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    US Moisturizing Cream Market

    ID: MRFR/CR/13239-HCR
    128 Pages
    Pradeep Nandi
    September 2025

    US Moisturizing Cream Market Research Report By Product Type (Emollients, Ceramides, Occlusive, humectants), By category (Premium, Mass), By Consumers Group (Adult, Children) and By Distribution Channel (Store-Based, Non-Store-Based) - Forecast to 2035

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    US Moisturizing Cream Market Research Report - Forecast Till 2035 Infographic
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    Table of Contents

    US Moisturizing Cream Market Summary

    The US Moisturizing Cream market is projected to grow from 2.9 USD billion in 2024 to 6 USD billion by 2035, indicating robust growth potential.

    Key Market Trends & Highlights

    US Moisturizing Cream Key Trends and Highlights

    • The market is expected to expand at a compound annual growth rate of 6.83 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 6 USD billion, reflecting increasing consumer demand.
    • In 2024, the market is valued at 2.9 USD billion, highlighting a strong starting point for growth.
    • Growing adoption of natural ingredients due to rising consumer awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 2.9 (USD Billion)
    2035 Market Size 6 (USD Billion)
    CAGR (2025-2035) 6.83%

    Major Players

    Eucerin, Dove, Procter and Gamble, Aveeno, Neutrogena, CeraVe, Revlon, L'Oreal, Unilever, Clinique, Johnson and Johnson, Coty, Estée Lauder, Vichy, Olay

    US Moisturizing Cream Market Trends

    The US Moisturizing Cream Market has seen significant market trends influenced by changing consumer preferences, a growing awareness of skincare, and the rise of wellness culture. Many consumers are becoming more ingredient-conscious, prompting brands to focus on clean, natural formulations free from harmful additives. This trend aligns with a broader movement towards holistic health and wellness, whereby individuals prioritize not just the efficacy of products but also their safety and environmental impact.

    US Moisturizing Cream Market Drivers

    Market Segment Insights

    US Moisturizing Cream Market Segment Insights

    US Moisturizing Cream Market Segment Insights

    Moisturizing Cream Market Product Type Insights

    Moisturizing Cream Market Product Type Insights

    The US Moisturizing Cream Market has witnessed a significant evolution, shaped by the diverse product types available in the marketplace. The segmentation of this market includes Emollients, Ceramides, Occlusives, and Humectants, each catering to distinct consumer needs and preferences. Emollients serve as the backbone of many moisturizing formulas, providing the necessary smoothness and softness to the skin while forming a protective barrier that locks in moisture. They are often favored for their ability to enhance the texture of creams, making them more appealing to users.

    Moreover, Ceramides play a pivotal role in maintaining the skin's structural integrity, as they help restore the skin barrier and retain hydration, which is critical for sustaining skin health, especially in dry climates prevalent across the US.Occlusives are increasingly sought after for their ability to trap moisture effectively, particularly beneficial in arid environments or during harsh winters. These agents create a physical barrier that prevents water loss, making them essential for consumers looking for long-lasting hydration.

    Additionally, Humectants are valued for their unique ability to attract moisture from the environment into the skin, offering a refreshing feel, especially in products marketed towards consumers with oily or acne-prone skin. This diversity within the US Moisturizing Cream Market segmentation allows brands to target various demographics, addressing specific skin concerns effectively, thereby expanding market opportunities. The integral roles played by these product types highlight emerging trends such as cleaner and more sustainable ingredient sourcing, with consumers becoming increasingly aware of the benefits of natural ingredients.

    The competition among these product types drives innovation, leading to advanced formulations aligning with the growing consumer demand for both efficacy and safety in skincare products. As consumers become more knowledgeable about ingredients, manufacturers are likely to respond with tailored strategies that emphasize the benefits of each category, reinforcing the overall growth trajectory of the US Moisturizing Cream Market.

    Moisturizing Cream Market category Insights

    Moisturizing Cream Market category Insights

    The US Moisturizing Cream Market has been experiencing steady growth, with an anticipated valuation of 2.9 billion USD by 2024. The market can be segmented into categories such as Premium and Mass, each playing a vital role in shaping consumer preferences. The Premium segment often attracts consumers seeking high-quality products with luxurious formulations and targeted benefits, leading to a trend of increased spending on skincare. In contrast, the Mass segment appeals to price-conscious consumers, prioritizing accessibility and functionality over luxury.Both segments are influenced by evolving consumer trends, such as the increasing awareness of ingredient transparency and sustainability in product offerings.

    The rise in skincare routines among younger demographics contributes to expanding the market, as these consumers increasingly seek products that cater to specific skin needs. Furthermore, the convenience of online shopping has enhanced the availability of various moisturizing creams, allowing both Premium and Mass segments to tap into wider customer bases. Overall, the dynamics between these categories highlight the diverse preferences of consumers within the US Moisturizing Cream Market, creating a robust landscape for growth and innovation.

    Moisturizing Cream Market Consumers Group Insights

    Moisturizing Cream Market Consumers Group Insights

    The US Moisturizing Cream Market has shown robust potential within the Consumers Group segment, reflecting growing consumer awareness regarding skin care and hydration. This segment encompasses distinct demographics, including Adults and Children, each with unique needs and driving factors. Adults represent a significant portion of the market, prioritizing anti-aging properties and daily hydration to maintain skin health amidst environmental stressors.

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    Regional Insights

    Key Players and Competitive Insights

    The US Moisturizing Cream Market is characterized by a robust competitive landscape driven by increasing consumer awareness regarding skincare and the importance of maintaining proper moisture levels in the skin. The rising demand for effective skincare products, attributable to changing lifestyle patterns, is giving brands an opportunity to innovate and differentiate their offerings. Competitors in this market continuously strive to enhance their product formulations, often incorporating natural ingredients, and they focus on sustainability and environmentally friendly packaging to appeal to discerning consumers.

    The competitive dynamics are underscored by marketing strategies that emphasize the efficacy, safety, and dermatological testing of moisturizing creams, with brands targeting niche segments such as organic and hypoallergenic products. Eucerin has established a strong presence in the US Moisturizing Cream Market, recognized for its high-quality dermatologically tested products that cater to a variety of skin types and conditions, especially dry and sensitive skin. The brand's strengths lie in its well-researched formulations and commitment to skin health, which resonate with consumers seeking reliable skincare solutions. Eucerin's product offerings are renowned for therapeutic benefits, thus driving customer loyalty and repeat purchases.

    Moreover, the company's consistent emphasis on clinical studies and dermatological endorsement enhances its reputation, making it a trusted choice among consumers. This positioning is reinforced through effective marketing campaigns, which emphasize the brand's heritage and expertise in skincare.Dove, with its extensive portfolio in the US Moisturizing Cream Market, has positioned itself as a leader in both personal care and moisturizing solutions. The brand is well-regarded for its unique approach to beauty, promoting real beauty standards and inclusivity, which resonates strongly with its consumer base.

    Key products under the Dove umbrella often include moisturizing body lotions and creams that leverage the company’s proprietary technology to deliver deep hydration and nourishment. Dove's strong market presence is further amplified by their strategic partnerships and collaborations aimed at reaching broader demographics, and their constant innovation in product formulations ensures they stay relevant in a competitive landscape. The company has also engaged in various mergers and acquisitions to broaden its reach and improve product offerings, solidifying its standing in the US moisturizing cream segment.

    Dove’s commitment to ethical sourcing and sustainability initiatives enhances its brand loyalty among socially conscious consumers.

    Key Companies in the US Moisturizing Cream Market market include

    Industry Developments

    The US Moisturizing Cream Market has seen significant developments recently, with companies actively adjusting strategies to cater to changing consumer demands. Eucerin and Cetaphil have gained attention for their focus on dermatologically tested products, responding to the rising concern for skin health. In terms of mergers and acquisitions, Procter and Gamble announced its acquisition of a skincare brand focusing on eco-friendly products in March 2023, signaling a commitment to sustainable solutions. Unilever has also expanded its portfolio by acquiring a popular niche brand targeting millennial consumers, further diversifying its offerings.

    The growth in the market valuation of companies such as L'Oreal and Johnson and Johnson reflects a shift towards more natural ingredients, influencing consumer preferences significantly. Notably, the COVID-19 pandemic has altered purchasing behaviors, with increased online sales reported across major brands like Dove and Neutrogena. Over the last two years, brands like CeraVe and Olay have also emphasized their digital marketing strategies to capture a larger market share. Overall, the US Moisturizing Cream Market is evolving rapidly in response to both consumer and environmental needs, showcasing a vibrant landscape for skincare innovation.

    Market Segmentation

    Outlook

    • Store-Based
    • Non-Store-Based

    Report Scope

    Report Scope
    Report Attribute/Metric Source Details
    MARKET SIZE 2018 2.5(USD Billion)
    MARKET SIZE 2024 2.9(USD Billion)
    MARKET SIZE 2035 6.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 6.833% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Eucerin, Dove, Procter and Gamble, Aveeno, Neutrogena, CeraVe, Revlon, L'Oreal, Unilever, Clinique, Johnson and Johnson, Coty, Estée Lauder, Vichy, Olay
    SEGMENTS COVERED Product Type, category, Consumers Group, Distribution Channel
    KEY MARKET OPPORTUNITIES Growing demand for organic products, Expansion in online retail channels, Rising awareness about skincare benefits, Increasing popularity of anti-aging creams, Customizable and personalized formulations
    KEY MARKET DYNAMICS rising consumer awareness, increasing demand for natural ingredients, growth of online retail, anti-aging product popularity, target demographic expansion
    COUNTRIES COVERED US

    Market Highlights

    Author
    Pradeep Nandi
    Senior Research Analyst

    I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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    FAQs

    What is the expected market size of the US Moisturizing Cream Market in 2024?

    The US Moisturizing Cream Market is expected to be valued at 2.9 billion USD in 2024.

    What is the projected market growth for the US Moisturizing Cream Market by 2035?

    By 2035, the US Moisturizing Cream Market is projected to reach a value of 6.0 billion USD.

    What is the expected CAGR for the US Moisturizing Cream Market from 2025 to 2035?

    The US Moisturizing Cream Market is expected to grow at a CAGR of 6.833% during the forecast period from 2025 to 2035.

    Which product type is expected to dominate the US Moisturizing Cream Market in 2024?

    Emollients are expected to dominate the US Moisturizing Cream Market, valued at 1.0 billion USD in 2024.

    What is the estimated market size for ceramides in the US Moisturizing Cream Market in 2024?

    The market for ceramides is estimated to be 0.8 billion USD in the US Moisturizing Cream Market in 2024.

    What are the key players in the US Moisturizing Cream Market?

    Major players include Eucerin, Dove, Procter and Gamble, Aveeno, and Neutrogena among others.

    What will be the market size for occlusive products by 2035 in the US Moisturizing Cream Market?

    The market size for occlusive products is expected to reach 1.4 billion USD by 2035.

    How much is the humectants segment valued at in 2024 in the US Moisturizing Cream Market?

    The humectants segment is valued at 0.4 billion USD in 2024.

    What challenges are currently faced by the US Moisturizing Cream Market?

    The market faces challenges including increasing competition and fluctuating raw material costs.

    What opportunities exist for growth in the US Moisturizing Cream Market?

    Opportunities include rising consumer awareness about skin care and the growing demand for organic moisturizing products.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Moisturizing Cream Market, BY Product Type (USD Billion)
    45. Emollients
    46. Ceramides
    47. Occlusive
    48. humectants
    49. US Moisturizing Cream Market, BY category (USD Billion)
    50. Premium
    51. Mass
    52. US Moisturizing Cream Market, BY Consumers Group (USD Billion)
    53. Adult
    54. Children
    55. US Moisturizing Cream Market, BY Distribution Channel (USD Billion)
    56. Store-Based
    57. Non-Store-Based
    58. Competitive Landscape
    59. Overview
    60. Competitive Analysis
    61. Market share Analysis
    62. Major Growth Strategy in the Moisturizing Cream Market
    63. Competitive Benchmarking
    64. Leading Players in Terms of Number of Developments in the Moisturizing Cream Market
    65. Key developments and growth strategies
    66. New Product Launch/Service Deployment
    67. Merger & Acquisitions
    68. Joint Ventures
    69. Major Players Financial Matrix
    70. Sales and Operating Income
    71. Major Players R&D Expenditure. 2023
    72. Company Profiles
    73. Eucerin
    74. Financial Overview
    75. Products Offered
    76. Key Developments
    77. SWOT Analysis
    78. Key Strategies
    79. Dove
    80. Financial Overview
    81. Products Offered
    82. Key Developments
    83. SWOT Analysis
    84. Key Strategies
    85. Procter and Gamble
    86. Financial Overview
    87. Products Offered
    88. Key Developments
    89. SWOT Analysis
    90. Key Strategies
    91. Aveeno
    92. Financial Overview
    93. Products Offered
    94. Key Developments
    95. SWOT Analysis
    96. Key Strategies
    97. Neutrogena
    98. Financial Overview
    99. Products Offered
    100. Key Developments
    101. SWOT Analysis
    102. Key Strategies
    103. CeraVe
    104. Financial Overview
    105. Products Offered
    106. Key Developments
    107. SWOT Analysis
    108. Key Strategies
    109. Revlon
    110. Financial Overview
    111. Products Offered
    112. Key Developments
    113. SWOT Analysis
    114. Key Strategies
    115. L'Oreal
    116. Financial Overview
    117. Products Offered
    118. Key Developments
    119. SWOT Analysis
    120. Key Strategies
    121. Unilever
    122. Financial Overview
    123. Products Offered
    124. Key Developments
    125. SWOT Analysis
    126. Key Strategies
    127. Clinique
    128. Financial Overview
    129. Products Offered
    130. Key Developments
    131. SWOT Analysis
    132. Key Strategies
    133. Johnson and Johnson
    134. Financial Overview
    135. Products Offered
    136. Key Developments
    137. SWOT Analysis
    138. Key Strategies
    139. Coty
    140. Financial Overview
    141. Products Offered
    142. Key Developments
    143. SWOT Analysis
    144. Key Strategies
    145. Estée Lauder
    146. Financial Overview
    147. Products Offered
    148. Key Developments
    149. SWOT Analysis
    150. Key Strategies
    151. Vichy
    152. Financial Overview
    153. Products Offered
    154. Key Developments
    155. SWOT Analysis
    156. Key Strategies
    157. Olay
    158. Financial Overview
    159. Products Offered
    160. Key Developments
    161. SWOT Analysis
    162. Key Strategies
    163. References
    164. Related Reports
    165. US Moisturizing Cream Market SIZE ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2035 (USD Billions)
    166. US Moisturizing Cream Market SIZE ESTIMATES & FORECAST, BY CATEGORY, 2019-2035 (USD Billions)
    167. US Moisturizing Cream Market SIZE ESTIMATES & FORECAST, BY CONSUMERS GROUP, 2019-2035 (USD Billions)
    168. US Moisturizing Cream Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2035 (USD Billions)
    169. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    170. ACQUISITION/PARTNERSHIP
    171. MARKET SYNOPSIS
    172. US MOISTURIZING CREAM MARKET ANALYSIS BY PRODUCT TYPE
    173. US MOISTURIZING CREAM MARKET ANALYSIS BY CATEGORY
    174. US MOISTURIZING CREAM MARKET ANALYSIS BY CONSUMERS GROUP
    175. US MOISTURIZING CREAM MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    176. KEY BUYING CRITERIA OF MOISTURIZING CREAM MARKET
    177. RESEARCH PROCESS OF MRFR
    178. DRO ANALYSIS OF MOISTURIZING CREAM MARKET
    179. DRIVERS IMPACT ANALYSIS: MOISTURIZING CREAM MARKET
    180. RESTRAINTS IMPACT ANALYSIS: MOISTURIZING CREAM MARKET
    181. SUPPLY / VALUE CHAIN: MOISTURIZING CREAM MARKET
    182. MOISTURIZING CREAM MARKET, BY PRODUCT TYPE, 2025 (% SHARE)
    183. MOISTURIZING CREAM MARKET, BY PRODUCT TYPE, 2019 TO 2035 (USD Billions)
    184. MOISTURIZING CREAM MARKET, BY CATEGORY, 2025 (% SHARE)
    185. MOISTURIZING CREAM MARKET, BY CATEGORY, 2019 TO 2035 (USD Billions)
    186. MOISTURIZING CREAM MARKET, BY CONSUMERS GROUP, 2025 (% SHARE)
    187. MOISTURIZING CREAM MARKET, BY CONSUMERS GROUP, 2019 TO 2035 (USD Billions)
    188. MOISTURIZING CREAM MARKET, BY DISTRIBUTION CHANNEL, 2025 (% SHARE)
    189. MOISTURIZING CREAM MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)
    190. BENCHMARKING OF MAJOR COMPETITORS

    US Moisturizing Cream Market Segmentation

    • Moisturizing Cream Market By Product Type (USD Billion, 2019-2035)
      • Emollients
      • Ceramides
      • Occlusive
      • humectants
    • Moisturizing Cream Market By category (USD Billion, 2019-2035)
      • Premium
      • Mass
    • Moisturizing Cream Market By Consumers Group (USD Billion, 2019-2035)
      • Adult
      • Children

    • Moisturizing Cream Market By Distribution Channel (USD Billion, 2019-2035)

      • Store-Based

      • Non-Store-Based

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