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US Retail Ready Packaging Market Research Report: By Material (Paper & Paperboard, Plastics, others), By Type (Die-cut Display Containers, Shrink Wrapped Trays, Modified Cases, Plastic Containers, others) and By End-user (Food, Beverage, Household Product, others) - Forecast to 2035


ID: MRFR/PNT/16056-HCR | 111 Pages | Author: Snehal Singh| April 2025

US Retail Ready Packaging Market Overview:


As per MRFR analysis, the US Retail Ready Packaging Market Size was estimated at 11.13 (USD Billion) in 2023. The US Retail Ready Packaging Market Industry is expected to grow from 12.52(USD Billion) in 2024 to 19.51 (USD Billion) by 2035. The US Retail Ready Packaging Market CAGR (growth rate) is expected to be around 4.12% during the forecast period (2025 - 2035).


Key US Retail Ready Packaging Market Trends Highlighted


The US Retail Ready Packaging Market is experiencing a notable shift towards sustainability and eco-friendliness, driven by increasing consumer awareness regarding environmental issues. This demand for sustainable packaging solutions has prompted manufacturers to adopt biodegradable materials and reduce plastic waste, aligning with the growing trend of sustainable practices. Additionally, the emphasis on improving shelf appeal and enhancing the consumer shopping experience is influencing packaging design. Retailers and brands are focusing on packaging that is not only functional but also visually attractive, making products stand out on shelves.The rise of e-commerce and online shopping is also reshaping packaging needs in the US. As more consumers turn to online platforms for their purchases, there is a pressing need for efficient and protective packaging that can ensure product safety during transit. Retailers are exploring opportunities to implement innovative designs that are optimized for shipping while also being easy to display in stores. Furthermore, the demand for packaging that provides tamper-evidence and product protection is increasing, driven by concerns over product integrity and safety. In terms of opportunities, companies in the US market can capitalize on the trends of automation and smart packaging.Innovations such as QR codes and augmented reality features in packaging can enhance consumer interaction and provide additional information about the product. As retailers seek ways to differentiate their offerings, investing in technology-driven packaging solutions presents a significant opportunity for growth. Overall, the evolution of consumer preferences, coupled with advancements in technology and sustainability, is driving the US Retail Ready Packaging Market toward exciting new directions.


US Retail Ready Packaging Market size

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


US Retail Ready Packaging Market Drivers


Growth in E-commerce Sector


The e-commerce sector in the United States has seen exponential growth, with the U.S. Department of Commerce reporting that online sales accounted for more than 20% of total retail sales in recent years. This shift has increased the demand for efficient and visually appealing packaging solutions, as retailers strive to enhance customer experience and reduce product damage during transit. Established companies like Amazon and Walmart are investing significantly in Retail Ready Packaging to facilitate easier shelf placement and improve consumer engagement.The expansion of online shopping is projected to continue, driving further growth in the US Retail Ready Packaging Market. As more consumers rely on delivery services, businesses must adapt their packaging to meet the increasing expectations for convenience and aesthetic appeal, which can lead to a compound annual growth rate (CAGR) of 4.12% for the sector.


Sustainability Initiatives


Sustainability has become a critical focus for consumers and companies alike in the United States. Recent studies indicate that 72% of Americans prefer to buy products with sustainable packaging, showing a clear trend towards environmental responsibility. Organizations such as the Sustainable Packaging Coalition are advocating for practices that reduce environmental impact, encouraging brands to adopt eco-friendly Retail Ready Packaging solutions.As regulatory agencies impose stricter guidelines on packaging waste, businesses are increasingly motivated to innovate and utilize recyclable and compostable materials. This shift towards sustainability not only meets consumer demands but also aligns with the wider government initiatives aimed at reducing landfill waste, further propelling the growth of the US Retail Ready Packaging Market Industry.


Retail Partnerships and Collaborations


Collaboration between brands and retailers to optimize the retail experience is a key driver in the US Retail Ready Packaging Market Industry. Major retailers like Target and Costco are increasingly partnering with manufacturers to develop customized packaging solutions that improve in-store visibility and brand recognition. Such partnerships aim to streamline inventory management and enhance product presentation, ultimately driving sales. According to industry reports, effective collaboration can lead to a reduction in stockouts and overstock situations by up to 30%, which speaks to the robust relationship between packaging efficiency and retail success.This focus on collaboration fosters innovation in packaging design and functionality, contributing positively to market growth.


US Retail Ready Packaging Market Segment Insights:


Retail Ready Packaging Market Material Insights


The Material segment of the US Retail Ready Packaging Market has exhibited notable trends, driven by evolving consumer preferences and industry demands. With an increasing focus on sustainability, the Paper and Paperboard material segment is gaining traction as businesses seek eco-friendly packaging solutions. This segment not only supports recycling initiatives but also appeals to environmentally-conscious consumers, which is becoming vital in the US market. Conversely, the Plastics segment remains significant due to its versatility and durability, often used for products that require longer shelf life and product protection.The rapid growth of e-commerce has further propelled the demand for reliable and lightweight packaging solutions, with plastic materials often providing benefits in logistics and shipping efficiency. Additionally, other materials are emerging, reflecting innovations in the sector, such as biodegradable materials that meet sustainability goals without compromising product integrity. Overall, the dynamics within each of these material segments indicate a competitive landscape, shaped by regulatory policies and shifting market needs, showcasing the importance of material selection in the broader context of the US Retail Ready Packaging Market.Factors like product safety, cost efficiency, and branding opportunities contribute significantly to how these materials occupy their respective positions in the market. The evolution of these segments underlines the continuous adaptation of businesses to embrace innovative packaging solutions, ensuring alignment with both consumer expectations and environmental responsibilities.


US Retail Ready Packaging Market segment

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Retail Ready Packaging Market Type Insights


The US Retail Ready Packaging Market segmented by Type showcases a dynamic array of packaging solutions that cater to the diverse needs of retailers and consumers. Among these, Die-cut Display Containers are known for their ability to enhance product visibility at retail points, making them a favored choice for brands aiming to capture consumer attention. Shrink Wrapped Trays are increasingly popular due to their capacity for efficient space management and product protection, which is essential for maintaining product integrity during transportation and display.Modified Cases offer versatility in packaging and can be tailored to meet specific market demands, making them a significant component of the packaging strategy for many manufacturers. Plastic Containers are dominating in categories requiring durability and reusability, emphasizing sustainability trends in packaging practices. Additionally, the 'others' category encompasses innovative packaging solutions that are emerging in response to evolving market trends and consumer preferences. Overall, these types of packaging contribute to enhancing supply chain efficiency, improving shelf life, and attracting consumer interest, thus driving the growth of the US Retail Ready Packaging Market.


Retail Ready Packaging Market End-user Insights


The US Retail Ready Packaging Market, particularly the End-user segment, plays a crucial role in streamlining supply chains and enhancing sales presentations in retail environments. The Food sector remains a dominant force, driven by increasing consumer demand for convenience and ready-to-eat meals, leading to innovations in packaging solutions that ensure product freshness and safety. Similarly, the Beverage segment benefits from evolving consumer preferences toward sustainable and eco-friendly packaging, as brands strive to minimize their environmental impact.The Household Products category contributes significantly by requiring durable and functional packaging that ensures product integrity during transportation and storage while appealing to consumers' aesthetic preferences. Other categories also exhibit growth potential, driven by niche products requiring specialized packaging solutions. These segments are essential in addressing key market trends like sustainability, e-commerce growth, and consumer convenience, positioning the US Retail Ready Packaging Market for continued evolution as consumer expectations and technological advancements shape the industry landscape.


US Retail Ready Packaging Market Key Players and Competitive Insights:


The US Retail Ready Packaging Market is characterized by a dynamic landscape where innovation, sustainability, and consumer convenience drive competition among market players. The strategic positioning of companies within this sector involves focusing on meeting changing consumer demands while addressing sustainability concerns. Companies are increasingly adopting advanced technologies, including automation and smart packaging solutions, to enhance efficiency and improve the consumer experience. The competition in this market is not only influenced by packaging efficiency and product visibility but also by the ability to respond to the rising trend of e-commerce, which requires adaptable and sustainable solutions. As retailers and manufacturers seek to differentiate their offerings, the emphasis on well-designed retail-ready packaging is paramount, driving the need for competitive insights across the sector.Packaging Corporation of America has established a significant presence in the US Retail Ready Packaging Market through its commitment to quality packaging solutions tailored for the retail sector. The company's strengths lie in its extensive manufacturing capabilities, which enable it to produce a wide variety of innovative and resilient packaging products that appeal to multiple retail formats. This scale of operations allows Packaging Corporation of America to respond effectively to market demands and customer preferences. Its focus on sustainability is noteworthy, as the company has invested in eco-friendly materials and processes to reduce environmental impact. Furthermore, Packaging Corporation of America has seen success in building strong relationships with key retail players, ensuring their products align with contemporary retail needs.Sealed Air is another key player in the US Retail Ready Packaging Market known for its commitment to innovation and sustainability. The company focuses on various key products and services, including packaging automation solutions, specialty packaging, and protective packaging systems. Sealed Air's strong market presence is bolstered by its ability to deliver tailored solutions that enhance product protection and improve supply chain efficiency for retailers. The company consistently invests in research and development to introduce new, sustainable packaging materials that align with consumer preferences for environmentally responsible products. Mergers and acquisitions have also played a role in strengthening Sealed Air's position in the market, allowing it to expand its portfolio and capabilities to better serve the evolving needs of customers in the US retail sector.


Key Companies in the US Retail Ready Packaging Market Include:



  • Packaging Corporation of America

  • Sealed Air

  • Crown Holdings

  • BERRY Global

  • Sonoco Products

  • WestRock

  • Mondi Group

  • Bemis Company

  • Tetra Pak

  • Graphic Packaging International

  • International Paper

  • Smurfit Kappa

  • Amcor

  • WINPAK


US Retail Ready Packaging Market Industry Developments


The US Retail Ready Packaging Market has witnessed significant developments recently, with steady growth driven by the increasing focus on sustainable packaging solutions. Companies such as Packaging Corporation of America and Sealed Air have advanced their product offerings to meet consumer demand for eco-friendly materials. Additionally, Crown Holdings and BERRY Global are engaging in technological enhancements to optimize packaging efficiency, which is becoming crucial in a competitive retail landscape. Notably, in September 2023, Mondi Group announced the acquisition of a local packaging firm, enhancing its market presence and capacity in the region, further reflecting the trend of mergers and acquisitions within the sector. Similarly, in August 2023, Graphic Packaging International expanded its portfolio by acquiring a related packaging business to strengthen its capabilities. US retail packaging continues to evolve, with innovations regularly introduced to meet sustainability standards and consumer preferences. The market's valuation is expanding as organizations like Sonoco Products and WestRock leverage research and development to introduce cutting-edge products, ensuring they remain agile amid changing consumer behaviors and regulatory requirements. Noteworthy shifts and advancements have marked the market over the past few years, maintaining its relevance and adaptability in an ever-demanding retail environment.


US Retail Ready Packaging Market Segmentation Insights


Retail Ready Packaging Market Material Outlook


Paper & Paperboard


Plastics


others


Retail Ready Packaging Market Type Outlook



  • Die-cut Display Containers

  • Shrink Wrapped Trays

  • Modified Cases

  • Plastic Containers

  • others


Retail Ready Packaging Market End-user Outlook



  • Food

  • Beverage

  • Household Product

  • others

Report Attribute/Metric Source: Details
MARKET SIZE 2018 11.13(USD Billion)
MARKET SIZE 2024 12.52(USD Billion)
MARKET SIZE 2035 19.51(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 4.12% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Billion
KEY COMPANIES PROFILED Packaging Corporation of America, Sealed Air, Crown Holdings, BERRY Global, Sonoco Products, WestRock, Mondi Group, Bemis Company, Tetra Pak, Graphic Packaging International, International Paper, Smurfit Kappa, Amcor, WINPAK
SEGMENTS COVERED Material, Type, End-user
KEY MARKET OPPORTUNITIES Sustainable materials adoption, E-commerce expansion support, Enhanced shelf visibility designs, Customization and personalization options, Cost-effective supply chain solutions
KEY MARKET DYNAMICS sustainability trends, e-commerce growth, cost efficiency demands, consumer convenience focus, regulations and standards compliance
COUNTRIES COVERED US


Frequently Asked Questions (FAQ) :

The US Retail Ready Packaging Market is expected to be valued at 12.52 USD Billion in 2024.

In 2035, the US Retail Ready Packaging Market is projected to reach a value of 19.51 USD Billion.

The expected CAGR for the US Retail Ready Packaging Market from 2025 to 2035 is 4.12%.

The Paper & Paperboard segment is anticipated to be the largest, valued at 6.0 USD Billion in 2024.

The Plastics segment is expected to reach a market value of 6.8 USD Billion by 2035.

Major players include Packaging Corporation of America, Sealed Air, Crown Holdings, BERRY Global, and Sonoco Products.

The 'others' material segment is valued at 2.02 USD Billion in the year 2024.

Key trends include sustainability, convenience in retail, and increased demand for efficient packaging solutions.

The US Retail Ready Packaging Market is expected to exhibit a steady growth rate as it increases from 12.52 USD Billion in 2024 to 19.51 USD Billion by 2035.

Challenges include fluctuations in raw material prices and the demand for innovative packaging solutions.

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