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    US Smart Bathroom Market

    ID: MRFR/SEM/11262-HCR
    200 Pages
    Garvit Vyas
    October 2025

    US Smart Bathroom Market Research Report By Product Type (Hi-Tech Toilets, Soaking Tubs, Digital Faucets, Others), By Connectivity (Bluetooth, Wi-Fi, 3G) and By End User (Commercial, Residential) - Forecast to 2035

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    US Smart Bathroom Market Infographic
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    US Smart Bathroom Market Summary

    The US Smart Bathroom market is projected to grow from 1.01 USD Billion in 2024 to 3.15 USD Billion by 2035.

    Key Market Trends & Highlights

    US Smart Bathroom Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 10.89 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 3.15 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 1.01 USD Billion, reflecting the increasing consumer interest in smart bathroom technologies.
    • Growing adoption of smart home technologies due to rising consumer demand for convenience is a major market driver.

    Market Size & Forecast

    2024 Market Size 1.01 (USD Billion)
    2035 Market Size 3.15 (USD Billion)
    CAGR (2025-2035) 10.89%

    Major Players

    IOTAS, LIXIL, Procter and Gamble, Bathsafe, Kohler, Moen, Delta Faucet, American Standard, Toto, Brondell, Grohe, Ove Decors, Hansgrohe, Jado

    US Smart Bathroom Market Trends

    The US Smart Bathroom Market is experiencing significant growth driven by several key market drivers. One of the primary motivating factors is the increasing demand for home automation and smart technology integration within residential spaces. Consumers are becoming more inclined towards enhancing convenience and efficiency in their daily routines, which smart bathroom solutions offer through features such as automated faucets, smart mirrors, and advanced lighting systems.

    The growing awareness of water conservation also plays a vital role, as smart bathroom technologies often promote eco-friendly practices that appeal to environmentally conscious consumers and align with local regulations aimed at reducing water usage. Opportunities in this market remain abundant, with consumers increasingly seeking products that combine aesthetics with functionality. Manufacturers can explore innovations in touchless technology and health-monitoring features, which are becoming more appealing in residential settings.

    The rise of the wellness trend is also an opportunity, as more consumers look for bathroom solutions that promote relaxation and self-care, such as smart showers with customizable settings and thermostatic controls for optimal comfort. In recent times, trends within the US Smart Bathroom Market have shifted towards greater personalization and user customization. The integration of smart home ecosystems allows consumers to tailor their bathroom experiences according to individual preferences. Additionally, advancements in voice control technology are fostering an era where accessing bathroom functionalities becomes hands-free and seamless.

    As the market develops, the focus is on creating synergies between existing technologies and innovative smart solutions, ensuring high levels of user engagement and satisfaction in home environments, particularly amid the ongoing wave of digital transformations in smart living spaces across the United States.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Market Segment Insights

    Smart Bathroom Market Product Type Insights

    The US Smart Bathroom Market continues to undergo significant innovation, particularly within the Product Type segment, which reflects the heightened demand for advanced functionalities and user-centric designs. Hi-Tech Toilets are witnessing substantial interest as they offer enhanced hygiene and comfort features, such as self-cleaning capabilities, bidet functions, and integrated technology for health monitoring. This convenience and superior sanitation offer strong appeal in urban environments where space and hygiene are paramount. Soaking Tubs, with their modern designs and therapeutic benefits, are also gaining traction among consumers seeking relaxation and wellness solutions in their own homes.

    The merging of technology with traditional bathing practices caters to a demographic that values both comfort and luxury, enhancing the overall bathing experience. Digital Faucets are transforming water flow management by incorporating smart technology that allows users to control temperature and water volume seamlessly. This segment is particularly significant due to its capacity to promote water conservation in the US, aligning with increasing governmental initiatives about sustainability and responsible resource consumption. In addition to these dominant categories, 'Others' in the Product Type classification encapsulates a range of emerging technologies and devices that contribute to the overall functionality of smart bathrooms.

    This is indicative of a broader trend where consumers exhibit a growing inclination towards personalized bathroom experiences, enhancing the overall interaction with bathroom amenities. Overall, the segmented market structure reflects a significant shift towards a more integrated and technologically advanced approach to bathroom design, ultimately driving innovations that meet both aesthetic and functional demands of contemporary consumers in the US.

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Smart Bathroom Market Connectivity Insights

    The Connectivity segment within the US Smart Bathroom Market is integral to modernizing user experiences through seamless technology integration. As the demand for smart bathroom solutions rises, connectivity plays a crucial role in ensuring devices communicate effectively. Technologies like Bluetooth and Wi-Fi are becoming increasingly important, facilitating easy management of smart devices, from programmable toilets to automated faucets, through mobile applications.

    The growth of Internet of Things (IoT) has led to an increased emphasis on reliable connectivity solutions in smart bathrooms, allowing users to monitor water usage, control lighting, and even enhance security measures.While Bluetooth allows for proximity connections, making user interactions effortless, Wi-Fi generally supports broader communication needs across varied devices, ensuring comprehensive, smart home integration. Meanwhile, the presence of 3G technology is essential for enabling remote access and real-time updates.

    This Connectivity segment showcases significant market growth as consumers increasingly seek comfort, efficiency, and energy savings through smart bathroom solutions, making it a vital component of the overall US Smart Bathroom Market industry.The continuous evolution of connectivity technologies presents both challenges and opportunities for innovation and customer satisfaction.

    Smart Bathroom Market End User Insights

    The End User segment of the US Smart Bathroom Market is primarily divided into Commercial and Residential usages, each playing a critical role in market dynamics and overall growth. In recent years, there has been a noticeable shift towards smart bathroom technologies in commercial spaces, such as hotels and offices, driven by the need for enhanced customer experience and operational efficiency. These facilities leverage smart faucets, automatic flushing toilets, and water-saving technologies to not only elevate comfort but also to demonstrate sustainability initiatives, addressing consumer demand for eco-friendly solutions.

    Conversely, the residential segment has increasingly adopted smart bathroom solutions, motivated by consumer trends towards home automation and convenience. Homeowners are looking for products that integrate seamlessly into their lifestyles, enhancing comfort and providing a modern touch in their bathrooms. Furthermore, the rise of IoT (Internet of Things) is shaping the US Smart Bathroom Market, making smart features more accessible and desirable.

    As technology continues to advance, both segments are expected to see continuous innovations that cater to evolving consumer preferences.This growing trend underscores the significance of understanding the market segmentation concerning the End User in shaping developments within this industry.

    Get more detailed insights about US Smart Bathroom Market Research Report - Forecast till 2035

    Key Players and Competitive Insights

    The US Smart Bathroom Market is experiencing significant growth driven by technological advancements and increasing consumer interest in home automation and smart living. As bathroom fixtures and devices become more interconnected, companies within this space are focusing on innovation and efficiency to capture the evolving preferences of consumers. The competitive landscape is marked by a mix of well-established players and emerging startups, all striving to differentiate themselves through unique offerings in smart showers, automated toilets, smart mirrors, and hygiene-oriented solutions that cater to the modern bathroom experience.

    Players within this market are continually enhancing their product portfolios to integrate artificial intelligence, IoT connectivity, and energy efficiency, making the sector highly dynamic and competitive.IOTAS has carved out a niche in the US Smart Bathroom Market by emphasizing its commitment to innovative solutions that enhance the overall user experience. With a focus on leveraging IoT technology, IOTAS provides seamless integration of smart appliances that allow homeowners to control their bathroom settings through mobile applications. This integration enhances convenience, energy efficiency, and personalized preferences for users, addressing diverse consumer needs.

    The company’s strengths lie in its proactive approach to design and development, which underscores sustainability and efficiency. As IOTAS continues to explore partnerships and expand its offerings, it positions itself as a significant player within the smart bathroom domain, attracting tech-savvy consumers looking for modern and intuitive solutions.LIXIL, a global leader in the building materials sector, also maintains a strong foothold in the US Smart Bathroom Market, emphasizing a wide array of innovative products and services designed for modern bathrooms.

    The company is recognized for its high-quality plumbing and sanitary ware, smart toilets, and advanced shower systems, which focus on both functionality and aesthetics. LIXIL's strengths lie in its robust research and development capabilities, enabling it to introduce cutting-edge technology in its products while enhancing user convenience and sustainability. The company has engaged in strategic mergers and acquisitions to broaden its product range and strengthen its market presence in the US, facilitating the integration of smart technologies into traditional bathroom fixtures.

    This strategic positioning allows LIXIL to cater to the diverse needs of homeowners and builders alike, ensuring its offerings remain competitive in a rapidly evolving market.

    Key Companies in the US Smart Bathroom Market market include

    Industry Developments

    The US Smart Bathroom Market is currently witnessing significant developments as companies increasingly focus on integrating smart technology into their products. Brands such as Kohler, Moen, and Delta Faucet are leading the charge, enhancing consumer experiences through innovative features like smart faucets and intelligent toilet systems. In recent months, there has been a growing emphasis on sustainability, with firms like LIXIL and Toto spearheading eco-friendly initiatives aimed at reducing water consumption and improving energy efficiency. In terms of mergers and acquisitions, notable activities have been sparse in the last year, but strategic partnerships are being formed to enhance product offerings.

    For instance, in June 2022, a notable collaboration was announced between Moen and a technology firm to develop advanced home automation systems. The overall valuation of companies in this market is projected to rise due to increased consumer demand for smart solutions, particularly amid the ongoing digital transformation in home environments. Further, in the last two years, regulatory changes aimed at improving water safety have prompted manufacturers like American Standard and Brondell to adapt their designs accordingly, ensuring compliance with evolving industry standards.

    Market Segmentation

    Outlook

    • Commercial
    • Residential

    Smart Bathroom Market End User Outlook

    • Commercial
    • Residential

    Smart Bathroom Market Connectivity Outlook

    • Bluetooth
    • Wi-Fi
    • 3G

    Smart Bathroom Market Product Type Outlook

    • Hi-Tech Toilets
    • Soaking Tubs
    • Digital Faucets
    • Others

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 0.89 (USD Billion)
    MARKET SIZE 2024 1.01 (USD Billion)
    MARKET SIZE 2035 3.15 (USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 10.919% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED IOTAS, LIXIL, Procter and Gamble, Bathsafe, Kohler, Moen, Delta Faucet, American Standard, Toto, Brondell, Grohe, Ove Decors, Hansgrohe, Jado
    SEGMENTS COVERED Product Type, Connectivity, End User
    KEY MARKET OPPORTUNITIES Health monitoring devices integration, Water-saving smart fixtures, Voice-activated controls expansion, Smart mirrors with connected apps, Automated cleaning solutions development
    KEY MARKET DYNAMICS increasing demand for smart home integration, rising awareness of water conservation, advancements in IoT technologies, growing emphasis on hygiene and sanitation, shifting consumer preferences towards luxury features
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Smart Bathroom Market in 2024?

    The US Smart Bathroom Market is expected to be valued at 1.01 billion USD in 2024.

    What is the projected market size of the US Smart Bathroom Market by 2035?

    By 2035, the US Smart Bathroom Market is projected to reach 3.15 billion USD.

    What is the expected CAGR for the US Smart Bathroom Market between 2025 and 2035?

    The expected CAGR for the US Smart Bathroom Market from 2025 to 2035 is 10.919 percent.

    Which product type in the US Smart Bathroom Market holds the largest value in 2024?

    In 2024, Hi-Tech Toilets hold the largest value at 0.35 billion USD.

    What is the expected market size for Soaking Tubs in 2035?

    The market size for Soaking Tubs is expected to reach 0.571 billion USD by 2035.

    Who are the key players in the US Smart Bathroom Market?

    Major players in the US Smart Bathroom Market include IOTAS, LIXIL, Procter and Gamble, and Kohler.

    What is the anticipated market share of Digital Faucets by 2035?

    By 2035, the market share for Digital Faucets is expected to be 0.457 billion USD.

    What opportunities exist for growth in the US Smart Bathroom Market?

    The increasing demand for innovative and automated bathroom solutions presents significant growth opportunities.

    How is the competitive landscape shaped in the US Smart Bathroom Market?

    The competitive landscape is dominated by established brands alongside emerging companies innovating in smart technology.

    What are the challenges faced by the US Smart Bathroom Market?

    Challenges include the high cost of technology integration and consumer resistance to adopting smart features.

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