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    US Social and Emotional Learning SEL Market

    ID: MRFR/ICT/12672-HCR
    100 Pages
    Garvit Vyas
    September 2025

    US Social and Emotional Learning SEL Market Research Report: By Component (Solution, Services), By Type (Web-Based, Apps), By Core Competencies (Self-Awareness, Self-Management, Social Awareness, Relationship Skills, Responsible Decision-Making) and By End-User (Pre-K, Elementary Schools, Middle and High Schools, Others) - Forecast to 2035

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    US Social and Emotional Learning SEL Market Summary

    The United States Social and Emotional Learning market is poised for substantial growth, projected to reach 2500 USD million by 2035 from a base of 420 USD million in 2024.

    Key Market Trends & Highlights

    US Social and Emotional Learning SEL Key Trends and Highlights

    • The market is expected to grow from 420 USD million in 2024 to 2500 USD million by 2035.
    • A compound annual growth rate (CAGR) of 17.61 percent is anticipated from 2025 to 2035.
    • The increasing emphasis on mental health and emotional well-being in educational settings is driving market expansion.
    • Growing adoption of technology due to the rising demand for effective SEL programs is a major market driver.

    Market Size & Forecast

    2024 Market Size 420 (USD Million)
    2035 Market Size 2500 (USD Million)
    CAGR (2025-2035) 17.61%

    Major Players

    Edmentum, Kognito, MindUP, Character.org, Sanford Harmony, Scholastic, Social Emotional Learning Partners, Teaching Strategies, CASEL, Second Step, Panorama Education, Clever, Houghton Mifflin Harcourt, Illuminate Education, The Yale Center for Emotional Intelligence

    US Social and Emotional Learning SEL Market Trends

    The US Social and Emotional Learning (SEL) market is witnessing significant growth driven by increased recognition of the importance of emotional intelligence in education. Schools and districts are prioritizing SEL programs to promote mental health and well-being, particularly in response to growing student needs following the disruptions caused by the pandemic. Research indicates that students who participate in comprehensive SEL programs show improvements in academic performance and better social interactions. This focus on mental health aligns with federal initiatives to enhance educational outcomes, leading to policies that support SEL implementation at various levels of education.

    There is potential for collaboration with community-based organizations to enhance the reach and effectiveness of SEL initiatives. Recent trends highlight the growing emphasis on culturally responsive practices in SEL to ensure inclusivity within diverse student populations. This not only helps in addressing the individual needs of students but also supports the creation of positive school climates. As awareness and appreciation for SEL continue to rise, these trends signify a move towards a more supportive and engaged educational environment across the US.

    Market Segment Insights

    Social and Emotional Learning SEL Market Component Insights

    The Component segment of the US Social and Emotional Learning SEL Market plays a crucial role in fostering emotional intelligence, resilience, and interpersonal skills among students. This segment comprises two main categories: Solutions and Services, which are instrumental in implementing SEL strategies effectively within educational settings. Solutions encompass various tools and platforms designed to facilitate SEL curricula, providing educators with comprehensive resources for classroom integration and student engagement. These solutions often include software, applications, and structured programs that help students understand their emotions, manage stress, and navigate social dynamics, thereby laying the foundation for improved academic performance and mental well-being.

    On the other hand, Services consist of training, workshops, and consulting that equip educators, administrators, and community stakeholders with the necessary skills and knowledge to effectively deliver SEL programs. This facet of the Component segment is significant as it ensures that the implementation of SEL principles is consistent, aligned with educational standards, and culturally relevant. In the US, as schools increasingly recognize the value of social-emotional competencies, the demand for both Solutions and Services within this segment is gaining momentum.

    Moreover, research indicates that effective SEL implementation can lead to enhanced student behavior, improved mental health outcomes, and greater overall school climate. As a result, educational institutions across the US are actively seeking out robust SEL Solutions and comprehensive training Services to address these needs. The rising awareness of mental health issues among students and the emphasis on holistic education further drive the growth of this market segment.

    Innovative advancements in technology, such as digital SEL platforms, are also contributing significantly to the enhancement of these Component offerings, enabling personalized learning experiences that cater to the unique needs of each student. The focus on both Solutions and Services underscores the importance of a multifaceted approach to social and emotional learning, ensuring that educators are not only equipped with appropriate tools but also the right support and guidance to foster a nurturing environment for students.

    As the significance of SEL continues to evolve in the US educational landscape, the Component segment will likely see sustained growth, driven by a collective commitment to enhance student well-being and academic success through effective and engaging social-emotional learning applications and expert services.

    Social and Emotional Learning SEL Market Type Insights

    The US Social and Emotional Learning (SEL) Market is characterized by its distinct types, primarily focusing on Web-Based platforms and Applications. Web-Based solutions play a crucial role in providing scalable access to SEL resources, allowing educators and students to engage with content in a flexible environment. These platforms are increasingly popular due to their accessibility and ability to offer diverse learning materials, often accommodating various learning styles and needs.

    On the other hand, Applications serve as a significant tool in informing and guiding students through emotional health and social skills, often integrating gaming elements to enhance user engagement and retention.The increase in mobile device usage among students has facilitated the rise of Applications as preferred mechanisms for learning. Both Web-Based and App types are increasingly essential in the educational landscape, aligning with the growing emphasis on fostering emotional intelligence and interpersonal skills within the US education system.

    With ongoing trends emphasizing the importance of mental health, these types of SEL resources are expected to continue shaping educational practices, reflecting a significant shift toward holistic student development.

    Social and Emotional Learning SEL Market Core Competencies Insights

    The Core Competencies segment of the US Social and Emotional Learning SEL Market is pivotal in shaping emotional intelligence skills crucial for personal and academic success among youth. This segment encompasses essential areas such as Self-Awareness, Self-Management, Social Awareness, Relationship Skills, and Responsible Decision-Making, collectively fostering an environment of emotional well-being. Self-Awareness enables individuals to understand their own emotions and values, forming the foundation for healthy interactions. Self-Management helps in regulating emotions and behaviors, promoting resilience.Social Awareness is essential in developing empathy, allowing children to navigate diverse social landscapes effectively.

    Relationship Skills focus on building strong, healthy connections, which are crucial in both personal and academic settings. Responsible Decision-Making empowers learners to make ethical choices, enhancing their ability to face real-world challenges. With an increasing emphasis on mental health and emotional education, these competencies hold significant importance as they cater to the evolving needs of young people in the US today, contributing to a comprehensive educational framework.The growing recognition of these competencies is creating opportunities for innovative programs and resources, aligning with national educational goals aimed at fostering well-rounded, socially competent individuals.

    Social and Emotional Learning SEL Market End-User Insights

    The US Social and Emotional Learning (SEL) Market is witnessing significant demand across various end-user segments, particularly in educational settings which play a crucial role in shaping students' emotional intelligence and social skills. Pre-K institutions are pivotal, as they lay the foundation for emotional development and social interactions. Elementary schools follow closely, focusing on integrating SEL curricula that promote resilience and empathy among young learners.

    Middle and high schools also emphasize these skills to prepare adolescents for the complexities of adult life, thereby fostering better interpersonal relationships and academic performance.The non-traditional education sector, included in the Others’ category, addresses the diverse needs of students through specialized programs, highlighting the importance of SEL in various learning environments. The growing recognition of the impact of emotional intelligence on academic success and mental well-being is driving more institutions to adopt SEL initiatives. Overall, the US Social and Emotional Learning SEL Market segmentation reveals a collective commitment from educational stakeholders to nurture the holistic development of students.

    Get more detailed insights about US Social and Emotional Learning SEL Market Research Report - Forecast till 2035

    Key Players and Competitive Insights

    The competitive landscape of the US Social and Emotional Learning (SEL) market is witnessing significant growth and diversification as educational institutions increasingly recognize the importance of fostering emotional intelligence and social skills among students. As various stakeholders including schools, educators, and policymakers invest in SEL programs, a plethora of companies have emerged, each offering unique solutions tailored to different age groups and learning environments. The market is characterized by a mixture of established players and emerging startups, all striving to provide innovative methodologies, technology-driven tools, and frameworks that integrate SEL into the educational curriculum.

    This competitive environment is marked by strategic partnerships, mergers, and acquisitions, as well as an ongoing emphasis on research and development to maintain relevance and drive engagement within the classrooms.In the context of Edmentum, the company stands as a strong contender in the US Social and Emotional Learning market. Known for its robust digital education solutions, Edmentum has developed a reputation for providing comprehensive resources that support educators in delivering SEL effectively.

    The company's strengths lie in its ability to leverage data-driven insights to enhance student outcomes, thereby allowing educators to tailor learning experiences to meet the diverse needs of their students. Additionally, Edmentum's user-friendly platforms facilitate effective tracking of student progress, making it easier for teachers to identify areas of improvement in both academic and emotional domains.

    The company's commitment to continuous improvement and adaptation to the changing educational landscape positions it well within the competitive SEL space.Kognito is another notable player operating in the US Social and Emotional Learning market, recognized for its emphasis on simulation-based training solutions designed to enhance social and emotional skills among students and educators alike. The company focuses on developing immersive, interactive role-play scenarios that allow participants to practice and hone their SEL competencies in a safe, controlled environment.

    Kognito's key products target a wide array of stakeholders, from middle and high school students to educators and mental health professionals, making it a versatile choice in the market. The company's acquisition efforts aim to bolster its product offerings and expand its influence within educational institutions across the United States. Kognito's strengths lie in its innovative approach to training, its user-centric designs, and the effectiveness of its programs in fostering lasting behavioral change. The company’s strategic alignment with educational entities further solidifies its presence in the SEL domain, enhancing its competitive edge.

    Key Companies in the US Social and Emotional Learning SEL Market market include

    Industry Developments

    In recent months, the US Social and Emotional Learning (SEL) Market has seen significant developments. Companies like Edmentum and Kognito have been actively expanding their offerings to enhance emotional intelligence in educational settings. MindUP and Sanford Harmony continue to emphasize curriculum enhancements, focusing on mental health initiatives within schools. Character.org has maintained its commitment to advancing character education alongside SEL principles. Scholastic has released new resources targeting emotional well-being in classrooms, while Panorama Education has developed tools for measuring student wellness and engagement.

    In terms of mergers and acquisitions, significant announcements include Houghton Mifflin Harcourt's acquisition of Illuminate Education in April 2023, enhancing their SEL tools portfolio. Furthermore, The Yale Center for Emotional Intelligence has collaborated with Teaching Strategies to integrate SEL into early childhood education frameworks. Over the past couple of years, the market has experienced a considerable surge, reflecting an increased investment in mental health solutions for students, resulting in a valuation growth estimated at approximately 20% between 2021 and 2023. These trends indicate a heightened commitment to integrating social and emotional learning into educational practices across the United States.

    Market Segmentation

    Outlook

    • Pre-K
    • Elementary Schools
    • Middle and High Schools
    • Others

    Social and Emotional Learning SEL Market Type Outlook

    • Web-Based
    • Apps

    Social and Emotional Learning SEL Market End-User Outlook

    • Pre-K
    • Elementary Schools
    • Middle and High Schools
    • Others

    Social and Emotional Learning SEL Market Component Outlook

    • Solution
    • Services

    Social and Emotional Learning SEL Market Core Competencies Outlook

    • Self-Awareness
    • Self-Management
    • Social Awareness
    • Relationship Skills
    • Responsible Decision-Making

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 359.1(USD Million)
    MARKET SIZE 2024 420.0(USD Million)
    MARKET SIZE 2035 2500.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 17.605% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Edmentum, Kognito, MindUP, Character.org, Sanford Harmony, Scholastic, Social Emotional Learning Partners, Teaching Strategies, CASEL, Second Step, Panorama Education, Clever, Houghton Mifflin Harcourt, Illuminate Education, The Yale Center for Emotional Intelligence
    SEGMENTS COVERED Component, Type, Core Competencies, End-User
    KEY MARKET OPPORTUNITIES Increase in school funding initiatives, Growing demand for online SEL programs, Integration with academic curricula, Focus on teacher training resources, Rising awareness of mental health importance
    KEY MARKET DYNAMICS growing demand for mental wellness, increasing funding for education, integration of technology in classrooms, focus on equitable learning environments, emphasis on teacher training programs
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Social and Emotional Learning SEL Market in 2024?

    The expected market size of the US Social and Emotional Learning SEL Market in 2024 is 420.0 USD Million.

    How much is the US Social and Emotional Learning SEL Market projected to be worth by 2035?

    By 2035, the US Social and Emotional Learning SEL Market is projected to reach a value of 2500.0 USD Million.

    What is the expected CAGR for the US Social and Emotional Learning SEL Market from 2025 to 2035?

    The expected CAGR for the US Social and Emotional Learning SEL Market from 2025 to 2035 is 17.605%.

    What are the key components of the US Social and Emotional Learning SEL Market?

    The key components of the US Social and Emotional Learning SEL Market include solutions and services.

    What is the projected value of the solution component in the US Social and Emotional Learning SEL Market by 2035?

    The projected value of the solution component in the US Social and Emotional Learning SEL Market is 1450.0 USD Million by 2035.

    How much is the services component expected to be valued in 2035 within the US Social and Emotional Learning SEL Market?

    The services component of the US Social and Emotional Learning SEL Market is expected to be valued at 1050.0 USD Million in 2035.

    Who are the major players in the US Social and Emotional Learning SEL Market?

    Major players in the US Social and Emotional Learning SEL Market include Edmentum, Kognito, MindUP, and CASEL, among others.

    What opportunities exist for growth within the US Social and Emotional Learning SEL Market?

    Growth opportunities in the US Social and Emotional Learning SEL Market arise from increasing emphasis on emotional intelligence and character development in education.

    What challenges does the US Social and Emotional Learning SEL Market face?

    Challenges in the US Social and Emotional Learning SEL Market include varying state regulations and the need for comprehensive teacher training.

    How is the US Social and Emotional Learning SEL Market expected to evolve in terms of applications?

    The US Social and Emotional Learning SEL Market is expected to evolve with applications in K-12 education, professional development, and community programs.

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