US Natural Pet Food Market Research Report: By Product Type (Dry Food, Wet Food, Treats, Raw Food), By Ingredient Type (Meat, Vegetables, Fruits, Grains), By Animal Type (Dogs, Cats, Birds, Small Pets) and By Distribution Channel (Online, Supermarkets, Pet Specialty Stores, Convenience Stores) - Forecast to 2035

US Natural Pet Food Market Overview:

As per MRFR analysis, the US Natural Pet Food Market Size was estimated at 0.92 (USD Billion) in 2023. The US Natural Pet Food Market Industry is expected to grow from 1(USD Billion) in 2024 to 2.25 (USD Billion) by 2035. The US Natural Pet Food Market CAGR (growth rate) is expected to be around 7.651% during the forecast period (2025 - 2035).

Key US Natural Pet Food Market Trends Highlighted

The US Natural Pet Food Market is experiencing significant trends driven by a growing focus on pet health and wellness. More pet owners are prioritizing natural and organic ingredients in their pets' diets, leading to an increase in demand for products free from fillers, artificial preservatives, and by-products. This shift reflects a broader trend where consumers are more conscious of food sources, seeking transparency and quality for their pets, similar to their preferences in their own diets. The rise in pet humanization also plays a crucial role, as many owners view their pets as family members and are willing to invest in higher quality food options that mimic human food standards.Opportunities are emerging for brands that can innovate and cater to specific dietary needs or lifestyle choices, such as grain-free, high-protein, or vegan pet food options. There is also an increasing interest in locally-sourced ingredients, reflecting a trend in sustainable and ethical consumption. Companies that can effectively communicate sourcing practices and ingredient benefits may find success in capturing this evolving market. Recent times have shown an increase in online pet food retailing, a trend accelerated by the COVID-19 pandemic, which transformed shopping habits across the US. E-commerce platforms have made it easier for consumers to access a variety of natural pet food brands, often showcasing product reviews and detailed ingredient lists, further influencing purchasing decisions.As pet ownership continues to rise, particularly among millennials and Gen Z, the US natural pet food market is poised for growth, emphasizing convenience, quality, and ethical production to meet the demands of today’s pet owners.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Natural Pet Food Market Drivers

Increasing Pet Ownership in the United States

The US Natural Pet Food Market Industry is experiencing significant growth due to the increasing number of pet owners in the United States. According to the American Pet Products Association, approximately 70% of households in the country own a pet, which translates to about 90 million families. This represents a significant increase compared to past statistics, emphasizing a growing trend towards pet ownership. The increase in pet ownership is linked to higher expenditure on pet care, including food.For instance, pet owners are increasingly looking for premium, health-focused products which natural pet food represents. The shift towards natural pet food is influenced by consumers' growing awareness of the quality and health benefits such diets can provide for their pets, thus signaling a definitive oligopoly in the US Natural Pet Food Market Industry due to increased demand. These trends illustrate how consumer preferences are significantly impacting the market dynamics.

Rising Awareness About Pet Health and Nutrition

Another critical driver for the US Natural Pet Food Market Industry is the growing emphasis on pet health and nutrition. Reports indicate that over 80% of pet owners are now more conscious than ever of nutritional ingredients while making choices about their pets' diets. This trend is supported by organizations such as the American Veterinary Medical Association, which encourages responsible pet ownership and awareness about diet and nutrition. In addition, educational campaigns have led to a more informed consumer base that actively seeks out natural and organic pet food options, thus propelling growth in this segment.The demand for natural and holistic ingredients is becoming a standard expectation among pet owners, thereby accelerating the expansion within the natural pet food sector.

Increasing Availability of Natural Pet Food Products

The US Natural Pet Food Market Industry is also benefitting from enhanced distribution channels and product availability. Retailers, both online and brick-and-mortar, have been expanding their offerings of natural pet food products. According to the Pet Industry Joint Advisory Council, nearly 40% of pet specialty retailers have significantly increased their natural and organic product lines over the past few years. This aligns with consumer demand for easy access to healthier pet food options.The increased online presence and convenience offered by e-commerce platforms are facilitating a shift in purchasing behaviors, further contributing to the market's growth. As more retailers dedicate shelf space to high-quality, natural options, it boosts visibility and availability for consumers, reinforcing the upward trajectory of the market.

US Natural Pet Food Market Segment Insights:

Natural Pet Food Market Product Type Insights

The US Natural Pet Food Market exhibits a remarkable diversification when considering the Product Type segment, which includes categories such as Dry Food, Wet Food, Treats, and Raw Food. Each of these categories caters specifically to varying consumer preferences and pet needs, leading to a dynamic competitive environment where innovation thrives. Dry food holds a significant portion of the market due to its convenience and longer shelf life, which appeals to pet owners looking for easy storage and feeding options. Furthermore, Wet Food has garnered considerable attention as it often comprises higher moisture content, contributing to the hydration of pets and offering a palatable option that many animals prefer.Treats serve not only as rewards for pets but also encompass health-focused options that benefit wellness, further enhancing their popularity among health-conscious pet owners. Meanwhile, Raw Food has emerged as a rising trend, attributed to growing perceptions surrounding the benefits of a natural diet that aligns with a pet's ancestral eating habits, highlighting a shift towards fresh and minimally processed food systems. This segment's significance is underscored by the increased awareness of ingredient sourcing and a shift towards transparency in labeling, which resonates well with pet owners who prioritize quality and sustainability.Overall, the interplay between these product types cultivates a robust landscape within the US Natural Pet Food Market, offering substantial growth opportunities driven by evolving consumer preferences and the ongoing trend towards natural and organic options. The continuous research and development initiatives within the industry reflect the commitment to meeting these diverse demands, ensuring that product offerings not only satisfy pet tastes but also cater to the holistic health of pets across various demographics.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Natural Pet Food Market Ingredient Type Insights

The Ingredient Type segment of the US Natural Pet Food Market is pivotal in shaping consumer choices and preferences for pet nutrition. Pet owners increasingly seek high-quality ingredients that reflect their own food choices, making meat a prominent feature in natural pet foods, as it provides essential amino acids and protein content critical for pet health. Vegetables also play a significant role, contributing vitamins, minerals, and fiber that support overall well-being, reflecting a growing trend towards holistic pet nutrition. Fruits are gaining attention as well, known for their antioxidant properties and palatability, appealing to health-conscious pet owners.Grains, though sometimes subject to scrutiny, offer energy and dietary fiber, and when presented in natural formats, they cater to a segment of consumers focused on balanced diets for their pets. The US Natural Pet Food Market is benefiting from changing lifestyle trends, where pet owners increasingly prioritize transparency, quality, and the nutritional benefits of the ingredients, driving the market growth across these varied ingredient types. Demand for natural ingredients is further bolstered by a heightened awareness of pet health, as more households adopt pets and invest in their care.

Natural Pet Food Market Animal Type Insights

The Animal Type segment of the US Natural Pet Food Market showcases a diverse range of pet dietary preferences that reflect evolving consumer attitudes towards pet nutrition and wellness. Dogs and cats occupy the majority share within this segment, driven by the increasing humanization of pets, where owners seek high-quality, natural ingredients for their companions. The demand for specialized diets tailored for health issues in dogs and cats is rising, given the growing awareness of pet health and nutrition. Birds and small pets, although smaller in market share compared to canines and felines, are also gaining attention as pet owners are increasingly looking for organic and natural food options.This shift is fueled by concerns over chemical additives and the benefits of natural ingredients. Expected trends within this segment include an uptick in raw and grain-free diets, alongside an emphasis on sustainability and ethical sourcing practices. Additionally, with more people adopting pets, particularly during the pandemic, the market for natural food options continues to expand, capturing the interest of pet owners dedicated to improving their pets' overall health and wellbeing. The increasing variety of product offerings tailored to specific animal types fosters growth opportunities and paves the way for innovation within the US Natural Pet Food Market.

Natural Pet Food Market Distribution Channel Insights

The US Natural Pet Food Market has shown significant growth in various distribution channels, reflecting changing consumer preferences and shopping habits. Online sales have gained prominence, driven by the convenience of home delivery and a wide range of product offerings. This channel appeals particularly to tech-savvy pet owners who value the ease of purchasing natural products from the comfort of their homes. Supermarkets remain a crucial distribution channel as they provide accessibility and immediate availability of various pet food options, catering to consumers seeking one-stop shopping experiences.Pet Specialty Stores play an important role as they often offer curated selections and expert staff who can guide pet owners in making informed choices. Convenience Stores also contribute to the distribution landscape by making natural pet foods accessible for last-minute purchases, appealing to busy consumers. Overall, the segmentation of the US Natural Pet Food Market across these distribution channels highlights the dynamic nature of consumer behavior, influenced by trends such as increased demand for natural pet products and the growing importance of convenience in shopping.Understanding these shifts is vital for stakeholders looking to navigate the evolving pet food landscape effectively.

US Natural Pet Food Market Key Players and Competitive Insights:

The US Natural Pet Food Market has experienced significant growth in recent years, driven by an increasing awareness among pet owners regarding the health and well-being of their pets. With a rising trend towards organic and natural ingredients, the market is characterized by a blend of established players and emerging brands, each vying for consumer attention. Competitive insights reveal a landscape where product differentiation, quality, and branding play crucial roles. Consumers are looking for transparency in sourcing and manufacturing, which has led to the emergence of premium and specialized products. Companies in the market are focusing on sustainability, ingredient integrity, and ethical practices to align with the values of the modern pet owner.Mars Petcare holds a prominent position in the US Natural Pet Food Market, leveraging its extensive portfolio and strong brand recognition. The company benefits from a robust distribution network and has successfully integrated its offerings to reach a broad customer base. With a commitment to high-quality ingredients and innovative formulations, Mars Petcare has strengthened its reputation within the natural segment. The company’s investments in research and development allow it to stay ahead of evolving consumer trends, ensuring its products meet the demands of health-conscious pet owners. Additionally, Mars Petcare's strategic partnerships and community engagement initiatives enhance its visibility and support within the market, further solidifying its strengths.Merrick Pet Care is another notable player in the US Natural Pet Food Market, distinguished by its emphasis on high-quality, nutritious ingredients sourced from trusted suppliers. The company offers a range of products that cater to various dietary needs and preferences, including grain-free, high-protein, and limited-ingredient diets. Merrick Pet Care has established a strong niche in the natural segment, leveraging its commitment to quality and transparency. The company actively promotes its commitment to sustainability, appealing to environmentally conscious consumers. Furthermore, Merrick has engaged in strategic mergers and acquisitions, which have allowed it to broaden its product offerings and enhance its market presence. Through its dedication to innovation and quality, Merrick Pet Care continues to carve out a significant space in the competitive landscape of the US Natural Pet Food Market.

Key Companies in the US Natural Pet Food Market Include:

Mars Petcare

Merrick Pet Care

Canidae Pet Food

Muenster Milling

Nestle Purina Petcare

Blue Buffalo

Spectrum Brands

Primal Pet Foods

Stella and Chewy's

Diamond Pet Foods

Hill's Pet Nutrition

Natural Balance

WellPet

The Honest Kitchen

Fromm Family Foods

US Natural Pet Food Market Industry Developments

The US Natural Pet Food Market has recently experienced significant developments, including a noticeable shift in consumer preferences towards healthier and organic options for their pets. In September 2023, Mars Petcare announced an expansion of its product line focusing on plant-based ingredients, prompting a competitive response from other major players like Nestle Purina Petcare and Blue Buffalo, who are also exploring sustainable sourcing initiatives. Notably, in October 2023, Merrick Pet Care was involved in a strategic acquisition of a small organic pet food brand, enhancing its portfolio and market share within the natural segment. Meanwhile, Canidae Pet Food reported a growth in sales, capitalizing on the rising trend of premium natural options, and Primal Pet Foods has expanded its distribution channels to meet the surging demand. Additionally, the market has seen a notable increase in valuations due to strong consumer spending, with WellPet and The Honest Kitchen also reporting annual sales growth figures. In the past two years, major developments such as Hill's Pet Nutrition launching a new line of holistic products in May 2022 and Diamond Pet Foods increasing its production capabilities in February 2021 reflect strong ongoing investments in this thriving sector.

US Natural Pet Food Market Segmentation Insights

Natural Pet Food Market Product Type Outlook

Dry Food

Wet Food

Treats

Raw Food

Natural Pet Food Market Ingredient Type Outlook

Meat

Vegetables

Fruits

Grains

Natural Pet Food Market Animal Type Outlook

Dogs

Cats

Birds

Small Pets

Natural Pet Food Market Distribution Channel Outlook

Online

Supermarkets

Pet Specialty Stores

Convenience Stores

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	0.92(USD Billion)
MARKET SIZE 2024	1.0(USD Billion)
MARKET SIZE 2035	2.25(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.651% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Mars Petcare, Merrick Pet Care, Canidae Pet Food, Muenster Milling, Nestle Purina Petcare, Blue Buffalo, Spectrum Brands, Primal Pet Foods, Stella and Chewy's, Diamond Pet Foods, Hill's Pet Nutrition, Natural Balance, WellPet, The Honest Kitchen, Fromm Family Foods
SEGMENTS COVERED	Product Type, Ingredient Type, Animal Type, Distribution Channel
KEY MARKET OPPORTUNITIES	Premium organic ingredients demand, Increasing pet humanization trend, Online sales channel growth, Focus on health benefits, Sustainable packaging innovations
KEY MARKET DYNAMICS	increased consumer awareness, rising pet ownership, premiumization trend, demand for organic ingredients, health-conscious pet nutrition
COUNTRIES COVERED	US