As per MRFR analysis, the US Parental Control Software Market Size was estimated at 318.28 (USD Million) in 2023. The US Parental Control Software Market Industry is expected to grow from 360(USD Million) in 2024 to 820 (USD Million) by 2035. The US Parental Control Software Market CAGR (growth rate) is expected to be around 7.771% during the forecast period (2025 - 2035).
The US Parental Control Software Market is experiencing a significant shift driven by increased concerns over children's online safety and the rising prevalence of digital devices among younger demographics. With the continuous growth of the internet and social media platforms, parents are more motivated to monitor their children's online activities. Government initiatives focused on internet safety and child protection have also contributed to heightened awareness of the need for effective parental control solutions. Furthermore, the expansion of remote learning and screen time during the pandemic has led parents to seek higher levels of control and monitoring tools to ensure their children's safety.
In terms of opportunities, there is a significant chance to explore integration with emerging technologies such as artificial intelligence and machine learning to enhance the effectiveness of parental control software. These advancements can allow for better content detection and personalized user experiences. Additionally, the shift towards mobile-first solutions presents an opportunity for developers to create apps that cater specifically to smartphone usage, as studies indicate that many young users access content through mobile devices. Recent trends indicate that demand for comprehensive parental control software is growing, with a leaning towards features that facilitate not only monitoring but also support open communication about safe online habits.
This indicates a shift from strict monitoring to fostering positive discussions between parents and children regarding digital citizenship. Moreover, subscription-based models are becoming more favorable as companies offer continuous updates and features that evolve with changing digital landscapes, appealing to tech-savvy parents who want assurance in their choices.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
In recent years, there has been a surge in concerns regarding online safety for children, driven by the increase in exposure to cyberbullying, inappropriate content, and online predators. According to the National Center for Missing and Exploited Children, there were over 21 million reports of suspected child sexual exploitation in the US in the past year, highlighting the urgent need for parental control solutions. With families becoming increasingly vigilant about the risks of internet usage, the US Parental Control Software Market Industry is expected to see significant growth as parents seek to protect their children from these dangers. Established firms such as NortonLifeLock and Kaspersky have reported rising demand for their parental control features, demonstrating the growing awareness and priority placed on online safety among American families.
The COVID-19 pandemic has led to a substantial increase in screen time for children in the United States, with reports indicating that children aged 6 to 18 spend an average of 7.5 hours a day on electronic devices. This shift necessitates effective tools to manage the amount of time children spend online and ensure that their digital consumption is appropriate. The American Academy of Pediatrics emphasizes the importance of monitoring this increased screen time to foster healthier habits.As a result, the US Parental Control Software Market Industry stands to benefit as parents increasingly turn to software solutions provided by companies like Qustodio and Net Nanny to assist in managing their children's screen time effectively.
Technological advancements have significantly improved the functionality of parental control software, making these tools more effective and user-friendly. Recent enhancements include features such as real-time monitoring, geofencing, and advanced reporting analyzers. In the US, companies like Bark Technologies have developed software that uses artificial intelligence to monitor online behavior and alert parents to potential issues, appealing to tech-savvy consumers looking for integrated solutions.This innovation enables parents to have greater control and understanding of their child's online habits, driving demand in the US Parental Control Software Market Industry as they seek out the latest technologies to ensure their children's safety online.
The US Parental Control Software Market, particularly within the Device Type segment, has witnessed substantial growth as the demand for safeguarding children in the digital realm continues to rise. This segment encompasses various platforms, prominently featuring Computer and Video Games as well as Mobiles and Digital Television. The importance of Computer and Video Games in this landscape cannot be overstated, as they are not only a source of entertainment but also an interactive medium that requires careful monitoring to ensure safe usage for younger audiences. These gaming platforms often introduce elements of exposure to online interactions and potential risks related to inappropriate content, making protective software vital for parental oversight. Simultaneously, Mobiles have become one of the leading devices for children, enabling instant access to a variety of content. With the increasing number of applications and platforms available on mobile devices, parents express heightened concerns regarding digital safety. As a result, parental control solutions are effectively integrated into mobile devices to help monitor usage patterns and limit exposure to unsuitable content.
On the other hand, Digital Television as a segment plays a pivotal role in shaping viewing habits among children. With the proliferation of streaming services and on-demand viewing, parents often seek ways to restrict viewing to age-appropriate programming and manage screen time. Together, these device types within the US Parental Control Software Market reflect a shift towards holistic monitoring solutions tailored to meet the needs of modern digital families. Yet, despite the excitement surrounding advancements in technology, challenges such as balancing privacy with monitoring persist. Opportunities in the market remain robust as continuous innovation in software capabilities, including Artificial Intelligence and machine learning, offer promising avenues for enhanced parental control solutions.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Platform segment of the US Parental Control Software Market has gained significant traction as parents increasingly seek tools to manage their children's digital interactions in various environments. The growing reliance on devices has led to a substantial focus on platforms such as iOS, Android, and Windows, which dominate the landscape. Each platform presents unique functionalities and capabilities specific to parental control measures, making them essential in ensuring safe online experiences. Android tends to lead in user engagement due to its wider range of devices and flexibility, while iOS is favored for its robust security features and user-friendly interface.
Windows holds a strong position in home and educational settings, facilitating comprehensive monitoring and activity management due to its widespread use in desktop and laptop environments. With a rise in cyber threats and screen time, the demand for effective solutions on these platforms continues to grow, driven by consumer awareness and legislative pushes in the US for better online safety measures. This creates ample opportunities for the market to innovate and expand, reflecting the changing dynamics of technology usage among children and adolescents.
The US Parental Control Software Market, particularly within the Deployment segment, displays a noteworthy trend towards innovative solutions that cater to the evolving needs of modern parenting. This segment is primarily divided into options such as On-Cloud and On-Premise, with On-Cloud solutions gaining traction due to their ease of use and accessibility. The increasing reliance on digital platforms by children has driven parents to seek robust monitoring solutions, making these on-cloud services not only relevant but often preferred. On-Premise deployments, however, hold significant appeal for families and institutions that prioritize data security and privacy, allowing them greater control over their information.
The US government has also highlighted concerns about children's online safety, prompting an increase in demand for effective parental control solutions. As technology continues to advance, the relevance of both On-Cloud and On-Premise solutions may evolve, offering diverse opportunities for innovation and growth within the US Parental Control Software Market. The presence of regulatory frameworks as well as heightened awareness of the digital landscape forms a conducive environment for both deployment strategies to flourish.
The US Parental Control Software Market, particularly within the Application segment, is experiencing significant growth, fueled by a rising awareness of online safety among parents and guardians. This segment encompasses vital areas such as Residential applications, which cater primarily to families seeking to monitor and manage their children's online activities. In the context of education, Education Institutes are adopting parental control solutions to create a safer digital learning environment, acknowledging the essential role of technology in education today.
The demand in these areas reflects a broader societal shift towards prioritizing child safety amid increasing digital usage. Factors such as the growth of social media platforms, gaming, and internet usage among children are key drivers behind the heightened adoption of parental control software. This market segment is dominated by the need for real-time monitoring and customized control options, which support diverse digital parenting strategies. As technology continues to evolve, the innovation within these applications poses both challenges and opportunities, driving continuous enhancements and greater integration of parental controls across various devices.
The US Parental Control Software Market has become increasingly competitive as the awareness of digital safety for children grows among parents. Various software solutions tailored for monitoring and regulating children's online activities are emerging, catering to the demands for enhanced security, privacy, and control over internet usage. Companies in this sector are continuously innovating their offerings, focusing on features that address parental concerns regarding screen time, content filtering, and real-time monitoring. With the rise of the digital age, the landscape of parental control software not only reflects the technological advancements but also signifies the evolving needs of today's families. The market is characterized by an array of players ranging from established names to emerging startups, each vying for market share by promoting unique features and functionalities.
Kidlogger stands out in the US Parental Control Software Market due to its robust offerings that emphasize comprehensive tracking and monitoring capabilities. The platform enables parents to oversee their children's online activities, making it a trusted tool for many families looking to ensure their children's safety in the digital realm. With its user-friendly interface and effective functionality, Kidlogger allows for the recording of keystrokes, tracking of application usage, and even monitoring of call and SMS activities. This extensive range of features positions Kidlogger as a reliable choice for parents concerned about their children's interactions online. The company’s strength lies in its ability to provide detailed reports and insights, giving parents the information they need to manage their children's digital presence effectively.
Furthermore, its presence in the US market has been solidified through positive user experiences and testimonials, contributing to an ever-growing base of loyal customers.NetCheck is another formidable entity in the US Parental Control Software Market, offering various solutions designed to create a safer online environment for children. It specializes in providing services like website filtering, time management features, and activity tracking, making it easier for parents to balance their children’s screen time while ensuring safe browsing experiences. The company has established a strong market presence through its innovative technology and user-friendly applications that appeal to parents seeking convenience and reliability. NetCheck's strengths include a versatile product line that caters to different age groups and needs, making it adaptable to various family dynamics. Additionally, it actively engages in market growth through strategic partnerships and collaborations, expanding its reach and enhancing its service offerings. This adaptability in responding to market demand positions NetCheck favorably in a competitive landscape, and its commitment to ongoing development ensures it remains relevant in the fast-evolving parental control software market.
The US Parental Control Software Market has recently witnessed various developments and current events that underscore its growth trajectory. Companies such as Bark and Qustodio continue to enhance their product offerings, focusing on advanced features like real-time monitoring and AI-driven insights to meet increasing demand from parents concerned about online safety. The market has also seen significant investments in Research and Development, contributing to innovations in user interfaces and effectiveness in detecting harmful content. Notably, in September 2023, McAfee acquired a portion of Kidlogger, reinforcing its position in the parental control landscape. Furthermore, net revenue growth across major players like NortonLifeLock and Kaspersky highlights a growing trend towards digital safety solutions, driven by heightened awareness regarding children's online exposure. The surge in demand post-pandemic has been significant, as parents prioritize digital oversight, leading to a market valuation estimated to reach USD 2 billion by mid-2024. Regulatory frameworks are evolving, with discussions around compliance and data safety standards, further shaping the competitive landscape. Over the past two years, strategic partnerships and collaborations among companies like Circle and Microsoft have also emphasized the importance of collective efforts to enhance child safety online.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 318.28(USD Million) |
| MARKET SIZE 2024 | 360.0(USD Million) |
| MARKET SIZE 2035 | 820.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 7.771% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Kidlogger, NetCheck, Bark, Qustodio, McAfee, Kaspersky, Covenant Eyes, FamiSafe, Webroot, Microsoft, Circle, Kid Safety, OpenDNS, NortonLifeLock, Net Nanny |
| SEGMENTS COVERED | Device Type, Platform, Deployment, Application |
| KEY MARKET OPPORTUNITIES | Increasing smartphone usage, Growth in remote learning, Rising concern over online safety, Demand for cross-platform solutions, Enhanced analytics and reporting features |
| KEY MARKET DYNAMICS | Increasing internet usage, Rising awareness of online safety, Expansion of remote learning, Adoption of smart devices, Regulatory compliance and guidelines |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Parental Control Software Market is expected to be valued at 360.0 million USD in 2024.
By 2035, the US Parental Control Software Market is projected to reach a value of 820.0 million USD.
The expected CAGR for the US Parental Control Software Market from 2025 to 2035 is 7.771%.
In 2024, the segment for Mobiles & Digital Television holds the largest market share, valued at 210.0 million USD.
The Computer & Video Games segment is expected to be valued at 370.0 million USD by 2035.
Major players in the market include Kidlogger, Bark, McAfee, and NortonLifeLock among others.
Key growth drivers include increasing internet usage among children and rising concerns over online safety.
In 2024, Mobiles & Digital Television is valued at 210.0 million USD, while Computer & Video Games is valued at 150.0 million USD.
Challenges include technological advancements that may outpace existing software functionalities.
Opportunities include developing advanced AI features that enhance software capabilities for parental monitoring.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Analyst Explore the profile of garvit vyas, one of our esteemed authors at market research future, and access their expert research contributions in the field of market research and industry analysis
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
