US Soft Covering Flooring Market Research Report: By Application (Residential, Commercial) and By Product Type (Carpet Tiles, Broadloom) - Forecast to 2035

US Soft Covering Flooring Market Research Report: By Application (Residential, Commercial) and By Product Type (Carpet Tiles, Broadloom) - Forecast to 2035.

US Soft Covering Flooring Market Overview:

As per MRFR analysis, the US Soft Covering Flooring Market Size was estimated at 9.37 (USD Billion) in 2023. The US Soft Covering Flooring Market Industry is expected to grow from 10.5(USD Billion) in 2024 to 15 (USD Billion) by 2035. The US Soft Covering Flooring Market CAGR (growth rate) is expected to be around 3.296% during the forecast period (2025 - 2035).

Key US Soft Covering Flooring Market Trends Highlighted

The US Soft Covering Flooring Market is currently driven by the increasing demand for sustainability and environmentally friendly flooring options. Consumers are increasingly prioritizing products made from natural and recycled materials, reflecting a growing awareness of ecological impacts. This shift towards eco-conscious choices has prompted manufacturers to develop carpets and rugs that utilize sustainable practices, which appeals to environmentally aware consumers and aligns with government initiatives aimed at promoting green building standards. Opportunities within the US market can be captured by focusing on the growing trend of home renovation and improvement.With many homeowners investing in remodeling projects, the demand for soft covering flooring options is expected to rise significantly. This can be further enhanced by offering customizable solutions that meet specific consumer needs, including styles that cater to diverse aesthetic preferences. Recent trends indicate a move towards multifunctional flooring options that combine comfort with practicality. The increasing popularity of luxury vinyl tiles replicating the look of carpet or hardwood flooring without compromising on durability is reshaping consumer choices in the soft covering segment. Furthermore, technological advancements in flooring production are enabling the creation of stain-resistant and easy-to-clean materials, making soft flooring more attractive to families and pet owners in the US.Moreover, the urbanization trend has led to an upsurge in demand for flooring solutions suited for smaller spaces, driving interest in compact and multifunctional products. As more individuals and families move into urban areas or seek remote work setups, the US Soft Covering Flooring Market is positioned to evolve and address these changing lifestyle needs. By tapping into these trends, companies can enhance their market presence and better align with consumer expectations in the US.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Soft Covering Flooring Market Drivers

Rising Demand for Sustainable Flooring Materials

The US Soft Covering Flooring Market Industry is increasingly driven by consumer preference for eco-friendly and sustainable flooring options. According to the U.S. Green Building Council, building materials considered sustainable are projected to see growth, with 20% of market share expected by 2025. This trend is supported by the heightened awareness of environmental issues among consumers and businesses alike. Many leading brands, like Mohawk Industries, have committed to sustainable practices, indicating the industry's shift towards eco-conscious products.As sustainability becomes a primary concern, the demand for soft covering flooring that adheres to these principles will continue to rise, significantly influencing the growth of the US Soft Covering Flooring Market.

Increasing Residential Construction Activities

The recovering housing market in the US is significantly propelling the demand for soft covering flooring. The U.S. Census Bureau reported a 14% increase in the number of new residential construction permits issued in recent years, correlating with a highly favorable environment for construction. As more homes are built or renovated, the demand for carpeting and other soft flooring solutions is expected to rise. Major companies like Shaw Industries are strategically placing themselves to cater to this booming market, signaling positive future prospects for the US Soft Covering Flooring Market.

Advancements in Flooring Technology

Innovations in flooring technology, such as stain-resistant and antimicrobial treatments, are increasingly influencing consumer choices in the US Soft Covering Flooring Market Industry. The National Floorcovering Association noted that 30% of flooring consumers are inclined to purchase products with advanced technology features. These advancements not only enhance the durability and maintenance of soft covering flooring options but also appeal to the health-conscious consumers who prioritize hygiene in their living spaces.Companies like Interface, Inc. are at the forefront of this technology evolution, ensuring that their products meet the changing demands of the market.

Growing Awareness of Indoor Air Quality

The increasing concern about indoor air quality in the US is generating a positive impact on the soft covering flooring sector. The Environmental Protection Agency has reported that indoor air can be 2 to 5 times more polluted than outdoor air, prompting consumers to seek flooring solutions that contribute to better air quality. Carpets, particularly those with low volatile organic compound emissions, are gaining traction for their ability to trap dust and allergens.Companies like Beaulieu International Group are developing carpets with low emissions, aligning with the health-focused trends in the US Soft Covering Flooring Market. This growing awareness is likely to strengthen demand for soft flooring options in the coming years.

US Soft Covering Flooring Market Segment Insights:

Soft Covering Flooring Market Application Insights

The US Soft Covering Flooring Market portrays a diverse landscape within its Application segment, primarily split between Residential and Commercial usages, each playing a significant role in shaping market dynamics. The Residential sector remains a cornerstone of this market, largely driven by trends in home renovation and an increasing demand for aesthetically pleasing yet functional flooring solutions. Homeowners are increasingly recognizing the value of soft covering flooring due to its comfort, warmth, and sound-absorbing properties, all of which contribute to enhancing living environments. The surge in DIY projects and a growing interest in interior design have also fueled demand within this segment, leading to innovative product developments tailored for modern lifestyles.Conversely, the Commercial segment captures a significant share of the market, largely influenced by businesses prioritizing employee comfort and productivity. Facilities such as offices, hotels, and educational institutions have been investing heavily in soft covering flooring as it not only improves the ambiance but also provides the necessary durability to withstand high foot traffic. Moreover, the rise in eco-conscious consumers has pushed commercial developers to seek sustainable options, enhancing the appeal of various soft covering materials. Both segments are witnessing notable trends that foster growth opportunities. In the Residential space, the demand for eco-friendly and hypoallergenic flooring options is on the rise, as consumers become increasingly aware of the health impacts of indoor air quality. In the Commercial arena, advanced technologies such as moisture control and stain resistance in soft flooring are being embraced, catering to the practical needs of business environments. Overall, the interplay between these two segments drives the broader dynamics of the US Soft Covering Flooring Market, influencing everything from design and functionality to sustainability and innovation within the industry. As demographics shift and lifestyles evolve, the need for adaptable and versatile flooring solutions continues to solidify the importance of the Application segment in this market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Soft Covering Flooring Market Product Type Insights

The US Soft Covering Flooring Market showcases a range of product types, prominently featuring Carpet Tiles and Broadloom, both of which cater to diverse consumer preferences and applications. Carpet Tiles have gained traction due to their versatility and ease of installation, making them a preferred choice for both commercial and residential spaces. Their modular nature allows for creative designs and effortless replacement, appealing to dynamic environments that require flexibility. On the other hand, Broadloom continues to dominate with its seamless appearance, providing an elegant solution for larger areas where uniformity is desired. This product type is often favored in high-end residential and hospitality settings, as it offers a plush and luxurious feel underfoot. As the US economy continues to focus on sustainability and efficiency, both segments have witnessed shifts towards eco-friendly materials and manufacturing practices. These trends are bolstered by increasing consumer awareness and demand for products that contribute to healthier indoor environments. The US Soft Covering Flooring Market reflects this evolving landscape, with significant opportunities for innovation in design and functionality across these product types, making it essential for stakeholders to remain agile in response to market dynamics.

US Soft Covering Flooring Market Key Players and Competitive Insights:

The US Soft Covering Flooring Market is characterized by a diverse array of products and a multitude of players vying for market share. This sector, which includes carpets, rugs, and other soft flooring options, has seen substantial growth over recent years, fueled by consumer preferences for aesthetic appeal and comfort in residential and commercial spaces. Competitive insights within this market reveal various strategies adopted by companies, such as innovation, sustainability initiatives, product variety, and aggressive marketing tactics. The dynamics of the market enable companies to position themselves based on quality, price, and service offerings, leading to a competitive landscape shaped by both established entities and new entrants seeking to carve out their niches.Rug and Home holds a significant place within the US Soft Covering Flooring Market, complemented by its robust product offerings that cater to a variety of consumer tastes and preferences. The company stands out by providing a combination of high-quality materials and a broad selection of styles, which has helped it achieve strong brand recognition and loyalty among customers. Its strengths lie in its commitment to customer service and an expansive network of retail outlets that enhance its market presence. Additionally, Rug and Home's strategic approach often includes promotions and collaborations that resonate with consumers, strengthening its position in the market. The blend of competitive pricing and the focus on providing unique designs allows the company to effectively meet the growing demand for soft covering solutions in homes and businesses across the United States.Armstrong Flooring has established itself as a formidable player within the US Soft Covering Flooring Market, recognized for its innovative approach and diverse product offerings. The company's key products include a wide range of luxury vinyl tiles, resilient flooring, and traditional soft flooring options like carpets and rugs, making it a comprehensive provider in the market. Armstrong Flooring's strengths are amplified by its strong brand reputation for quality and durability, essential in maintaining customer trust within the industry. The company continues to expand its market presence through strategic mergers and acquisitions aimed at enhancing its product portfolio and improving operational efficiencies. Armstrong Flooring is also dedicated to sustainability initiatives, which aligns well with current consumer trends favoring environmentally friendly products. This commitment, combined with a solid distribution network and a focus on product innovation, positions Armstrong Flooring as a leading contender in the competitive landscape of the US Soft Covering Flooring Market.

Key Companies in the US Soft Covering Flooring Market Include:

Rug and Home

Armstrong Flooring

Interface

Gerflor

Masland Carpets

Milliken

Beaulieu International Group

Stanton Carpet

Johnsonite

Tarkett

Mohawk Industries

The Dixie Group

Shaw Industries

Karastan

Philadelphia Commercial

US Soft Covering Flooring Market Industry Developments

Recent developments in the US Soft Covering Flooring Market have showcased a dynamic landscape, characterized by investment in sustainable materials and innovative flooring solutions. Companies like Mohawk Industries and Shaw Industries are increasingly focusing on eco-friendly products, aligning with growing environmental concerns among consumers. Armstrong Flooring has been strategically positioning itself in the market by enhancing its product lines, while Interface has made strides in integrating recycled materials into their offerings. A notable merger in the market occurred in July 2023, when Tarkett announced its acquisition of Gerflor, aiming to expand its geographical reach and product portfolio significantly. Recent valuations show an upward trend, with market growth supported by an increasing preference for soft flooring options in both residential and commercial sectors. The US market has also been influenced by shifts in consumer preferences during the pandemic, with more emphasis on home comfort and aesthetics, leading to increased sales across various manufacturers including Milliken and Karastan. In 2022, Beaulieu International Group launched a new product line specifically designed for the growing millennial market, further enhancing competition in the soft flooring landscape.

US Soft Covering Flooring Market Segmentation Insights

Soft Covering Flooring Market Application Outlook

Residential

Commercial

Soft Covering Flooring Market Product Type Outlook

Carpet Tiles

Broadloom

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	9.37(USD Billion)
MARKET SIZE 2024	10.5(USD Billion)
MARKET SIZE 2035	15.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	3.296% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Rug and Home, Armstrong Flooring, Interface, Gerflor, Masland Carpets, Milliken, Beaulieu International Group, Stanton Carpet, Johnsonite, Tarkett, Mohawk Industries, The Dixie Group, Shaw Industries, Karastan, Philadelphia Commercial
SEGMENTS COVERED	Application, Product Type
KEY MARKET OPPORTUNITIES	Sustainable flooring solutions demand, Rising home renovation projects, Increased awareness of indoor air quality, Growth in luxury vinyl tile trends, Expanding e-commerce distribution channels
KEY MARKET DYNAMICS	sustainable materials demand, luxury vinyl popularity, increasing residential renovation, technology integration in flooring, growing eco-friendly awareness
COUNTRIES COVERED	US