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    US Gluten-Free Packaged Food Market

    ID: MRFR/F-B & N/14267-HCR
    128 Pages
    Snehal Singh
    September 2025

    US Gluten-Free Packaged Food Market Research Report: By Product Type (Bakery & Confectionery, Breakfast Cereals, Sweet & Savory Snacks, RTE & RTC Meals, Others) and By Distribution Channel (Store-Based, Non-Store Based) - Forecast to 2035

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    US Gluten-Free Packaged Food Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    US Gluten-Free Packaged Food Market Summary

    The US Gluten-Free Packaged Food market is projected to grow significantly from 589.1 million USD in 2024 to 1489.3 million USD by 2035.

    Key Market Trends & Highlights

    US Gluten-Free Packaged Food Key Trends and Highlights

    • The market is expected to achieve a compound annual growth rate (CAGR) of 8.8 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 1489.3 million USD, indicating robust growth potential.
    • In 2024, the market is valued at 589.1 million USD, reflecting a solid foundation for future expansion.
    • Growing adoption of gluten-free diets due to increased health awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 589.1 (USD Million)
    2035 Market Size 1489.3 (USD Million)
    CAGR (2025-2035) 8.8%

    Major Players

    Mondelez International, Glutino, Pamela's Products, Enjoy Life Natural Foods, PepsiCo, Nestle, Conagra Brands, Kraft Heinz, Campbell Soup Company, Bobby Sue's Nuts, Divide by Zero, Pinnacle Foods, Udi's, General Mills

    US Gluten-Free Packaged Food Market Trends

    The US Gluten-Free Packaged Food Market is experiencing significant growth, driven by rising consumer awareness of celiac disease and gluten sensitivities. This has led to an increased demand for gluten-free options among individuals who are health-conscious and those actively seeking dietary alternatives. Furthermore, a shift towards healthier eating habits and clean-label products has prompted manufacturers to innovate with gluten-free offerings that cater to this demographic.

    US Gluten-Free Packaged Food Market Drivers

    Market Segment Insights

    Gluten-Free Packaged Food Market Product Type Insights

    The US Gluten-Free Packaged Food Market is gaining considerable traction, underpinned by increasing consumer awareness and demand for health-conscious options across various Product Types. This market encompasses diverse categories including Bakery and Confectionery, Breakfast Cereals, Sweet and Savory Snacks, Ready-To-Eat and Ready-To-Cook Meals, among others. The Bakery and Confectionery segment is paramount as it is often the first choice for those looking to indulge while adhering to gluten-free diets.

    This segment showcases a wide array of innovative products accommodating the tastes of health-conscious consumers.As for Breakfast Cereals, this segment is significant due to its essential role in providing nutritious and quick meal solutions for busy mornings; gluten-free options appeal to an increasing demographic prioritizing health and dietary restrictions. Sweet and Savory Snacks continuously evolve to cater to consumer preferences, featuring everything from crunchy chips to baked goods, making it a vibrant part of the gluten-free market.

    Meanwhile, the Ready-To-Eat and Ready-To-Cook Meals segment is emerging robustly, driven by rising demand for convenience without sacrificing dietary needs, thus allowing consumers to maintain their lifestyle without compromising on flavor or nutrition.The Others category encompasses a variety of products, highlighting the expanding nature of gluten-free offerings as more companies innovate to meet evolving consumer tastes and preferences. Overall, the segmentation within the US Gluten-Free Packaged Food Market reflects a dynamic interplay of health trends, convenience, and consumer interest, with each area contributing significantly to the market's overall growth trajectory.

    The collective trends in these Product Types indicate a robust movement toward accommodating and satisfying dietary preferences, further underpinned by a cultural shift towards healthier lifestyle choices among American consumers.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Gluten-Free Packaged Food Market Distribution Channel Insights

    The Distribution Channel segment of the US Gluten-Free Packaged Food Market plays a crucial role in shaping consumer access and purchasing behavior. This segment can be categorized into Store-Based and Non-Store Based channels. Store-Based channels, including supermarkets, grocery stores, and health food shops, remain essential for reaching a substantial section of health-conscious consumers who prefer to examine products firsthand before making purchases.

    The rise of health awareness has prompted retailers to expand their gluten-free product offerings, positioning these items prominently to cater to an increasingly diverse clientele.On the other hand, Non-Store Based channels, which encompass online sales and e-commerce platforms, have gained considerable traction, particularly with the growing trend of online grocery shopping. This shift is driven by the convenience and extensive range of gluten-free products available at consumers' fingertips. Notably, the growth of meal kit delivery services and specialized gluten-free subscription boxes reflects evolving consumer preferences, providing curated selections directly to homes.

    The integration of both distribution channels ensures a robust supply and enhances market reach, contributing to the overall expansion of the US Gluten-Free Packaged Food Market.

    Get more detailed insights about US Gluten-Free Packaged Food Market Research Report — Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Gluten-Free Packaged Food Market has witnessed significant growth in recent years, driven by rising consumer awareness regarding health and dietary restrictions. The landscape is characterized by an array of companies striving to cater to the increasing demand for gluten-free options. This market is primarily fueled by diverse dietary needs, with consumers looking for not only gluten-free products but also safe and appealing options without compromising on taste. As the market evolves, competition intensifies among established brands and new entrants, each vying for market share through innovative product offerings and strategic marketing initiatives.

    Companies are focusing on forging connections with consumers by emphasizing transparency and health benefits, which are pivotal in shaping brand loyalty in this sector.Mondelez International has carved a notable presence within the US Gluten-Free Packaged Food Market by leveraging its expansive portfolio and strong brand equity. The company is recognized for its commitment to reformulating existing products and launching new gluten-free offerings that appeal to health-conscious consumers. Mondelez International benefits from well-established distribution networks, enabling easy access to its gluten-free products across a wide range of retail channels.

    The strength of Mondelez lies in its ability to maintain a diverse product range, ensuring that it caters to various consumer preferences while also responding swiftly to market trends. Their focus on innovation, accompanied by considerable investments in marketing and branding initiatives, further solidifies their competitive stance within the market. Glutino has established itself as a leading player in the US Gluten-Free Packaged Food Market through its specialized offerings dedicated to individuals with gluten sensitivities.

    Known for its extensive range of gluten-free baked goods, snacks, and breakfast items, Glutino focuses on product quality and a delicious taste profile that resonates with consumers. The company's market presence is reinforced by its strong reputation within the gluten-free community, ensuring customer trust and loyalty. Glutino emphasizes not only the quality of its products but also a commitment to innovation with an ongoing pipeline of new product developments to meet the evolving needs of consumers. In addition, Glutino has explored partnerships and mergers, enhancing its product range and distribution capabilities within the US market, which strengthens its competitive edge.

    Its focus on creating a niche in gluten-free spaces allows Glutino to thrive while also contributing to the overall diversity of offerings available to consumers seeking gluten-free options.

    Key Companies in the US Gluten-Free Packaged Food Market market include

    Industry Developments

    The US Gluten-Free Packaged Food Market has been experiencing notable developments in recent months. Increased consumer awareness and the rising prevalence of gluten intolerance have driven demand for gluten-free products, prompting companies like Mondelez International and General Mills to enhance their gluten-free offerings. In June 2023, Conagra Brands announced a significant expansion in their gluten-free line, aiming to capture a broader share of the health-conscious consumer segment. Meanwhile, a merger between Pinnacle Foods and Conagra in April 2019 has bolstered Conagra’s portfolio in gluten-free snacks.

    In July 2023, Enjoy Life Natural Foods, known for their allergen-friendly products, received a boost in market presence through a partnership with Kraft Heinz, enhancing distribution channels for their gluten-free snacks. The market valuation continues to grow significantly, leading to a surge in investments in Research and Development among companies, allowing for innovative products tailored to gluten-free diets. An emphasis on organic and clean-label ingredients has brought further momentum to the market, reflecting current consumer trends in health and nutrition.

    Over the past two to three years, the expansion of large players, along with targeted acquisitions, has reshaped the competitive dynamics of the gluten-free packaged food segment in the US.

    Market Segmentation

    Outlook

    • Store-Based
    • Non-Store Based

    Gluten-Free Packaged Food Market Product Type Outlook

    • Store-Based
    • Non-Store Based

    Gluten-Free Packaged Food Market Distribution Channel Outlook

    • Store-Based
    • Non-Store Based

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 539.98(USD Million)
    MARKET SIZE 2024 589.12(USD Million)
    MARKET SIZE 2035 1489.33(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 8.797% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Mondelez International, Glutino, Pamela's Products, Enjoy Life Natural Foods, PepsiCo, Nestle, Conagra Brands, Kraft Heinz, Campbell Soup Company, Bobby Sue's Nuts, Divide by Zero, Pinnacle Foods, Udi's, General Mills
    SEGMENTS COVERED Product Type, Distribution Channel
    KEY MARKET OPPORTUNITIES Rising health-conscious consumer demand, Expansion into e-commerce platforms, Innovation in product variants, Growth in plant-based gluten-free options, Increased awareness of gluten sensitivities
    KEY MARKET DYNAMICS health consciousness, rising celiac disease prevalence, increasing product variety, innovative packaging solutions, e-commerce growth
    COUNTRIES COVERED US

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Gluten-Free Packaged Food Market, BY Product Type (USD Million)
    45. Bakery & Confectionery
    46. Breakfast Cereals
    47. Sweet & Savory Snacks
    48. RTE & RTC Meals
    49. Others
    50. US Gluten-Free Packaged Food Market, BY Distribution Channel (USD Million)
    51. Store-Based
    52. Non-Store Based
    53. Competitive Landscape
    54. Overview
    55. Competitive Analysis
    56. Market share Analysis
    57. Major Growth Strategy in the Gluten-Free Packaged Food Market
    58. Competitive Benchmarking
    59. Leading Players in Terms of Number of Developments in the Gluten-Free Packaged Food Market
    60. Key developments and growth strategies
    61. New Product Launch/Service Deployment
    62. Merger & Acquisitions
    63. Joint Ventures
    64. Major Players Financial Matrix
    65. Sales and Operating Income
    66. Major Players R&D Expenditure. 2023
    67. Company Profiles
    68. Mondelez International
    69. Financial Overview
    70. Products Offered
    71. Key Developments
    72. SWOT Analysis
    73. Key Strategies
    74. Glutino
    75. Financial Overview
    76. Products Offered
    77. Key Developments
    78. SWOT Analysis
    79. Key Strategies
    80. Pamela's Products
    81. Financial Overview
    82. Products Offered
    83. Key Developments
    84. SWOT Analysis
    85. Key Strategies
    86. Enjoy Life Natural Foods
    87. Financial Overview
    88. Products Offered
    89. Key Developments
    90. SWOT Analysis
    91. Key Strategies
    92. PepsiCo
    93. Financial Overview
    94. Products Offered
    95. Key Developments
    96. SWOT Analysis
    97. Key Strategies
    98. Nestle
    99. Financial Overview
    100. Products Offered
    101. Key Developments
    102. SWOT Analysis
    103. Key Strategies
    104. Conagra Brands
    105. Financial Overview
    106. Products Offered
    107. Key Developments
    108. SWOT Analysis
    109. Key Strategies
    110. Kraft Heinz
    111. Financial Overview
    112. Products Offered
    113. Key Developments
    114. SWOT Analysis
    115. Key Strategies
    116. Campbell Soup Company
    117. Financial Overview
    118. Products Offered
    119. Key Developments
    120. SWOT Analysis
    121. Key Strategies
    122. Bobby Sue's Nuts
    123. Financial Overview
    124. Products Offered
    125. Key Developments
    126. SWOT Analysis
    127. Key Strategies
    128. Divide by Zero
    129. Financial Overview
    130. Products Offered
    131. Key Developments
    132. SWOT Analysis
    133. Key Strategies
    134. Pinnacle Foods
    135. Financial Overview
    136. Products Offered
    137. Key Developments
    138. SWOT Analysis
    139. Key Strategies
    140. Udi's
    141. Financial Overview
    142. Products Offered
    143. Key Developments
    144. SWOT Analysis
    145. Key Strategies
    146. General Mills
    147. Financial Overview
    148. Products Offered
    149. Key Developments
    150. SWOT Analysis
    151. Key Strategies
    152. References
    153. Related Reports
    154. US Gluten-Free Packaged Food Market SIZE ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2035 (USD Billions)
    155. US Gluten-Free Packaged Food Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2035 (USD Billions)
    156. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    157. ACQUISITION/PARTNERSHIP
    158. MARKET SYNOPSIS
    159. US GLUTEN-FREE PACKAGED FOOD MARKET ANALYSIS BY PRODUCT TYPE
    160. US GLUTEN-FREE PACKAGED FOOD MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    161. KEY BUYING CRITERIA OF GLUTEN-FREE PACKAGED FOOD MARKET
    162. RESEARCH PROCESS OF MRFR
    163. DRO ANALYSIS OF GLUTEN-FREE PACKAGED FOOD MARKET
    164. DRIVERS IMPACT ANALYSIS: GLUTEN-FREE PACKAGED FOOD MARKET
    165. RESTRAINTS IMPACT ANALYSIS: GLUTEN-FREE PACKAGED FOOD MARKET
    166. SUPPLY / VALUE CHAIN: GLUTEN-FREE PACKAGED FOOD MARKET
    167. GLUTEN-FREE PACKAGED FOOD MARKET, BY PRODUCT TYPE, 2025 (% SHARE)
    168. GLUTEN-FREE PACKAGED FOOD MARKET, BY PRODUCT TYPE, 2019 TO 2035 (USD Billions)
    169. GLUTEN-FREE PACKAGED FOOD MARKET, BY DISTRIBUTION CHANNEL, 2025 (% SHARE)
    170. GLUTEN-FREE PACKAGED FOOD MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)
    171. BENCHMARKING OF MAJOR COMPETITORS

    US Gluten-Free Packaged Food Market Segmentation

     

     

     

    • Gluten-Free Packaged Food Market By Product Type (USD Million, 2019-2035)

      • Bakery & Confectionery
      • Breakfast Cereals
      • Sweet & Savory Snacks
      • RTE & RTC Meals
      • Others

     

    • Gluten-Free Packaged Food Market By Distribution Channel (USD Million, 2019-2035)

      • Store-Based
      • Non-Store Based

     

     

     

     

     

     

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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials