US Microgreens Market Research Report: By Type (Leafy Microgreens, Cruciferous Microgreens, Herb Microgreens, Fruit Microgreens), By Distribution Channel (Online Stores, Supermarkets, Farmers Markets, Specialty Health Stores), By End Use (Household, Food Service, Food Processing) and By Growing Method (Soil-Based, Hydroponics, Aeroponics) - Forecast to 2035

US Microgreens Market Research Report: By Type (Leafy Microgreens, Cruciferous Microgreens, Herb Microgreens, Fruit Microgreens), By Distribution Channel (Online Stores, Supermarkets, Farmers Markets, Specialty Health Stores), By End Use (Household, Food Service, Food Processing) and By Growing Method (Soil-Based, Hydroponics, Aeroponics) - Forecast to 2035.

US Microgreens Market Overview:

As per MRFR analysis, the US Microgreens Market Size was estimated at 144 (USD Million) in 2023. The US Microgreens Market Industry is expected to grow from 158.4(USD Million) in 2024 to 935 (USD Million) by 2035. The US Microgreens Market CAGR (growth rate) is expected to be around 17.516% during the forecast period (2025 - 2035).

Key US Microgreens Market Trends Highlighted

The US Microgreens Market is experiencing a surge in popularity driven by growing consumer interest in health and wellness. More people are incorporating microgreens into their diets due to their high nutritional value, which is supported by research indicating they can contain higher concentrations of vitamins, minerals, and antioxidants compared to mature vegetables. Additionally, the trend towards organic and locally sourced foods has led to increased demand for microgreens as many consumers prefer products that are fresh and grown in a sustainable manner. There exist significant opportunities for urban farmers and local producers in the US, where microgreens can be cultivated in small spaces, making them ideal for city environments.Community-supported agriculture (CSA) initiatives are also rising, allowing consumers to directly support local farms and receive fresh microgreens regularly. This ties into the broader trend of consumers wanting to know the source of their food and how it is grown, emphasizing transparency and sustainability. Furthermore, chefs and food innovators are utilizing microgreens to enhance the aesthetic and nutritional value of dishes, solidifying their role in fine dining and casual restaurants alike. The use of technology in farming, such as hydroponics and vertical farming methods, is also making it easier for producers in the US to grow microgreens year-round, regardless of seasonal limitations.This advancement plays a crucial role in supporting steady supply and meeting the increasing consumer demand for these nutrient-dense greens. The growing trend toward plant-based diets also complements the rise of microgreens, as they are frequently used in plant-forward dishes to add flavor and visual appeal. Overall, the US Microgreens Market is set to continue evolving with consumer preferences towards health, sustainability, and fresh, local produce.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Microgreens Market Drivers

Health Consciousness Among Consumers

The growing shift towards healthy eating habits among consumers is a prominent driver for the US Microgreens Market Industry. According to the United States Department of Agriculture, there has been a significant increase in the demand for fresh produce, including microgreens, due to rising health concerns related to obesity and chronic diseases. Reports indicate that over 42% of adults in the US are classified as obese, leading many to seek out nutritious food options.Microgreens are rich in vitamins, minerals, and antioxidants, making them an appealing choice for health-conscious consumers. Additionally, organizations such as the American Heart Association emphasize the importance of consuming more fruits and vegetables, contributing to the increasing popularity of microgreens in American diets. This health trend is likely to support a robust growth trajectory for the US Microgreens Market.

Rise in Urban Farming Practices

Urban farming is becoming increasingly popular in the United States, contributing substantially to the growth of the US Microgreens Market Industry. According to the National Agricultural Statistics Service, urban farms have increased significantly, promoting the cultivation of microgreens that require less space and can thrive in diverse settings. This trend is partly fueled by initiatives such as the USDA Urban Agriculture Toolkit, which support urban farming projects across the country.As more individuals and communities engage in urban agriculture, the availability and consumption of microgreens are expected to rise, further driving market growth.

Increased Demand from Restaurants and Chefs

The culinary world in the US has seen a marked increase in the use of microgreens by chefs and restaurants, which is driving growth in the US Microgreens Market Industry. A report from the National Restaurant Association indicates that over 70% of chefs use microgreens in their dishes as they add unique flavors and visual appeal to meals. The rising trend of farm-to-table dining experiences has led to a greater focus on sourcing fresh, locally-grown ingredients, including microgreens.This increasing demand from the culinary industry not only enhances the visibility of microgreens but also encourages consumer acceptance and preference for these nutritious plants.

US Microgreens Market Segment Insights:

Microgreens Market Type Insights

The US Microgreens Market has experienced a burgeoning interest in recent years, influenced by growing health consciousness and a demand for fresh, nutrient-dense produce. Within this market, the Type segment plays a pivotal role, encompassing diverse categories such as Leafy Microgreens, Cruciferous Microgreens, Herb Microgreens, and Fruit Microgreens. Leafy Microgreens, often regarded as the most popular, boast a broad range that includes varieties like lettuce and spinach, treasured for their versatility in salads and smoothies. These microgreens are highly sought after due to their quick growth rates and ease of cultivation, making them ideal for local growers and urban farms. Cruciferous Microgreens, which include kale, broccoli, and radish sprouts, have also seen significant traction owing to their reported health benefits, including high antioxidant levels and the potential to aid in cancer prevention. These microgreens are recognized for their robust flavor and dense nutrient profile, appealing to health-conscious consumers. Likewise, Herb Microgreens like basil, cilantro, and arugula add not only flavor but also visual appeal to dishes, positioning them as essential ingredients in gourmet cooking and restaurant menus. Their short growth cycle and high market value make them a practical choice for commercial growers, while also enabling home gardeners to cultivate their own fresh herbs efficiently.Fruit Microgreens, though less common, have gained attention for their unique taste profiles and aesthetic qualities, often favored in high-end dishes and culinary presentations. Their ability to provide complex flavors in compact forms places them on the radar of chefs and food enthusiasts alike, contributing to an evolving landscape where consumers seek out novelty and diversity in their diets. Overall, the Type segment of the US Microgreens Market showcases not only an impressive range of products but also reflects broader trends in consumer preferences for health, sustainability, and culinary innovation, positioning the market for ongoing growth. Continued research and development in this segment can unveil new varieties and improve cultivation techniques, further enhancing the impact of microgreens in the US food industry and potentially addressing agricultural challenges by promoting local and sustainable practices.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Microgreens Market Distribution Channel Insights

The Distribution Channel for the US Microgreens Market plays a crucial role in connecting producers to consumers, significantly impacting market access and growth. Online stores have emerged as a vital distribution channel, allowing consumers to easily access a variety of microgreens, contributing to market expansion and catering to the growing demand for convenient purchasing options. Supermarkets are dominant players, often serving as primary retail spots where consumers prefer to buy fresh produce, thus significantly influencing purchasing trends in microgreens.Farmers markets provide a direct-to-consumer approach, promoting local produce and fostering community engagement, as consumers increasingly favor fresh and organic products. Specialty health stores also capture a niche audience focused on wellness and healthy living, providing unique microgreens products that appeal to health-conscious consumers. The segmentation reveals a trend towards increasing demand across all channels, driven by rising health awareness and a shift towards plant-based diets. Understanding these distribution dynamics is essential for stakeholders aiming to leverage the potential of the US Microgreens Market.

Microgreens Market End Use Insights

The US Microgreens Market exhibits a diverse segmentation by End Use, comprising Household, Food Service, and Food Processing categories, each contributing uniquely to the overall market. The Household segment is gaining traction due to the rising trend of home gardening and increased consumer awareness regarding health and nutrition. People are recognizing the value of fresh and nutritious microgreens, which enhances their culinary experiences while promoting healthier eating habits. Meanwhile, the Food Service segment plays a pivotal role as restaurants and cafés seek innovative and gourmet ingredients to differentiate their offerings, leading to a surge in demand for unique microgreens varieties, often utilized for garnishing and flavor enhancement.The Food Processing segment is also significant, as food manufacturers increasingly incorporate microgreens into packaged foods and beverages, catering to health-conscious consumers looking for nutrient-dense options. This interplay of various end-use applications reflects the growing consumer preference for fresh, flavorful, and nutritious foods, thus driving the market's evolution. The ongoing growth trends, fueled by health awareness and culinary creativity, highlight the promising future of the US Microgreens Market across all these vital segments.

Microgreens Market Growing Method Insights

The Growing Method segment of the US Microgreens Market showcases a diverse range of cultivation techniques that cater to various consumer preferences and environmental considerations. Soil-Based growing, often considered the traditional method, emphasizes the natural nutrient-rich profile of soil, appealing to organic-focused consumers and fostering sustainable agricultural practices. Hydroponics has surged in popularity due to its ability to produce high yields in limited spaces with controlled environments, making it ideal for urban settings where space is at a premium.This method significantly lowers the resource consumption associated with traditional farming, aligning with growing environmental consciousness among consumers. Meanwhile, Aeroponics presents a cutting-edge approach that allows for optimal oxygenation and nutrient delivery directly to the plant roots, resulting in faster growth rates and reduced water use. This method is significant as it meets the increasing demand for fresh, nutrient-dense greens while minimizing environmental impacts. As the US Microgreens Market continues to expand, driven by health trends and consumer awareness, the various Growing Methods will play a crucial role in shaping market strategies and addressing sustainability challenges within the industry.

US Microgreens Market Key Players and Competitive Insights:

The US Microgreens Market has witnessed a significant surge in interest and investment in recent years, driven by an increasing consumer preference for healthy, fresh, and nutrient-dense food options. As more consumers become aware of the health benefits associated with microgreens, ranging from enhanced flavor to minimal environmental impact, competition among producers has intensified. The market is characterized by a mix of established players and emerging startups, each striving to capture market share through innovative growing techniques, distribution networks, and targeted marketing strategies. Economic shifts and changing consumer behaviors are also playing a crucial role in shaping competitive dynamics, making it essential for businesses to stay agile and responsive to market trends.GrowUp Farms has positioned itself as a notable contender within the US Microgreens Market, leveraging its strengths in controlled environment agriculture and sustainability. The company's expertise in hydroponic and vertical farming techniques enables it to produce high-quality microgreens year-round, which is a significant advantage in meeting consumer demand. Furthermore, GrowUp Farms emphasizes its commitment to local sourcing and reducing food miles, appealing to environmentally conscious consumers. The company's strong marketing efforts and partnerships with local restaurants and grocery stores enhance its visibility and market reach. By focusing on fresh, organic products and emphasizing community engagement, GrowUp Farms has cultivated a loyal customer base that appreciates the quality and nutritional value of its offerings.Sky Greens is another prominent player in the US Microgreens Market, known for its innovative approach to urban farming and sustainable agriculture. The company specializes in growing a range of microgreens using advanced technology, which allows for efficient production and minimal resource consumption. Key products offered by Sky Greens include various microgreens such as basil, radish greens, and sunflower shoots, which are popular among health-conscious consumers and chefs alike. The company's strategic focus on building a strong distribution network, including partnerships with health food stores and online retailers, significantly bolsters its market presence. Additionally, Sky Greens has engaged in collaborations and acquisitions that enhance its operational capabilities and expand its product offerings in the US. Leveraging its strengths in technology and sustainability, Sky Greens is well-positioned to thrive in the competitive landscape of the US Microgreens Market.

Key Companies in the US Microgreens Market Include:

GrowUp Farms

Sky Greens

Delicious Nutritious

BrightFarms

Humble Root Farms

Little Leaf Farms

Mighty Microgreens

True Leaf Market

FarmedHere

Urban Cultivator

Fresh Origins

AeroFarms

Green City Farms

US Microgreens Market Industry Developments

In recent months, the US Microgreens Market has seen significant growth, driven by increasing consumer demand for nutritious and local produce. Companies like AeroFarms and BrightFarms are leading the way with innovative farming techniques and sustainable practices. In September 2023, Fresh Origins announced their expansion into the East Coast, catering to growing urban markets. Meanwhile, Little Leaf Farms reported a substantial increase in market valuation due to their partnership with major retailers aiming to enhance local product availability. Recent mergers and acquisitions in the sector include Mighty Microgreens acquiring Urban Cultivator's technology division in August 2023, signaling a push for technological advancement in the cultivation process. Furthermore, Humble Root Farms secured a partnership with True Leaf Market last July to bolster their distribution network. The US Microgreens Market has seen a notable increase in investments, with stakeholders focusing on enhancing supply chains and addressing sustainability concerns. Over the past two to three years, the sector has witnessed increased innovations, with a focus on vertical farming and hydroponics, shaping the future of local agriculture and contributing to a healthier food ecosystem in the US.

US Microgreens Market Segmentation Insights

Microgreens Market Type Outlook

Leafy Microgreens

Cruciferous Microgreens

Herb Microgreens

Fruit Microgreens

Microgreens Market Distribution Channel Outlook

Online Stores

Supermarkets

Farmers Markets

Specialty Health Stores

Microgreens Market End Use Outlook

Household

Food Service

Food Processing

Microgreens Market Growing Method Outlook

Soil-Based

Hydroponics

Aeroponics

Report Scope: ,,,,,,,,,,,,,

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	144.0(USD Million)
MARKET SIZE 2024	158.4(USD Million)
MARKET SIZE 2035	935.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	17.516% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	GrowUp Farms, Sky Greens, Delicious Nutritious, BrightFarms, Humble Root Farms, Little Leaf Farms, Mighty Microgreens, True Leaf Market, FarmedHere, Urban Cultivator, Fresh Origins, AeroFarms, Green City Farms
SEGMENTS COVERED	Type, Distribution Channel, End Use, Growing Method
KEY MARKET OPPORTUNITIES	Health-conscious consumer trends, Restaurant menu diversification, Home gardening solutions, Sustainable farming practices, Online distribution expansion
KEY MARKET DYNAMICS	Health-conscious consumer trends, Increased restaurant demand, Sustainable farming practices, Urban gardening growth, Innovative product offerings
COUNTRIES COVERED	US