US Manuka Honey Market Size was estimated at 138.24 (USD Million) in 2023. The US Manuka Honey Market Industry is expected to grow from 150(USD Million) in 2024 to 284 (USD Million) by 2035. The US Manuka Honey Market CAGR (growth rate) is expected to be around 5.975% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Manuka Honey Market has been experiencing significant trends driven by the growing consumer awareness of health benefits associated with natural products. This rise in health consciousness, particularly in the wake of the pandemic, has made Manuka honey a sought-after product among health enthusiasts who believe in its antibacterial and soothing properties. Key market drivers include an increase in demand for natural remedies and organic foods, as consumers are increasingly turning away from processed foods. Additionally, the rise of e-commerce has made it easier for consumers to access high-quality Manuka honey from various regions in New Zealand, enhancing its visibility and availability in the US market.Opportunities to be explored include the expansion of product lines, such as infused Manuka honey with various flavors or functional ingredients that cater to niche health-conscious consumers. Moreover, education around the proper uses of Manuka honey and its certifications can open up avenues for increased consumer trust and procurement. There has also been a noticeable trend towards sustainable and ethical sourcing practices, as consumers look to purchase products that align with their values. In recent times, the popularity of Manuka honey has surged not just in retail environments but also in culinary and beauty applications. Chefs and wellness experts are now incorporating Manuka honey into dishes, skincare routines, and wellness products, further solidifying its place in the market.This diversification in usage points to a broader acceptance and integration of Manuka honey into everyday American life, which is reinforcing its market growth within the US. Overall, as consumers continue to prioritize health and natural solutions, the US Manuka Honey Market is set to evolve further.
US Manuka Honey Market Drivers
Rising Health Consciousness Among Consumers
The US Manuka Honey Market Industry is experiencing significant growth due to a marked increase in consumer awareness surrounding health and wellness. As more people prioritize their health, there's been an upward trend in demand for natural products that offer therapeutic benefits. According to data from the Centers for Disease Control and Prevention (CDC), approximately 60% of American adults report taking steps to improve their overall health and prevent disease.This statistic highlights a strong market for products like manuka honey, which is known for its antibacterial properties and is increasingly being sought after for its potential health benefits. Major retailers and health food chains are expanding their offerings of manuka honey, recognizing the surging interest in clean labels and natural remedies. With organizations such as the Food and Drug Administration (FDA) supporting the promotion of healthy choices, the US Manuka Honey Market Industry stands to benefit significantly from this trend.
Increased Applications in Food and Beverage Sector
The versatility of manuka honey is being harnessed across various segments in the food and beverage industry. Its unique flavor and health properties position it as a premium ingredient in gourmet dishes and beverages. The USDA reports an annual growth rate of 3.5% in the natural foods market, which creates opportunities for manuka honey producers to innovate and diversify their product lines. As consumers continue to gravitate towards artisanal and high-quality food options, restaurants and cafes in the US are increasingly using manuka honey in recipes and as natural sweeteners.Furthermore, the Consumer Specialty Products Association (CSPA) indicates that there has been a substantial increase in the use of natural sweeteners, projecting higher demand for manuka honey products in the coming years.
Rising Awareness of Natural Remedies
The growing trend towards holistic health and natural remedies has contributed significantly to the popularity of manuka honey within the US Manuka Honey Market Industry. Natural remedies are gaining traction, with many consumers turning to alternative products for minor ailments instead of chemical-laden pharmaceuticals. According to the National Center for Complementary and Integrative Health (NCCIH), approximately 38% of adults in the US use some form of complementary health approach, which includes natural products like manuka honey.This shift has paved the way for manuka honey to emerge as a go-to option for those seeking natural solutions, strengthening its market position. Additionally, the American Herbal Products Association (AHPA) continues to endorse the use of herbal supplements, further advocating for the benefits of natural ingredients, contributing to the growth of the manuka honey sector.
Growing E-commerce and Online Retailing
The rise of e-commerce platforms has significantly shaped the retail landscape for the US Manuka Honey Market Industry. With more consumers favoring the convenience of online shopping, the accessibility of manuka honey products has greatly increased. Recent statistics from the United States Census Bureau indicate that e-commerce sales in the retail sector rose by over 30% during the pandemic period, showcasing the pivotal role online retailing plays in consumer behavior.Consequently, e-commerce platforms are not just offering a wide variety of manuka honey products but also educational resources about their benefits. These platforms provide reviews and information that help inform consumer choices, which is essential for a niche market like manuka honey. As online sales continue to grow, they will undoubtedly be a driving factor for the demand and sales of manuka honey across the United States.
US Manuka Honey Market Segment Insights:
Manuka Honey Market Product Type Insights
The Product Type segmentation of the US Manuka Honey Market reveals significant diversity that caters to various consumer preferences and needs. Within this segment, products are classified by their methylglyoxal (MGO) content, which is a key determinant of quality and potency. MGO 83, for instance, is often favored by consumers seeking a milder option with beneficial properties, making it popular among health-conscious individuals looking for something more accessible. MGO 263 stands out for those who are interested in a balance between sweetness and health benefits, finding its place in a range of culinary applications, including beverages and gourmet dishes. On the other hand, MGO 514 and MGO 829 are recognized for their robust medicinal properties, appealing to consumers with specific health concerns who are looking for higher concentrations of active compounds in their Manuka honey. These higher-grade products have garnered attention due to their perceived efficacy in wound healing and overall health improvement. This reflects a growing trend in the market where consumers are increasingly educated and discerning about product origins and benefits.Moreover, the 'Others' category includes various blends and proprietary formulations that incorporate Manuka honey in innovative ways, reflecting broader health and wellness trends in the US. This product type is gaining traction among consumers looking for unique flavors and added benefits from other ingredients, thus showcasing the versatility of Manuka honey in today's market. The overall US Manuka Honey Market continues to demonstrate robust growth, driven by rising health awareness, increased demand for natural and organic products, and the therapeutic benefits associated with this unique honey type. As these trends persist, the segmentation by product type will play a crucial role in shaping consumer preferences and influencing purchasing decisions, contributing to a dynamic and expansive market environment.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Manuka Honey Market Category Insights
The US Manuka Honey Market has been experiencing notable growth, driven by increasing consumer awareness of health benefits associated with Manuka honey, particularly its antibacterial properties. This segment is primarily divided into two categories: Conventional and Organic. Conventional Manuka honey remains popular due to its widespread availability and affordability, catering to a larger demographic seeking natural sweeteners. On the other hand, Organic Manuka honey is witnessing a surge in demand as more consumers gravitate towards organic products, influenced by trends in health and sustainability.This premium segment appeals to health-conscious individuals willing to pay more for certified organic options, thereby contributing significantly to market dynamics. The growing prevalence of e-commerce in the US allows for easier access to these products, further driving market growth. Additionally, rising incidences of lifestyle diseases have prompted consumers to seek healthier alternatives, enhancing the market's appeal. Overall, while both categories play vital roles, the Organic segment is increasingly seen as a critical driver in the US Manuka Honey Market, reflecting changing consumer preferences and a shift towards more sustainable consumption patterns.
Manuka Honey Market Distribution Channel Insights
The Distribution Channel segment of the US Manuka Honey Market is crucial for understanding the dynamics of market access and consumer purchasing behaviors. This market encompasses both Store-Based and Non-Store-Based distribution methods, reflecting the diverse ways in which consumers can purchase Manuka honey. Store-Based channels, such as supermarkets and health food stores, dominate consumer preferences due to their physical presence and instant availability, allowing customers to interact with the product before purchase. On the other hand, Non-Store-Based channels, including e-commerce platforms, are gaining momentum, driven by the convenience of online shopping and a growing preference for digital transactions among consumers.This shift is indicative of broader market trends toward increased online engagement, particularly in the wake of the pandemic. The variety of distribution channels not only enhances market reach but also provides consumers with the flexibility to choose their preferred purchasing method, which is important for catering to different consumer segments. Overall, the Distribution Channel segment plays a vital role in shaping the purchasing landscape of the US Manuka Honey Market, facilitating growth and expansion opportunities as consumer tastes continue to evolve.
US Manuka Honey Market Key Players and Competitive Insights:
The US Manuka Honey Market has witnessed significant growth, driven by increasing consumer awareness regarding health and wellness benefits associated with natural products. With a surge in demand for clean label foods and the rise of health-conscious consumers, several players have emerged, each vying for market share in this niche yet lucrative segment. The market is characterized by a mix of established brands and newer entrants that leverage the unique attributes of Manuka honey, including its antibacterial properties, to meet consumer needs. The competitive landscape features companies that differentiate through quality sourced from New Zealand and Australia, various certifications, unique packaging, and effective marketing strategies aimed at educating consumers about the advantages of Manuka honey.Wedderspoon has established a robust presence in the US Manuka Honey Market by focusing on high-quality products and sustainable sourcing practices. The company prides itself on offering authentic Manuka honey that meets rigorous quality standards, thereby building strong consumer trust. Wedderspoon utilizes a unique brand positioning strategy that emphasizes the raw and unprocessed nature of its honey, appealing particularly to health-focused consumers. This commitment to quality has allowed Wedderspoon to gain a loyal customer base and enhance its visibility in retail channels, both online and in physical stores. Additionally, their effective marketing campaigns, which often include educational content about the benefits of Manuka honey, contribute to their strong brand recognition in the US market.On the other hand, Steens has carved a niche for itself in the US Manuka Honey Market by emphasizing its commitment to pure, unadulterated honey sourced directly from New Zealand. The company has a strong product portfolio that includes various grades of Manuka honey, catering to different consumer preferences and price points. Steens focuses not only on high-quality production practices but also on transparency in sourcing, which resonates well with conscious consumers. Their market presence has been bolstered through strategic partnerships and distribution agreements that expand their reach in both retail and e-commerce sectors. Additionally, Steens has pursued innovative product development such as infused honey variants that cater to diverse consumer palates. Mergers and acquisitions have also played a role in strengthening their capabilities to compete effectively within the US market, allowing them to leverage synergies and enhance their operational efficiencies.
Key Companies in the US Manuka Honey Market Include:
US Manuka Honey Market Industry Developments
The US Manuka Honey Market is experiencing significant recent developments, focusing on brands such as Wedderspoon, Steens, Kiva, and others. In recent months, the market has observed strong growth in consumer demand, fueled by increased awareness of the health benefits associated with Manuka honey, particularly its antimicrobial properties. As of September 2023, market valuations for companies such as Manuka Health and Comvita have risen notably due to enhanced marketing efforts and product diversification. Mergers and acquisitions have also impacted the dynamics, with notable market players moving to consolidate their positions, although no recent mergers have been confirmed in 2023 among the specified companies like Pure Raw Honey and Savannah Bee Company. Over the past two years, significant activity in product launches and marketing campaigns has been observed, including Kiva’s expansion of its product range in April 2022, which has contributed to heightened competition in the US market. The regulatory landscape remains supportive, with standards established by organizations promoting the authenticity and quality of Manuka honey in the United States, which continues to foster consumer trust and market competitiveness.
US Manuka Honey Market Segmentation Insights
Manuka Honey Market Product Type Outlook
MGO 83
MGO 263
MGO 514
MGO 829
Others
Manuka Honey Market Category Outlook
Conventional
Organic
Manuka Honey Market Distribution Channel Outlook
Store-Based
Non-Store-Based
Report Scope:
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 138.24(USD Million) |
| MARKET SIZE 2024 | 150.0(USD Million) |
| MARKET SIZE 2035 | 284.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 5.975% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Wedderspoon, Steens, Kiva, Pure Raw Honey, Manuka Health, Savannah Bee Company, Comvita, Wild Hill Honey, Bee Harmony, Tahi Manuka Honey, New Zealand Honey Co, Knudsen, Honey New Zealand, Y.S. Eco Bee Farms |
| SEGMENTS COVERED | Product Type, Category, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Growing health consciousness, E-commerce expansion, Diverse product variations, Premium culinary applications, Rising demand for natural remedies |
| KEY MARKET DYNAMICS | growing health consciousness, increasing demand for natural products, premium pricing strategies, strict quality standards, limited sourcing locations |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Manuka Honey Market is expected to be valued at 150.0 million USD in 2024.
By 2035, the US Manuka Honey Market is projected to reach a value of 284.0 million USD.
The expected CAGR for the US Manuka Honey Market from 2025 to 2035 is 5.975%.
In 2024, the product type MGO 514 holds the highest market value at 40.0 million USD.
By 2035, MGO 83 is projected to reach a value of 60.0 million USD.
Major players in the US Manuka Honey Market include Wedderspoon, Steens, Kiva, and Manuka Health.
The MGO 263 segment is expected to be worth 70.0 million USD by 2035.
The Others segment is anticipated to have a market value of 24.0 million USD in 2035.
Growth opportunities in the market stem from rising health awareness and increasing demand for natural sweeteners.
Challenges include the high cost of production and stringent quality control standards impacting market dynamics.
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