US Hair Supplements Market Research Report: By Type (Single Ingredient, Multi-ingredient), By Form (Powder, Gummies & Soft Gels, Tablets, Capsules, Liquid) and By Sales Channel (Hypermarkets/Supermarkets, Specialty Stores, Drugs & Pharma Stores, Online Retail) - Forecast to 2035

US Hair Supplements Market Overview:

As per MRFR analysis, the US Hair Supplements Market Size was estimated at 195.31 (USD Million) in 2023. The US Hair Supplements Market Industry is expected to grow from 225(USD Million) in 2024 to 1,025 (USD Million) by 2035. The US Hair Supplements Market CAGR (growth rate) is expected to be around 14.78% during the forecast period (2025 - 2035).

Key US Hair Supplements Market Trends Highlighted

The US Hair Supplements Market is experiencing significant growth driven by a few key factors. Consumers are becoming increasingly aware of the importance of hair health, leading to a rise in demand for nutritional supplements that support hair growth and overall scalp health. Factors such as stress, dietary changes, and exposure to environmental pollutants have contributed to hair loss issues, prompting individuals to seek solutions outside traditional cosmetics. This has resulted in a burgeoning interest in natural and organic supplements that claim to promote healthier hair from the inside out. Additionally, the rise of e-commerce platforms has expanded access to hair supplements, allowing consumers to easily research and purchase products tailored to specific hair concerns.The convenience and variety available online have created opportunities for brands to cater to niche markets. Social media influencers and testimonials play a crucial role in shaping consumer perceptions, driving trends toward transparency in ingredient sourcing, and promoting the benefits of hair supplements. Moreover, advancements in research regarding the efficacy of certain vitamins and minerals, such as biotin and collagen, have further fueled the market's growth as consumers seek evidence-backed products. In recent times, there has been a noticeable shift towards preventative care, with many consumers opting for hair supplements not just as a remedy for existing problems but as a proactive approach to maintaining hair health.This trend reflects a broader movement towards wellness and self-care that emphasizes holistic beauty. As the US market continues to evolve, there are opportunities for brands to innovate and diversify their product offerings, particularly in the realm of personalized nutrition and targeted formulations that address specific hair types or conditions. Overall, a combination of increased awareness, accessibility, and proactive health measures drives the ongoing transformation within the US Hair Supplements Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Hair Supplements Market Drivers

Increasing Awareness of Hair Health

The growing focus on personal grooming and self-care among consumers in the United States is a significant driver for the US Hair Supplements Market Industry. According to studies conducted by the American Academy of Dermatology, hair loss affects approximately 35 million men and 21 million women in the United States, leading to a surge in demand for effective hair supplements. Moreover, initiatives by organizations such as the National Institutes of Health are raising awareness about the importance of nutrition in maintaining hair health.This has contributed to an increasing trend where consumers are actively seeking out supplements that promote healthier hair, thus stimulating overall market growth. As this awareness continues to grow, it is anticipated that the US Hair Supplements Market will see an expanding consumer base looking for solutions to enhance hair vitality and combat hair loss.

Rising Urbanization and Lifestyle Changes

With an increasingly urbanized population in the United States, lifestyle changes are triggering a demand for hair supplements. According to the U.S. Census Bureau, over 82% of the American population is projected to live in urban areas by 2025. Urban lifestyles often result in stressful environments and dietary choices that negatively affect hair health. This has led to a growing trend among urban dwellers to invest in hair supplements as part of their wellness routines.Industry associations, such as the Personal Care Products Council, have noted that the demand for hair care products is particularly high in urban areas, where consumers are more likely to prioritize appearance and personal health.

Innovations in Supplement Formulations

The US Hair Supplements Market Industry is significantly driven by ongoing innovations in supplement formulations. Companies are increasingly investing in Research and Development (R&D) to create new formulations that cater to diverse consumer needs. For instance, products enriched with natural ingredients such as biotin, vitamins, and minerals are gaining popularity due to their perceived health benefits. The Food and Drug Administration (FDA) has also emphasized the importance of quality control in dietary supplements, which spurs companies to maintain high standards for product formulations.As consumers seek out products with proven benefits, this trend towards innovative ingredients and formulation will continue to propel growth in the market.

US Hair Supplements Market Segment Insights:

Hair Supplements Market Type Insights

The US Hair Supplements Market is experiencing significant growth, driven by rising consumer awareness regarding hair health and the increasing prevalence of hair problems among a broad demographic. This segment is intricately segmented into Single Ingredient and Multi-ingredient categories, both of which serve different consumer needs. Single Ingredient hair supplements typically focus on one specific nutrient that is known to contribute towards hair health, such as biotin or collagen, making them ideal for individuals seeking targeted solutions to particular hair concerns. This particular type benefits from the growing trend of consumers leaning towards straightforward, effective supplements that feature fewer ingredients, thus appealing to the clean-label movement where transparency ingredients are prioritized.On the other hand, Multi-ingredient formulations combine various nutrients to provide a comprehensive approach to hair health, offering a synergistic effect that aims to tackle multiple aspects of hair care, such as growth, strength, and overall health. These formulations are increasingly gaining traction as consumers recognize the value of a holistic approach to beauty and personal care. Notably, this market's interest in Multi-ingredient supplements aligns with broader trends in the wellness industry, where consumers are more inclined to invest in comprehensive personal care solutions that extend beyond basic needs. Furthermore, the expansion of e-commerce platforms and social media marketing also underscores the interaction between brand visibility and consumer education, encouraging informed decision-making when selecting hair supplements. This market's segmentation reveals not just diversity in consumer preferences but also a growing opportunity for innovation in product formulations, catering to segments that are increasingly health-conscious. Ultimately, understanding these dynamics can provide valuable insights into consumer behavior and guide product development strategies in this expanding industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Hair Supplements Market Form Insights

The US Hair Supplements Market is experiencing considerable growth, particularly within the Form segment, which includes various product types such as Powder, Gummies and Soft Gels, Tablets, Capsules, and Liquid formulations. The increasing consumer preference for convenience and taste has made Gummies and Soft Gels particularly attractive, standing out as enjoyable options that appeal to a broader audience, especially younger demographics. Powdered supplements are also gaining traction due to their versatility, allowing consumers to easily incorporate them into smoothies or other beverages.Tablets and Capsules remain popular due to their no-nonsense delivery method and ease of consumption. Liquid supplements, although less prevalent, cater to individuals who prefer quick absorption and effectiveness. The diversity within the Form segment not only accommodates different consumer preferences but also signals a growing trend toward personalized nutritional solutions in the hair care industry. As awareness about the benefits of specific ingredients rises, the US Hair Supplements Market continues to capitalize on the increasing demand for innovative formulations that promote hair health and beauty.Efforts to enhance bioavailability and product efficacy present opportunities for further advancement within this market.

Hair Supplements Market Sales Channel Insights

The Sales Channel segment of the US Hair Supplements Market showcases diverse approaches to reaching consumers, significantly impacting market dynamics. Hypermarkets and supermarkets serve as a primary distribution channel, providing convenience and accessibility for consumers seeking a variety of hair supplement options. Specialty stores, on the other hand, often offer curated selections, catering to niche markets and raising awareness of specific dietary needs related to hair health. Drugs and pharma stores play a crucial role by connecting customers with medically-reviewed products, bolstering consumer trust.Furthermore, the rise of online retail is reshaping purchasing habits, allowing for broader access and the convenience of home delivery, which appeals especially to tech-savvy consumers. With a growing trend towards health and wellness, coupled with an increasing emphasis on the importance of hair health, each channel strategically complements the others, enhancing the overall US Hair Supplements Market Revenue. The combined strength of these channels indicates a robust framework for driving sales and meeting the diverse needs of consumers across the nation.Adaptation to the trends in consumer behavior and preferences through these sales channels is vital as the market continues to evolve.

US Hair Supplements Market Key Players and Competitive Insights:

The US Hair Supplements Market exhibits a dynamic landscape with a broad array of products designed to cater to an increasing demand for enhanced hair health and appearance. The competitive environment is characterized by numerous brands, each vying for market share through innovative formulations, marketing strategies, and positioning. Factors such as consumer awareness regarding hair health, increasing disposable incomes, and the growing trend of self-care contribute to the vibrant energy of this market. The presence of both established and emerging brands creates a bustling competitive arena, as companies strive to set themselves apart through product efficacy, quality ingredients, and targeted marketing campaigns that resonate with health-conscious consumers. This market is also influenced by trends in global beauty, wellness, and nutrition, alongside increasing consumer literacy about ingredients and their benefits.Bumble and bumble has carved out a significant niche within the US Hair Supplements Market, focused predominantly on delivering premium hair care solutions that emphasize nourishment, strength, and overall hair vitality. Known for its commitment to quality, the company has built a strong brand presence through a combination of luxurious product offerings and effective marketing strategies. Bumble and bumble emphasizes the use of innovative formulas and has gained a loyal customer base that values the performance of its products. Their strengths lie in the ability to tap into the latest beauty trends and to respond swiftly to consumer needs, thus fostering brand loyalty. Their well-established reputation allows them to maintain a competitive edge as they continue to expand their product lines, ensuring that offerings align closely with consumer preferences for holistic and health-oriented solutions.Solgar stands as a recognized entity in the US Hair Supplements Market, known for its strong focus on providing high-quality nutritional supplements that cater specifically to hair health. The company offers a range of key products that include vitamins and minerals designed to support hair growth and overall scalp health, reinforced by a legacy of expertise in nutritional science. Solgar's strengths are entrenched in its commitment to quality and consumer trust, as it utilizes rigorous testing protocols and adheres to high manufacturing standards. With a robust market presence, Solgar has effectively leveraged strategic partnerships and distribution channels to reach a broader audience. In recent years, mergers and acquisitions have played a role in expanding their portfolio, enhancing their ability to innovate and respond to market demands. This enables Solgar to maintain a position as a leading choice among consumers seeking effective solutions for hair health, further solidifying its place in the competitive landscape of the US Hair Supplements Market.

Key Companies in the US Hair Supplements Market Include:

Bumble and bumble

Solgar

Moon Juice

NutriGold

HUM Nutrition

Hairfinity

Rene Furterer

Reviva Labs

Biotin

Sport Research

Nature's Bounty

SugarBearHair

Garden of Life

Nutrafol

Viviscal

US Hair Supplements Market Industry Developments

The US Hair Supplements Market has witnessed notable activity, including the rise in demand for products from companies such as Bumble and bumble, HUM Nutrition, and Nutrafol as consumers increasingly prioritize hair health. In August 2023, Nutrafol announced a significant growth trajectory, expanding its product lines to include formulations targeting specific demographics, which is reflective of a broader trend toward personalized health supplements. Concurrently, in September 2023, HUM Nutrition reported a surge in customer engagement through social media campaigns emphasizing natural ingredients in hair supplements. Regarding mergers and acquisitions, in July 2023, Garden of Life acquired the brand SugarBearHair, aiming to enhance its position in the gummy vitamin space, which has been gaining popularity among younger consumers. Over the past few years, in March 2022, Hairfinity expanded its distribution channels by forming strategic partnerships with major retailers, further solidifying its market presence. Furthermore, the overall market valuation continues to rise, driven by increasing consumer awareness and the trend towards holistic wellness, fueling growth across brands like Viviscal and Sport Research.

US Hair Supplements Market Segmentation Insights

Hair Supplements Market Type Outlook

Single Ingredient

Multi-ingredient

Hair Supplements Market Form Outlook

Powder

Gummies & Soft Gels

Tablets

Capsules

Liquid

Hair Supplements Market Sales Channel Outlook

Hypermarkets/Supermarkets

Specialty Stores

Drugs & Pharma Stores

Online Retail

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	195.31(USD Million)
MARKET SIZE 2024	225.0(USD Million)
MARKET SIZE 2035	1025.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	14.78% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Bumble and bumble, Solgar, Moon Juice, NutriGold, HUM Nutrition, Hairfinity, Rene Furterer, Reviva Labs, Biotin, Sport Research, Nature's Bounty, SugarBearHair, Garden of Life, Nutrafol, Viviscal
SEGMENTS COVERED	Type, Form, Sales Channel
KEY MARKET OPPORTUNITIES	Increasing consumer awareness, Growth of online retail, Rising demand for natural ingredients, Expansion of male grooming products, Aging population seeking solutions
KEY MARKET DYNAMICS	increasing consumer awareness, rising hair health concerns, growth of e-commerce platforms, demand for natural ingredients, influence of social media
COUNTRIES COVERED	US