US Gluten-Free Packaged Food Market Size was estimated at 539.98 (USD Million) in 2023. The US Gluten-Free Packaged Food Market Industry is expected to grow from 589.12(USD Million) in 2024 to 1,489.33 (USD Million) by 2035. The US Gluten-Free Packaged Food Market CAGR (growth rate) is expected to be around 8.797% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Gluten-Free Packaged Food Market is experiencing significant growth, driven by rising consumer awareness of celiac disease and gluten sensitivities. This has led to an increased demand for gluten-free options among individuals who are health-conscious and those actively seeking dietary alternatives. Furthermore, a shift towards healthier eating habits and clean-label products has prompted manufacturers to innovate with gluten-free offerings that cater to this demographic. The emergence of new ingredients and formulations, better taste and texture in gluten-free foods, and the expansion of gluten-free offerings in retail spaces are key market drivers supporting this trend.With a growing number of consumers looking for gluten-free products, there are considerable opportunities to be explored in this segment, particularly in online sales and specialty health stores. Increased marketing efforts focusing on the benefits of gluten-free diets could attract even more consumers. The rise of snack foods and ready-to-eat meals that are gluten-free is also notable, meeting the demand for convenience without sacrificing dietary needs. Recent times have seen an uptick in collaborations between gluten-free food brands and health-focused companies, indicating a trend towards integrating more wholesome ingredients. Retailers are expanding their gluten-free sections to include a wider variety of products, ranging from snacks to baking supplies, and this reflects a growing acceptance of gluten-free diets beyond just those with dietary restrictions.This blend of innovation, consumer awareness, and market expansion positions the US gluten-free packaged food sector for dynamic growth in the coming years.
US Gluten-Free Packaged Food Market Drivers
Increasing Prevalence of Celiac Disease and Gluten Sensitivity
The rising number of individuals diagnosed with celiac disease and gluten sensitivity is a significant driver of the US Gluten-Free Packaged Food Market Industry. According to the National Institutes of Health (NIH), the prevalence of celiac disease in the United States is estimated to be about 1 in 133 individuals, indicating that nearly 1% of the population is affected. This correlates with over 3 million people in the US alone. As awareness grows and testing for celiac disease becomes more widespread, more people are adopting gluten-free diets, fueling demand for gluten-free packaged foods.Organizations such as the Celiac Disease Foundation are actively raising awareness and providing resources, impacting consumer behaviors and preferences towards gluten-free products. With a growing number of health-conscious individuals seeking gluten-free options, manufacturers are expanding their gluten-free product lines to cater to this trend, further enhancing market growth.
Rising Health Awareness and the Demand for Gluten-Free Options
In recent years, health awareness among consumers has surged, leading to an increased demand for gluten-free food products. According to a survey conducted by the Food and Drug Administration (FDA), approximately 30% of American adults actively seek gluten-free products even if they do not have gluten-related disorders. This trend is driven by a broader focus on healthier eating habits and lifestyle choices, as consumers become more educated about the potential health benefits of gluten-free diets.As major food manufacturers like General Mills and Kellogg’s introduce innovative gluten-free options in their portfolios, the US Gluten-Free Packaged Food Market Industry is experiencing a robust growth trajectory.
Expansion of Retail Channels and E-commerce Platforms
The increase in the availability of gluten-free packaged foods through various retail channels, including grocery stores, specialty food shops, and e-commerce platforms, is empowering consumer access. As reported by the United States Department of Agriculture (USDA), online grocery shopping has seen a tremendous rise, with more than 50% of US consumers exploring grocery items online as of 2022. This shift is particularly beneficial for gluten-free products, as it allows consumers to easily find and purchase these items without the limitation of local store availability.Companies like Amazon and Walmart are leveraging this trend by expanding their gluten-free product offerings, which will further facilitate market growth within the US Gluten-Free Packaged Food Market Industry.
US Gluten-Free Packaged Food Market Segment Insights
Gluten-Free Packaged Food Market Product Type Insights
The US Gluten-Free Packaged Food Market is gaining considerable traction, underpinned by increasing consumer awareness and demand for health-conscious options across various Product Types. This market encompasses diverse categories including Bakery and Confectionery, Breakfast Cereals, Sweet and Savory Snacks, Ready-To-Eat and Ready-To-Cook Meals, among others. The Bakery and Confectionery segment is paramount as it is often the first choice for those looking to indulge while adhering to gluten-free diets. This segment showcases a wide array of innovative products accommodating the tastes of health-conscious consumers.As for Breakfast Cereals, this segment is significant due to its essential role in providing nutritious and quick meal solutions for busy mornings; gluten-free options appeal to an increasing demographic prioritizing health and dietary restrictions. Sweet and Savory Snacks continuously evolve to cater to consumer preferences, featuring everything from crunchy chips to baked goods, making it a vibrant part of the gluten-free market. Meanwhile, the Ready-To-Eat and Ready-To-Cook Meals segment is emerging robustly, driven by rising demand for convenience without sacrificing dietary needs, thus allowing consumers to maintain their lifestyle without compromising on flavor or nutrition.The Others category encompasses a variety of products, highlighting the expanding nature of gluten-free offerings as more companies innovate to meet evolving consumer tastes and preferences. Overall, the segmentation within the US Gluten-Free Packaged Food Market reflects a dynamic interplay of health trends, convenience, and consumer interest, with each area contributing significantly to the market's overall growth trajectory. The collective trends in these Product Types indicate a robust movement toward accommodating and satisfying dietary preferences, further underpinned by a cultural shift towards healthier lifestyle choices among American consumers.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Gluten-Free Packaged Food Market Distribution Channel Insights
The Distribution Channel segment of the US Gluten-Free Packaged Food Market plays a crucial role in shaping consumer access and purchasing behavior. This segment can be categorized into Store-Based and Non-Store Based channels. Store-Based channels, including supermarkets, grocery stores, and health food shops, remain essential for reaching a substantial section of health-conscious consumers who prefer to examine products firsthand before making purchases. The rise of health awareness has prompted retailers to expand their gluten-free product offerings, positioning these items prominently to cater to an increasingly diverse clientele.On the other hand, Non-Store Based channels, which encompass online sales and e-commerce platforms, have gained considerable traction, particularly with the growing trend of online grocery shopping. This shift is driven by the convenience and extensive range of gluten-free products available at consumers' fingertips. Notably, the growth of meal kit delivery services and specialized gluten-free subscription boxes reflects evolving consumer preferences, providing curated selections directly to homes. The integration of both distribution channels ensures a robust supply and enhances market reach, contributing to the overall expansion of the US Gluten-Free Packaged Food Market.
US Gluten-Free Packaged Food Market Key Players and Competitive Insights
The US Gluten-Free Packaged Food Market has witnessed significant growth in recent years, driven by rising consumer awareness regarding health and dietary restrictions. The landscape is characterized by an array of companies striving to cater to the increasing demand for gluten-free options. This market is primarily fueled by diverse dietary needs, with consumers looking for not only gluten-free products but also safe and appealing options without compromising on taste. As the market evolves, competition intensifies among established brands and new entrants, each vying for market share through innovative product offerings and strategic marketing initiatives. Companies are focusing on forging connections with consumers by emphasizing transparency and health benefits, which are pivotal in shaping brand loyalty in this sector.Mondelez International has carved a notable presence within the US Gluten-Free Packaged Food Market by leveraging its expansive portfolio and strong brand equity. The company is recognized for its commitment to reformulating existing products and launching new gluten-free offerings that appeal to health-conscious consumers. Mondelez International benefits from well-established distribution networks, enabling easy access to its gluten-free products across a wide range of retail channels. The strength of Mondelez lies in its ability to maintain a diverse product range, ensuring that it caters to various consumer preferences while also responding swiftly to market trends. Their focus on innovation, accompanied by considerable investments in marketing and branding initiatives, further solidifies their competitive stance within the market. Glutino has established itself as a leading player in the US Gluten-Free Packaged Food Market through its specialized offerings dedicated to individuals with gluten sensitivities. Known for its extensive range of gluten-free baked goods, snacks, and breakfast items, Glutino focuses on product quality and a delicious taste profile that resonates with consumers. The company's market presence is reinforced by its strong reputation within the gluten-free community, ensuring customer trust and loyalty. Glutino emphasizes not only the quality of its products but also a commitment to innovation with an ongoing pipeline of new product developments to meet the evolving needs of consumers. In addition, Glutino has explored partnerships and mergers, enhancing its product range and distribution capabilities within the US market, which strengthens its competitive edge. Its focus on creating a niche in gluten-free spaces allows Glutino to thrive while also contributing to the overall diversity of offerings available to consumers seeking gluten-free options.
Key Companies in the US Gluten-Free Packaged Food Market Include
US Gluten-Free Packaged Food Market Industry Developments
The US Gluten-Free Packaged Food Market has been experiencing notable developments in recent months. Increased consumer awareness and the rising prevalence of gluten intolerance have driven demand for gluten-free products, prompting companies like Mondelez International and General Mills to enhance their gluten-free offerings. In June 2023, Conagra Brands announced a significant expansion in their gluten-free line, aiming to capture a broader share of the health-conscious consumer segment. Meanwhile, a merger between Pinnacle Foods and Conagra in April 2019 has bolstered Conagra’s portfolio in gluten-free snacks. In July 2023, Enjoy Life Natural Foods, known for their allergen-friendly products, received a boost in market presence through a partnership with Kraft Heinz, enhancing distribution channels for their gluten-free snacks. The market valuation continues to grow significantly, leading to a surge in investments in Research and Development among companies, allowing for innovative products tailored to gluten-free diets. An emphasis on organic and clean-label ingredients has brought further momentum to the market, reflecting current consumer trends in health and nutrition. Over the past two to three years, the expansion of large players, along with targeted acquisitions, has reshaped the competitive dynamics of the gluten-free packaged food segment in the US.
US Gluten-Free Packaged Food Market Segmentation Insights
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 539.98(USD Million) |
| MARKET SIZE 2024 | 589.12(USD Million) |
| MARKET SIZE 2035 | 1489.33(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 8.797% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Mondelez International, Glutino, Pamela's Products, Enjoy Life Natural Foods, PepsiCo, Nestle, Conagra Brands, Kraft Heinz, Campbell Soup Company, Bobby Sue's Nuts, Divide by Zero, Pinnacle Foods, Udi's, General Mills |
| SEGMENTS COVERED | Product Type, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Rising health-conscious consumer demand, Expansion into e-commerce platforms, Innovation in product variants, Growth in plant-based gluten-free options, Increased awareness of gluten sensitivities |
| KEY MARKET DYNAMICS | health consciousness, rising celiac disease prevalence, increasing product variety, innovative packaging solutions, e-commerce growth |
| COUNTRIES COVERED | US |
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Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
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