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US Digital Therapeutics Market Research Report: By Application (Chronic Disease Management, Mental Health Disorders, Preventive Care, General Wellness), By Delivery Mode (Software, Device, Platform), By End User (Patients, Providers, Payers, Employers) and By Therapeutic Area (Diabetes, Cardiology, Neurology, Oncology) - Forecast to 2035


ID: MRFR/Pharma/16404-US | 100 Pages | Author: MRFR Research Team| December 2023

US Digital Therapeutics Market Research Report: By Application (Chronic Disease Management, Mental Health Disorders, Preventive Care, General Wellness), By Delivery Mode (Software, Device, Platform), By End User (Patients, Providers, Payers, Employers) and By Therapeutic Area (Diabetes, Cardiology, Neurology, Oncology) - Forecast to 2035.


US Digital Therapeutics Market Overview:


As per MRFR analysis, the US Digital Therapeutics Market Size was estimated at 1.48 (USD Billion) in 2023. The US Digital Therapeutics Market Industry is expected to grow from 1.73(USD Billion) in 2024 to 10.56 (USD Billion) by 2035. The US Digital Therapeutics Market CAGR (growth rate) is expected to be around 17.887% during the forecast period (2025 - 2035).


Key US Digital Therapeutics Market Trends Highlighted


The US Digital Therapeutics Market is experiencing notable growth driven by an increasing prevalence of chronic diseases, such as diabetes and mental health disorders, which are becoming more prevalent in the population. The rise of telehealth solutions, accelerated by the COVID-19 pandemic, has further pushed demand for digital therapeutic interventions, as healthcare providers and patients seek remote management options. The awareness and acceptance of digital health solutions among healthcare professionals and patients are also key market drivers. Numerous states have begun integrating digital therapeutics into standard care protocols, highlighting a shift towards more technology-driven healthcare solutions.There are significant opportunities to be explored in the US Digital Therapeutics Market. The aging population offers a chance for the development of specific products targeting age-related health issues, such as cognitive decline and mobility problems. Furthermore, partnerships between tech firms and health organizations can lead to innovative solutions that further enhance user engagement. As more payers begin to recognize the efficacy of digital therapeutics, reimbursement policies are evolving to include these solutions, providing a clear pathway for widespread adoption. Recent trends indicate that collaboration among stakeholders in the healthcare ecosystem, including technology companies, pharmaceutical firms, and healthcare providers, is increasing.Innovations focus on personalized medicine, where digital therapies are tailored to individual patient profiles, enhancing effectiveness and user experience. Additionally, regulatory bodies are adapting to this market evolution by providing clearer guidance on the approval processes for digital therapeutics, which is crucial for fostering innovation while ensuring patient safety. Overall, these trends suggest a robust future for the digital therapeutics landscape in the US, shaped by technology, collaboration, and regulatory support.

US Digital Therapeutics Market size

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


US Digital Therapeutics Market Drivers

Rising Prevalence of Chronic Diseases


The US Digital Therapeutics Market Industry is set to grow significantly due to the increasing prevalence of chronic diseases such as diabetes, cardiovascular conditions, and mental health disorders. According to the Centers for Disease Control and Prevention (CDC), approximately 42% of adults in the United States have obesity, which is a major risk factor for various chronic diseases. Furthermore, the CDC estimates that over 34 million Americans have diabetes, a number that has been steadily rising over the past decade.As healthcare practitioners and patients look for cost-effective and accessible management solutions, digital therapeutics are increasingly viewed as innovative tools for managing these conditions. Major organizations such as Omada Health and Livongo Health are investing heavily in technologies aimed at addressing these issues, thereby further validating the growth potential of the US Digital Therapeutics Market.


Growing Demand for Remote Healthcare Solutions


The ongoing shift towards telehealth and remote patient monitoring is acting as a significant driver for the US Digital Therapeutics Market Industry. According to a report from the American Hospital Association, approximately 76% of U.S. hospitals are now utilizing telehealth services, a substantial increase from previous years. This trend has accelerated in response to the COVID-19 pandemic, with the U.S. Department of Health and Human Services reporting that telehealth visits increased by 154% during the last week of March 2020 compared to the previous year.As healthcare providers and patients embrace these remote care options, digital therapeutics are being integrated into these platforms to improve outcomes and enhance patient engagement. Companies such as Pear Therapeutics and Happify Health are at the forefront of offering digital solutions that enhance remote healthcare experiences.


Increased Investment in Health Technology


There has been a notable surge in venture capital investment in health technology, which is fueling the growth of the US Digital Therapeutics Market Industry. According to a report from Rock Health, 2021 saw record-breaking funding in digital health, with over $29 billion invested in the first three quarters alone. This influx of capital is allowing digital therapeutics companies to innovate and expand their offerings, ultimately resulting in better therapeutic solutions for consumers.Initiatives by large healthcare entities like UnitedHealth Group and Cigna are further driving this investment trend, as they are not only investing in digital solutions but also actively promoting the use of digital therapeutics for chronic disease management. This environment of increased financial support is a critical driver in establishing the US Digital Therapeutics Market as a robust industry in the healthcare landscape.

US Digital Therapeutics Market Segment Insights:

Digital Therapeutics Market Application Insights



The US Digital Therapeutics Market is experiencing significant growth and evolution, particularly within the Application segment, which is crucial for addressing various health concerns through technology-enabled solutions. The Application segment can be categorized into different areas, including Chronic Disease Management, Mental Health Disorders, Preventive Care, and General Wellness, each of which plays a vital role in the healthcare landscape. Chronic Disease Management is increasingly regarded as a priority area where digital therapeutics offer patients innovative methods to manage conditions such as diabetes, hypertension, and cardiovascular diseases, allowing for real-time monitoring and personalized treatment without constantly relying on traditional healthcare settings.On the other hand, Mental Health Disorders encompass a broad spectrum of conditions, including anxiety and depression, which have reached alarming levels in the US. Digital therapeutics in this area aim to provide effective therapeutic interventions through mobile applications, fostering greater accessibility and reducing stigma associated with mental health treatment. Preventive Care is gaining traction as a proactive approach to health, utilizing digital health solutions to promote healthy lifestyles and prevent diseases before they become severe, thereby supporting long-term health improvements for the population.General Wellness encompasses a range of applications focused on improving overall health, promoting physical activities, enhancing nutrition, and improving sleep quality, which are essential components of holistic health. The increasing adoption of mobile health applications, coupled with advancements in technology, is driving the growth within these Application areas. Furthermore, the involvement of healthcare providers, insurers, and other stakeholders is becoming increasingly essential as they recognize the potential of digital therapeutics in facilitating patient engagement and improving treatment adherence.With the regulatory landscape becoming more supportive and the demand for remote health management continuing to rise, the prospects for each Application category within the US Digital Therapeutics Market are promising. As awareness grows and technology evolves, the market is poised for continued expansion, with the digital health revolution reshaping patient care across the nation.


US Digital Therapeutics Market segment

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Digital Therapeutics Market Delivery Mode Insights



The Delivery Mode segment of the US Digital Therapeutics Market is crucial for enabling tailored healthcare solutions, focusing on the ways these therapeutics are made accessible to patients. This segment encompasses three primary channels: Software, Device, and Platform, each playing a significant role in enhancing patient engagement and treatment adherence. Software solutions typically offer mobile applications and web-based systems that facilitate real-time monitoring and therapeutic interventions, enhancing user experience and supporting chronic disease management.Devices, which include wearables and other hardware, provide critical data collection and feedback mechanisms that empower users to take charge of their health, thus fostering patient participation and compliance with therapy regimens. Platforms serve as comprehensive ecosystems that integrate software and devices, streamlining workflows for healthcare providers while ensuring that patients receive consistent, personalized care. The continued evolution and adoption of these delivery modes are driven by the increasing demand for remote healthcare solutions and the emphasis on chronic disease management within the US healthcare landscape, illustrating the significance of this segment in advancing healthcare outcomes.

Digital Therapeutics Market End User Insights



The US Digital Therapeutics Market exhibits a diverse End User landscape consisting of Patients, Providers, Payers, and Employers, each playing a pivotal role in the industry's growth. Patients represent a substantial segment as they increasingly adopt digital health solutions for managing chronic conditions, which significantly enhances treatment adherence and outcomes. Providers, including physicians and healthcare institutions, are instrumental in integrating these solutions into standard care practices, driven by a demand for innovative therapies that improve patient engagement and result in better clinical outcomes.Payers, such as insurance companies, are adapting their frameworks to cover digital therapeutics, recognizing their potential to reduce overall healthcare costs by promoting preventive care and reducing hospital admissions. Employers are also showing a keen interest in digital therapeutics as they seek to provide additional health benefits to their employees, which can lead to improved workforce health and productivity. This multi-faceted engagement among the End User categories signifies a growing recognition of the value of digital therapeutics in addressing healthcare challenges and improving access to innovative treatment options in the US.

Digital Therapeutics Market Therapeutic Area Insights



The US Digital Therapeutics Market focusing on the Therapeutic Area segment is characterized by significant advancements, driven by increasing adoption of technology in healthcare and the rising prevalence of chronic diseases. The Diabetes sector is notably important as it addresses the growing number of individuals managing this condition, offering personalized treatment solutions that enhance patient engagement and outcomes. Similarly, the Cardiology area holds a vital role due to the escalating rates of heart disease in the US, where digital therapies can provide patients with real-time monitoring and management tools.In Neurology, digital therapeutics are crucial in managing complex conditions such as epilepsy and multiple sclerosis, complementing traditional therapies with innovative solutions that can improve cognition and quality of life. Meanwhile, Oncology is emerging as a significant segment, as digital therapeutics aid in symptom management, adherence to treatment, and emotional support for patients undergoing cancer therapies. With a robust focus on personalized care and preventive strategies, the Therapeutic Area within the US Digital Therapeutics Market is poised for growth, buoyed by ongoing technological advancements and increased health awareness.This market showcases a blend of high demand for tailored therapeutic solutions and the opportunity for greater patient outcomes through digital innovation.

US Digital Therapeutics Market Key Players and Competitive Insights:


The US Digital Therapeutics Market has emerged as a dynamic and rapidly evolving sector within the broader healthcare landscape, driven by technological advancements and an increasing recognition of the importance of patient-centric care. As digital solutions increasingly take center stage, numerous companies are competing to offer innovative therapeutic interventions that leverage software to treat various medical conditions, from mental health disorders to chronic diseases. Notable players in this market are differentiating themselves through unique digital offerings, regulatory approvals, and collaborations with healthcare providers. The competitive insights reveal a trend towards partnerships and a focus on clinically validated programs that transition traditional therapeutic methodologies into digital platforms, catering to both patients and healthcare systems.MedRhythms has established a commendable presence within the US Digital Therapeutics Market, focusing on innovative therapeutic solutions utilizing music and rhythm-based interventions to address neurological conditions. The company's strengths lie in its evidence-based approach, having developed clinically validated products aimed at improving functions such as walking and mobility in patients with neurological diseases. MedRhythms actively collaborates with various stakeholders in the healthcare ecosystem, including research institutions and healthcare providers, to enhance its offerings and ensure compliance with regulatory standards. The company’s unique positioning in the market helps it garner attention from healthcare professionals who seek alternative therapeutic approaches for patients requiring progressive rehabilitation solutions.Pear Therapeutics has also made significant strides in the US Digital Therapeutics Market with its commitment to developing prescription digital therapeutics that address a range of conditions, including substance use disorder and other behavioral health issues. The company boasts a robust portfolio of products that are clinically validated and prescribed by healthcare professionals as adjuncts to standard therapies. Pear Therapeutics has established strategic partnerships and collaborations that have amplified its market reach and enhanced its service offerings, aligning itself with leading healthcare providers and payers. Notably, the company has engaged in mergers and acquisitions to bolster its technological capabilities and expand its product pipeline, positioning itself as a leader in this rapidly evolving space. With a focus on regulatory compliance and evidence-based solutions, Pear Therapeutics is actively contributing to the development of digital therapies that seamlessly integrate into existing treatment paradigms for patients across the United States.


Key Companies in the US Digital Therapeutics Market Include:

MedRhythms


Pear Therapeutics


Omada Health


Lumiata


Myndshift


Dthera Sciences


WellDoc


Akili Interactive


Happify Health


Noom


Zebra Health


Big Health


Click Therapeutics


PsychoGenics


US Digital Therapeutics Market Industry Developments


Recent developments in the US Digital Therapeutics Market have showcased a growing momentum among key players such as MedRhythms, Pear Therapeutics, and Omada Health, particularly in the wake of increased regulatory support and rising demand post-pandemic. In September 2023, Dthera Sciences announced updates to their product offerings aimed at enhancing mental health interventions, emphasizing the market's focus on behavioral health solutions. Additionally, in August 2023, WellDoc launched a new version of its diabetes management platform, contributing to increased awareness among healthcare providers.Notable acquisitions include Akili Interactive's acquisition of a digital therapeutics platform in July 2023, enhancing their cognitive behavioral therapy offerings. Pear Therapeutics experienced a valuation increase following a funding round that attracted significant investment. The US Digital Therapeutics Market is projected to grow considerably as healthcare systems integrate these technologies into traditional treatment plans, fostering collaboration across various sectors. The expansion in digital health tools has resulted in a shift in therapeutic approaches, with companies like Noom and Happify Health gaining traction by focusing on holistic health solutions. The regulatory landscape continues to evolve, providing clarity and support for innovative therapeutic solutions in the realm of mental health and chronic disease management.


US Digital Therapeutics Market Segmentation Insights

Digital Therapeutics Market Application Outlook


Chronic Disease Management


Mental Health Disorders


Preventive Care


General Wellness

Digital Therapeutics Market Delivery Mode Outlook


Software


Device


Platform

Digital Therapeutics Market End User Outlook


Patients


Providers


Payers


Employers

Digital Therapeutics Market Therapeutic Area Outlook


Diabetes


Cardiology


Neurology


Oncology

Report Scope:
Report Attribute/Metric Source: Details
MARKET SIZE 2018 1.48(USD Billion)
MARKET SIZE 2024 1.73(USD Billion)
MARKET SIZE 2035 10.56(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 17.887% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Billion
KEY COMPANIES PROFILED MedRhythms, Pear Therapeutics, Omada Health, Lumiata, Myndshift, Dthera Sciences, WellDoc, Akili Interactive, Happify Health, Noom, Zebra Health, Big Health, Click Therapeutics, PsychoGenics
SEGMENTS COVERED Application, Delivery Mode, End User, Therapeutic Area
KEY MARKET OPPORTUNITIES Chronic disease management solutions, Behavioral health support platforms, Remote patient monitoring tools, Integration with telehealth services, Personalized treatment pathways
KEY MARKET DYNAMICS Regulatory approvals, Rising chronic diseases, Increased funding, Growing consumer adoption, Integration with traditional care
COUNTRIES COVERED US


Frequently Asked Questions (FAQ) :

The US Digital Therapeutics Market is expected to be valued at 1.73 billion USD in 2024.

By 2035, the US Digital Therapeutics Market is projected to reach 10.56 billion USD.

The expected CAGR for the US Digital Therapeutics Market from 2025 to 2035 is 17.887 percent.

Chronic Disease Management is the largest application segment, valued at 0.69 billion USD in 2024.

The Mental Health Disorders segment is projected to grow to 3.14 billion USD by 2035.

Major players include MedRhythms, Pear Therapeutics, Omada Health, and Akili Interactive among others.

Preventive Care is valued at 0.29 billion USD in 2024 within the US Digital Therapeutics Market.

The General Wellness segment is expected to reach 1.45 billion USD by 2035.

Advancements in technology and a growing emphasis on preventive healthcare are driving market growth.

Regulatory hurdles and varying reimbursement policies could pose challenges to market expansion.

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