US Sentiment Analytics Market Research Report: By Component (Service, Professional Services, Sentiment, Support and Maintenance Services), By Organization Size (Small & Medium Enterprises (SMEs), Large Enterprises), By Deployment (Cloud, On-Premise) and By Vertical (BFSI, Retail, Transportation & Logistics, Education, Media & Entertainment, Healthcare & Life sciences, Others) - Forecast to 2035

US Sentiment Analytics Market Research Report: By Component (Service, Professional Services, Sentiment, Support and Maintenance Services), By Organization Size (Small & Medium Enterprises (SMEs), Large Enterprises), By Deployment (Cloud, On-Premise) and By Vertical (BFSI, Retail, Transportation & Logistics, Education, Media & Entertainment, Healthcare & Life sciences, Others) - Forecast to 2035.

US Sentiment Analytics Market Overview:

As per MRFR analysis, the US Sentiment Analytics Market Size was estimated at 0.94 (USD Billion) in 2023. The US Sentiment Analytics Market Industry is expected to grow from 1.05(USD Billion) in 2024 to 3.9 (USD Billion) by 2035. The US Sentiment Analytics Market CAGR (growth rate) is expected to be around 12.635% during the forecast period (2025 - 2035).

Key US Sentiment Analytics Market Trends Highlighted

The US Sentiment Analytics Market is experiencing significant growth driven by the increasing demand for data-driven decision-making and consumer insights across various industries. Businesses are increasingly focusing on understanding customer sentiment to enhance their products, services, and marketing strategies. This shift is largely influenced by the widening adoption of social media platforms and digital channels, which generates vast amounts of data that companies want to leverage for competitive advantage. In addition, advancements in artificial intelligence and natural language processing are enabling more accurate and faster analysis of consumer sentiments, which is becoming a crucial factor for businesses looking to refine their customer engagement strategies.Moreover, various opportunities exist for organizations to explore in this space, particularly in sectors such as retail, healthcare, and finance. The ability to gauge public opinion during events, such as crises or product launches, positions sentiment analytics as a vital tool for real-time data analysis. Furthermore, companies are recognizing the importance of integrating sentiment analytics with other business intelligence tools to create a comprehensive view of customer interactions and preferences. This integration fosters richer insights and enhances decision-making processes. Recent trends indicate a shift towards automated sentiment analysis solutions that can process data from multiple sources efficiently.Companies are investing in tools that not only analyze text but also consider emotional nuances and contextual implications, ensuring more reliable outcomes. Additionally, with the government emphasizing the value of big data and analytics in improving service delivery and transparency, businesses in the US are increasingly poised to adopt sentiment analytics to comply with emerging regulations and meet consumer expectations. This alignment with governmental initiatives promotes a favorable environment for the continuous development of sentiment analytics solutions tailored to US market needs.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Sentiment Analytics Market Drivers

Rising Demand for Customer Insights

The need for businesses in the US to gain valuable customer insights is a major driver for the US Sentiment Analytics Market Industry. Companies are increasingly recognizing the importance of understanding consumer opinions and purchasing behaviors. According to a report from the United States Census Bureau, e-commerce sales alone were estimated to reach over 900 billion USD in 2022, which underscores the growing competition driving companies to leverage sentiment analytics to gain insights into customer preferences.For example, major retail players like Amazon and Walmart are utilizing sentiment analysis to improve their customer service and product offerings, hence accelerating market growth as businesses strive to remain competitive.

Advancements in Artificial Intelligence

The advancement of Artificial Intelligence (AI) technologies is significantly influencing the US Sentiment Analytics Market Industry. AI's capabilities for processing large volumes of unstructured data have enhanced the accuracy and effectiveness of sentiment analysis tools. As reported by the American National Standards Institute, the AI sector in the US is projected to experience a compound annual growth rate of over 20% between 2021 and 2028. Industry leaders like IBM and Google have been investing heavily in AI research and technology, which not only drives innovation but also arms businesses with sophisticated sentiment analysis tools to make informed decisions.

Increasing Adoption of Social Media

The proliferating use of social media platforms among the US population is a crucial factor contributing to the growth of the US Sentiment Analytics Market Industry. Reports suggest that as of 2023, approximately 82% of the US population uses social media. This vast amount of data generated on platforms like Facebook, Twitter, and Instagram presents businesses with the opportunity to analyze trends, gauge public sentiment, and make data-driven decisions.Organizations such as Hootsuite have developed solutions that specifically cater to sentiment analysis on social media, further driving the growth of this market as companies seek to engage with consumers effectively.

US Sentiment Analytics Market Segment Insights:

Sentiment Analytics Market Component Insights

The Component segment of the US Sentiment Analytics Market plays a crucial role in shaping the industry landscape, reflecting how sentiment data is generated, analyzed, and utilized across various sectors. This segment encapsulates various elements, including Service, Professional Services, Sentiment, Support, and Maintenance Services. These components hold significant importance as they address the increasing demand for sentiment analysis tools and methodologies in organizations aiming to understand consumer behavior and market trends effectively. The Service component lends itself to various applications, offering businesses the solutions necessary for deriving insights from vast amounts of data, thus promoting data-driven decision-making. On the other hand, Professional Services ensure that companies implement these solutions effectively, helping them to harness the full potential of sentiment analytics to enhance customer engagement and satisfaction.Maintenance Services are vital to sustaining the performance of sentiment analytics platforms, ensuring that businesses continually receive accurate data insights without disruption. This ongoing support is particularly essential as the market faces rapid technological changes and increasing competition, which necessitates regular updates and enhancements. The Sentiment component serves as the crux of this market by providing the analytical frameworks needed to gauge public opinion accurately, which is especially relevant in sectors like marketing and product development. As organizations within the US recognize the importance of leveraging consumer sentiments for strategic advantages, the Component segment of the US Sentiment Analytics Market demonstrates substantial growth opportunities, reflecting a broader trend of digital transformation across various industries. With increasing reliance on data analytics, this segment's offerings stand to gain traction, solidifying their positions in an evolving marketplace where customer insights drive innovation and competitive edge.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Sentiment Analytics Market Organization Size Insights

The Organization Size segment of the US Sentiment Analytics Market plays a crucial role in shaping market dynamics, as it encompasses diverse needs across different enterprise scales. Small and Medium Enterprises (SMEs) are increasingly leveraging sentiment analytics to enhance customer engagement, improve product feedback, and boost marketing strategies. The growing recognition of data-driven decision-making among SMEs significantly contributes to the expansion of the market. Conversely, Large Enterprises dominate the landscape as they possess advanced analytics capabilities and substantial resources, allowing for sophisticated sentiment analysis applications.This sector utilizes sentiment analytics in various functions, including customer service improvement, brand reputation management, and strategic insights, thereby reinforcing their competitive edge. With the digital transformation sweeping across the US, organizations are emphasizing customer sentiment as a key driver for business success, paving the way for innovative approaches and tools in both SMEs and Large Enterprises. As companies in these categories strive for greater efficiency and customer connection, the Organization Size segment is expected to continue evolving, reflecting the changing landscape of sentiment analytics in the US market.

Sentiment Analytics Market Deployment Insights

The Deployment segment of the US Sentiment Analytics Market is pivotal for the overall growth and adaptability of sentiment analysis solutions across various industries. With the market projected to grow significantly in the coming years, Cloud deployment is increasingly favored due to its scalability, flexibility, and cost-effectiveness, making it a preferred choice for businesses seeking to leverage sentiment analytics for customer feedback and brand management. On-Premise deployment, while less prevalent, offers organizations enhanced data security and control, appealing to those in regulated sectors such as healthcare and finance that prioritize data governance.The segmentation of the US Sentiment Analytics Market reflects a broader trend towards digital transformation, enabling organizations to derive meaningful insights from customer interactions. Furthermore, the rising importance of customer experience drives demand for advanced sentiment analytics tools, providing opportunities for innovation and enhanced decision-making processes within the market industry. The ability to accurately analyze sentiments helps businesses adapt their strategies, navigate challenges, and seize opportunities in an increasingly competitive landscape.Overall, the Deployment segment is vital for integrating sentiment analytics into diverse operational frameworks, supporting informed business decisions and fostering customer satisfaction.

Sentiment Analytics Market Vertical Insights

The US Sentiment Analytics Market, particularly within the Vertical segment, is characterized by diverse applications across various industries. Sectors like Banking, Financial Services, and Insurance (BFSI) are increasingly leveraging sentiment analytics to enhance customer experience and refine product offerings, making it a crucial area. In Retail, companies utilize sentiment analytics to gauge consumer preferences and optimize inventory management, leading to improved sales outcomes. Transportation and Logistics benefit from insights into public sentiment, enabling more effective strategy formulations. The Education sector employs sentiment analytics to assess student satisfaction and engagement. Media and Entertainment industries use these insights for audience analysis and content curation, directly impacting viewer retention rates. Healthcare and Life Sciences are also seeing a significant uptick in sentiment analysis usage to monitor patient feedback and improve service delivery. Other emerging industries are progressively adopting sentiment analytics technologies, driving innovation and market growth. The cumulative effect of these sectors contributes to the dynamic nature of the US Sentiment Analytics Market, showcasing its relevance and potential in real-world applications.

US Sentiment Analytics Market Key Players and Competitive Insights:

The US Sentiment Analytics Market is characterized by rapid growth and an increasing demand for data-driven insights into consumer sentiments and market trends. Competitive dynamics in this market are shaped by various players that offer sophisticated tools and technologies designed to analyze and interpret textual data, including social media, customer reviews, and other forms of unstructured data. With advancements in artificial intelligence and natural language processing, companies are striving to innovate and provide more accurate sentiment analysis solutions. This competition is essential for establishing a strong market presence, driving customer engagement, and enhancing the overall business performance of organizations leveraging sentiment analytics.Lexalytics is recognized as a strong competitor in the US Sentiment Analytics Market, standing out for its ability to provide highly customizable analytics solutions. One of the key strengths of Lexalytics is its focus on natural language processing capabilities, which allow for deep insight into customer opinions and feedback across various channels. The company's sentiment analysis tools are well-regarded for their accuracy and efficiency in helping organizations make informed decisions based on real-time data. Additionally, Lexalytics maintains a strong presence in the market by continually updating its offerings to address evolving customer needs and preferences. This commitment to innovation and adaptability has positioned Lexalytics as a favored choice among businesses looking to harness the power of sentiment analytics to improve their operations and customer experiences.SAS also plays a significant role in the US Sentiment Analytics Market, offering an array of comprehensive analytics solutions tailored to all aspects of business intelligence. Known for its robust data integration and advanced analytics capabilities, SAS provides tools that enable organizations to perform deep dives into customer sentiment and behavior patterns. Its key products and services in the sentiment analytics space include text analytics and machine learning models designed to extract meaningful insights from large volumes of unstructured data. The strength of SAS lies in its ability to blend industry expertise with technology, ensuring that its clients can leverage actionable insights effectively. The company's presence is further strengthened through strategic mergers and acquisitions, allowing it to expand its technology offerings and enhance its market position. With a reputation for reliability and innovation, SAS continues to be a key player in the competitive landscape of sentiment analytics in the US.

Key Companies in the US Sentiment Analytics Market Include:

Lexalytics

SAS

Mention

Hootsuite

Talkwalker

IBM

Clarabridge

Brandwatch

Microsoft

NLP Logix

Sprout Social

Awario

Google

Salesforce

Accenture

US Sentiment Analytics Market Industry Developments

Recent developments in the US Sentiment Analytics Market show a significant trend towards the use of advanced technologies, including artificial intelligence and natural language processing, to analyze consumer sentiments effectively. In September 2023, IBM launched an enhanced version of its Watson platform aimed at improving sentiment analysis, which is expected to have a substantial impact on customer engagement and brand perception. Additionally, in August 2023, Microsoft expanded its analytics capabilities by integrating sentiment analysis tools into its Azure cloud services, aimed at businesses seeking deeper market insights. On the mergers and acquisitions front, Lexalytics was acquired by the AI firm in July 2023, further consolidating the market landscape. Major players like Hootsuite and Brandwatch are also actively engaging in partnerships to improve their analytics offerings. The market valuation of sentiment analytics companies has witnessed consistent growth, driven by increasing demand across various sectors, including retail, healthcare, and finance. Over the past few years, companies have reported a growing focus on addressing consumer sentiment, with notable advancements in messaging and social media analytics affecting brand strategies and marketing campaigns.

US Sentiment Analytics Market Segmentation Insights

Sentiment Analytics Market Component Outlook

Service

Professional Services

Sentiment

Support and Maintenance Services

Sentiment Analytics Market Organization Size Outlook

Small & Medium Enterprises (SMEs)

Large Enterprises

Sentiment Analytics Market Deployment Outlook

Cloud

On-Premise

Sentiment Analytics Market Vertical Outlook

BFSI

Retail

Transportation & Logistics

Education

Media & Entertainment

Healthcare & Life sciences

Others

Report Scope: ,,,,,,,,,,,,,

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	0.94(USD Billion)
MARKET SIZE 2024	1.05(USD Billion)
MARKET SIZE 2035	3.9(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	12.635% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Lexalytics, SAS, Mention, Hootsuite, Talkwalker, IBM, Clarabridge, Brandwatch, Microsoft, NLP Logix, Sprout Social, Awario, Google, Salesforce, Accenture
SEGMENTS COVERED	Component, Organization Size, Deployment, Vertical
KEY MARKET OPPORTUNITIES	Rising demand for customer insights, Increased social media usage, Integration with AI technologies, Growing focus on brand reputation, Expansion in e-commerce analytics
KEY MARKET DYNAMICS	growing demand for customer insights, increasing social media usage, technological advancements in AI, need for real-time analytics, rise in competitive market strategies
COUNTRIES COVERED	US