US Gluten-Free Flours Market Size was estimated at 473.38 (USD Million) in 2023. The US Gluten-Free Flours Market Industry is expected to grow from 512.75(USD Million) in 2024 to 1,093.56 (USD Million) by 2035. The US Gluten-Free Flours Market CAGR (growth rate) is expected to be around 7.128% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Gluten-Free Flours Market is experiencing several important trends that highlight a growing shift toward health-conscious eating and dietary preferences. There has been an increasing awareness of gluten-related disorders, such as celiac disease and non-celiac gluten sensitivity, leading consumers to seek out gluten-free options. This growing demand has been further fueled by the rise of health trends emphasizing clean eating and the avoidance of processed ingredients. As a result, manufacturers are innovating by developing a wider variety of gluten-free flours made from diverse sources, including almond, coconut, and chickpea flours, to meet consumer preferences.
Opportunities in the US market are abundant as more individuals adopt gluten-free lifestyles, not only for health issues but also for perceived benefits, such as increased energy and improved digestion. This trend opens avenues for product development, particularly in crafting gluten-free baked goods and snacks that cater to both those with dietary restrictions and health-conscious consumers. Retailers are increasingly expanding their gluten-free product lines, facilitating greater access to these items in grocery stores and specialty markets, thus capturing a larger share of the consumer base.
Recent times have seen a notable increase in the popularity of online shopping, allowing consumers to explore and purchase gluten-free flour options with ease.Additionally, the COVID-19 pandemic has prompted many to try home baking, further driving interest in gluten-free recipes and products. In this evolving landscape, the integration of gluten-free options in mainstream food offerings indicates a lasting trend, shaping how consumers perceive and engage with gluten-free products in the US.
US Gluten-Free Flours Market Drivers
Rising Awareness of Gluten Sensitivity and Celiac Disease
The awareness surrounding gluten sensitivity and celiac disease is significantly driving the US Gluten-Free Flours Market Industry. As per the National Foundation for Celiac Awareness, approximately 1 in 133 individuals in the United States have celiac disease, which equates to about 3 million people. This statistic underscores the need for gluten-free alternatives in the food supply, including flours. The increasing diagnosis rates have led to more consumers seeking gluten-free products, which has prompted major food manufacturers such as General Mills and Bob's Red Mill to expand their product lines to include gluten-free options.This trend indicates a deep-seated shift in consumer behavior, with gluten-free products led by gluten-free flours becoming essential in households across the nation. As the U.S. population grows more health-conscious, adapting to dietary restrictions has moved from niche to mainstream, significantly impacting the gluten-free flour market.
Healthy Eating Trends Driving Demand
The increasing focus on health and wellness among American consumers is driving the growth of the US Gluten-Free Flours Market Industry. A report published by the United States Department of Agriculture indicates that the organic market, which includes gluten-free products, has seen a steady annual growth rate of around 5 to 8 percent over the last decade. This growth reflects a broader trend where consumers are more inclined to choose healthy, unprocessed options over traditional wheat-based flours.Major supermarket chains, such as Whole Foods Market, are responding to this demand by expanding their range of gluten-free products, thereby not only catering to those with dietary restrictions but also appealing to health-conscious consumers. Thus, the demand for gluten-free flours is expected to rise, propelling the market forward.
Increase in Product Innovation
Innovation in product development is a significant driver of the US Gluten-Free Flours Market Industry. Various companies are investing heavily in Research and Development to create new gluten-free flour blends that cater to diverse consumer tastes and dietary needs. For instance, recent innovations have led to flour blends that combine gluten-free flours with additional nutritional benefits, such as protein and vitamins. The Food and Drug Administration has also recognized the health benefits of many gluten-free grains and their increasing applications in food products.Companies like King Arthur Baking Company have introduced innovative gluten-free blends that offer improved baking performance and taste, which helps to broaden the consumer base. With ongoing research indicating that gluten-free diets can be beneficial for non-celiac individuals as well, the potential for market expansion remains high.
US Gluten-Free Flours Market Segment Insights:
Gluten-Free Flours Market Type Insights
The US Gluten-Free Flours Market is undergoing substantial growth, driven by increasing consumer demand for gluten-free products due to health concerns such as celiac disease and gluten intolerance. The market is segmented into several types of gluten-free flours, each playing a significant role in meeting diverse dietary needs. Sorghum flour is recognized for its high nutritional value and versatility, making it a preferred choice among health-conscious consumers and gluten-free food manufacturers. Amaranth flour, rich in protein and micronutrients, is gaining traction in the market due to its ancient grain benefits and is often used in baked goods and recipes that require enhanced nutrition. Rice flour, one of the most commonly used gluten-free flours, is valued for its neutral flavor and is extensively utilized in a variety of products, catering to the mass market and being a staple in many gluten-free formulations. Oats flour is appreciated not only for its gluten-free properties but also for its potential association with heart health, thus appealing to consumers prioritizing functional benefits in their food choices. Millet flour, with its high fiber content and mild taste, is becoming increasingly popular, particularly in health-focused baking and cooking, and offers a gluten-free alternative in traditional recipes. Other gluten-free flour options represent a growing segment, catering to niche markets and providing unique flavors or textures sought after by culinary enthusiasts and innovative chefs. The emphasis on natural and organic ingredients across the US Gluten-Free Flours Market is further driving the demand for these various types, positioning the market favorably for future growth as more consumers shift towards healthier dietary patterns. As the industry evolves, understanding these market segments in detail, including consumer preferences and their respective health benefits, is vital for companies aiming to capture a larger share of the US Gluten-Free Flours Market, as well as for assessing market trends, challenges, and opportunities.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Gluten-Free Flours Market Category Insights
The US Gluten-Free Flours Market is experiencing significant growth, driven by increasing consumer awareness regarding health and dietary preferences. The market is categorized primarily into Organic and Conventional types, each playing a vital role in catering to diverse consumer needs. Organic gluten-free flours are gaining popularity due to their perceived health benefits and minimal use of synthetic pesticides and fertilizers, aligning with the rising trend of clean eating. This segment appeals particularly to health-conscious consumers and those with dietary restrictions.On the other hand, Conventional gluten-free flours maintain a substantial presence in the market, primarily due to cost-effectiveness and availability, catering to a larger market segment that still seeks gluten-free options without prioritizing organic certification. The growing incidence of gluten intolerance and celiac disease in the United States further fuels demand, while the market also faces challenges such as price sensitivity and competition from alternative flour sources. Nevertheless, opportunities exist for innovation in product development, creating gluten-free flours with enhanced nutritional profiles or unique flavor profiles that align with consumer preferences for functional foods.Overall, the US Gluten-Free Flours Market segmentation highlights a dynamic landscape filled with challenges and growth potential.
Gluten-Free Flours Market Distribution Channel Insights
The Distribution Channel segment of the US Gluten-Free Flours Market plays a crucial role in determining the accessibility and consumer reach of these specialty products. The market encompasses various channels, including Store-Based and Non-Store-Based distributions. Store-Based channels, which include supermarkets, health food stores, and specialty shops, provide a crucial touchpoint for consumers who prefer to physically inspect products before purchase. This segment is often characterized by a growing range of gluten-free options, catering to the increased demand among health-conscious consumers and those with dietary restrictions.Meanwhile, Non-Store-Based channels, encompassing e-commerce platforms and direct sales, have gained significant traction due to the convenience they offer and the expanding digital shopping trend. With a considerable shift towards online grocery shopping, particularly following the pandemic, Non-Store-Based distribution channels are anticipated to capture a substantial portion of market engagement. Both channels play integral roles in driving consumer accessibility, impacting the overall sales dynamics and market growth within the US Gluten-Free Flours Market, ultimately benefiting consumers looking for gluten-free alternatives.Moreover, the ongoing trends toward healthy eating and increased awareness of gluten sensitivities enhance the significance of effectively leveraging these distribution channels.
US Gluten-Free Flours Market Key Players and Competitive Insights:
The US Gluten-Free Flours Market has been witnessing significant growth driven by the increasing prevalence of gluten intolerance and celiac disease among consumers. As awareness around health and wellness continues to rise, many individuals are actively seeking gluten-free alternatives to traditional flours, thus expanding the market's reach. This has led to an influx of both established players and new entrants vying for a favorable position in this competitive landscape. Companies are focusing on product innovation, enhancing distribution channels, and marketing strategies to cater to various consumer preferences and dietary needs. As a result, this market is characterized by a diversity of product offerings ranging from conventional gluten-free flours to specialty blends aimed at specific baking needs.Bob's Red Mill stands out prominently in the US Gluten-Free Flours Market due to its extensive range of high-quality gluten-free products. The company has successfully established a strong brand presence and is recognized for its commitment to providing wholesome and nutritious options. Bob's Red Mill leverages its recognizable branding and consumer trust to gain a competitive edge, supported by a robust distribution network that reaches health food stores, supermarkets, and online retail platforms across the country. The company's strengths lie in its diverse product range, which includes almond flour, coconut flour, and chickpea flour, catering to various dietary preferences. Furthermore, Bob's Red Mill's emphasis on transparency and quality assurance resonates well with health-conscious consumers, allowing the company to maintain a loyal customer base.Pillsbury, known for its heritage in the baking industry, has also made impressive strides within the US Gluten-Free Flours Market. The company offers a range of gluten-free flour options, designed to appeal to both home bakers and professional chefs. Key products include Pillsbury's gluten-free baking mixes and all-purpose gluten-free flour, which are tailored to meet the growing demand for gluten-free alternatives. The strength of Pillsbury lies in its strong brand equity, built over decades, which instills consumer confidence in product quality. Additionally, the company engages in strategic partnerships and mergers that enhance its market reach and product offerings. Pillsbury's ability to innovate and adapt to consumer trends, coupled with effective marketing strategies, further solidifies its position as a competitive player in the gluten-free flour segment of the US market.
Key Companies in the US Gluten-Free Flours Market Include:
Bob's Red Mill
Pillsbury
Trader Joe's
GlutenFree Prairie
King Arthur Flour
Better Batter
Pasta Semolina
Schär
Maseca
Anthony's Goods
Thrive Market
Arrowhead Mills
Namaste Foods
US Gluten-Free Flours Market Industry Developments
The US Gluten-Free Flours Market is witnessing significant developments, with notable growth in demand as consumers continue to shift towards gluten-free diets. Companies like Bob's Red Mill and King Arthur Flour are expanding their product lines to cater to this rising trend. In September 2023, Better Batter announced the launch of new flavored gluten-free baking mixes aimed at enhancing the consumer experience. Furthermore, Trader Joe's has reported an increase in sales of their gluten-free products, indicating a positive market trajectory. In terms of mergers and acquisitions, no recent significant activity involving major players like Pillsbury or Domino Foods has been publicly reported. However, the overall market valuation is projected to increase due to the rising consumer awareness regarding gluten sensitivities and celiac disease, resulting in heightened investment in Research and Development by leading brands. In the last couple of years, the market has also seen a surge in innovations, such as the introduction of gluten-free pasta by Maseca and Schär, which has contributed to diversification within the sector and increased competition. These dynamics reflect the ongoing transformation and growth of the gluten-free flour industry in the US.
US Gluten-Free Flours Market Segmentation Insights
Gluten-Free Flours Market Type Outlook
Sorghum
Amaranth
Rice
Oats
Millet
Others
Gluten-Free Flours Market Category Outlook
Organic
Conventional
Gluten-Free Flours Market Distribution Channel Outlook
Store-Based
Non-Store-Based
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 473.38(USD Million) |
| MARKET SIZE 2024 | 512.75(USD Million) |
| MARKET SIZE 2035 | 1093.56(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 7.128% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Bob's Red Mill, Pillsbury, Domino Foods, Trader Joe's, GlutenFree Prairie, King Arthur Flour, Better Batter, Pasta Semolina, Schär, Maseca, Anthony's Goods, Thrive Market, Arrowhead Mills, Namaste Foods |
| SEGMENTS COVERED | Type, Category, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Rising health-conscious consumer base, Expansion of online retail channels, Innovative product development opportunities, Increased demand for organic options, Growing awareness of celiac disease |
| KEY MARKET DYNAMICS | health consciousness, rising gluten intolerance, product innovation, sustainable sourcing, online retail growth |
| COUNTRIES COVERED | US |
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