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    US Security Assertion Markup Language Authentication Market

    ID: MRFR/ICT/12904-HCR
    100 Pages
    Garvit Vyas
    September 2025

    US Security Assertion Markup Language Authentication Market Research Report: By Application (Single Sign-On, Identity Federation, Web Services Security, Mobile Applications), By Deployment Type (Cloud-based, On-premises), By Organization Size (Small Enterprises, Medium Enterprises, Large Enterprises) and By Service Type (Professional Services, Managed Services) - Forecast to 2035

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    Table of Contents

    US Security Assertion Markup Language Authentication Market Summary

    The US Security Assertion Markup Language Authentication market is projected to grow significantly from 280 USD Million in 2024 to 830 USD Million by 2035.

    Key Market Trends & Highlights

    US Security Assertion Markup Language Authentication Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 10.38% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 830 USD Million, indicating robust growth potential.
    • In 2024, the market is valued at 280 USD Million, reflecting the current demand for secure authentication solutions.
    • Growing adoption of Security Assertion Markup Language Authentication due to increasing cybersecurity threats is a major market driver.

    Market Size & Forecast

    2024 Market Size 280 (USD Million)
    2035 Market Size 830 (USD Million)
    CAGR (2025-2035) 10.38%

    Major Players

    F5 Networks, ForgeRock, SailPoint, Duo Security, Oracle, Okta, Cisco, IBM, Ping Identity, Auth0, Microsoft, Salesforce, Symantec, NetIQ, CA Technologies

    US Security Assertion Markup Language Authentication Market Trends

    The US Security Assertion Markup Language (SAML) Authentication Market is witnessing significant trends that reflect the evolving needs of organizations in a digital landscape. One of the key market drivers is the increasing emphasis on cybersecurity, spurred by rising incidents of data breaches and identity theft. Organizations across various sectors are adopting SAML solutions to bolster their security frameworks, ensuring that only authenticated users can access sensitive resources.

    Moreover, the widespread transition to cloud-based applications has resulted in a greater demand for seamless Single Sign-On (SSO) experiences, where SAML plays a crucial role in facilitating secure and efficient access to multiple services.Opportunities for growth in the US market are evident as businesses look to enhance their identity management systems. This includes integrating SAML with emerging technologies like Artificial Intelligence and machine learning to create more adaptive security measures. Enterprises are also exploring SAML solutions that cater to compliance requirements, particularly in sectors like healthcare and finance where regulatory mandates are stringent.

    With remote working becoming a norm, there is a rising interest in solutions that support identity federation, allowing users to authenticate across various platforms while maintaining robust security measures.Trends in recent times highlight a shift towards user-centric authentication methods that prioritize convenience alongside security. As awareness grows about the limitations of traditional password-based authentication, organizations in the US are increasingly gravitating towards SAML as a solution that can offer better user experiences while maintaining high security standards. Many organizations are also leveraging SAML in conjunction with Multi-Factor Authentication (MFA) to provide layered security benefits.

    The combination of these trends indicates a robust outlook for the SAML authentication technology landscape in the US, as businesses navigate the complexities of identity management in an ever-changing digital environment.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    US Security Assertion Markup Language Authentication Market Drivers

    Market Segment Insights

    Get more detailed insights about US Security Assertion Markup Language Authentication Market Research Report - Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Security Assertion Markup Language Authentication Market is characterized by a competitive landscape driven by the increasing demand for secure identity management solutions across various sectors. This market is witnessing a significant influx of investment as organizations seek to enhance their security protocols and implement robust authentication measures. As digital transformation accelerates, the importance of identity federation and secure access methods becomes crucial for enterprises, leading to the proliferation of secure Single Sign-On (SSO) solutions based on Security Assertion Markup Language (SAML).

    The competitive dynamics of this market are influenced by technological advancements, regulatory requirements, and changing consumer expectations, propelling companies to innovate and differentiate their offerings. The presence of numerous players, ranging from established tech giants to niche providers, further intensifies the rivalry as they strive to capture market share and offer tailored solutions that meet the specific needs of their target audiences.F5 Networks has established itself as a formidable player in the US Security Assertion Markup Language Authentication Market, primarily due to its extensive portfolio of application delivery and security solutions.

    With a strong emphasis on enhancing application security and ensuring seamless user experiences, F5 Networks is known for its innovative SSO solutions that leverage SAML for secure authentication. The company’s strengths lie in its ability to integrate advanced security features such as threat intelligence and behavioral analytics into its offerings.

    Additionally, F5 Networks has fostered strategic partnerships and collaborations that enhance its market presence and allow it to provide comprehensive solutions designed to address the evolving security landscape. This proactive approach enables F5 Networks to stay ahead of the competition and cater to the diverse authentication needs of organizations across various industries in the US.ForgeRock is another key player in the US Security Assertion Markup Language Authentication Market, recognized for its comprehensive identity and access management solutions. The company specializes in SAML-based authentication mechanisms that address the security challenges faced by businesses.

    ForgeRock's strengths include its innovative identity platform that integrates multiple authentication methods, providing organizations with a flexible and scalable approach to user management. The company is committed to enhancing security while ensuring a seamless user experience, which is pivotal in today’s digital ecosystem. Additionally, ForgeRock's strategic initiatives, including mergers and acquisitions, have bolstered its capabilities and market reach in the US. By expanding its product suite and incorporating advanced technologies, ForgeRock has positioned itself as a thought leader, contributing significantly to the development of robust SAML authentication solutions tailored to the needs of enterprises seeking to secure their digital resources.

    Key Companies in the US Security Assertion Markup Language Authentication Market market include

    Industry Developments

    The US Security Assertion Markup Language Authentication Market has been witnessing significant developments recently. In September 2023, Okta announced its plans to expand its identity management offerings through a strategic partnership with Oracle, enhancing their cloud security capabilities. Additionally, in August 2023, F5 Networks reported a substantial increase in revenue driven by the demand for secure application access, indicating a growth in the market valuation and overall health. In the merger and acquisition space, Ping Identity was acquired by Thoma Bravo in June 2022, a move that bolstered its position in the market for identity management solutions.

    As of late 2023, Microsoft has been actively investing in improving its Security Assertion Markup Language integrations, responding to the increasing cybersecurity threats noted by US governmental bodies. Companies like SailPoint and ForgeRock are also enhancing their product offerings, adapting to the growing interest in identity verification technologies. This trend reflects a broader shift towards stronger authentication measures in the face of rising cyber threats, and the overall market is seeing accelerated growth as companies prioritize security solutions in their operations.

    Market Segmentation

    Outlook

    • Professional Services
    • Managed Services

    Security Assertion Markup Language Authentication Market Application Outlook

    • Single Sign-On
    • Identity Federation
    • Web Services Security
    • Mobile Applications

    Security Assertion Markup Language Authentication Market Service Type Outlook

    • Professional Services
    • Managed Services

    Security Assertion Markup Language Authentication Market Deployment Type Outlook

    • Cloud-based
    • On-premises

    Security Assertion Markup Language Authentication Market Organization Size Outlook

    • Small Enterprises
    • Medium Enterprises
    • Large Enterprises

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 254.8(USD Million)
    MARKET SIZE 2024 280.0(USD Million)
    MARKET SIZE 2035 830.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 10.383% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED F5 Networks, ForgeRock, SailPoint, Duo Security, Oracle, Okta, Cisco, IBM, Ping Identity, Auth0, Microsoft, Salesforce, Symantec, NetIQ, CA Technologies
    SEGMENTS COVERED Application, Deployment Type, Organization Size, Service Type
    KEY MARKET OPPORTUNITIES Growing demand for cloud security, Increased adoption of single sign-on, Rising need for identity federation, Expansion in remote work solutions, Compliance with regulatory standards
    KEY MARKET DYNAMICS growing demand for secure authentication, increasing cyber threats and data breaches, rise in cloud-based applications, regulatory compliance requirements, integration with identity management systems
    COUNTRIES COVERED US

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

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    FAQs

    What is the expected market size of the US Security Assertion Markup Language Authentication Market in 2024?

    The market is expected to be valued at 280.0 million USD in 2024.

    What will be the projected market size in 2035?

    By 2035, the market is anticipated to reach a valuation of 830.0 million USD.

    What is the expected compound annual growth rate (CAGR) for the US Security Assertion Markup Language Authentication Market from 2025 to 2035?

    The market is expected to grow at a CAGR of 10.383% during the forecast period from 2025 to 2035.

    Which application segment is projected to dominate the market by 2035?

    The Single Sign-On segment is expected to dominate, projected to reach 300.0 million USD by 2035.

    What are the anticipated values for the Identity Federation segment in 2024 and 2035?

    The Identity Federation segment is expected to be valued at 70.0 million USD in 2024 and 210.0 million USD in 2035.

    What is the expected market size for Web Services Security in 2035?

    The market size for Web Services Security is projected to reach 180.0 million USD by 2035.

    What key players are involved in the US Security Assertion Markup Language Authentication Market?

    Major players include F5 Networks, ForgeRock, SailPoint, Duo Security, and Okta among others.

    What is the expected market size for Mobile Applications in 2024?

    The expected market size for Mobile Applications is projected to be 50.0 million USD in 2024.

    How does the anticipated growth rate of the US Security Assertion Markup Language Authentication Market compare across segments?

    All segments including Single Sign-On and Identity Federation are expected to experience robust growth within the overall CAGR of 10.383% from 2025 to 2035.

    What challenges might the US Security Assertion Markup Language Authentication Market face during its growth?

    The market may encounter challenges related to security concerns and the need for constant technological updates to keep pace with emerging threats.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Security Assertion Markup Language Authentication Market, BY Application (USD Million)
    45. Single Sign-On
    46. Identity Federation
    47. Web Services Security
    48. Mobile Applications
    49. US Security Assertion Markup Language Authentication Market, BY Deployment Type (USD Million)
    50. Cloud-based
    51. On-premises
    52. US Security Assertion Markup Language Authentication Market, BY Organization Size (USD Million)
    53. Small Enterprises
    54. Medium Enterprises
    55. Large Enterprises
    56. US Security Assertion Markup Language Authentication Market, BY Service Type (USD Million)
    57. Professional Services
    58. Managed Services
    59. Competitive Landscape
    60. Overview
    61. Competitive Analysis
    62. Market share Analysis
    63. Major Growth Strategy in the Security Assertion Markup Language Authentication Market
    64. Competitive Benchmarking
    65. Leading Players in Terms of Number of Developments in the Security Assertion Markup Language Authentication Market
    66. Key developments and growth strategies
    67. New Product Launch/Service Deployment
    68. Merger & Acquisitions
    69. Joint Ventures
    70. Major Players Financial Matrix
    71. Sales and Operating Income
    72. Major Players R&D Expenditure. 2023
    73. Company Profiles
    74. F5 Networks
    75. Financial Overview
    76. Products Offered
    77. Key Developments
    78. SWOT Analysis
    79. Key Strategies
    80. ForgeRock
    81. Financial Overview
    82. Products Offered
    83. Key Developments
    84. SWOT Analysis
    85. Key Strategies
    86. SailPoint
    87. Financial Overview
    88. Products Offered
    89. Key Developments
    90. SWOT Analysis
    91. Key Strategies
    92. Duo Security
    93. Financial Overview
    94. Products Offered
    95. Key Developments
    96. SWOT Analysis
    97. Key Strategies
    98. Oracle
    99. Financial Overview
    100. Products Offered
    101. Key Developments
    102. SWOT Analysis
    103. Key Strategies
    104. Okta
    105. Financial Overview
    106. Products Offered
    107. Key Developments
    108. SWOT Analysis
    109. Key Strategies
    110. Cisco
    111. Financial Overview
    112. Products Offered
    113. Key Developments
    114. SWOT Analysis
    115. Key Strategies
    116. IBM
    117. Financial Overview
    118. Products Offered
    119. Key Developments
    120. SWOT Analysis
    121. Key Strategies
    122. Ping Identity
    123. Financial Overview
    124. Products Offered
    125. Key Developments
    126. SWOT Analysis
    127. Key Strategies
    128. Auth0
    129. Financial Overview
    130. Products Offered
    131. Key Developments
    132. SWOT Analysis
    133. Key Strategies
    134. Microsoft
    135. Financial Overview
    136. Products Offered
    137. Key Developments
    138. SWOT Analysis
    139. Key Strategies
    140. Salesforce
    141. Financial Overview
    142. Products Offered
    143. Key Developments
    144. SWOT Analysis
    145. Key Strategies
    146. Symantec
    147. Financial Overview
    148. Products Offered
    149. Key Developments
    150. SWOT Analysis
    151. Key Strategies
    152. NetIQ
    153. Financial Overview
    154. Products Offered
    155. Key Developments
    156. SWOT Analysis
    157. Key Strategies
    158. CA Technologies
    159. Financial Overview
    160. Products Offered
    161. Key Developments
    162. SWOT Analysis
    163. Key Strategies
    164. References
    165. Related Reports
    166. US Security Assertion Markup Language Authentication Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    167. US Security Assertion Markup Language Authentication Market SIZE ESTIMATES & FORECAST, BY DEPLOYMENT TYPE, 2019-2035 (USD Billions)
    168. US Security Assertion Markup Language Authentication Market SIZE ESTIMATES & FORECAST, BY ORGANIZATION SIZE, 2019-2035 (USD Billions)
    169. US Security Assertion Markup Language Authentication Market SIZE ESTIMATES & FORECAST, BY SERVICE TYPE, 2019-2035 (USD Billions)
    170. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    171. ACQUISITION/PARTNERSHIP
    172. MARKET SYNOPSIS
    173. US SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET ANALYSIS BY APPLICATION
    174. US SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET ANALYSIS BY DEPLOYMENT TYPE
    175. US SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET ANALYSIS BY ORGANIZATION SIZE
    176. US SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET ANALYSIS BY SERVICE TYPE
    177. KEY BUYING CRITERIA OF SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET
    178. RESEARCH PROCESS OF MRFR
    179. DRO ANALYSIS OF SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET
    180. DRIVERS IMPACT ANALYSIS: SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET
    181. RESTRAINTS IMPACT ANALYSIS: SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET
    182. SUPPLY / VALUE CHAIN: SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET
    183. SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET, BY APPLICATION, 2025 (% SHARE)
    184. SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    185. SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET, BY DEPLOYMENT TYPE, 2025 (% SHARE)
    186. SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET, BY DEPLOYMENT TYPE, 2019 TO 2035 (USD Billions)
    187. SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET, BY ORGANIZATION SIZE, 2025 (% SHARE)
    188. SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET, BY ORGANIZATION SIZE, 2019 TO 2035 (USD Billions)
    189. SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET, BY SERVICE TYPE, 2025 (% SHARE)
    190. SECURITY ASSERTION MARKUP LANGUAGE AUTHENTICATION MARKET, BY SERVICE TYPE, 2019 TO 2035 (USD Billions)
    191. BENCHMARKING OF MAJOR COMPETITORS

    US Security Assertion Markup Language Authentication Market Segmentation

     

     

     

    • Security Assertion Markup Language Authentication Market By Application (USD Million, 2019-2035)

      • Single Sign-On
      • Identity Federation
      • Web Services Security
      • Mobile Applications

     

    • Security Assertion Markup Language Authentication Market By Deployment Type (USD Million, 2019-2035)

      • Cloud-based
      • On-premises

     

    • Security Assertion Markup Language Authentication Market By Organization Size (USD Million, 2019-2035)

      • Small Enterprises
      • Medium Enterprises
      • Large Enterprises

     

    • Security Assertion Markup Language Authentication Market By Service Type (USD Million, 2019-2035)

      • Professional Services
      • Managed Services

     

     

     

     

     

     

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