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US Embedded System Electric Vehicle Market Research Report By Component (Sensors, MCU, Transceivers, Memory Devices) and By Application (Infotainment & Telematics, Body Electronics, Safety & Security) - Forecast to 2035


ID: MRFR/AM/15042-HCR | 100 Pages | Author: Sejal Akre| December 2023

US Embedded System Electric Vehicle Market Overview:


As per MRFR analysis, the US Embedded System Electric Vehicle Market Size was estimated at 1.15 (USD Billion) in 2023. The US Embedded System Electric Vehicle Market Industry is expected to grow from 1.5(USD Billion) in 2024 to 7.5 (USD Billion) by 2035. The US Embedded System Electric Vehicle Market CAGR (growth rate) is expected to be around 15.756% during the forecast period (2025 - 2035).


Key US Embedded System Electric Vehicle Market Trends Highlighted


The US Embedded System Electric Vehicle Market is experiencing notable shifts driven by increasing demand for energy efficiency and sustainable transportation solutions. One key market driver is the government's push for cleaner energy solutions, which includes financial incentives for electric vehicle (EV) purchases and investments in charging infrastructure. The Biden administration has outlined plans to boost electric vehicle adoption as part of broader aims to reduce carbon emissions and improve air quality in urban areas.


Additionally, advancements in embedded system technologies, such as enhanced battery management systems and vehicle-to-grid capabilities, play a significant role in optimizing EV performance and efficiency.Opportunities within this market also abound, particularly for technology startups and established firms looking to innovate in the EV space. Collaborations between automotive manufacturers and tech companies are increasingly common as they work together to enhance the functionality and integration of embedded systems in electric vehicles.


The growth of smart cities initiatives across the US also presents a unique opportunity to develop integrated transportation solutions, making it easier for users to adopt EV technology. Recent trends indicate a shift toward increased consumer awareness surrounding the environmental benefits of electric vehicles.Studies show that more consumers are considering EV ownership as they seek to reduce their carbon footprint, prompting manufacturers to focus on developing more user-friendly embedded systems that enhance the driving experience. Moreover, regulatory frameworks are evolving, encouraging the integration of advanced technologies such as autonomous driving features, which further emphasizes the importance of embedded systems in EVs. Overall, these developments highlight the dynamic landscape of the US Embedded System Electric Vehicle Market.


US Embedded System Electric Vehicle Market size

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


US Embedded System Electric Vehicle Market Drivers


Government Initiatives and Regulations Supporting Electric Vehicles


In the United States, government initiatives are playing a pivotal role in promoting the US Embedded System Electric Vehicle Market Industry. The Biden administration, for example, has been actively promoting legislation aimed at increasing the adoption of electric vehicles. The Electric Vehicle Charging Infrastructure Deployment Plan, associated with the Bipartisan Infrastructure Law, allocates $7.5 billion for developing the EV charging network across the country.


This initiative is expected to significantly lower the barriers for consumers contemplating the switch to electric vehicles, thus enhancing market growth. According to the Department of Energy, a target of 500,000 public charging stations is intended to be established by 2030, which aligns with the goal of having 50% of all new vehicle sales being electric by 2030. Such ambitious policies and funding will undoubtedly stimulate the US Embedded System Electric Vehicle Market Industry as infrastructure availability remains a critical factor for mass EV adoption.


Rising Consumer Demand for Sustainable Transportation


The surge in consumer demand for sustainable transportation solutions is significantly propelling the US Embedded System Electric Vehicle Market Industry forward. A 2022 survey by the American Automobile Association (AAA) indicated that approximately 70% of U.S. adults are considering the purchase of an electric vehicle in the future, reflecting a cultural shift towards prioritizing eco-friendly alternatives.


The increasing awareness of environmental issues, coupled with rising fuel prices, is prompting consumers to seek out electric vehicles as a viable option.Furthermore, the U.S. Environmental Protection Agency has noted a 6% increase in air quality concerns over the past two years, which has also influenced consumers' purchasing decisions, enhancing the focus on reducing their carbon footprint. As public interest in sustainability grows, so too does the potential market for embedded systems that enhance the functionality and user experience of electric vehicles.


Technological Advancements in Battery and Charging Technologies


Technological advancements in battery and charging technologies are significantly enhancing the prospects for the US Embedded System Electric Vehicle Market Industry. Major automotive manufacturers such as Tesla and General Motors are investing heavily in Research and Development to produce more efficient battery systems that provide longer ranges and shorter charging times.


According to the U.S. Department of Energy, battery costs have declined by about 89% since 2010, enabling electric vehicles to become more financially competitive with traditional vehicles.The development of fast-charging technologies, predicted to drop charging times to under 30 minutes for most electric vehicles by 2025, is also expected to significantly increase consumer adoption rates. As these innovations continue to evolve, they will create new opportunities within the embedded systems of electric vehicles, further stimulating growth in the US Embedded System Electric Vehicle Market Industry.


US Embedded System Electric Vehicle Market Segment Insights:


Embedded System Electric Vehicle Market Component Insights


The Component segment of the US Embedded System Electric Vehicle Market is positioned as a crucial part of the overall industry, highlighting the essential role played by various electronic components in enhancing vehicle performance and intelligence. Components such as Sensors are integral to achieving advanced driver assistance systems by providing critical data on vehicle surroundings and operational conditions. Meanwhile, Microcontroller Units (MCUs) serve as the brain of these systems, coordinating numerous functions in real time, which is vital for both safety and efficiency.


Transceivers facilitate seamless communication between different vehicle systems and external networks, enabling features such as vehicle-to-everything communication, crucial for the future of smart transportation. Memory Devices are equally important, supporting the storage requirements for processing large volumes of data generated by various sensors and systems, thereby enhancing overall vehicle capabilities and intelligence. The trends in the market suggest growing demand for robust, efficient, and responsive electronic systems that support the increasing complexity of Electric Vehicle functionality.


As technology continues to evolve, innovative solutions within these Component categories are likely to emerge, driving significant growth opportunities in the market. Challenges such as ensuring compatibility, reliability, and security of these systems remain focal points for manufacturers as they navigate the demands of a rapidly changing automotive landscape. Overall, the focus on enhancing the Component segment is expected to play a pivotal role in determining the future trajectory of the US Embedded System Electric Vehicle Market, where increased electrification and automation of vehicles will drive further investment and innovation.


US Embedded System Electric Vehicle Market segment

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Embedded System Electric Vehicle Market Application Insights


The US Embedded System Electric Vehicle Market has shown notable segmentation in its Application area, which includes Infotainment and Telematics, Body Electronics, and Safety and Security. The increasing integration of advanced technologies into vehicles has led to an expanding demand for these applications. Infotainment and Telematics systems are gaining traction due to the consumer's growing appetite for connected experiences and real-time data, which enhances driving convenience and safety.


Body Electronics involves critical functions such as lighting, power management, and comfort features, playing a significant role in user experience and energy efficiency in electric vehicles.Furthermore, Safety and Security applications are paramount, as public concern for vehicle safety continues to rise, driving innovations in collision avoidance systems and cybersecurity measures. The trends indicate a shift towards more sophisticated and reliable technologies across these areas, making them vital in the US Embedded System Electric Vehicle Market. The interplay of these applications supports the broader growth narrative of the market as automakers increasingly focus on environmental sustainability and consumer preferences.


US Embedded System Electric Vehicle Market Key Players and Competitive Insights:


The US Embedded System Electric Vehicle Market is experiencing significant advancements, driven by the rapid evolution of technology and the demand for sustainable transportation solutions. This market is characterized by a growing number of companies focusing on integrating embedded systems into electric vehicles, enhancing overall vehicle performance, safety, and connectivity.


The competitive landscape includes both established automotive manufacturers and new entrants, each vying for market share by investing heavily in research and development to innovate embedded systems that cater to the needs of tech-savvy consumers. The strategic collaborations and partnerships among companies, alongside the push for stronger regulatory frameworks towards electrification, have also intensified competition in this sector.


Companies are striving to offer enhanced functionalities, such as advanced driver-assistance systems, real-time data processing, and improved energy management, setting the stage for a transformative shift in the automotive industry.Fisker has carved out a significant position in the US Embedded System Electric Vehicle Market thanks to its commitment to sustainable design and innovative technology. The company’s focus on developing vehicles that incorporate advanced embedded systems allows them to deliver a user-friendly driving experience while ensuring environmental sustainability.


Fisker’s strengths lie in its visionary leadership, which emphasizes eco-friendly solutions, and a strong brand identity catering to environmentally conscious consumers. This aligns with the increasing demand for electric vehicles that not only prioritize performance but also address ecological concerns. The company has developed a well-rounded product line that highlights its technological advancements, leading to increased visibility and market presence within the competitive electric vehicle landscape of the United States.Lucid Motors is another important player in the US Embedded System Electric Vehicle Market, known for its luxury electric vehicles that seamlessly integrate cutting-edge technology and advanced embedded systems.


The company's flagship product showcases impressive performance metrics and luxurious features, appealing particularly to high-end consumers looking for sustainable yet sophisticated transportation solutions. Lucid Motors has established a strong market presence by emphasizing high-quality manufacturing and innovative technology, which enhances the driving experience. The company has also engaged in strategic partnerships and collaborations to bolster its technological capabilities while expanding its product offerings.


Furthermore, Lucid Motors has been proactive in pursuing mergers and acquisitions to enhance its technological edge and market reach, ensuring that it remains competitive in the rapidly evolving landscape of electric vehicles in the United States. This combination of high-performance offerings and tactical growth strategies positions Lucid Motors as a formidable competitor in the embedded systems domain of the electric vehicle market.


Key Companies in the US Embedded System Electric Vehicle Market Include:



  • Fisker

  • Lucid Motors

  • Nissan

  • MercedesBenz

  • Volvo

  • Toyota

  • Tesla

  • Hyundai

  • Volkswagen

  • BMW

  • Audi

  • General Motors

  • Porsche

  • Ford


US Embedded System Electric Vehicle Market Industry Developments


Recent developments in the US Embedded System Electric Vehicle Market have been significant, particularly reflecting the ongoing shift toward electric mobility. In September 2023, Ford announced an expansion of its electric vehicle portfolio, focusing on enhancing embedded systems for improved navigation and efficiency. Major automakers like Tesla and General Motors are also heavily investing in advanced embedded technologies, with Tesla introducing updates to its Autopilot system that leverage embedded systems for enhanced safety and performance. In October 2023, Lucid Motors revealed its plans for a new electric model, featuring state-of-the-art embedded systems to optimize energy consumption.


Notable mergers include Volkswagen's acquisition of a software company aimed at pioneering embedded technology solutions within its electric vehicle lineup, disclosed in August 2023. The US government continues to support electric vehicle initiatives, announcing funding for technology development and embedded system integration to bolster the market, projecting continued growth in this segment. Companies, including Nissan and BMW, are also enhancing their offerings through advanced electronic control systems aimed at improving user experience and vehicle performance, impacting overall market dynamics and pushing innovation in electric vehicle technology.


US Embedded System Electric Vehicle Market Segmentation Insights



  • Embedded System Electric Vehicle Market Component Outlook

    • Sensors

    • MCU

    • Transceivers

    • Memory Devices



  • Embedded System Electric Vehicle Market Application Outlook

    • Infotainment & Telematics

    • Body Electronics

    • Safety & Security



Report Attribute/Metric Source: Details
MARKET SIZE 2018 1.15(USD Billion)
MARKET SIZE 2024 1.5(USD Billion)
MARKET SIZE 2035 7.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 15.756% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Billion
KEY COMPANIES PROFILED Fisker, Lucid Motors, Nissan, MercedesBenz, Volvo, Toyota, Tesla, Hyundai, Volkswagen, BMW, Audi, General Motors, Porsche, Ford
SEGMENTS COVERED Component, Application
KEY MARKET OPPORTUNITIES Autonomous driving technologies, Advanced vehicle-to-everything communication, Energy-efficient power management systems, Enhanced cybersecurity solutions, Real-time data analytics integration
KEY MARKET DYNAMICS technological advancements, increasing environmental regulations, government incentives, rising consumer demand, competitive landscape dynamics
COUNTRIES COVERED US


Frequently Asked Questions (FAQ) :

The expected market size for the US Embedded System Electric Vehicle Market in 2024 is valued at 1.5 USD billion.

By 2035, the US Embedded System Electric Vehicle Market is expected to grow to a valuation of 7.5 USD billion.

The expected CAGR for the US Embedded System Electric Vehicle Market from 2025 to 2035 is 15.756%.

The market is broken down into components such as sensors, MCU, transceivers, and memory devices.

The sensors segment is valued at 0.6 USD billion in 2024 and is expected to be 2.8 USD billion in 2035.

Major players include Fisker, Lucid Motors, Nissan, Mercedes-Benz, Volvo, Toyota, Tesla, Hyundai, Volkswagen, BMW, Audi, General Motors, Porsche, and Ford.

The MCU segment is projected to grow from 0.4 USD billion in 2024 to 1.9 USD billion in 2035.

The estimated market size for transceivers in 2035 is expected to reach 1.5 USD billion.

The market for memory devices is expected to increase to 1.3 USD billion by 2035.

Emerging trends include advancements in sensor technology, increasing electric vehicle adoption, and innovations in embedded systems.

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