US Wallpaper Market Research Report: By Type (Vinyl, Nonwoven, Paper, Fabric) and By End-user (Residential construction, Non-residential construction) - Forecast to 2035

US Wallpaper Market Overview

The US Wallpaper Market Size was estimated at 407.68 (USD Million) in 2023. The US Wallpaper Industry is expected to grow from 431.34(USD Million) in 2024 to 780 (USD Million) by 2035. The US Wallpaper Market CAGR (growth rate) is expected to be around 5.533% during the forecast period (2025 - 2035).

Key US Wallpaper Market Trends Highlighted

The US Wallpaper Market is currently experiencing several prominent trends that are shaping its landscape. One key market driver is the growing preference for interior design customization among homeowners and businesses. As people spend more time at home, particularly since the COVID-19 pandemic, there has been an increased focus on creating personalized living spaces. This has led to a higher demand for varied wallpaper designs, textures, and finishes that enable expression of individual style. Additionally, sustainability is becoming important, with consumers actively seeking eco-friendly wallpapers made from recycled or natural materials. This trend aligns with broader shifts towards environmentally responsible practices in the home decor industry.Moreover, the rise of online shopping has provided significant opportunities to explore in the US Wallpaper Market. E-commerce has made it easier for consumers to access a wide range of wallpaper options without the need for physical store visits. Retailers are increasingly investing in online platforms, offering virtual design tools to facilitate the selection process. Furthermore, collaborations between wallpaper manufacturers and interior designers have fostered innovative collections, tapping into the creative potential of design professionals. A growing trend also includes the revival of vintage and retro patterns, appealing to consumers with a taste for nostalgia.As the demographic of homeowners diversifies, there is a noticeable shift toward wallpapers that cater to various cultural influences and aesthetics, creating more inclusive offerings in the market. Overall, these trends suggest a dynamic and evolving environment for the US Wallpaper Market, driven by individualization, sustainability, and digital transformation.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Wallpaper Market Drivers

Rising Demand for Home Renovation and Interior Design

The increasing trend of home renovation and interior design projects is significantly driving the growth of the US Wallpaper Market Industry. According to the Joint Center for Housing Studies of Harvard University, approximately 70% of homeowners in the US are planning to undertake home improvement projects within the next year. This motivates a surge in demand for wallpaper as a key component in redesigning living spaces, ensuring a more aesthetic and personalized home environment.Major brands like Sherwin-Williams and Benjamin Moore are capitalizing on this trend by offering various wall covering solutions, which play a crucial role in the wallpaper market. They actively promote trends in design and color palettes via marketing campaigns, contributing to a robust increase in sales and awareness within the US Wallpaper Market Industry. The substantial investment in residential renovations, driven by higher home equity and increased disposable income, further underscores the forecasted growth in wallpaper demand, aligning with the anticipated industry expansion.

Environmental Sustainability and Eco-Friendly Products

As green building practices gain traction in the US, the demand for sustainable and eco-friendly wallpaper materials is rapidly increasing. The American Society of Interior Designers has noted a substantial rise in consumer awareness regarding sustainable products, with roughly 80% of consumers willing to pay more for eco-friendly options. This shift emphasizes the importance of natural and recycled materials in wallpaper manufacturing. Companies such as Walltalkers and Ferm Living have introduced collections made from sustainable sources, appealing to environmentally-conscious consumers.The growing preference for low-VOC (volatile organic compound) wallpapers aligns with stricter regulations, such as California's Air Resources Board standards, which aim to minimize air pollutants and promote healthier indoor environments. Consequently, this trend towards sustainability is a significant factor contributing to the growth of the US Wallpaper Market Industry.

Technological Advances in Printing and Material Production

Recent technological innovations in printing processes and material production are transforming the US Wallpaper Market Industry. The rise of digital printing techniques allows for custom designs at lower costs and faster turnaround times, catering to consumer preferences for personalized options. A survey by the Printing Industries of America shows that over 60% of printing companies in the US have adopted digital print technologies, enabling them to offer bespoke wallpaper products.The emergence of advanced materials, such as non-woven and vinyl wallpapers, ensures higher durability and ease of application, aligning with consumer expectations for convenience and longevity. Established players like York Wallcoverings and Brewster Home Fashions are utilizing these technologies to enhance product offerings, thereby stimulating market growth.

US Wallpaper Market Segment Insights

Wallpaper Market Type Insights

The US Wallpaper Market, which has a strong trajectory influenced by various factors, showcases diversity in its Type segment, comprising Vinyl, Nonwoven, Paper, and Fabric wallpapers. The demand for Vinyl wallpaper has remained robust, largely due to its durability and ease of application, making it a popular choice among consumers seeking long-lasting and maintenance-friendly options. With advancements in manufacturing, Vinyl wallpapers have evolved to offer an array of designs and textures that appeal to modern aesthetics, contributing significantly to the overall market growth. Nonwoven wallpaper represents a notable trend in the market, known for its breathable properties and environmental benefits. As consumers increasingly prioritize sustainability, Nonwoven options, made from natural and recyclable materials, have gained traction, catering to eco-conscious buyers. Paper wallpapers, although traditional, continue to hold their ground in the market for their affordability and vast selection of prints and patterns. They remain a go-to choice for homeowners looking for budget-friendly solutions while adding a personal touch to their interiors. Fabric wallpaper, on the other hand, stands out with its luxurious feel and unique textures, appealing to a niche market segment focused on elegance and style. Each of these types of wallpaper contributes to the overall US Wallpaper Market dynamics, influenced by contemporary design trends, consumer preferences for sustainable materials, and advancements in technology that enhance product quality. Collectively, these types enrich the market and address diverse customer needs, making the US Wallpaper Market vibrant and continuously evolving.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Wallpaper Market End-user Insights

The End-user segment of the US Wallpaper Market encompasses both Residential and Non-residential construction, highlighting the diverse applications of wallpaper in various settings. The Residential construction sector is a significant driver of market growth, as homeowners increasingly seek to enhance aesthetics and personalize their spaces with wallpapers that come in a multitude of designs and finishes. Factors such as a growing inclination towards home improvement and a rise in disposable income contribute to the increasing demand in this segment.On the other hand, Non-residential construction plays a crucial role in market growth as well, with commercial spaces such as offices, hotels, and retail establishments adopting wallpaper for branding and ambiance. This segment has seen an uptick in growth due to the trend toward innovative design and eco-friendly materials, aligning with the sustainability movement prevalent in construction today. The ongoing urbanization and demand for unique interior designs further bolster both segments, making the US Wallpaper Market a dynamic and evolving industry.With the proper focus on end-user needs, both Residential and Non-residential construction will continue to shape market trends and opportunities in the upcoming years.

US Wallpaper Market Key Players and Competitive Insights

The US Wallpaper Market is characterized by a diverse landscape of competitors, each vying for consumer attention through innovative designs, quality products, and strategic marketing approaches. With the growing trend of interior decoration, a significant shift has occurred towards wallpaper as a preferred choice for home and commercial spaces. The market has witnessed a surge in demand for various styles, from traditional patterns to modern aesthetics, fueled by consumer interest in personalizing living and working environments. Companies in this sector strategically focus on aspects such as sustainability, customization, and product variety to differentiate themselves. The competitive dynamics are influenced by factors like technological advancements in printing techniques and the rise of e-commerce platforms, allowing easier access for consumers to explore and purchase wallpaper products. A.S. Création Tapeten has established a strong foothold in the US Wallpaper Market through its commitment to quality and innovation. The company's extensive portfolio showcases a range of designs that cater to various consumer tastes, from classic to contemporary styles. A.S. Création Tapeten has effectively positioned itself by emphasizing its use of high-quality materials and unique design patterns, resonating well with consumers seeking stylish and durable wallpaper solutions. The company combines traditional craftsmanship with modern production techniques, ensuring the consistency of quality across its product lines. Furthermore, its strategic distribution agreements enable A.S. Création Tapeten to penetrate the market effectively, offering its products through multiple retail platforms, thereby enhancing its visibility and accessibility to a broader audience.Scalamandre has carved out a distinguished presence in the US Wallpaper Market, focusing on luxury and high-end designs that appeal to discerning consumers. Known for its rich heritage in textile and design, Scalamandre offers a variety of key products including wallpapers that are celebrated for intricate patterns and superior quality. The company has successfully leveraged its historical brand identity to promote an image of exclusivity and craftsmanship in the wallpaper industry. Scalamandre has built a loyal customer base among interior designers and homeowners seeking affluent design options. Their strengths lie in creating bespoke solutions that allow for extensive customization in wallpaper, therefore attracting a niche market segment. In recent years, Scalamandre has engaged in strategic mergers and acquisitions, which have not only expanded its product line but also enhanced its operational capabilities within the competitive landscape of the US market. The brand's emphasis on maintaining high-quality standards and artistic integrity remains central to its business strategy in sustaining long-term growth.

Key Companies in the US Wallpaper Market Include

• A.S. Création Tapeten


• Scalamandre


• DuraClean


• Pantone


• Brookside Paper


• Kremlin


• York Wallcoverings


• Waverly


• Brewster Home Fashions


• Walpole Wallcoverings


• Blue Mountain Wallcoverings


• Graham and Brown


• Shaw Industries


• Convenience Products


• Maxim Wallcoverings

US Wallpaper Market Industry Developments

In the US Wallpaper Market, significant developments have occurred recently, including notable mergers and acquisitions affecting key players. For instance, in September 2023, Graham and Brown acquired the assets of Brookside Paper, enhancing its product offerings and market reach. Additionally, A.S. Création Tapeten has expanded its portfolio through innovative designs that cater to the rising trend of sustainable materials. Current industry affairs reflect a growing demand for eco-friendly wallpaper, driven by an increasing awareness of environmental issues, significantly influencing consumer purchasing decisions. The market valuation is on the rise, with notable companies like York Wallcoverings and Waverly experiencing substantial growth, fueled by a renewed interest in home renovation spurred by the pandemic. Over the last two years, the industry has seen a shift toward digital printing technologies, further enhancing customization options for consumers. Each of these developments highlights the dynamic nature of the US Wallpaper Market, with companies adapting to changing consumer preferences and environmental concerns that are reshaping the competitive landscape.

US Wallpaper Market Segmentation Insights

Wallpaper Market Type Outlook

• Vinyl


• Nonwoven


• Paper


• Fabric

Wallpaper Market End-user Outlook

• Residential construction


• Non-residential construction

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	407.68(USD Million)
MARKET SIZE 2024	431.34(USD Million)
MARKET SIZE 2035	780.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.533% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	A.S. Création Tapeten, Scalamandre, DuraClean, Pantone, Brookside Paper, Kremlin, York Wallcoverings, Waverly, Brewster Home Fashions, Walpole Wallcoverings, Blue Mountain Wallcoverings, Graham and Brown, Shaw Industries, Convenience Products, Maxim Wallcoverings
SEGMENTS COVERED	Type, End-user
KEY MARKET OPPORTUNITIES	Sustainable wallpaper materials, Smart wallpaper technology, E-commerce growth for wallpaper, Customizable design options, DIY wallpaper installation kits
KEY MARKET DYNAMICS	increasing residential renovations, eco-friendly materials demand, diverse design preferences, online sales growth, competition from alternative wall coverings
COUNTRIES COVERED	US