US Construction Equipment Rental Market Overview
The US Construction Equipment Rental Market Size was estimated at 13.69 (USD Billion) in 2023. The US Construction Equipment Rental Industry is expected to grow from 14.8(USD Billion) in 2024 to 22.5 (USD Billion) by 2035. The US Construction Equipment Rental Market CAGR (growth rate) is expected to be around 3.882% during the forecast period (2025 - 2035).
Key US Construction Equipment Rental Market Trends Highlighted
The US Construction Equipment Rental Market is experiencing significant shifts driven by various market drivers. One of the key drivers is the increasing demand for construction activities, fueled by the growing need for infrastructure development and urbanization in cities across the country. With a focus on sustainable development, many construction companies are now outsourcing equipment rental services to minimize costs associated with maintenance and ownership. This trend is enhanced by the rise of small to medium-sized enterprises in the construction sector, which often lack the capital for hefty equipment purchases and prefer rentals to maintain financial flexibility. In recent times, there has been a notable shift towards technology integration within the rental process. Equipment rental companies are adopting advanced technologies such as the Internet of Things (IoT) and telematics to enhance efficiency and optimize equipment usage, which appeals to both contractors and project managers. The growing interest in green equipment options is also prevalent, with a push towards rentals that feature energy-efficient and environmentally friendly machines as construction firms aim to comply with stricter environmental regulations. Opportunities in the US Construction Equipment Rental Market are emerging in the form of expanding service offerings, including on-site support and maintenance, which cater to the evolving needs of clients.Additionally, the recent trend towards digital platforms for rental transactions is making the process more accessible and convenient, leading to growth in the customer base. This evolution showcases the potential for innovation in service delivery within the market. Overall, with the rise of urban construction and technology, the US Construction Equipment Rental Market is poised for continued expansion and transformation.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
US Construction Equipment Rental Market Drivers
Growing Infrastructure Development in the United States
The growth of infrastructure development in the United States is a significant driver for the US Construction Equipment Rental Market Industry. According to the U.S. Department of Transportation, there are plans for approximately 48,000 miles of highway and road improvement projects in various stages of development. The American Society of Civil Engineers has estimated that a total investment of $3.6 trillion is required by 2025 to improve the nation’s infrastructure.This growing demand for construction and renovation projects directly correlates to the increased need for construction equipment rental services, as contractors and construction firms prefer to rent rather than purchase expensive machinery, thereby enhancing the revenue potential in the US Construction Equipment Rental Market.
Rising Demand for Green Technologies
The rising demand for green technologies and sustainable construction practices is reshaping the landscape of the US Construction Equipment Rental Market Industry. With the implementation of the Energy Independence and Security Act, the U.S. government has been pushing for regulations that necessitate the adoption of eco-friendly materials and equipment. According to the U.S. Green Building Council, the green building market is projected to reach $347 billion, which emphasizes the need for equipment that meets these environmental standards.Rental companies that offer eco-friendly machines will likely experience growth as contractors seek to comply with these regulations while keeping costs down.
Increase in Construction Projects Driven by Economic Recovery
The economic recovery post-COVID-19 has led to a significant increase in construction projects across the United States, acting as a driver for the US Construction Equipment Rental Market Industry. The Bureau of Economic Analysis reported that the construction sector has grown consistently, posting an increase of 5.8% in 2022 alone. As builders and developers rush to meet the pent-up demand for housing and commercial space, the reliance on renting rather than owning construction equipment becomes more pronounced, thereby potentially increasing the market size significantly in the coming years.
Technological Advancements in Equipment Rental Services
Technological advancements in rental platforms and remotely-operated machinery are propelling the US Construction Equipment Rental Market Industry forward. The National Equipment Register reports that telematics technology adoption in the construction sector has increased equipment utilization rates by around 30%. With more rental companies integrating technology into their services, such as GPS tracking and remote diagnostics, customers are more inclined to rent rather than purchase equipment, thereby boosting the overall market.This trend contributes to enhancing operational efficiency, which is highly valued in the construction industry.
US Construction Equipment Rental Market Segment Insights
Construction Equipment Rental Market Type Insights
The US Construction Equipment Rental Market presents a dynamic landscape characterized by a diverse range of equipment types that cater to various construction applications. The Type segment includes critical machinery such as earthmoving equipment, which plays a pivotal role in tasks such as site preparation and excavation, thereby laying the groundwork for both residential and commercial infrastructure projects across the United States. Excavators and loaders dominate this segment, providing essential functionality that enhances productivity and efficiency on job sites. Backhoes and motor graders are also significant, facilitating precision grading and material handling operations that are vital for road construction and maintenance tasks. Moreover, other machinery, including bulldozers and trenchers, contribute to specialized excavation and land clearing activities, which are crucial for large-scale construction projects. The material handling equipment segment, encompassing cranes and telehandlers, is fundamental as it allows for the transportation and placement of heavy materials, thereby streamlining construction workflows. Various forms of heavy vehicles, such as dumpers and tippers, support the bulk transportation of materials, optimizing the supply chain within construction operations.The concrete and road construction equipment category, featuring concrete pumps, batching plants, pavers, and crushers, addresses the growing demand for advanced construction techniques in urban development and infrastructure improvement, reflecting trends towards efficiency and sustainability. This segment is vital as it supports the construction industry's shift towards rapid and efficient project completion, ensuring that operational demands are met within tight timeframes. Collectively, these components of the Type segment not only represent a significant share of the overall US Construction Equipment Rental Market revenue but also highlight the opportunities for advancements in technology and innovative solutions that are required to meet the evolving needs of the construction industry. With growing investments in infrastructure revitalization and modernization efforts, the demand for efficient and specialized rental equipment continues to escalate, reinforcing the importance of the Type segment in the market's overall growth trajectory.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Construction Equipment Rental Market Application Insights
The US Construction Equipment Rental Market, particularly in the Application segment, encompasses a diverse range of areas including residential, infrastructure, oil and gas, mining, manufacturing, municipal and government projects, transportation and logistics, agriculture, forestry, entertainment sector, and commercial space. The residential sector has been a significant driver, fueled by a resurgence in housing developments and renovations. Infrastructure projects, including highways, bridges, and public transportation systems, are crucial for enhancing connectivity and economic growth, positioning them as pivotal in the market. The oil and gas industry continues to demand rental equipment for drilling and extraction operations, while the mining sector deals with heavy machinery needs to support resource extraction. Manufacturing facilities increasingly rely on rental equipment for flexibility and cost efficiency, thus bolstering their operational capabilities. Municipal and government projects benefit from rental services as they permit quick access to equipment without the burden of maintenance costs. The agriculture and forestry sectors are essential for food production and sustainability, frequently utilizing rental solutions for seasonal demands. The entertainment sector also incorporates construction rentals for temporary structures and event spaces, reflecting its growth. Lastly, the commercial space segment, driven by urbanization and economic expansion, increasingly turns to rental solutions to manage costs effectively, underscoring the substantial impact of the Application segment in the overall US Construction Equipment Rental Market.
US Construction Equipment Rental Market Key Players and Competitive Insights
The US Construction Equipment Rental Market is a dynamic sector that has grown significantly in recent years, driven by increased construction activities, infrastructure development, and an evolving rental culture among businesses. Competitive insights within this market reveal that companies are vying for a larger share through various strategies such as diversification of equipment offerings, geographic expansion, and enhancing customer service. Additionally, the surge in demand for rental solutions over outright purchases, due to lower costs and the need for flexibility, has intensified competition amongst key players. Companies are also adopting advanced technologies to streamline operations and improve customer engagement, further shaping the competitive landscape in this vital industry.Hertz Equipment Rental stands out within the US Construction Equipment Rental Market due to its extensive fleet of high-quality equipment and a strong brand reputation. Known for its commitment to customer satisfaction, Hertz Equipment Rental provides a wide array of rental solutions, making it a preferred choice for construction companies and contractors across the nation. Their well-established nationwide presence allows them to serve customers in diverse locations, from urban centers to rural areas. The company focuses on maintaining up-to-date equipment that meets safety and operational standards, further bolstering its attractiveness in a competitive market. Additionally, Hertz Equipment Rental has been implementing innovative technology solutions to streamline rental processes and improve customer interactions, which is key to retaining and expanding its customer base in the challenging construction rental landscape.Bennett International has made a significant mark on the US Construction Equipment Rental Market with its specialized offerings and a robust service portfolio. The company provides an array of rental equipment, including heavy machinery and tools necessary for various construction projects, ensuring it meets a wide range of industry demands. With strong operational capabilities, Bennett International has established a considerable market presence, particularly in sectors that require reliable and efficient equipment solutions. The company’s commitment to quality and exceptional service has proven to be a vital strength, helping it build lasting relationships with clients. Moreover, Bennett International has pursued strategic mergers and acquisitions, enabling it to expand its reach and enhance its product offerings within the US market, further solidifying its competitive position in the equipment rental space.
Key Companies in the US Construction Equipment Rental Market Include
- Hertz Equipment Rental
- Bennett International
- CE Rentals
- Lowe's Tool Rental
- Taylor Rental
- GPF Equipment Rental
- BlueLine Rental
- Home Depot Rental
- United Rentals
- Sunbelt Rentals
- Ideal Rentals
- Titan Rental
- Ahern Rentals
- Rental World
US Construction Equipment Rental Market Industry Developments
In recent months, the US Construction Equipment Rental Market has seen notable growth, primarily driven by a surge in demand for rental services amid increasing infrastructure projects. The ongoing expansion in various sectors, including residential and commercial construction, continues to support this trend. Companies such as United Rentals and Sunbelt Rentals are at the forefront, expanding their fleets to accommodate rising demand. Additionally, Home Depot Rental and Lowe's Tool Rental have enhanced their offerings by adding new equipment lines, reflecting the market's shift towards more specialized equipment. In terms of mergers and acquisitions, Hertz Equipment Rental has made headlines following their acquisition of smaller regional rental companies in 2023 to bolster market presence. Furthermore, GPF Equipment Rental has also expressed interest in strategic partnerships to strengthen its service capabilities. The market valuation for major players like BlueLine Rental has increased significantly, illustrating a robust recovery post-pandemic as construction activities ramp up. Over the past few years, significant events include the consolidation of rental services and evolving customer preferences towards more flexible rental agreements, influencing operational strategies across the industry.
US Construction Equipment Rental Market Segmentation Insights
Construction Equipment Rental Market Type Outlook
- earthmoving
- excavators
- loaders
- backhoe
- motor graders
- others (bulldozer, trenchers etc.)
- material handling
- cranes
- telecscopic handlers
- others (forklift,pallet jacks, etc)
- heavy vehicles
- dumpers
- tippers
- concrete & road construction
- concrete pumpsr
- crushers
- batching plant
- pavers
- others (road rollers, cold planers, etc)
Construction Equipment Rental Market Application Outlook
- residential
- infrastructure
- oil and gas
- mining
- manufacturing
- municipal and government projects
- transportation and logistics
- agriculture
- forestry
- entertainment sector
- commercial space
Report Attribute/Metric Source: |
Details |
MARKET SIZE 2018 |
13.69(USD Billion) |
MARKET SIZE 2024 |
14.8(USD Billion) |
MARKET SIZE 2035 |
22.5(USD Billion) |
COMPOUND ANNUAL GROWTH RATE (CAGR) |
3.882% (2025 - 2035) |
REPORT COVERAGE |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
BASE YEAR |
2024 |
MARKET FORECAST PERIOD |
2025 - 2035 |
HISTORICAL DATA |
2019 - 2024 |
MARKET FORECAST UNITS |
USD Billion |
KEY COMPANIES PROFILED |
Hertz Equipment Rental, Bennett International, CE Rentals, Lowe's Tool Rental, Taylor Rental, GPF Equipment Rental, BlueLine Rental, Home Depot Rental, United Rentals, Sunbelt Rentals, Ideal Rentals, Titan Rental, Ahern Rentals, Rental World |
SEGMENTS COVERED |
Type, Application |
KEY MARKET OPPORTUNITIES |
Technological advancements integration, Sustainable equipment demand, Urban infrastructure investments, Increased DIY projects, Short-term rental flexibility |
KEY MARKET DYNAMICS |
Economic growth impact, Technological advancements, Environmental regulations, Urbanization, Fluctuating material costs |
COUNTRIES COVERED |
US |
Frequently Asked Questions (FAQ) :
The US Construction Equipment Rental Market is expected to be valued at 14.5 billion USD in 2024.
By 2035, the US Construction Equipment Rental Market is anticipated to reach a value of 25.0 billion USD.
The US Construction Equipment Rental Market is projected to grow at a CAGR of 5.077% from 2025 to 2035.
The excavators segment is expected to hold the largest market size with a value of 4.0 billion USD in 2024.
The market value of the earthmoving segment is projected to reach 6.1 billion USD in 2035.
Major players in the market include United Rentals, Herc Rentals, CAT Rental Stores, and Home Depot Rental.
Key trends include increased infrastructure investments and the rising adoption of advanced construction technology.
The market size for loaders is expected to be valued at 3.0 billion USD in 2024.
Challenges include fluctuating material costs and supply chain disruptions in the construction sector.
The expected market size for backhoe rentals is projected to reach 4.5 billion USD by 2035.
The US Construction Equipment Rental Market is expected to be valued at 14.8 USD Billion in 2024.
The market is projected to reach 22.5 USD Billion by the year 2035.
The earthmoving segment is valued at 5.0 USD Billion in 2024, making it the largest segment in the market.
The excavators segment is expected to be valued at 5.5 USD Billion in the year 2035.
Major players in the market include Hertz Equipment Rental, United Rentals, Sunbelt Rentals, and Home Depot Rental.
The loaders segment is expected to be valued at 2.8 USD Billion in 2024.
Challenges in the market include fluctuating demand and competition among key rental service providers.
The market presents growth opportunities through technological advancements and increased infrastructure spending.
The backhoe segment is valued at 2.0 USD Billion in the US Construction Equipment Rental Market for the year 2024.