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US Motorcycles Market Research Report By Application (Handlers, Postures) and By End User (Cruiser, Adventure, Touring, Standard, Sports) - Forecast to 2035


ID: MRFR/AM/16697-HCR | 100 Pages | Author: Garvit Vyas| December 2023

US Motorcycles Market Overview:


As per MRFR analysis, the US Motorcycles Market Size was estimated at 24.45 (USD Million) in 2023. The US Motorcycles Market Industry is expected to grow from 25(USD Million) in 2024 to 40 (USD Million) by 2035. The US Motorcycles Market CAGR (growth rate) is expected to be around 4.365% during the forecast period (2025 - 2035).


Key US Motorcycles Market Trends Highlighted


The US Motorcycles Market is witnessing significant trends driven by various factors. Among the key market drivers is the growing interest in recreational riding and outdoor activities, particularly as more individuals seek leisure options that allow for social distancing. This has been bolstered by a resurgence of the idea of the open road experience, appealing particularly to younger consumers who value both adventure and freedom. Additionally, the increasing popularity of electric motorcycles reflects a broader shift toward sustainability, with manufacturers responding to the demand for eco-friendly transportation options. Opportunities in the US market are also expanding as more companies invest in innovation and technology.The rise of electric vehicles has captured the attention of traditional motorcycle brands, alongside new entrants focusing on sustainable designs. Moreover, the advent of smart technologies, including connectivity features and enhanced safety systems, opens new avenues for differentiation among brands. Increased urbanization promotes motorcycle usage as an efficient mode of transportation for navigating congested urban areas, which further increases interest in smaller, more maneuverable models. In recent times, customization has become a significant trend, with consumers seeking personalized models that reflect their individual styles and preferences.Alongside this, the growing popularity of motorcycle clubs and social riding events fosters community connections among enthusiasts. The demographic shift also indicates that more women are participating in motorcycling, leading to changes in marketing strategies and product offerings aimed at this group. Collectively, these trends are shaping the landscape of the US Motorcycles Market, revealing evolving consumer preferences and expanding avenues for growth and engagement within the industry.


US Motorcycles Market size

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


US Motorcycles Market Drivers


Increasing Interest in Outdoor Recreational Activities


The growing interest in outdoor recreational activities in the United States is a significant driver for the US Motorcycles Market Industry. According to the Outdoor Industry Association, approximately 50% of Americans participated in outdoor recreation in the past year, with activities such as motorcycling gaining popularity. This trend not only reflects an increase in outdoor enthusiasts but also stimulates motorcycle sales and usage, consequently driving market growth.Several established brands, including Harley-Davidson and Honda, have emphasized their strategies to capitalize on this trend by promoting motorcycles tailored for outdoor adventures. This increasing consumer inclination towards recreational motorcycles aligns with larger industry efforts to promote a lifestyle associated with freedom and adventure, directly impacting overall motorcycle sales in the US.


Technological Advancements in Motorcycles


Technological advancements play a crucial role in bolstering the US Motorcycles Market Industry. Innovations such as advanced safety features, fuel-efficient engines, and connectivity options like Bluetooth integration have become key selling points. According to the United States Department of Transportation, the number of connected vehicles is projected to witness substantial growth, which reflects positively on motorcycle manufacturers adopting similar technologies.Companies like BMW and Yamaha are leading this innovation wave, enhancing motorcycle performance and rider safety, thereby attracting more consumers. This trend towards modernization not only enhances user experience but also contributes to the increasing sales of motorcycles in the US.


Rising Urbanization and Traffic Congestion


Rising urbanization and traffic congestion in major US cities significantly influence the growth of the US Motorcycles Market Industry. With urban areas becoming more densely populated, many citizens are seeking alternative means of transportation. A report from the Federal Highway Administration notes that traffic congestion costs Americans an estimated 166 billion USD annually, leading commuters to consider motorcycles as a viable solution for navigating congested roadways efficiently.This shift towards two-wheeled vehicles is further supported by municipalities promoting motorcycle use as a mode of transportation, often incentivizing riders through parking privileges and reduced fees. Consequently, the increase in urban commuters opting for motorcycles positively impacts overall sales and market dynamics.


US Motorcycles Market Segment Insights:


Motorcycles Market Application Insights


The Application segment of the US Motorcycles Market plays a pivotal role in shaping consumer preferences and market dynamics. This segment encompasses various functional needs of motorcycle users, highlighting the evolving landscape of riding experiences across the United States. Among the significant categories within this segment are Handlers and Postures, each contributing uniquely to rider engagement and comfort. Handlers, which refer to the design and type of motorcycle handlebars, significantly influence rider control and comfort. The choice of handlebars can dictate how agile and responsive a motorcycle feels, enriching the overall riding experience. As riders increasingly seek customized options, innovative designs in handlers are gaining traction, appealing to both new riders and seasoned enthusiasts.In contrast, Postures relate to the seating positions and ergonomics offered by different motorcycle models. These aspects are crucial as they affect rider fatigue and comfort, especially for longer journeys. The growing awareness of ergonomic design has prompted manufacturers to refine seating layouts, ensuring that riders have better support and ease of use. This focus on posture is not merely about luxury but also essential for enhancing safety and overall ride quality, thereby fostering a safer riding environment especially essential in a region known for its diverse terrains and longer stretches of highway. As the US Motorcycles Market continues to evolve with technological advancements and changing regulations, the Application segment showcases how manufacturers are striving to meet customer demands while also addressing safety and performance standards. The increasing emphasis on lifestyle changes post-pandemic has fortified the growing interest in motorcycles, driving innovation in handlers and postural design to cater to a wider audience. Overall, this segment's growth is fueled by a move towards personalized riding experiences, highlighting how important application features are becoming in the decision-making process for customers in the US. Additionally, factors such as changing consumer demographics, with younger riders seeking more versatile and connected motorcycle experiences, are likely to bolster the growth of this Application segment even further in the years to come, showcasing its critical role in the expansion of the US Motorcycles Market industry.


US Motorcycles Market segment

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Motorcycles Market End User Insights


The End User segment of the US Motorcycles Market encompasses various types of motorcyclists, each with distinct preferences and riding styles. This segmentation includes Cruiser, Adventure, Touring, Standard, and Sports motorcycles, reflecting the diverse landscape of motorcycle ownership and usage in the United States. The Cruiser segment is particularly popular among riders seeking comfort and customizability, characterized by relaxed riding positions and classic designs. Adventure motorcycles have gained traction due to their versatility, appealing to enthusiasts who enjoy exploring both on-road and off-road terrains.Touring motorcycles cater to long-distance riders who prioritize comfort and storage capacity for extended journeys, while Standard motorcycles offer a balanced approach, ideal for daily commuting and casual rides. Meanwhile, the Sports segment attracts performance-driven riders, focusing on speed, agility, and advanced technology. As the US Motorcycles Market continues to evolve, preferences within these categories are influenced by lifestyle changes, fuel efficiency trends, and the increasing desire for sustainable transportation options. Understanding these dynamics is essential for industry stakeholders aiming to tailor their offerings to meet the specific needs of diverse rider profiles across the country.


US Motorcycles Market Key Players and Competitive Insights:


The competitive landscape of the US Motorcycles Market is characterized by a diverse range of manufacturers that cater to various segments, from sport bikes to cruisers and touring motorcycles. This market is continually evolving, with brands constantly innovating their designs and technologies to meet consumer preferences and drive sales. Factors such as changing consumer lifestyles, increasing disposable incomes, and a growing interest in recreational activities contribute to the market's dynamism. Additionally, economic conditions, shifts in regulations, and an increasing emphasis on electric mobility further influence competition among key players. In this environment, companies compete not only on the basis of performance and aesthetics but also on factors like brand loyalty, customer service, and the availability of aftermarket support.Triumph has established a notable presence in the US Motorcycles Market, known for its distinctive British heritage and appealing design aesthetics. The company focuses on delivering quality motorcycles that blend classic style with modern technology, appealing to a diverse demographic of riders. Triumph's offerings, including a range of modern classics and performance bikes, showcase strong craftsmanship and innovative engineering. The company has strategically positioned itself within the premium segment, attracting consumers who appreciate both performance and the brand's rich history. Triumph’s ongoing commitment to customer engagement through community events and riding experiences has fostered brand loyalty and contributed to its success in the competitive US market. Its solid reputation for reliability and performance further enhances its appeal, solidifying Triumph’s status as a respected player in the industry.Royal Enfield is carving out a unique niche in the US Motorcycles Market with its focus on retro-styled motorcycles that appeal to both new and experienced riders. The brand emphasizes simplicity and a back-to-basics riding experience that resonates with consumers looking for authentic motorcycle experiences. Key models in their lineup, such as the Classic and Interceptor series, emphasize a blend of nostalgic design with modern functionality. Royal Enfield has been actively expanding its market presence in the US through strategic dealerships and community-building initiatives, which enhance brand visibility and engagement. The company is strengthening its position through collaborations and potential mergers with local firms to increase distribution efficiency and consumer reach. Royal Enfield's strengths lie in its unique brand identity, robust customer loyalty, and an expanding product range that caters to the growing demand for accessible and stylish motorcycles in the US market.


Key Companies in the US Motorcycles Market Include:


Triumph


Royal Enfield


Indian Motorcycle


Gas Gas


HarleyDavidson


Ducati


Yamaha


Brammo


Suzuki


Victory Motorcycles


Honda


BMW


KTM


Kawasaki


Zero Motorcycles


US Motorcycles Market Industry Developments


Recent developments in the US Motorcycles Market have been characterized by an increasing demand for both electric and traditional motorcycles, with companies like Zero Motorcycles leading the charge in the electric segment. In September 2023, Harley-Davidson announced a strategic initiative aimed at boosting production outputs and enhancing supply chain efficiencies in response to rising consumer demand. Meanwhile, Royal Enfield has been expanding its portfolio with the introduction of new models catering to young riders and urban markets. In terms of mergers and acquisitions, Triumph Motorcycles has acquired a minority stake in an electric bike startup to enhance its entry into the e-mobility segment as of August 2023. Additionally, Ducati has focused on strengthening its brand presence, resulting in a 15 percent sales growth over the past year, reflective of the overall upward trend in the market. The US Motorcycle Industry Council reported that the motorcycle industry experienced a market valuation increase of 12 percent in 2022, impacting manufacturing and sales dynamics across major brands such as Honda, BMW, and Kawasaki. This growth is expected to continue, driven by innovations and an expansion of product offerings.


US Motorcycles Market Segmentation Insights


Motorcycles Market Application Outlook


Handlers


Postures


Motorcycles Market End User Outlook


Cruiser


Adventure


Touring


Standard


Sports

Report Scope:
Report Attribute/Metric Source: Details
MARKET SIZE 2018 24.45(USD Million)
MARKET SIZE 2024 25.0(USD Million)
MARKET SIZE 2035 40.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 4.365% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Million
KEY COMPANIES PROFILED Triumph, Royal Enfield, Indian Motorcycle, Gas Gas, HarleyDavidson, Ducati, Yamaha, Brammo, Suzuki, Victory Motorcycles, Honda, BMW, KTM, Kawasaki, Zero Motorcycles
SEGMENTS COVERED Application, End User
KEY MARKET OPPORTUNITIES Electric motorcycle adoption, Urban mobility solutions, Customization and personalization trends, Adventure touring segment growth, Resurgence of retro designs
KEY MARKET DYNAMICS increasing youth engagement, growing electric motorcycle adoption, rising disposable income levels, expanding aftermarket services, fluctuating fuel prices
COUNTRIES COVERED US


Frequently Asked Questions (FAQ) :

The US Motorcycles Market is expected to be valued at 25.0 million USD in 2024.

By 2035, the US Motorcycles Market is anticipated to reach a valuation of 40.0 million USD.

The expected CAGR for the US Motorcycles Market from 2025 to 2035 is 4.365%.

The market is segmented into Handlers and Postures, with significant contributions from both categories.

The Handlers segment of the US Motorcycles Market is valued at 10.0 million USD in 2024.

By 2035, the Postures segment is projected to be valued at 24.0 million USD.

Major players in the US Motorcycles Market include Harley-Davidson, Ducati, Yamaha, and Triumph.

The major competitors collectively hold a significant market share, influencing overall market dynamics.

Emerging trends include increasing demand for electric motorcycles and advancements in safety features.

Regional preferences and regulations will play a pivotal role in shaping the growth landscape of the US Motorcycles Market.

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