US Gluten-Free Beer Market Research Report: By Type (Gluten-Free, Gluten-Reduced) and By Packaging (Cans, Bottles, Others) - Forecast to 2035

US Gluten-Free Beer Market Overview

US Gluten-Free Beer Market Size was estimated at 105 (USD Million) in 2023. The US Gluten-Free Beer Market Industry is expected to grow from 150(USD Million) in 2024 to 493 (USD Million) by 2035. The US Gluten-Free Beer Market CAGR (growth rate) is expected to be around 11.424% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Gluten-Free Beer Market Trends Highlighted

The US Gluten-Free Beer Market is increasingly shaped by the rising demand for gluten-free products due to growing awareness of celiac disease and gluten sensitivity among consumers. A significant driver of this market is the health and wellness trend, as many individuals seek out beverages that align with their dietary needs and preferences. This trend is evident in the diverse range of gluten-free options becoming available, as breweries focus on creating quality products that do not compromise on taste, thereby attracting a broader audience beyond those who require gluten-free options. A notable opportunity within the US market is the exploration of innovative ingredients and brewing techniques.Craft breweries, in particular, are experimenting with various grains such as sorghum, rice, and millet to create unique flavors, expanding consumer choice. 

Additionally, the rise of e-commerce has provided smaller breweries an avenue to reach wider audiences without significant investment in physical retail space, which could further propel market growth. Recent times have also seen a shift towards sustainable and organic practices within the brewing industry, which resonates with environmentally conscious consumers. As more breweries adopt sustainable practices, there is potential for differentiation in the gluten-free segment. Marketing campaigns emphasizing these values are also becoming essential in attracting consumers who are increasingly looking for brands that align with their lifestyle choices.The combination of health awareness, innovative brewing methods, and sustainability initiatives shapes the current landscape of the US gluten-free beer market.

US Gluten-Free Beer Market Drivers

Growing Prevalence of Gluten Sensitivity and Celiac Disease

The increasing awareness and diagnosis of gluten sensitivity and celiac disease are significant drivers of the US Gluten-Free Beer Market Industry. According to the National Institute of Diabetes and Digestive and Kidney Diseases, approximately 1 in 100 people worldwide has celiac disease. In the United States alone, this translates to nearly 3 million individuals. Moreover, recent trends show a notable uptick in gluten sensitivity, with reports indicating a growing number of people self-diagnosing gluten-related disorders.The arrival of gluten-free products responding to this demand is facilitated by organizations like the Celiac Disease Foundation, which promotes awareness and education regarding gluten intolerance. The rise in health-conscious consumers opting for gluten-free options further validates this trend, as individuals increasingly choose gluten-free beer not only for medical reasons but also for perceived health benefits. This growing demographic catalyzes market growth, enhancing product offerings from major breweries and craft makers to cater to gluten-free consumers.

Rising Demand for Craft Beer and Unique Flavors

The US Gluten-Free Beer Market Industry is significantly influenced by the rising demand for craft beer, with consumers increasingly seeking unique and diverse flavor profiles. The Brewers Association reported that the craft beer industry in the United States has grown considerably, with more than 8,000 active breweries, many of which are producing gluten-free options. Consumer preferences have shifted towards artisanal and craft brews, prompting more breweries to enter the gluten-free segment to capture this expanding market.This trend reflects a broader culinary exploration among American consumers, with a focus on quality over quantity. As craft beer producers continue to innovate, offering a variety of gluten-free flavors, this sector is set to flourish, providing both variety and health-conscious options to a broad audience.

Increased Availability Through Retail Channels

The increased availability of gluten-free beer through various retail channels is driving growth in the US Gluten-Free Beer Market Industry. Supermarkets, convenience stores, and specialized health food outlets now prominently feature gluten-free beer selections, accommodating consumer demand. The Alcohol and Tobacco Tax and Trade Bureau reports that the number of breweries producing gluten-free products has surged, resulting in increased distribution of these beverages across the country.Major retailers like Whole Foods and Target have expanded their gluten-free offerings significantly, involving partnerships with popular gluten-free beer producers. This enhanced accessibility allows consumers to easily find gluten-free options in their local stores, subsequently increasing sales volume in this rapidly evolving market segment.

Health and Wellness Trends Among Consumers

Health and wellness trends are significantly influencing consumer purchasing decisions, thus driving growth in the US Gluten-Free Beer Market Industry. With a growing inclination towards healthy lifestyles, individuals are increasingly aware of the ingredients in their food and beverages. The Council for Responsible Nutrition reported that 77% of consumers consider dietary preferences important when choosing products. This heightened awareness prompts many to seek gluten-free options, including beer, as they pursue healthier dietary choices.Furthermore, as gluten-free diets gain popularity not only among those with gluten intolerance but also among health-conscious consumers, the gluten-free beer market is poised for substantial growth. This trend is likely to be propelled by influential health-focused organizations that endorse gluten-free living, thereby further solidifying the market’s position.

US Gluten-Free Beer Market Segment Insights:

Gluten-Free Beer Market Type Insights

The US Gluten-Free Beer Market is witnessing significant growth and interest, driven by an increasing consumer base seeking gluten-free options due to health concerns, dietary restrictions, or lifestyle choices. The market is characterized by two primary types: Gluten-Free and Gluten-Reduced beers. Gluten-Free beers cater specifically to individuals with celiac disease or those who have a strong intolerance to gluten, ensuring that the ingredients used are entirely free from gluten-containing grains. This type has been instrumental in expanding the market as it directly addresses the needs of a dedicated group of consumers who previously found it challenging to enjoy traditional beer options. On the other hand, Gluten-Reduced beers, which are crafted using traditional grains but undergo a process to reduce gluten levels, attract a broader audience. This type appeals not only to those who are sensitive to gluten but also to consumers who prefer the taste profiles associated with conventional beers. Market trends show that many manufacturers are innovating in this segment, creating flavorful options that closely resemble traditional beers while still providing a lower gluten content. Consumer awareness about gluten-related health issues is also contributing to market growth, with more individuals seeking labeling and indicating gluten-free certifications, making the US Gluten-Free Beer Market increasingly competitive. The emphasis on transparency and clean label products has further influenced purchasing decisions, encouraging manufacturers to explore diverse ingredient sources to create appealing Gluten-Free and Gluten-Reduced offerings. Sustainability trends are also affecting the industry, as more breweries adopt organic and non-GMO ingredients for these types, appealing to environmentally conscious consumers. Overall, the Type segment in the US Gluten-Free Beer Market demonstrates robust potential and promises continued opportunities for growth, catering to evolving consumer preferences towards healthier and more inclusive beverage choices.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Gluten-Free Beer Market Packaging Insights

The Packaging segment of the US Gluten-Free Beer Market has evolved significantly, reflecting changing consumer preferences and sustainability trends. Cans have gained traction due to their lightweight and recyclable characteristics, aligning with the growing demand for eco-friendly packaging solutions. Bottles, traditionally favored for their aesthetic appeal and perceived quality, remain a staple in the market, catering to both craft breweries and larger brands. Other packaging options, such as kegs and pouches, are increasingly gaining attention, providing versatile solutions for different distribution channels.This segment's growth is driven by the rising popularity of gluten-free options and the inclination of consumers towards products that offer convenience and portability. The US market, noted for its robust craft beer culture, continues to fuel innovations in packaging, enhancing shelf life and maintaining product integrity. Overall, as the US Gluten-Free Beer Market expands, packaging options play a critical role in ensuring brand differentiation and customer satisfaction, with companies continually exploring new materials and designs to meet market demands.

US Gluten-Free Beer Market Key Players and Competitive Insights:

The US Gluten-Free Beer Market has witnessed considerable growth over the last decade, driven by the increasing prevalence of gluten sensitivity and celiac disease among consumers, alongside a growing preference for healthier lifestyle choices. This market is characterized by a dynamic competitive landscape featuring several key players who have entered the scene to cater to the expanding demand for gluten-free alternatives. Companies are increasingly focusing on innovation, brewing techniques, and ingredient sourcing to differentiate their offerings. This competitive environment encourages constant evolution as brands strive to produce high-quality, flavorful gluten-free beers that appeal to both gluten-sensitive consumers and traditional beer enthusiasts alike. The market is marked by product diversification, with a variety of styles from light lagers to rich stouts, enabling consumers to find gluten-free options that closely resemble their favorite traditional beers.GlutenFree Beer Company has established a robust presence in the US Gluten-Free Beer Market, capitalizing on its commitment to quality and taste. The brand emphasizes the use of unique brewing methods that maintain the complexity and flavor profiles typically found in gluten-containing beers. The strengths of GlutenFree Beer Company lie in its ability to combine traditional brewing techniques with innovative recipes that utilize creative ingredients, which resonate well with consumers seeking authentic beer experiences without gluten. Their unwavering focus on customer satisfaction and quality control further solidifies their competitive edge within the market, helping them to build a loyal customer base that appreciates the depth of flavor in their offerings.Turning to Two Brothers Brewing Company, this brand has made significant strides in the US Gluten-Free Beer Market through its emphasis on craft brewing and a diverse product lineup. The company's gluten-free offerings showcase a variety of beer styles designed to appeal to both seasoned craft beer drinkers and those new to gluten-free options. Strengths of Two Brothers Brewing Company include its commitment to using high-quality ingredients and blending traditional brewing techniques with modern innovations. The company has also engaged in strategic mergers and collaborations that enhance its market presence, allowing for increased distribution and visibility. With a focus on sustainability and community engagement, Two Brothers Brewing Company aims to create not just notable gluten-free beers but also a strong brand reputation within the craft beer community, making it a formidable competitor in the US market.

Key Companies in the US Gluten-Free Beer Market Include:

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  GlutenFree Beer Company

  
  


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  Two Brothers Brewing Company

  
  


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  Angry Orchard

  
  


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  Sierra Nevada Brewing Co

  
  


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  MillerCoors

  
  


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  AnheuserBusch

  
  


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  Ground Breaker Brewing

  
  


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  Omission Brewing Co

  
  


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  Bard's Tale Beer

  
  


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  Stone Brewing

  
  


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  Redbridge

  
  


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  New Belgium Brewing

  
  


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  Dogfish Head Craft Brewery

  
  


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  Glutenberg

  
  


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  Green's Gluten Free Belgian Ales

  
  

US Gluten-Free Beer Market Industry Developments

In recent developments within the US Gluten-Free Beer Market, brands like Angry Orchard have expanded their offerings to include more gluten-free options, tapping into the growing consumer demand for gluten-free alcoholic beverages. In addition, companies such as Sierra Nevada Brewing Co and Dogfish Head Craft Brewery are innovating with new recipes that cater to gluten-sensitive consumers, fostering a competitive landscape. Notably, Ground Breaker Brewing and Glutenberg have reported significant sales growth, reflecting an increasing awareness and preference for gluten-free products among the American public. As for mergers and acquisitions, no recent publicly known transactions involving key players like AnheuserBusch and MillerCoors have been reported as of October 2023. Major happenings over the past few years include the rise of craft gluten-free beers, attracting a niche market that has seen sales soar by over 30% since 2021. The current market valuation for the gluten-free beer segment continues to rise, positively impacting overall growth trends as traditional beer makers explore gluten-free alternatives to cater to changing consumer preferences in the US.

US Gluten-Free Beer Market Segmentation Insights

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  Gluten-Free Beer Market Type Outlook

  
  


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  Gluten-Free

  
  


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  Gluten-Reduced

  
  


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  Gluten-Free Beer Market Packaging Outlook

  
  


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  Cans

  
  


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  Bottles

  
  


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  Others

  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	105.0(USD Million)
MARKET SIZE 2024	150.0(USD Million)
MARKET SIZE 2035	493.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	11.424% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	GlutenFree Beer Company, Two Brothers Brewing Company, Angry Orchard, Sierra Nevada Brewing Co, MillerCoors, AnheuserBusch, Ground Breaker Brewing, Omission Brewing Co, Bard's Tale Beer, Stone Brewing, Redbridge, New Belgium Brewing, Dogfish Head Craft Brewery, Glutenberg, Green's Gluten Free Belgian Ales
SEGMENTS COVERED	Type, Packaging
KEY MARKET OPPORTUNITIES	Increasing consumer health awareness, Rising demand for craft options, Expanding distribution channels, Growing popularity of gluten-free lifestyles, Innovative flavor profiles and ingredients
KEY MARKET DYNAMICS	growing health consciousness, increasing gluten intolerance, expanding product variety, rise of craft breweries, enhanced distribution channels
COUNTRIES COVERED	US