US Retail Analytics Market Research Report: By Component Type (services, solutions) and By Organization Size (large enterprises, small and medium enterprises) - Forecast to 2035

US Retail Analytics Market Overview:

As per MRFR analysis, the US Retail Analytics Market Size was estimated at 544.4 (USD Million) in 2023. The US Retail Analytics Market Industry is expected to grow from 750(USD Million) in 2024 to 3,100 (USD Million) by 2035. The US Retail Analytics Market CAGR (growth rate) is expected to be around 13.77% during the forecast period (2025 - 2035).

Key US Retail Analytics Market Trends Highlighted

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Retail Analytics Market Drivers

Growing Adoption of Advanced Technologies in Retail

The US Retail Analytics Market Industry is experiencing significant growth due to the increasing adoption of advanced technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics. According to a report by the National Retail Federation, more than 70% of retailers in the US are investing in these technologies to enhance operational efficiency, improve customer experiences, and optimize inventory management. This trend is further supported by initiatives from companies like Walmart and Amazon, which have incorporated AI-driven analytics into their business models to streamline operations and personalize customer engagement.The incorporation of analytics helps retailers make data-driven decisions that lead to improved sales and customer satisfaction, thereby driving the growth of the US Retail Analytics Market.

Increasing Focus on Customer Experience

Consumer preferences are rapidly changing, leading to an increased emphasis on customer experience in the US Retail Analytics Market Industry. According to the American Customer Satisfaction Index, customer satisfaction in retail has risen by approximately 5% annually over the last three years. Retailers are utilizing analytics to gain insights into customer behavior and preferences, enabling them to tailor their offerings and improve service delivery.Major players such as Target and Home Depot are leveraging analytics to enhance their marketing strategies and create personalized shopping experiences. This heightened focus on customer satisfaction drives the demand for retail analytics, as businesses seek to understand and meet evolving consumer expectations.

Rising E-commerce Sales and Digital Transformation

The exponential growth of e-commerce in the United States is significantly impacting the US Retail Analytics Market Industry. E-commerce sales in the US surged by over 30% year-over-year during the COVID-19 pandemic, according to the US Census Bureau. This digital transformation has prompted retailers to invest in analytics to track online performance, customer behavior, and market trends. Retail giants like eBay and Shopify have recognized the importance of analytics in optimizing their online platforms and enhancing user experiences.As e-commerce continues to gain traction, the demand for retail analytics solutions is expected to grow, enabling companies to harness valuable data for strategic decision-making.

US Retail Analytics Market Segment Insights:

Retail Analytics Market Component Type Insights

The Component Type segment of the US Retail Analytics Market reflects a diverse range of offerings that are critical to advancing the capabilities of retailers in the data-driven landscape. This segment can be primarily divided into solutions and services, both of which play crucial roles in shaping market dynamics. Solutions, often incorporating sophisticated software tools, enable retailers to gather insights from vast sets of transactional and customer data, thereby optimizing decision-making processes and enhancing operational efficiency. On the other hand, services, including consulting, support, and management, emerged as key enablers in guiding organizations through the complexities of implementing various retail analytics solutions. With retailers across the United States continually striving to adopt advanced technologies, the demand for agile and effective services has notably increased. Training and technical support are essential, helping businesses build internal capabilities to utilize analytics effectively.

As retailers increasingly prioritize customer experience and personalization, the need for tailored solutions in retail analytics has grown significantly. Advanced analytics plays a crucial role in promoting data-driven decision making that leads to enhanced competitiveness in the US retail sector. The proliferation of e-commerce has also driven demand for nuanced insights that are adaptable to both brick-and-mortar and online environments. Consequently, retailers are increasingly seeking analytics solutions that help them understand and respond to evolving consumer preferences in real time. The US government's initiative to promote digital transformation in various industries bodes well for the continued growth of this segment, especially as businesses recognize the importance of data in enhancing operational efficiency and customer satisfaction. Moreover, growth in artificial intelligence and machine learning has started influencing the development of new solutions, empowering businesses to predict trends and behaviors with higher accuracy. Together, the Component Type segment fosters an environment ripe with opportunities and challenges, where companies must navigate rapidly changing technology landscapes while meeting customer needs. Overall, as organizations embrace these components of analytics, they unlock significant potential for enhancing the US Retail Analytics Market experience and operational excellence.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Retail Analytics Market Organization Size Insights

The US Retail Analytics Market demonstrates a robust segmentation based on Organization Size, encompassing both large enterprises and small to medium enterprises. Large enterprises are increasingly investing in advanced analytics solutions to leverage vast amounts of data and enhance decision-making processes, thereby driving efficiency and operational excellence. This significant investment allows them to maintain competitive advantage and meet consumer behavior trends effectively. On the other hand, small and medium enterprises are also realizing the benefits of retail analytics, focusing on tailored solutions that enable them to understand customer preferences, optimize inventory, and improve sales strategies.As the retail landscape evolves, both segments are poised to capitalize on technological advancements, with the large enterprises often leading the way in implementing cutting-edge technologies. Moreover, the growing need for data-driven insights and strategic planning presents ample opportunities for small and medium enterprises to adopt retail analytics in a scalable manner. The ability to harness advanced analytics effectively positions organizations of varying sizes to leverage market growth and navigate challenges in a dynamic retail environment.

US Retail Analytics Market Key Players and Competitive Insights:

The US Retail Analytics Market is characterized by rapid technological advancements and a growing demand for data-driven decision-making among retailers. As businesses increasingly recognize the importance of leveraging data analytics to enhance customer insights, optimize supply chains, and improve overall operational efficiency, competition in this space has intensified. Key players in the market are continuously innovating and refining their offerings to provide advanced analytics solutions that cater to the diverse needs of retailers. With the rise of big data, machine learning, and artificial intelligence, companies are seeking comprehensive analytics platforms that not only facilitate real-time reporting but also predictive analytics and actionable insights that drive strategic business outcomes across the retail landscape.

Nielsen has established a strong foothold in the US Retail Analytics Market, renowned for its extensive data collection and measurement capabilities. The company's strengths lie in its rich historical data assets, which allow retailers to gain invaluable insights into consumer behavior and purchasing trends. Nielsen's robust analytics solutions help retailers not only understand market dynamics but also identify growth opportunities by analyzing shopper behaviors and preferences effectively. Furthermore, the company's ability to provide customized analytics solutions tailored to specific retail segments enhances its competitive edge in the market. With a focus on delivering high-quality data and actionable insights, Nielsen has positioned itself as a trusted partner for many retailers looking to refine their strategies and drive sales.SAP is a significant player in the US Retail Analytics Market, recognized for its broad portfolio of software solutions aimed at enhancing retail operations.

The company's strength lies in its ability to integrate advanced analytics with enterprise resource planning (ERP) systems, providing retailers with comprehensive visibility and control over their operations. Key products and services include SAP Analytics Cloud, which leverages machine learning and predictive analytics to empower retailers with insights that can inform everything from inventory management to customer engagement strategies. SAP's strong market presence is further enhanced by strategic mergers and acquisitions that bolster its technological capabilities, ensuring it remains at the forefront of innovation. With a focus on delivering end-to-end solutions that drive supply chain efficiencies and optimize customer experiences, SAP continues to solidify its position as a leader in the US retail analytics landscape.

Key Companies in the US Retail Analytics Market Include:

• Nielsen


• SAP


• Sierra Market Technologies


• SAS Institute


• Oracle


• Qualtrics


• Sift


• RetailNext


• IBM


• Microsoft


• Tableau


• Slyce


• Google


• Salesforce


• Adobe

US Retail Analytics Market Industry Developments

The US Retail Analytics Market has recently seen significant developments, including the ongoing efforts by key players such as Nielsen, SAP, and IBM to enhance their data analytics capabilities. In October 2023, Oracle announced an expansion in its analytics solutions to include AI-driven insights for retail, aimed at aiding businesses in optimizing their operations and customer engagement strategies. RetailNext has also seen growth in market valuation as retailers increasingly adopt its technology for real-time analytics. Notably, in August 2023, Salesforce acquired a small firm specializing in retail analytics to bolster its analytics offerings. Major companies like SAS Institute and Microsoft have been investing heavily in Research and Development to innovate their retail analytics solutions. The market has displayed substantial growth, spurred on by the increasing demand for data-driven decision-making tools among retailers. The overall trend reflects a shift towards advanced analytics capabilities that leverage machine learning and artificial intelligence to enhance customer experiences. In the last two years, significant activity has underscored the importance of analytical tools in navigating the evolving retail landscape amidst changing consumer behaviors and heightened competition.

US Retail Analytics Market Segmentation Insights

Retail Analytics Market Component Type Outlook

• services


• solutions

Retail Analytics Market Organization Size Outlook

• large enterprises


• small and medium enterprises