US Raisins Market Size was estimated at 473.12 (USD Million) in 2023. The US Raisins Market Industry is expected to grow from 495.88(USD Million) in 2024 to 831.98 (USD Million) by 2035. The US Raisins Market CAGR (growth rate) is expected to be around 4.817% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Raisins Market is currently witnessing a shift toward healthier snacking options, with consumers increasingly seeking nutritious alternatives to traditional sweets. This trend is being driven by a growing awareness of health and wellness, as more individuals prioritize balanced diets and opt for snacks that offer essential nutrients. Raisins are recognized for their high antioxidant content, fiber, and natural sweetness, which positions them well in the realm of health-conscious eating. Additionally, the rise in the popularity of plant-based diets further promotes the consumption of raisins, as they are a convenient and versatile ingredient that can be easily incorporated into various culinary applications.Opportunities to be explored in the US Raisins Market include expanding product offerings to cater to diverse consumer preferences. Innovations such as flavored or infused raisins, organic varieties, and gluten-free options are gaining traction.
Furthermore, there is a growing demand for raisins in the baking and confectionery sectors, where they can be used in a variety of products ranging from bread to energy bars. E-commerce channels are also on the rise, allowing brands to reach wider audiences and introduce raisin products to new consumer segments. Trends in recent times have seen a strong focus on sustainability, as both consumers and companies strive to reduce their environmental impact.This has led to initiatives aimed at promoting sustainable farming practices within the raisin industry. Transparency in sourcing and production processes is becoming more important to consumers, driving brands to provide information about their products' origins. Overall, the US Raisins Market is adapting to evolving consumer demands, presenting various opportunities for growth and innovation.
US Raisins Market Drivers
Increasing Health Consciousness Among Consumers
The US Raisins Market Industry is seeing a significant rise in demand due to the increasing health consciousness among consumers. Organizations like the American Heart Association emphasize the numerous health benefits of raisins, including their high antioxidant content and potential to lower blood pressure. A recent National Health and Nutrition Examination Survey indicated that over 75% of American adults are making concerted efforts to include more nutrient-rich foods in their diet.This trend has amplified the appeal of natural snacks such as raisins, which are rich in dietary fiber and essential minerals, thereby fuelling the growth of the US Raisins Market. Furthermore, the increasing incorporation of raisins in various food products, ranging from cereals to bakery items, has also contributed to this rising trend. The projected annual consumption growth of healthy snacks in the US, which estimates an increase from 18 million tons in 2020 to nearly 25 million tons by 2025, further supports the promising outlook for the US Raisins Market.
Rising Usage in the Food Processing Industry
The US Raisins Market Industry is propelled by the growing utilization of raisins in food processing. The United States Department of Agriculture indicates that the food processing sector in the US has expanded markedly, with a 6% increase in production value from 2020 to 2023. Raisins are a favored ingredient in numerous processed foods such as baked goods and snack bars, contributing to the increasing demand. According to data from the Food and Agriculture Organization, the food processing industry in the US alone constitutes 10% of the overall manufacturing sector, with a significant portion earmarked for fruit-based ingredients like raisins.This integration into processed food products positions raisins as essential components, thus positively influencing the growth trajectory of the US Raisins Market.
Sustainability Focus and Organic Raisin Production
The focus on sustainability within the agricultural sector is driving the US Raisins Market Industry as consumers increasingly prefer organic products. The United States Department of Agriculture reported that organic farming has seen rapid growth, with organic raisins witnessing a 12% increase in production over the last five years. Established organic farming organizations advocate for sustainable practices, encouraging higher demand for organic raisins as they align with environmental considerations.The rise in Organic Foods Market, expected to reach USD 100 billion in the US by 2025, suggests a robust opportunity for organic raisins. This growing trend emphasizes the importance of sustainability and shapes consumer preferences, propelling the growth of the US Raisins Market.
Growing Demand for Natural Sweeteners as Sugar Alternatives
As consumers become more health-focused, the demand for natural sweeteners as alternatives to refined sugar is rising, benefiting the US Raisins Market Industry. The Centers for Disease Control and Prevention has highlighted that about 40% of adults in the US are trying to reduce their sugar intake. Raisins, being naturally sweet and nutritionally dense, serve as an excellent substitute in various culinary applications. The US retail market for natural sweeteners is projected to grow significantly, estimated to reach USD 30 billion by 2027, which indicates a favorable environment for products like raisins that can fulfill this need.Organizations promoting healthy lifestyles support these choices, further enhancing market prospects for the US Raisins Market.
US Raisins Market Segment Insights:
Raisins Market Category Insights
The US Raisins Market is experiencing noteworthy growth driven by increasing demand across various consumer segments. A significant factor contributing to this growth is the diversity within the market, particularly through the classification into Conventional and Organic categories. The Conventional segment continues to hold a majority share in the US Raisins Market, largely due to its established supply chains and cost-effective production methods. Consumers often seek these raisins for their applications in baking, cooking, and as snacks, thus reinforcing their prominence in various culinary traditions across the United States.Conversely, the Organic segment is gaining traction as health-conscious consumers increasingly prioritize organic food products in their diets. This shift towards organic consumption can be attributed to rising awareness about the health benefits associated with organic farming practices, which appeal to a demographic looking for cleaner and more sustainable food options. The US government has also been supportive of organic farming through initiatives that promote organic agriculture, leading to a burgeoning market presence of organic raisins. The health benefits of raisins, including their high antioxidant content and nutritional value, are influencing consumer preferences, further driving the segmentation dynamics in the market. Moreover, the surge of e-commerce platforms is enhancing the availability of both Conventional and Organic raisins, catering to the changing purchasing behaviors of consumers who seek convenience alongside quality. With the rise of plant-based diets and snacking trends, both categories are expected to see increased interest and growth opportunities, reinforcing the overall market performance.Overall, while Conventional raisins dominate the landscape, the Organic segment is on a robust trajectory, reflecting changing consumption patterns and an increasing appreciation for healthier lifestyle choices. Market players are responding to these trends by innovating product offerings and expanding distribution strategies, ensuring they are well-positioned to capitalize on the evolving preferences within the US Raisins Market. The insights presented here illustrate a dynamic market that reflects broader food industry trends, where consumer choices are increasingly shaped by health considerations and sustainability priorities. As these trends continue to evolve, both Conventional and Organic categories will play vital roles in shaping the future of the US Raisins Market.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Raisins Market Packaging Type Insights
The US Raisins Market, specifically focusing on the Packaging Type segment, is a vital component of the overall industry, which has shown considerable growth potential. The market is comprised of various packaging forms including pouches, jars and bottles, boxes, and cans, each serving distinct needs and preferences of consumers. Pouches are increasingly favored for their convenience and resealable features, appealing to on-the-go lifestyles. Jars and bottles offer a perception of quality and preservation, making them popular for gifting and storage purposes.Boxes serve both functional and aesthetic roles, often used for bulk purchases and various culinary uses. Cans provide longevity and protection against moisture, thereby preserving the integrity of the raisins. The diversity of packaging types allows for targeted marketing strategies, catering to different consumer segments. Current trends indicate a growing emphasis on sustainability in packaging, with more brands exploring eco-friendly materials resonate with environmentally conscious consumers. This dynamic landscape underscores the significance of the Packaging Type segment in influencing both consumer choices and market growth in the US Raisins Market.
Raisins Market Distribution Channel Insights
The Distribution Channel segment of the US Raisins Market plays a pivotal role in the overall growth and accessibility of raisins across the country. The market encompasses two primary channels: Store-Based and Non-Store-Based. Store-Based channels, which include retailers such as grocery stores, supermarkets, and specialty food shops, have a significant share in the distribution landscape, providing consumers with direct access to a variety of raisin products. This segment benefits from the established trust and direct engagement with consumers, enhancing brand loyalty. On the other hand, Non-Store-Based channels, which primarily include e-commerce and online platforms, are rapidly gaining traction, particularly fueled by the increasing shift towards online shopping. This channel offers convenience and often a broader range of products, appealing to tech-savvy consumers looking for easy access to raisin products. The growing trends in health consciousness and demand for organic options create opportunities in both distribution channels, as consumers look for healthy snacks and alternatives. Overall, the dynamics between these channels highlight an evolving market landscape, demonstrating the importance of adaptable strategies in reaching diverse consumer segments across the US.
US Raisins Market Key Players and Competitive Insights:
The US Raisins Market is characterized by a dynamic competitive landscape that reflects diverse consumer preferences and trends. As a significant segment within the dried fruits category, various companies are striving to gain a competitive edge through product innovation, marketing strategies, and supply chain optimization. The market's players are engaged in a constant evaluation of pricing, distribution channels, and regional presence to capture greater market share. With increasing awareness around health benefits and growing demand for natural snacks, companies are looking to align their offerings with evolving consumer expectations. This competitive environment fosters a unique marketplace where various brands leverage their strengths to differentiate themselves and meet the needs of consumers focusing on quality, sustainability, and convenience.Bai Brands operates within the US Raisins Market primarily known for its commitment to health-centric and natural products. The company capitalizes on trends favoring low-calorie, wholesome snacks and has successfully marketed its raisins as a nutritious option for health-conscious consumers. One of its strengths lies in innovative product offerings, which tap into the growing demand for organic and non-GMO options. Moreover, Bai Brands excels in effective branding and marketing techniques that resonate with millennials and younger generations. The company’s strategic focus on e-commerce and direct-to-consumer sales further enhances its competitive positioning, allowing it to cater to the evolving purchasing behaviors of consumers while expanding its reach within the US market.Sunkist Growers is a prominent player in the US Raisins Market, recognized for its extensive background in the agricultural sector and associated produce, particularly raisins. The company is well-known for its high-quality raisin products derived from its grower-owned cooperative, which ensures a steady supply of premium-grade raisins. Sunkist Growers benefits from strong market presence due to its established relationships with retailers and distributors across the United States. The company’s key product offerings include its signature seedless raisins, which are favored for their versatility in consumer applications ranging from snacking to baking. Additionally, Sunkist Growers engages in strategic partnerships and mergers that enhance its production capabilities and market reach, securing its position as a leader in the industry. The focus on sustainability and innovative cultivation practices further underscores the strengths of Sunkist Growers as it continually adapts to market demands and consumer preferences in the US.
Key Companies in the US Raisins Market Include:
Bai Brands
Sunkist Growers
Kirkland Signature
SunMaid Growers of California
Stoneridge Orchards
Platinum Raisins
Dried Fruit Inc
H.B. Fuller Company
Bergin Fruit and Nut Company
Olam International
Royal Raisins
California Raisin Marketing Board
Nassau Candy Distributors
Tamarind Tree
Mariani Packing Company
US Raisins Market Industry Developments
The US Raisins Market has seen several notable developments recently. Bai Brands and SunMaid Growers of California have been focusing on innovative product offerings to cater to health-conscious consumers, reflecting a growing trend towards healthier snacking options. In October 2023, Kirkland Signature expanded its range of organic dried fruits, including raisins, as the demand for organic products continues to rise. In terms of market dynamics, Olam International and Royal Raisins have been actively engaging in strategic partnerships to enhance supply chain efficiency. Specifically, SunMaid Growers of California reported a significant rise in market valuation due to increased export demands and favorable weather conditions for grape cultivation, impacting overall production positively. In the realm of mergers and acquisitions, H.B. Fuller Company successfully acquired Dried Fruit Inc. in September 2023, enhancing its product portfolio in the specialty food sector. Additionally, industry players like Mariani Packing Company are investing in research and development to innovate sustainable farming practices. The California Raisin Marketing Board has also reported efforts to promote the nutritional benefits and versatility of raisins, further solidifying their place in both culinary and health markets. These facets highlight the dynamic and evolving landscape of the US Raisins Market.
US Raisins Market Segmentation Insights
Raisins Market Category Outlook
Conventional
Organic
Raisins Market Packaging Type Outlook
Pouches
Jars & Bottles
Boxes
Cans
Raisins Market Distribution Channel Outlook
Store-Based
Non-Store-Based
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 473.12(USD Million) |
| MARKET SIZE 2024 | 495.88(USD Million) |
| MARKET SIZE 2035 | 831.98(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 4.817% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Bai Brands, Sunkist Growers, Kirkland Signature, SunMaid Growers of California, Stoneridge Orchards, Platinum Raisins, Dried Fruit Inc, H.B. Fuller Company, Bergin Fruit and Nut Company, Olam International, Royal Raisins, California Raisin Marketing Board, Nassau Candy Distributors, Tamarind Tree, Mariani Packing Company |
| SEGMENTS COVERED | Category, Packaging Type, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Health-conscious consumer trends, Expansion in snack food segment, Increased demand for organic raisins, Growing utilization in baking industry, Rising interest in plant-based diets |
| KEY MARKET DYNAMICS | Growing health consciousness, Increasing demand for snacks, Rising popularity of organic products, Surging export opportunities, Fluctuating prices due to supply |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Raisins Market is expected to be valued at 495.88 million USD in 2024.
By 2035, the US Raisins Market is projected to reach a valuation of 831.98 million USD.
The expected CAGR for the US Raisins Market from 2025 to 2035 is 4.817%.
The Conventional category is expected to account for a significant portion of the market, valued at 350 million USD in 2024.
The Organic category is projected to reach a market size of 251.98 million USD by 2035.
Major players in the US Raisins Market include SunMaid Growers of California, Sunkist Growers, and Platinum Raisins, among others.
There is a growing consumer preference for organic raisins, which represents an evolving trend within the market.
The increasing health awareness and demand for natural snacks present significant growth opportunities for the US Raisins Market.
Challenges include competition from other dried fruits and fluctuating agricultural conditions impacting supply.
Raisins are commonly used in baking, cooking, and as healthy snacks, driving their demand across various applications.
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