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    US Immersive Technology in Military & Defense Market

    ID: MRFR/ICT/13340-HCR
    100 Pages
    Garvit Vyas
    September 2025

    US Immersive Technology in Military Defense Market Research Report: By Component (Hardware, Software/Platform, Services), By Technology (Mixed Reality, Virtual Reality, Augmented Reality, 360 Film) and By Application (Training & Learning, Emergency Services, Product Development, Sales & Marketing) - Forecast to 2035

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    Table of Contents

    US Immersive Technology in Military & Defense Market Summary

    The US Immersive Technology in Military Defense market is projected to grow significantly from 12.5 USD Billion in 2024 to 30 USD Billion by 2035.

    Key Market Trends & Highlights

    US Immersive Technology in Military Defense Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 8.28 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 30 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 12.5 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of immersive training technologies due to enhanced operational readiness is a major market driver.

    Market Size & Forecast

    2024 Market Size 12.5 (USD Billion)
    2035 Market Size 30 (USD Billion)
    CAGR (2025 - 2035) 8.28%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Meta Platforms Inc (US), Tesla Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    US Immersive Technology in Military & Defense Market Trends

    The US Immersive Technology in Military Defense Market is experiencing significant growth driven by several key market drivers. The increasing need for enhanced training and simulation systems has prompted military organizations to adopt immersive technologies such as virtual reality (VR) and augmented reality (AR). These technologies provide realistic environments for training personnel, allowing for improved skill acquisition while reducing risks associated with live training exercises.

    Furthermore, the growing emphasis on modernization within the US military, underpinned by initiatives like the Department of Defense's (DoD) Digital Modernization Strategy, underscores the urgency to integrate advanced technologies into defense operations.Opportunities to be explored in the market include collaboration between private technology firms and defense contractors. The US government has been actively encouraging partnerships aimed at fostering innovation, particularly through funding initiatives and grants. This collaboration can lead to the development of bespoke solutions tailored for military applications, presenting a favorable environment for emerging startups to contribute their unique capabilities in immersive technology.

    Recent trends indicate a rising investment in research and development focused on immersive technologies. The US Army, for instance, has been leveraging AR and VR for various applications, such as mission planning, operational readiness, and soldier training.Additionally, the increasing use of wearable technology within combat scenarios supports immersive experiences, promoting operational effectiveness. The incorporation of artificial intelligence in conjunction with immersive technology has also gained traction, enabling real-time data analysis and responsive training environments. Collectively, these trends reflect the US military's commitment to leveraging immersive technology to enhance overall defense capabilities and adapt to the complexities of modern warfare.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    US Immersive Technology in Military & Defense Market Drivers

    Market Segment Insights

    Immersive Technology in Military Defense Market Component Insights

    The Component segment of the US Immersive Technology in Military Defense Market encompasses critical elements that are pivotal to the implementation and functioning of immersive technologies like virtual reality, augmented reality, and mixed reality within military applications. This segment is primarily divided into three vital areas: Hardware, Software/Platform, and Services. The Hardware aspect plays a vital role in providing the physical tools necessary for immersive experiences, such as headsets, sensors, and interactive devices that facilitate real-time engagement.

    Innovations in Hardware are essential for enhancing the operational capabilities of military personnel, enabling them to train more effectively and improve decision-making through realistic simulation environments. The Software/Platform category represents the technological backbone that supports immersive technology, offering applications and systems that enable data visualization, simulation, and interaction. Platforms capable of integrating various data from multiple sources allow military forces to create extensive situational awareness and strategic planning capabilities. 

    The growth in Software/Platform solutions reflects a trend towards advanced simulation and predictive analytics, which can significantly optimize military operations and readiness.Complementing the hardware and software are the Services that support the deployment, maintenance, and development of immersive technologies. These include training programs, system integration, and ongoing technical support, which are crucial for ensuring that military personnel can fully leverage the benefits of immersive technology. As defense budgets prioritize modernization and efficiency, the demand for high-quality services related to immersive technology is poised for growth.

    With increasing interest in utilizing immersive technology for various military applications, including training programs, strategic planning simulations, and real-time battlefield assessments, this Component segment is integral to the broader US Immersive Technology in Military Defense Market. The segmentation reveals a focus on innovation and collaboration, indicating future opportunities as technologies evolve and military needs change. Overall, understanding the dynamics within the Component segment provides insight into how these technologies are revolutionizing military defense practices in the United States.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Immersive Technology in Military Defense Market Technology Insights

    The US Immersive Technology in Military Defense Market focuses significantly on the Technology segment, which encompasses various innovative approaches such as Mixed Reality, Virtual Reality, Augmented Reality, and 360 Film. Each approach plays a crucial role in enhancing training and operational effectiveness within the military. Mixed Reality stands out for its ability to blend real and virtual environments, allowing for more realistic training scenarios. Virtual Reality is highly valued for its immersive training simulations, enabling soldiers to experience various combat situations safely.Augmented Reality is increasingly utilized for situational awareness, providing real-time data overlays that enhance decision-making on the battlefield.

    Additionally, 360 Film is gaining traction as an effective tool for training and recruitment, showcasing real-life military operations and environments. These segments are vital in advancing military capabilities and improving preparedness, reflecting the growing market demand driven by technological advancements and increasing defense budgets in the US. The ability of these technologies to create engaging and realistic experiences positions them as significant assets in military training and operations, unlocking new opportunities for enhanced operational strategies.As defense institutions continue to recognize the value of immersive experiences, these technologies are likely to gain further emphasis and investment in the coming years.

    Immersive Technology in Military Defense Market Application Insights

    The US Immersive Technology in Military Defense Market focuses heavily on the Application segment, which plays a critical role in enhancing various operational aspects. Within this segment, Training and Learning emerges as a dominant aspect, leveraging immersive simulations to provide realistic experiences for military personnel, significantly improving readiness and skills. Emergency Services utilize immersive technology to enhance situational awareness, enabling efficient operational responses during crises.

    Product Development benefits from immersive technology through innovative prototype testing and design visualization, allowing for faster iterations and reductions in development time.Furthermore, Sales and Marketing harness these tools for engaging presentations and demonstrations, making it easier to communicate complex military hardware capabilities to stakeholders and end-users. The growth in this segment is driven by increasing demands for advanced training solutions and the need for improved operational efficiency.

    The insights into the Application segment showcase a favorable landscape for the adoption of immersive technologies, reflecting the importance of staying ahead in military capabilities while capitalizing on technological advancements to meet modern defense needs.Overall, this segment represents a strategic focus area as the US military continues to invest in innovative solutions to maintain operational superiority.

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    Regional Insights

    Key Players and Competitive Insights

    The US Immersive Technology in Military Defense Market is rapidly emerging as a pivotal sector, reflecting the increasing integration of advanced technologies into military operations and training. This market encompasses a broad array of solutions, including augmented reality, virtual reality, and simulation technologies, which are utilized to enhance the capabilities of military personnel, improve training methodologies, and streamline operational efficiency. Competitive insights within this domain indicate a blend of established defense contractors and innovative startups, all vying for leadership positions through the development and deployment of cutting-edge immersive technologies designed to address the unique challenges faced by the military. 

    As nations focus on modernizing their armed forces and adapting to new warfare paradigms, companies in this space are expanding their offerings, enhancing partnerships, and prioritizing research and development to capitalize on emerging opportunities.Raytheon Technologies holds a prominent position in the US Immersive Technology in Military Defense Market, leveraging its extensive experience and capabilities in defense and aerospace to develop innovative solutions. The company’s strong presence is reinforced by its ongoing investments in research and development, which facilitate the creation of advanced training systems that incorporate immersive technologies.

    Raytheon Technologies is recognized for its ability to provide robust simulation solutions that enable realistic training environments for military personnel, enhancing preparedness and operational effectiveness. By focusing on innovation and leveraging its strong technical expertise, the company has significantly contributed to the advancement of training simulations, ensuring that military forces can adapt to rapidly changing operational scenarios while enhancing teamwork and situational awareness.

    Boeing is also a key player in the US Immersive Technology in Military Defense Market, with a strong portfolio of products and services designed to support military training and operational readiness. The company’s offerings include flight and simulation training systems, immersive training solutions for ground forces, and advanced visualization tools aimed at improving decision-making in complex environments. Boeing's strengths lie in its robust engineering capabilities and commitment to integrating the latest technological advancements into its training programs.

    The company has actively engaged in strategic mergers and acquisitions to bolster its presence in the immersive technology space, thereby enhancing its service offerings and expanding its market reach. This proactive approach enables Boeing to remain competitive while delivering tailored solutions that meet the specific needs of the US military and allied forces, reinforcing its role as a critical partner in national defense.

    Key Companies in the US Immersive Technology in Military & Defense Market market include

    Industry Developments

    Recent developments in the US Immersive Technology in Military Defense Market indicate a significant investment in augmented reality (AR) and virtual reality (VR) technologies to enhance training and operational capabilities. Companies such as Raytheon Technologies and Lockheed Martin are at the forefront, leveraging immersive technologies to improve simulation environments and decision-making processes in combat scenarios. In April 2023, Boeing announced a collaborative initiative with L3Harris Technologies to develop AR solutions aimed at advancing pilot training methodologies, showcasing a strategic shift towards enhanced engagement and realism in military exercises.

    Moreover, in August 2023, General Dynamics reported increased funding for its immersive technology projects, further expanding their training capabilities tailored for defense forces.Market valuation is positively influenced by advancements in immersive tools, as demonstrated by BAE Systems' push to integrate AI and VR into their defense solutions, fostering robust growth in contract bids and overall market demand.

    Over the past two to three years, companies like Unity Technologies have expanded their partnerships within defense sectors, focusing on creating innovative training platforms, while industry mergers, including Motorola Solutions' acquisition of a tech firm specializing in immersive military training, have strengthened the capabilities of major players in this evolving market.

    Market Segmentation

    Outlook

    • Training & Learning
    • Emergency Services
    • Product Development
    • Sales & Marketing

    Immersive Technology in Military Defense Market Component Outlook

    • Hardware
    • Software/Platform
    • Services

    Immersive Technology in Military Defense Market Technology Outlook

    • Mixed Reality
    • Virtual Reality
    • Augmented Reality
    • 360 Film

    Immersive Technology in Military Defense Market Application Outlook

    • Training & Learning
    • Emergency Services
    • Product Development
    • Sales & Marketing

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 1.99(USD Billion)
    MARKET SIZE 2024 3.5(USD Billion)
    MARKET SIZE 2035 32.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 22.284% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Raytheon Technologies, Boeing, Lockheed Martin, General Dynamics, Thales Group, CIMdata, SAIC, BAE Systems, Motorola Solutions, VIVE, L3Harris Technologies, Unity Technologies, Hexagon AB, Northrop Grumman, NVIDIA
    SEGMENTS COVERED Component, Technology, Application
    KEY MARKET OPPORTUNITIES Virtual reality training simulations, Augmented reality for battlefield awareness, Enhanced data visualization tools, Real-time situational awareness systems, Integration with AI technologies
    KEY MARKET DYNAMICS Increasing defense budgets, Enhanced training simulations, Growing demand for real-time data, Advancements in VR/AR technologies, Integration with autonomous systems
    COUNTRIES COVERED US

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

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    FAQs

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Immersive Technology in Military Defense Market, BY Component (USD Billion)
    45. Hardware
    46. Software/Platform
    47. Services
    48. US Immersive Technology in Military Defense Market, BY Technology (USD Billion)
    49. Mixed Reality
    50. Virtual Reality
    51. Augmented Reality
    52. Film
    53. US Immersive Technology in Military Defense Market, BY Application (USD Billion)
    54. Training & Learning
    55. Emergency Services
    56. Product Development
    57. Sales & Marketing
    58. Competitive Landscape
    59. Overview
    60. Competitive Analysis
    61. Market share Analysis
    62. Major Growth Strategy in the Immersive Technology in Military Defense Market
    63. Competitive Benchmarking
    64. Leading Players in Terms of Number of Developments in the Immersive Technology in Military Defense Market
    65. Key developments and growth strategies
    66. New Product Launch/Service Deployment
    67. Merger & Acquisitions
    68. Joint Ventures
    69. Major Players Financial Matrix
    70. Sales and Operating Income
    71. Major Players R&D Expenditure. 2023
    72. Company Profiles
    73. Raytheon Technologies
    74. Financial Overview
    75. Products Offered
    76. Key Developments
    77. SWOT Analysis
    78. Key Strategies
    79. Boeing
    80. Financial Overview
    81. Products Offered
    82. Key Developments
    83. SWOT Analysis
    84. Key Strategies
    85. Lockheed Martin
    86. Financial Overview
    87. Products Offered
    88. Key Developments
    89. SWOT Analysis
    90. Key Strategies
    91. General Dynamics
    92. Financial Overview
    93. Products Offered
    94. Key Developments
    95. SWOT Analysis
    96. Key Strategies
    97. Thales Group
    98. Financial Overview
    99. Products Offered
    100. Key Developments
    101. SWOT Analysis
    102. Key Strategies
    103. CIMdata
    104. Financial Overview
    105. Products Offered
    106. Key Developments
    107. SWOT Analysis
    108. Key Strategies
    109. SAIC
    110. Financial Overview
    111. Products Offered
    112. Key Developments
    113. SWOT Analysis
    114. Key Strategies
    115. BAE Systems
    116. Financial Overview
    117. Products Offered
    118. Key Developments
    119. SWOT Analysis
    120. Key Strategies
    121. Motorola Solutions
    122. Financial Overview
    123. Products Offered
    124. Key Developments
    125. SWOT Analysis
    126. Key Strategies
    127. VIVE
    128. Financial Overview
    129. Products Offered
    130. Key Developments
    131. SWOT Analysis
    132. Key Strategies
    133. L3Harris Technologies
    134. Financial Overview
    135. Products Offered
    136. Key Developments
    137. SWOT Analysis
    138. Key Strategies
    139. Unity Technologies
    140. Financial Overview
    141. Products Offered
    142. Key Developments
    143. SWOT Analysis
    144. Key Strategies
    145. Hexagon AB
    146. Financial Overview
    147. Products Offered
    148. Key Developments
    149. SWOT Analysis
    150. Key Strategies
    151. Northrop Grumman
    152. Financial Overview
    153. Products Offered
    154. Key Developments
    155. SWOT Analysis
    156. Key Strategies
    157. NVIDIA
    158. Financial Overview
    159. Products Offered
    160. Key Developments
    161. SWOT Analysis
    162. Key Strategies
    163. References
    164. Related Reports
    165. US Immersive Technology in Military Defense Market SIZE ESTIMATES & FORECAST, BY COMPONENT, 2019-2035 (USD Billions)
    166. US Immersive Technology in Military Defense Market SIZE ESTIMATES & FORECAST, BY TECHNOLOGY, 2019-2035 (USD Billions)
    167. US Immersive Technology in Military Defense Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    168. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    169. ACQUISITION/PARTNERSHIP
    170. MARKET SYNOPSIS
    171. US IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET ANALYSIS BY COMPONENT
    172. US IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET ANALYSIS BY TECHNOLOGY
    173. US IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET ANALYSIS BY APPLICATION
    174. KEY BUYING CRITERIA OF IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET
    175. RESEARCH PROCESS OF MRFR
    176. DRO ANALYSIS OF IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET
    177. DRIVERS IMPACT ANALYSIS: IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET
    178. RESTRAINTS IMPACT ANALYSIS: IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET
    179. SUPPLY / VALUE CHAIN: IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET
    180. IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET, BY COMPONENT, 2025 (% SHARE)
    181. IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET, BY COMPONENT, 2019 TO 2035 (USD Billions)
    182. IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET, BY TECHNOLOGY, 2025 (% SHARE)
    183. IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET, BY TECHNOLOGY, 2019 TO 2035 (USD Billions)
    184. IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET, BY APPLICATION, 2025 (% SHARE)
    185. IMMERSIVE TECHNOLOGY IN MILITARY DEFENSE MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    186. BENCHMARKING OF MAJOR COMPETITORS

    US Immersive Technology in Military Defense Market Segmentation

     

     

     

    • Immersive Technology in Military Defense Market By Component (USD Billion, 2019-2035)

      • Hardware
      • Software/Platform
      • Services

     

    • Immersive Technology in Military Defense Market By Technology (USD Billion, 2019-2035)

      • Mixed Reality
      • Virtual Reality
      • Augmented Reality
      • 360 Film

     

    • Immersive Technology in Military Defense Market By Application (USD Billion, 2019-2035)

      • Training & Learning
      • Emergency Services
      • Product Development
      • Sales & Marketing

     

     

     

     

     

     

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