Companies are recognizing that even slight performance issues can lead to significant revenue loss and customer dissatisfaction. Key players like Adobe and Salesforce are integrating synthetic monitoring tools into their platforms to provide insights into user interactions, thereby enhancing the quality and experience of services.This trend is expected to significantly expand the US Synthetic Monitoring Market Industry.

US Synthetic Monitoring Market Segment Insights:

Synthetic Monitoring Market Type Insights

 

The US Synthetic Monitoring Market, particularly within the Type segment, represents a dynamic landscape characterized by various monitoring solutions that cater to the demands of a rapidly evolving digital environment. The increasing reliance on digital platforms in the United States has propelled the significance of Mobile Application monitoring, as businesses seek to ensure optimal application performance and user experience on mobile devices. This form of monitoring plays a crucial role in tracking availability, response times, and functionality across diverse mobile applications.Web Application monitoring, on the other hand, maintains a strong foothold in the sector, as organizations prioritize maintaining their online presence and delivering seamless website interactions for users. Ensuring website uptime and quick load times is essential, especially given the growing trend of e-commerce and online services in the US market. API monitoring has also gained importance due to the interconnectedness of applications and data exchange. As businesses incorporate multiple APIs to enhance functionality, there is a growing need to oversee their performance to ensure that integrations work smoothly without disruptions.Lastly, SaaS monitoring has emerged as a vital component in the US Synthetic Monitoring Market, where Software as a Service solutions dominate the preferences of organizations. These solutions often require continuous supervision to assess service availability and performance metrics, making SaaS monitoring indispensable for businesses looking to optimize the efficiency of cloud-based applications. The increasing complexity of technology stacks across different sectors in the United States further strengthens the need for robust synthetic monitoring solutions, enabling organizations to preemptively address issues and enhance their service quality.Overall, the diverse Type segment within the US Synthetic Monitoring Market is indicative of the growing emphasis on application performance and user experience, correlating closely with market trends that highlight the digital transformation journey of businesses across the country.

 

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Synthetic Monitoring Market Deployment Type Insights

 

The US Synthetic Monitoring Market showcases a diverse landscape primarily segmented by Deployment Type, which encompasses both On-cloud and On-premise options. The trend towards On-cloud deployment is driven by increasing demand for scalability, flexibility, and cost-effectiveness. This option allows businesses to quickly adapt to changing requirements while leveraging cloud infrastructure's reliability. Conversely, On-premise solutions are favored by enterprises that prioritize control over their data and compliance with stringent regulations.These deployments offer heightened security and customizable features tailored to specific organizational needs. As organizations across various sectors in the US increasingly recognize the importance of proactive monitoring to ensure seamless user experiences, the significance of these deployment types only grows. The shift toward hybrid approaches is also emerging, reflecting an inclination towards the best of both worlds, thus contributing positively to the overall dynamics of the US Synthetic Monitoring Market. With continuous advancements in technology, businesses face an array of opportunities to enhance their monitoring strategies, supported by evolving customer expectations and a competitive landscape.

Synthetic Monitoring Market Vertical Type Insights

 

The US Synthetic Monitoring Market is evolving significantly, driven by diverse verticals that leverage digital monitoring solutions. With the financial services sector, or BFSI, increasingly adopting advanced monitoring tools to enhance security and compliance, this vertical plays a pivotal role. Retailers are focusing on customer experience through synthetic monitoring to optimize their online platforms, ensuring smooth transactions and user satisfaction. Government agencies are using these technologies to improve service delivery and maintain transparency in operations.The automotive sector is also leveraging synthetic monitoring for operational efficiency and vehicle connectivity management. In IT and Telecommunication, these solutions are vital for maintaining network performance and uptime, accommodating the growing demand for data accessibility. The healthcare industry is seeing the importance of synthetic monitoring in safeguarding patient data and ensuring compliance with regulations. Each of these sectors contributes to the overall growth trajectory of the market, highlighting the critical nature of synthetic monitoring in enhancing performance, security, and user experience across various avenues in the US economy.

US Synthetic Monitoring Market Key Players and Competitive Insights:

The US Synthetic Monitoring Market is a dynamic landscape characterized by an array of providers who compete on various technological fronts to deliver sophisticated solutions aimed at enhancing application performance and user experience. Organizations are increasingly relying on synthetic monitoring tools to proactively assess the availability and responsiveness of their digital applications, making this market a critical aspect of the broader IT performance management ecosystem. Companies in this sector strive to differentiate themselves through innovation, strong customer support, and the ability to integrate advanced analytics and automation into their offerings. As digital transformation accelerates across industries, insights into the competitive landscape of synthetic monitoring tools reveal shifts toward AI-driven analytics, real-time performance monitoring, and enhanced user experience capabilities, thus shaping competitive strategies and market behaviors.New Relic has established a robust presence in the US Synthetic Monitoring Market, demonstrating considerable strength through its comprehensive suite of observability tools. The company’s focus on providing users with deep insights into their application performance and user interactions positions it favorably in this highly competitive arena. New Relic’s capabilities stand out due to its comprehensive dashboards, user-friendly interfaces, and the ability to offer real-time data insights, which help organizations make informed decisions swiftly. The firm has improved its market penetration by offering flexible pricing models and a strong commitment to customer success, thereby enhancing user retention rates. By prioritizing innovation and maintaining a strong customer-centric approach, New Relic has effectively solidified its standing in the synthetic monitoring landscape.Splunk has also made significant inroads in the US Synthetic Monitoring Market, offering a variety of tools that focus on data analytics, application performance monitoring, and machine data intelligence. Known for its distinctive capabilities in big data analytics, Splunk brings to the table a suite of services that cater to the diverse needs of organizations striving to achieve operational excellence. The company's key products in this space often integrate seamlessly with existing infrastructures, making it easier for organizations to leverage their existing data for synthetic monitoring insights. Splunk's strength lies in its advanced analytics features which enable businesses to not only monitor their application performance but also predict potential disruptions before they impact users. Strategic mergers and acquisitions have further bolstered Splunk’s market position, enhancing its technological capabilities and expanding its customer base within the US region. As a result, Splunk continues to emerge as a leader in providing synthetic monitoring solutions that empower companies to optimize their digital experiences.

Key Companies in the US Synthetic Monitoring Market Include:

New Relic

Splunk

Dynatrace

AppDynamics

SolarWinds

Site24x7

Gomez

Sysdig

Aternity

Hexometer

Catchpoint

Uptrends

Pingdom

Keynote Systems

Datadog

US Synthetic Monitoring Market Industry Developments

The US Synthetic Monitoring Market has seen significant developments recently, driven by increasing demand for enhanced digital performance monitoring. Companies like New Relic, Splunk, and Datadog are at the forefront, continuously improving their offerings to meet client needs. Notably, New Relic announced an expanded partnership with Microsoft in September 2023 to integrate their observability solutions into Microsoft Azure. In October 2023, Dynatrace released its latest updates to its software intelligence platform, bolstering its capabilities in cloud implementation. Additionally, AppDynamics has reported a strong growth trajectory, attributing it to the rising focus on user experience analytics.In the realm of mergers and acquisitions, Splunk completed the acquisition of CrowdStrike's security division in August 2023, enhancing its cybersecurity monitoring capabilities. This move reflects a broader trend where organizations are seeking comprehensive synthetic monitoring solutions that extend beyond traditional metrics. The market continues to thrive, fueled by increased investments and innovations that support businesses in maintaining reliability and performance in their online functionalities. Over the past two years, there has been a marked increase in market valuations for these companies, driven by the critical need for digital resilience within various sectors in the United States.

US Synthetic Monitoring Market Segmentation Insights

Synthetic Monitoring Market Type Outlook

Mobile Application monitoring

Web Application monitoring

API monitoring

SaaS monitoring

Synthetic Monitoring Market Deployment Type Outlook

On-cloud

On-premise

Synthetic Monitoring Market Vertical Type Outlook

BFSI

Retail

Government

Automotive

IT & Telecommunication

Healthcare

Others

 

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	296.05(USD Million)
MARKET SIZE 2024	320.95(USD Million)
MARKET SIZE 2035	783.52(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.452% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	New Relic, Splunk, Dynatrace, AppDynamics, SolarWinds, Site24x7, Gomez, Sysdig, Aternity, Hexometer, Catchpoint, Uptrends, Pingdom, Keynote Systems, Datadog
SEGMENTS COVERED	Type, Deployment Type, Vertical Type
KEY MARKET OPPORTUNITIES	Increased adoption of cloud services, Growth in e-commerce platforms, Enhanced focus on user experience, Integration with AI and ML tools, Demand for proactive performance monitoring
KEY MARKET DYNAMICS	growing demand for application performance, increasing adoption of cloud services, rising focus on user experience, need for proactive issue detection, integration with DevOps practices
COUNTRIES COVERED	US