The hair transplant market in the Americas is split into two main regions: North America and South America. In North America, which includes the United States and Canada, the market is thriving and stands as the largest globally. Several factors contribute to this growth, such as the increasing focus on skincare, widespread use of cosmetics, and shifts in people's lifestyles that prompt a desire for improved health. The field of skincare is becoming a prominent and steadily growing specialty in healthcare, playing a significant role in propelling the hair transplant market forward.
The rise in the number of trichology clinics in the U.S. and Canada is also contributing to the market's expansion. Notably, individuals in North America, particularly those over the age of 30, are increasingly opting for hair transplant procedures. This choice is often driven by factors such as rising psychological stress, diminishing nutritional levels with age, poor dietary habits, and hormonal changes, particularly in women, leading to hair loss. The prevalence of baldness tends to increase with age, primarily among men. Interestingly, the success rates of hair transplant procedures in women surpass those in men.
Moving to Mexico, Central, and South America, a substantial surge in the number of surgical procedures was observed, with 28,456 procedures implemented in 2014, marking an 82% increase from 2012.
In North America, the United States holds the largest market share for hair transplant procedures, followed by Canada. This growth is attributed to the presence of a large number of skincare clinics and highly skilled dermatologists in the U.S. The International Society reported that in 2014, 112,409 hair restoration procedures were performed in the U.S., with genetic hair loss being a primary reason for seeking treatment. Notably, the cost of hair transplant in the U.S. tends to be higher compared to other nations offering similar treatments.
Shifting focus to South America, the International Society for Hair Restoration reported a total of 15,611 hair restoration procedures in 2014. In Brazil, the cost of hair transplant is approximately USD 1.5 per graft, with the Follicular Unit Extraction (FUE) procedure being the most widely used.
In conclusion, the Americas, particularly North America, are experiencing substantial growth in the hair transplant market. Factors such as the emphasis on skincare, the prevalence of cosmetic use, and shifts in lifestyle contribute to this expansion. The U.S. leads the market, driven by a high number of skincare clinics and skilled dermatologists. In South America, Brazil stands out with a significant number of hair restoration procedures, showcasing the growing demand for these treatments in the region.