US Matcha Tea Market Size was estimated at 765 (USD Million) in 2023. The US Matcha Tea Market Industry is expected to grow from 823.5(USD Million) in 2024 to 1,848 (USD Million) by 2035. The US Matcha Tea Market CAGR (growth rate) is expected to be around 7.625% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Matcha Tea Market is experiencing several significant trends, driven largely by a growing health-conscious consumer base. An increasing awareness of the health benefits associated with matcha, such as its high antioxidant content and potential to boost metabolism, is influencing more individuals to incorporate it into their diets. Additionally, the demand for natural and organic products is on the rise, with consumers gravitating towards premium matcha sourced from Japan, known for its quality. This trend aligns well with the increasing popularity of specialty teas in the US, as more consumers are seeking unique flavor profiles and wellness benefits that matcha offers compared to traditional tea or coffee. Opportunities to be explored in the market include the introduction of matcha-based snacks and beverages, as the versatility of matcha allows it to be used in smoothies, pastries, and even savory dishes. The growing café culture in the US also presents a platform for matcha offerings, encouraging new establishments to introduce matcha lattes and other innovative drinks. Moreover, as online shopping continues to expand, brands can leverage e-commerce channels to reach a wider audience, tapping into the convenience factor sought by consumers. Recent trends show a shift towards sustainability, with brands focusing on eco-friendly packaging and ethically sourced matcha.This aligns with consumer preferences in the US, where environmentally responsible choices are becoming increasingly important. Overall, the US Matcha Tea Market is poised for growth, driven by health trends, innovation in product offerings, and a commitment to sustainability that resonates with a broader audience.
The increasing health consciousness among consumers in the United States is a significant driver for the US Matcha Tea Market Industry. Recent studies show that about 72% of American consumers are actively trying to improve their health and wellness by incorporating healthier food and beverage options into their diets. According to the Food and Drug Administration, there is a heightened awareness regarding the benefits of antioxidants, which are abundantly found in matcha tea.Moreover, the Centers for Disease Control and Prevention reported a rise in the number of Americans consuming green tea, whose antioxidant properties are well documented to help reduce the risk of chronic diseases. As a result, matcha, being a concentrated form of green tea, is increasingly popular among American health enthusiasts, further propelling the growth of the US Matcha Tea Market Industry.
The expansion of e-commerce and online retail channels has significantly impacted the growth of the US Matcha Tea Market Industry. Recent data from the United States Census Bureau indicates that e-commerce sales surpassed $250 billion in 2022, accounting for over 13% of total retail sales in the country. This trend not only provides consumers easier access to various matcha products but also allows brands to reach a wider audience. According to the International Trade Administration, online sales of food and beverages, including matcha tea, are expected to experience exponential growth over the next few years, as more consumers shift towards purchasing products from the comfort of their homes.
Innovative product development in the US Matcha Tea Market Industry is driving market growth. With the surge in consumer interest, brands are diversifying their product offerings beyond traditional matcha tea, including matcha-infused snacks, desserts, and skincare products. According to the United States Patent and Trademark Office, the number of patents related to matcha food and beverage products has increased by 40% over the last five years. This innovation not only caters to various consumer preferences but also attracts a broader audience, thus boosting the overall market.
The increasing popularity of vegan and plant-based diets in the United States is another driver for the US Matcha Tea Market Industry. Data from the Vegan Society indicates that as of 2023, approximately 9.7 million Americans follow a plant-based diet, which represents a significant increase from previous years. Matcha tea aligns perfectly with this dietary trend due to its plant-based origin and versatility. Furthermore, the United States Department of Agriculture encourages plant-based diets for health and environmental benefits, which has inadvertently led to higher demand for matcha as a healthy beverage option within this demographic.
The Application segment within the US Matcha Tea Market encompasses various categories, each contributing uniquely to the overall landscape. Regular Tea remains a cornerstone of this segment, as consumers continue to gravitate toward traditional beverage forms, often seeking natural and health-oriented alternatives to conventional teas. Matcha Beverages, meanwhile, have gained traction in recent years, particularly in cafes and wellness establishments, where they offer a vibrant, health-enhancing option that appeals to health-conscious consumers.Additionally, the Food category has expanded to include culinary applications, ranging from baked goods to savory dishes, demonstrating the versatility of matcha as an ingredient that not only adds flavor but also offers nutritional benefits. The Cosmetics segment is emerging as another important area, driven by the inclusion of matcha in skincare products due to its antioxidant properties, which are appealing to consumers focused on clean and natural beauty solutions. Lastly, the Personal Market segment has also shown significant growth as matcha enthusiasts look to incorporate this superfood into their daily health regimens, whether through powders, supplements, or ready-to-drink options.Each of these categories highlights the versatility and broad appeal of matcha, reflecting shifting consumer preferences toward healthy, high-quality, and sustainable products. With increasing awareness of the health benefits associated with matcha, including its high antioxidant levels, the US Matcha Tea Market segmentation is expected to further evolve, ultimately supporting a robust growth trajectory in the upcoming years. The challenge of maintaining product authenticity and quality will be crucial as the market evolves, presenting both opportunities and challenges for stakeholders across the sector.Overall, the Application segment of the US Matcha Tea Market illustrates a diverse and dynamic environment that caters to various consumer needs and preferences, positioning matcha as a key player in the broader wellness and food trends shaping the American market landscape.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Matcha Tea Market is increasingly being driven by the growing demand for various forms, including Ready-To-Drink, Instant Premixes, and Powder Form. Ready-To-Drink matcha beverages are gaining traction among health-conscious consumers looking for convenient solutions to incorporate matcha into their daily routines. This format is particularly appealing due to the trend of on-the-go consumption, making it a significant player in the market. Instant Premixes cater to consumers who desire quick preparation without compromising on taste and quality, reflecting a shift towards consumer convenience in beverage choices.Meanwhile, Powder Form remains essential for traditional tea drinkers and culinary enthusiasts who appreciate the versatility of matcha, allowing them to use it in a variety of recipes from lattes to desserts. The US Matcha Tea Market exhibits a robust growth trajectory, fueled by increasing awareness of matcha's health benefits and its incorporation into various lifestyle products. The evolving preferences of consumers highlight the importance of these forms, as they collectively drive market growth and cater to diverse consumer needs.
The US Matcha Tea Market has shown notable growth, particularly in its Type segmentation, which includes Traditional, Sweetened, and Unsweetened variants. Traditional matcha continues to be a cornerstone, appealing to health-conscious consumers drawn to its rich flavor and heritage. This segment's authenticity aligns well with the increasing trend of natural and organic products in the US market. Sweetened matcha, on the other hand, caters to a broader audience, including those seeking a more accessible taste profile, making it an attractive option in cafes and ready-to-drink products.Unsweetened matcha is gaining traction among fitness enthusiasts and purists who appreciate the original, unaltered form of this green tea, as they often associate it with health benefits such as antioxidants and metabolism boosting. The rising adoption of matcha in various food and beverage applications further propels its demand, offering significant growth opportunities. The US Matcha Tea Market is expanding steadily, driven by consumer preference shifts towards healthier drinking options, ensuring that each type holds relevance in this evolving landscape.With diverse offerings, the market positions itself well to tap into the health and wellness trend prevailing in the country.
The US Matcha Tea Market, particularly within the Formulation segment, showcases significant growth opportunities fueled by rising health consciousness and demand for premium beverages. The market is diversifying into various formulations such as Plain and Flavored matcha tea, catering to a wide range of consumer preferences. Plain matcha is favored for its natural health benefits, high antioxidant content, and traditional appeal, attracting health enthusiasts and those seeking a straightforward tea experience. Conversely, Flavored matcha offers a unique twist, appealing to younger demographics and consumers looking for innovative flavors that enhance their drinking experience.This segment’s versatility in applications, from beverages to food products, makes it a vital player in the broader US Matcha Tea Market. Additionally, market trends indicate an increasing inclination towards organic and sustainably sourced matcha, as consumers become more eco-conscious. The growth drivers include advancements in product offerings and rising awareness regarding the health benefits of matcha, while challenges may include market saturation and competition from alternative beverage options. Overall, the Formulation segment plays a crucial role in catering to various consumer demands while contributing to the broader US Matcha Tea Market revenue and growth dynamics.
The US Matcha Tea Market exhibits a diverse distribution channel landscape, essential for reaching a wide consumer base. Store-Based Distribution Channels continue to play a vital role, as they offer consumers a tactile shopping experience, allowing them to engage with the product directly and gain insights from knowledgeable staff. This approach has proven effective in fostering brand loyalty and facilitating impulse purchases. Meanwhile, Non-Store-Based Distribution Channels, including online platforms, are increasingly gaining traction. As digital shopping becomes more prevalent in the US, this channel provides convenience and accessibility to a broader audience, with opportunities for targeted marketing and personalized experiences.With growing health trends and increased consumer awareness about the benefits of matcha tea, both channel types are positioned to exploit these trends. Collectively, the segmentation of the US Matcha Tea Market into these channels reflects the industry's adaptability and responsiveness to consumer preferences, ensuring growth and sustainability in an evolving marketplace.
The US Matcha Tea Market has been experiencing significant growth due to increasing consumer awareness about health benefits associated with matcha, coupled with a growing trend for premium beverages in the United States. Matcha is recognized for its rich antioxidants, energy-boosting properties, and unique flavor profile, which have attracted diverse consumer segments, including health aficionados and urban millennials. As more brands enter the matcha scene, competition intensifies, positioning companies to innovate in their product offerings and marketing strategies to capture market share. This competitive landscape consists of both established beverage giants and niche players, each vying to appeal to consumers' evolving tastes and preferences while navigating challenges such as sourcing high-quality matcha and ensuring consistent flavor and quality in their offerings.Starbucks holds a prominent position in the US Matcha Tea Market, leveraging its extensive reach and brand recognition. The introduction of matcha-based beverages has bolstered the company’s product lineup, catering to health-conscious consumers looking for alternatives to traditional coffee and sugary drinks. Starbucks capitalizes on its established supply chain and robust distribution network to maintain a fresh and vibrant matcha offering that appeals to its loyal customer base. The company invests heavily in marketing its matcha products, emphasizing the quality of ingredients and the expertise involved in crafting such beverages. This aligns with consumer trends favoring transparency and authenticity, as Starbucks positions itself as a premium brand in the matcha category, enhancing customer loyalty and increasing the frequency of purchases.Encha, another notable player in the US Matcha Tea Market, focuses on providing high-quality organic matcha sourced directly from Uji, Japan. Known for its direct distribution model, Encha has carved a niche for itself by emphasizing purity and premium quality in the matcha it offers to consumers. The company’s product range includes culinary grade matcha and ceremonial grade matcha, catering to both everyday consumers and matcha enthusiasts. Encha distinguishes itself through educational initiatives, guiding customers on matcha preparation and health benefits, which solidifies its position as a trusted source for matcha lovers. Although Encha operates on a smaller scale compared to larger companies, its dedication to high-quality sourcing and customer engagement allows it to foster a loyal customer base. Recent partnerships and collaborations within the health and wellness sectors have further strengthened its market presence, while thoughtful expansions into new distribution channels enable Encha to grow its reach across the US landscape.
US Matcha Tea Market Industry Developments
The US Matcha Tea Market has seen vibrant activity in 2023, with significant growth in consumer interest towards health-oriented beverages. Starbucks has expanded its Matcha offering in an effort to appeal to health-conscious consumers, integrating Matcha into beverages like the Iced Matcha Green Tea Latte. Meanwhile, Encha continues to make strides by introducing organic matcha products in various retail locations, enhancing brand visibility. There's also a rising trend for premium matcha options, with companies like Matcha Maiden and The Matcha Reserve curating high-quality products to cater to discerning customers.While no recent mergers or acquisitions have been reported among the targeted companies such as Kettl, Pure Leaf, and Ippodo Tea, growth in the market valuation of these brands has been propelled by an increasing demand for green tea alternatives, with Jade Leaf Matcha gaining traction through online sales channels. Notably, in April 2021, Aiya Matcha was recognized for its sustainable production practices, aligning with consumer preferences for environmentally responsible products. Overall, the US Matcha Tea Market signifies a robust landscape, characterized by innovation and a shift towards healthier beverage choices.
Report Scope:
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 765.0(USD Million) |
| MARKET SIZE 2024 | 823.5(USD Million) |
| MARKET SIZE 2035 | 1848.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 7.625% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Starbucks, Encha, Matcha Maiden, The Matcha Reserve, Pure Leaf, Ippodo Tea, Peach and Lily, Kettl, Tea Pigs, Rooibos Matcha, Matchaful, Aiya Matcha, Matcha Konomi, Jade Leaf Matcha |
| SEGMENTS COVERED | Application, Form, Type, Formulation, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Health and wellness trends, Growing online sales, Sustainable packaging demand, Innovative product variations, Expansion in foodservice sector |
| KEY MARKET DYNAMICS | health benefits awareness, premium product demand, diverse consumption channels, growing lifestyle integration, sustainability concerns |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Matcha Tea Market is expected to be valued at 823.5 million USD in 2024.
The market is projected to reach a value of 1848.0 million USD by 2035.
The expected CAGR for the US Matcha Tea Market from 2025 to 2035 is 7.625 percent.
The applications of Matcha Tea in the market include Regular Tea, Food, Cosmetics, Matcha Beverages, and the Personal Market.
The market value for Regular Tea is expected to reach 570.0 million USD by 2035.
Matcha Beverages are projected to generate a revenue of 300.0 million USD in 2024.
The Food application segment is expected to grow to 350.0 million USD by 2035.
Major players in the US Matcha Tea Market include Starbucks, Encha, Matcha Maiden, and The Matcha Reserve.
The Cosmetics application segment is expected to be valued at 50.0 million USD in 2024.
The growth opportunities in the US Matcha Tea Market are driven by increasing consumer awareness and demand for health-oriented products.
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