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    US Smartphone Market

    ID: MRFR/SEM/14909-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    US Smartphone Market Research Report By Type (Media-centric smartphones, Entry-level smartphones, Performance smartphones), By Application (Gaming smartphones, Music smartphones, Navigation smartphones, Camera smartphones), By Operating System (Android, iOS, Windows), By Distribution Channels (OEM, Retailer, E-commerce) and By Input Device (Screen, Keypad)-Forecast to 2035

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    US Smartphone Market Research Report-Forecast to 2035 Infographic
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    Table of Contents

    US Smartphone Market Summary

    The US Smartphone market is projected to grow from 97.5 USD Billion in 2024 to 188.2 USD Billion by 2035.

    Key Market Trends & Highlights

    US Smartphone Key Trends and Highlights

    • The US Smartphone market valuation is expected to reach 188.2 USD Billion by 2035.
    • A compound annual growth rate of 6.16 percent is anticipated from 2025 to 2035.
    • In 2024, the market is valued at 97.5 USD Billion, indicating a robust growth trajectory.
    • Growing adoption of advanced mobile technologies due to increasing consumer demand is a major market driver.

    Market Size & Forecast

    2024 Market Size 97.5 (USD Million)
    2035 Market Size 188.2 (USD Million)
    CAGR (2025-2035) 6.16%

    Major Players

    HTC, LG Electronics, Realme, Nokia, Oppo, Google, Motorola, Sony, OnePlus, Xiaomi, ZTE, Samsung, Apple, Vivo, Huawei

    US Smartphone Market Trends

    A number of significant trends are emerging in the US smartphone market as a result of changing customer tastes and technology breakthroughs. The rising demand for devices with 5G capabilities is one notable trend. Customers are searching for smartphones that will benefit from increased connection and higher download speeds as telecom firms roll out their 5G infrastructure. This change is a major market driver as it is pushing manufacturers to make significant investments in 5G technology and associated features. Additionally, as more people become environmentally concerned, sustainability is gaining popularity.

    In response to this demand, a number of US smartphone manufacturers are using more environmentally friendly production methods and offering recycling alternatives for outdated gadgets. As consumers want richer multimedia experiences, bigger displays, and improved camera features are becoming more and more popular. As a result, more high-end gadgets with an emphasis on sharp screens and cutting-edge photographic functions are being released. Customers' purchase patterns have also changed as a result of the trend toward remote work and digital engagement, with many now giving priority to features that improve connectivity and productivity.

    Opportunities for brands include investigating the incorporation of AI to provide individualized user experiences. As technology continues to develop, businesses may also be able to make use of wearables and foldable cellphones, which provide seamless communication with other gadgets.

    Lastly, with a significant portion of the population being tech-savvy, educational initiatives on smartphone features can further boost consumer confidence and drive sales in the US market. Overall, these trends indicate an evolving landscape that presents both challenges and new opportunities for stakeholders in the US smartphone market.

    US Smartphone Market Drivers

    Market Segment Insights

    Get more detailed insights about US Smartphone Market Research Report-Forecast to 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Smartphone Market is characterized by fierce competition and rapid innovation, with multiple brands vying for consumer attention and market share. Market trends are heavily influenced by changing consumer preferences, technological advancements, and varying pricing strategies. Brands continually strive to differentiate their products through features such as camera quality, battery life, and unique software experiences. Furthermore, the emergence of 5G technology and an increasing focus on sustainability are shaping the strategies of companies in the sector.

    Understanding the dynamics at play in this marketplace is crucial for businesses as they navigate challenges and opportunities presented by both established players and up-and-coming entrants. HTC has carved out a niche for itself within the US Smartphone Market through its focus on innovation and high-quality devices. The company has earned a reputation for its premium smartphones that often feature cutting-edge designs and technology, such as advanced camera systems and VR capabilities. HTC's strengths lie in its engineering expertise and ability to create devices that cater to tech-savvy consumers who seek unique features.

    Despite the increasing competitive pressures from larger rivals, HTC continues to leverage its brand identity around quality and uniqueness. The company's commitment to exceptional user experience and enhancing the ecosystem surrounding its devices has helped maintain its presence in the market. LG Electronics has made a significant mark in the US Smartphone Market with a diversified portfolio that includes flagship devices and budget-friendly options. Known for its innovative features and competitive pricing, LG has produced notable products like smartphones with advanced audio technology and versatile camera functionalities that appeal to a broad range of consumers.

    The company boasts a strong market presence thanks to its extensive distribution channels and partnerships with various carriers. LG's strengths stem from its ability to adapt to market trends and consumer demands, showcasing a commitment to ongoing research and development. While the company has undergone mergers and acquisitions to strengthen its position, its strategic focus on enhancing the user experience and delivering cutting-edge technology continues to be key drivers of growth and resilience in the competitive landscape of the US smartphone market.

    Key Companies in the US Smartphone Market market include

    Industry Developments

    Recent developments in the US smartphone market reflect ongoing innovations and competitive dynamics among major players such as Apple, Samsung, and Google. As of October 2023, Apple launched its iPhone 15 series, incorporating cutting-edge features that have been well-received in the market, contributing to a growth in their market valuation. Samsung continues to innovate with its Galaxy Z Flip and Fold series, maintaining its strong position in the foldable smartphone sector. Additionally, Google's recent announcements regarding Pixel devices highlight its strategies to enhance AI capabilities in smartphones.

    Meanwhile, Motorola has been repositioning its offerings to cater to budget-conscious consumers, which has shown promise in increasing its market share. 

    In 2022, LG Electronics exited the smartphone sector, shifting its focus entirely to home appliances and electronics, which has reshuffled the competition landscape significantly. Notably, Realme and Xiaomi are rapidly expanding their footprints in the US market, targeting younger demographics with their affordable yet feature-rich smartphones. Mergers and acquisitions have remained minimal among these companies in recent months, reflecting a period of cautious strategic adjustments rather than significant consolidation. The regulatory environment continues to impact business decisions, including data privacy regulations affecting manufacturers.

    Market Segmentation

    Outlook

    • Screen
    • Keypad

    Smartphone Market Type Outlook

    • Media-centric smartphones
    • Entry-level smartphones
    • Performance smartphones

    Smartphone Market Application Outlook

    • Gaming smartphones
    • Music smartphones
    • Navigation smartphones
    • Camera smartphones

    Smartphone Market Input Device Outlook

    • Screen
    • Keypad

    Smartphone Market Operating System Outlook

    • Android
    • iOS
    • Windows

    Smartphone Market Distribution Channels Outlook

    • OEM
    • Retailer
    • E-commerce

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 90080.02(USD Million)
    MARKET SIZE 2024 97489.98(USD Million)
    MARKET SIZE 2035 188151.77(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 6.16% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED HTC, LG Electronics, Realme, Nokia, Oppo, Google, Motorola, Sony, OnePlus, Xiaomi, ZTE, Samsung, Apple, Vivo, Huawei
    SEGMENTS COVERED Type, Application, Operating System, Distribution Channels, Input Device
    KEY MARKET OPPORTUNITIES 5G adoption acceleration, Enhanced camera technologies, Eco-friendly materials demand, Subscription-based pricing models, AI-driven personalization features
    KEY MARKET DYNAMICS Technological advancements, Consumer preference shifts, Price competition, 5G adoption, Sustainability concerns
    COUNTRIES COVERED US

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the expected market size of the US Smartphone Market in 2024?

    The US Smartphone Market is expected to be valued at approximately 97489.98 USD Million in 2024.

    What is the projected market size of the US Smartphone Market by 2035?

    By 2035, the US Smartphone Market is anticipated to reach a valuation of around 188151.77 USD Million.

    What is the compound annual growth rate (CAGR) for the US Smartphone Market from 2025 to 2035?

    The US Smartphone Market is projected to achieve a CAGR of 6.16% from 2025 to 2035.

    Who are the key players in the US Smartphone Market?

    Major players in the US Smartphone Market include brands such as Apple, Samsung, Google, and Xiaomi among others.

    What is the market value of media-centric smartphones in 2024?

    Media-centric smartphones in the US Smartphone Market are valued at approximately 32000.0 USD Million in 2024.

    How much is the entry-level smartphones segment expected to grow by 2035?

    The entry-level smartphones segment is projected to reach a value of about 42000.0 USD Million by 2035.

    What is the anticipated market value for performance smartphones in 2024?

    Performance smartphones are expected to be valued at around 40489.98 USD Million in 2024.

    What are the emerging trends in the US Smartphone Market?

    Emerging trends in the US Smartphone Market include advancements in performance features, increased focus on camera capabilities, and enhanced connectivity options.

    What growth opportunities exist in the US Smartphone Market?

    Growth opportunities in the US Smartphone Market are driven by innovations in technology, rising demand for media-centric features, and expanding smartphone adoption rates

    How might current global scenarios impact the US Smartphone Market?

    Current global scenarios and conflicts may influence supply chain dynamics, pricing strategies, and overall market growth within the US Smartphone Market.

    What is the projected market size for the US Smartphone Market by 2035?

    By 2035, the US Smartphone Market is projected to reach a valuation of around 167000.0 million USD.

    What is the expected compound annual growth rate (CAGR) for the US Smartphone Market from 2025 to 2035?

    The expected CAGR for the US Smartphone Market from 2025 to 2035 is 5.015 percent.

    Which type of smartphones is projected to have the highest market value in 2035?

    Media-centric smartphones are projected to reach a market value of approximately 54000.0 million USD by 2035.

    How much is the market value of performance smartphones in 2024?

    In 2024, the market value of performance smartphones is around 42489.98 million USD.

    What is the market size for entry-level smartphones expected to be in 2035?

    The market size for entry-level smartphones is expected to be around 40000.0 million USD in 2035.

    Who are the dominant key players in the US Smartphone Market?

    Key players in the US Smartphone Market include Apple, Samsung, Xiaomi, and Motorola among others.

    What are the key applications driving growth in the US Smartphone Market?

    Key applications include media consumption, gaming, communication, and productivity tools.

    What growth drivers are influencing the US Smartphone Market?

    Growth drivers include advancements in technology, increasing consumer demands, and a surge in mobile internet usage.

    How is the US Smartphone Market affected by global economic scenarios or conflicts?

    Current global scenarios and economic factors can impact supply chains, pricing, and overall consumer spending in the US Smartphone Market.

    1. EXECUTIVE SUMMARY
      1. Market Overview
      2. Key Findings
      3. Market Segmentation
      4. Competitive Landscape
      5. Challenges and Opportunities
      6. Future Outlook
    2. MARKET INTRODUCTION
      1. Definition
      2. Scope of the study
        1. Research Objective
        2. Assumption
        3. Limitations
    3. RESEARCH METHODOLOGY
      1. Overview
      2. Data Mining
    4. Secondary Research
      1. Primary Research
        1. Primary Interviews and
    5. Information Gathering Process
      1. Breakdown of Primary Respondents
      2. Forecasting Model
      3. Market Size Estimation
        1. Bottom-Up
    6. Approach
      1. Top-Down Approach
      2. Data Triangulation
    7. Validation
    8. MARKET DYNAMICS
      1. Overview
    9. Drivers
      1. Restraints
      2. Opportunities
    10. MARKET FACTOR ANALYSIS
      1. Value chain Analysis
      2. Porter's Five Forces Analysis
    11. Bargaining Power of Suppliers
      1. Bargaining Power of Buyers
    12. Threat of New Entrants
      1. Threat of Substitutes
        1. Intensity
    13. of Rivalry
      1. COVID-19 Impact Analysis
        1. Market Impact Analysis
        2. Regional Impact
        3. Opportunity and Threat Analysis
    14. U.S. SMARTPHONE MARKET, BY TYPE (USD MILLION)
      1. Media-centric
    15. smartphones
      1. Entry-level smartphones
      2. Performance smartphones
    16. U.S. SMARTPHONE MARKET, BY APPLICATION (USD MILLION)
      1. Gaming
    17. smartphones
      1. Music smartphones
      2. Navigation smartphones
    18. Camera smartphones
    19. U.S. SMARTPHONE MARKET, BY OPERATING SYSTEM (USD MILLION)
      1. Android
      2. iOS
      3. Windows
    20. U.S. SMARTPHONE MARKET,
    21. BY DISTRIBUTION CHANNELS (USD MILLION)
      1. OEM
      2. Retailer
    22. E-commerce
    23. U.S. SMARTPHONE MARKET, BY INPUT DEVICE (USD MILLION)
    24. Screen
      1. Keypad
    25. COMPETITIVE LANDSCAPE
      1. Overview
      2. Competitive Analysis
      3. Market share Analysis
      4. Major Growth Strategy in the Smartphone Market
      5. Competitive
    26. Benchmarking
      1. Leading Players in Terms of Number of Developments in the
    27. Smartphone Market
      1. Key developments and growth strategies
    28. New Product Launch/Service Deployment
      1. Merger & Acquisitions
        1. Joint Ventures
      2. Major Players Financial Matrix
    29. Sales and Operating Income
      1. Major Players R&D Expenditure. 2023
    30. COMPANY PROFILES
      1. HTC
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      2. LG Electronics
        1. Financial
    31. Overview
      1. Products Offered
        1. Key Developments
    32. SWOT Analysis
      1. Key Strategies
      2. Realme
        1. Financial
    33. Overview
      1. Products Offered
        1. Key Developments
    34. SWOT Analysis
      1. Key Strategies
      2. Nokia
        1. Financial
    35. Overview
      1. Products Offered
        1. Key Developments
    36. SWOT Analysis
      1. Key Strategies
      2. Oppo
        1. Financial
    37. Overview
      1. Products Offered
        1. Key Developments
    38. SWOT Analysis
      1. Key Strategies
      2. Google
        1. Financial
    39. Overview
      1. Products Offered
        1. Key Developments
    40. SWOT Analysis
      1. Key Strategies
      2. Motorola
        1. Financial
    41. Overview
      1. Products Offered
        1. Key Developments
    42. SWOT Analysis
      1. Key Strategies
      2. Sony
        1. Financial
    43. Overview
      1. Products Offered
        1. Key Developments
    44. SWOT Analysis
      1. Key Strategies
      2. OnePlus
        1. Financial
    45. Overview
      1. Products Offered
        1. Key Developments
    46. SWOT Analysis
      1. Key Strategies
      2. Xiaomi
        1. Financial
    47. Overview
      1. Products Offered
        1. Key Developments
    48. SWOT Analysis
      1. Key Strategies
      2. ZTE
        1. Financial
    49. Overview
      1. Products Offered
        1. Key Developments
    50. SWOT Analysis
      1. Key Strategies
      2. Samsung
    51. Financial Overview
      1. Products Offered
        1. Key Developments
        2. SWOT Analysis
        3. Key Strategies
      2. Apple
        1. Financial Overview
        2. Products Offered
        3. Key
    52. Developments
      1. SWOT Analysis
        1. Key Strategies
    53. Vivo
      1. Financial Overview
        1. Products Offered
    54. Key Developments
      1. SWOT Analysis
        1. Key Strategies
      2. Huawei
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key
    55. Strategies
    56. APPENDIX
      1. References
      2. Related Reports
    57. SMARTPHONE MARKET SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD BILLIONS)
    58. 2035 (USD BILLIONS)
    59. FORECAST, BY OPERATING SYSTEM, 2019-2035 (USD BILLIONS)
    60. MARKET SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNELS, 2019-2035 (USD BILLIONS)
    61. 2035 (USD BILLIONS)
    62. MARKET SYNOPSIS
    63. U.S. SMARTPHONE MARKET ANALYSIS BY APPLICATION
    64. MARKET ANALYSIS BY OPERATING SYSTEM
    65. BY DISTRIBUTION CHANNELS
    66. DEVICE
    67. RESEARCH PROCESS OF MRFR
    68. DRIVERS IMPACT ANALYSIS: SMARTPHONE MARKET
    69. ANALYSIS: SMARTPHONE MARKET
    70. MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    71. BY APPLICATION, 2024 (% SHARE)
    72. TO 2035 (USD Billions)
    73. (% SHARE)
    74. (USD Billions)
    75. (% SHARE)
    76. TO 2035 (USD Billions)
    77. (% SHARE)
    78. Billions)

    U.S. Smartphone Market Segmentation

    • Smartphone Market By Type (USD Million, 2019-2035)

      • Media-centric smartphones
      • Entry-level smartphones
      • Performance smartphones
    • Smartphone Market By Application (USD Million, 2019-2035)

      • Gaming smartphones
      • Music smartphones
      • Navigation smartphones
      • Camera smartphones
    • Smartphone Market By Operating System (USD Million, 2019-2035)

      • Android
      • iOS
      • Windows
    • Smartphone Market By Distribution Channels (USD Million, 2019-2035)

      • OEM
      • Retailer
      • E-commerce
    • Smartphone Market By Input Device (USD Million, 2019-2035)

      • Screen
      • Keypad
    Report Infographic
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