US Connected Agriculture Market Research Report: By Technology (Internet of Things, Satellite Imagery, Drones, Big Data Analytics, Cloud Computing), By Application (Precision Farming, Livestock Monitoring, Greenhouse Automation, Supply Chain Management, Farm Management Software), By End Use (Farms, Agricultural Cooperatives, Food Processing Enterprises, Research Institutions) and By Deployment (On-Premises, Cloud-Based, Hybrid) - Forecast to 2035

US Connected Agriculture Market Overview:

As per MRFR analysis, the US Connected Agriculture Market Size was estimated at 1.37 (USD Billion) in 2023. The US Connected Agriculture Market Industry is expected to grow from 1.52(USD Billion) in 2024 to 5.28 (USD Billion) by 2035. The US Connected Agriculture Market CAGR (growth rate) is expected to be around 11.959% during the forecast period (2025 - 2035).

Key US Connected Agriculture Market Trends Highlighted

The US Connected Agriculture Market is witnessing significant trends shaped by technological advancements and changing consumer demands. One of the key market drivers is the increasing adoption of IoT (Internet of Things) devices among farmers and agricultural enterprises. This trend allows for better monitoring of crop health, soil conditions, and weather patterns, leading to more efficient resource management. Moreover, the focus on sustainability and environmental preservation is prompting farmers to leverage data analytics for precision agriculture. As American consumers become more conscious of food sourcing and sustainability practices, producers are using connected technologies to provide transparency and improve supply chain efficiency.This shift is encouraged by government programs aimed at promoting smart farming techniques and reducing agricultural waste.

Opportunities to be explored in this market include the integration of artificial intelligence and machine learning in agriculture, which can help in predictive analysis and enhance decision-making processes. Farmers are increasingly turning to mobile applications for real-time updates and to access market information, creating a demand for user-friendly tech solutions. Trends in recent times also indicate rising investments in agricultural drones and automated machinery, which can optimize irrigation and planting tasks, further minimizing labor costs and maximizing yield.As the US agriculture sector evolves, the connected agriculture space is likely to grow, driven by a combination of technological innovations and a growing emphasis on sustainable practices. The convergence of these factors highlights an evolving market landscape that is poised for growth and adaptability in the face of new challenges and opportunities.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Connected Agriculture Market Drivers

Increasing Adoption of Precision Agriculture Technologies

The adoption of precision agriculture technologies is a significant driver for the US Connected Agriculture Market Industry. According to the United States Department of Agriculture (USDA), farmers are increasingly utilizing technologies that allow them to optimize field-level management regarding crop farming. The USDA reported a rise in the use of data-driven decisions in agriculture, with around 70% of farmers using some form of precision farming systems in 2021, which is a 20% increase from 2017.This surge in technology use allows for better resource management and improved crop yields, contributing to a growing market. Companies like John Deere and AG Leader Technology are leading this shift by offering innovative precision agriculture solutions that facilitate the adoption of smart farming practices, thereby supporting the expansion of the US Connected Agriculture Market.

Government Initiatives and Support for Smart Farming

Government initiatives aimed at promoting smart farming practices significantly bolster the US Connected Agriculture Market Industry. The USDA has launched several programs, including the Agricultural Innovation Agenda, which focuses on increasing agricultural innovation and sustainability. The agency allocated a budget of approximately USD 123 million to enhance research and development in agricultural technologies over the next several years. These initiatives support the integration of connected technologies in agriculture, enabling farmers to improve productivity and sustainability.As a result, established organizations like the National Corn Growers Association are increasingly fostering collaboration with tech companies, promoting smart agriculture practices, and further driving market growth.

Rising Demand for Food Security and Sustainability

Food security and sustainability concerns are increasingly driving the US Connected Agriculture Market Industry. As the population in the U.S. continues to grow, there is a projected 27% increase in food demand by 2030 according to the USDA. This urgency encourages farmers and agricultural stakeholders to adopt connected agriculture practices to enhance their productivity while minimizing environmental impact. Companies like Trimble and Farmer's Edge are at the forefront of this movement, providing innovative solutions that help farmers monitor resource use efficiently and sustainably.This growing priority for food security leads to an increased adoption of connected technologies in agriculture.

US Connected Agriculture Market Segment Insights:

Connected Agriculture Market Technology Insights

The Technology segment of the US Connected Agriculture Market is witnessing robust growth as agricultural practices increasingly leverage advanced technologies to enhance productivity and sustainability. This segment encompasses a variety of innovations, including the Internet of Things, Satellite Imagery, Drones, Big Data Analytics, and Cloud Computing, each contributing significantly to the overall efficiency and effectiveness of the agricultural sector. The Internet of Things plays a crucial role in connecting devices and sensors across diverse agricultural environments, enabling real-time monitoring and management of crops, livestock, and equipment, which helps in making more informed decisions.

Satellite Imagery is also pivotal, as it provides farmers with detailed insights into land use, crop health, and irrigation practices, thus aiding precision farming initiatives. Drones, on the other hand, have transformed data collection and field surveillance, providing aerial views for crop assessment and enabling targeted interventions, which can lead to increased yields and resource management. Big Data Analytics is essential for interpreting the vast amounts of data generated from these technologies, allowing farmers to understand trends and make predictions that optimize production and reduce waste.Finally, Cloud Computing facilitates the seamless storage and sharing of agricultural data, offering farmers access to powerful computing resources and analytical tools without the need for significant capital investment in IT infrastructure.

This integration of technology in agriculture supports better resource management and enhances food security. The increasing demand for efficient agricultural practices, coupled with advancing technologies, is expected to drive continued growth and innovation in this segment, showcasing the significance of technology in transitioning to smarter agriculture solutions in the US.Overall, the US Connected Agriculture Market is set to evolve significantly as these technological advancements offer new opportunities for farmers to enhance their productivity and sustainability initiatives.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Connected Agriculture Market Application Insights

The US Connected Agriculture Market is witnessing remarkable advancements in its Application segment, driven by the growing need for improved agricultural efficiency and productivity. Precision Farming has emerged as a crucial area, leveraging data analytics to optimize crop yields, making it a significant player in the market. Livestock Monitoring solutions are also gaining traction, allowing farmers to track animal health and productivity in real-time, which enhances overall livestock management practices.

Greenhouse Automation is transforming operations by integrating technologies that control environmental factors, thereby increasing crop quality and reducing resource usage.Supply Chain Management tools are streamlining processes from farm to market, facilitating transparency and traceability, which are essential for meeting consumer demands. Meanwhile, Farm Management Software is providing farmers with comprehensive solutions to better manage their operations, finances, and resources. Overall, the segmentation within the Application market reveals a strong focus on innovation and technology to solve existing agricultural challenges and meet the evolving needs of the industry. The rising reliance on data-driven solutions is pivotal in reshaping the landscape of agriculture in the US, aligning with national efforts to enhance food production sustainably.

Connected Agriculture Market End Use Insights

The US Connected Agriculture Market is significantly shaped by its diverse End Use categories, which play a crucial role in enhancing agricultural efficiency and productivity. Farms represent a primary component, leveraging connected technologies for precision farming, resource management, and real-time monitoring. Agricultural Cooperatives, on the other hand, benefit from data aggregation and collaborative approaches that enhance supply chain transparency and facilitate decision-making among members.

Food Processing Enterprises are increasingly adopting connected solutions to ensure quality control and compliance with safety regulations, streamlining operations from farm to fork.Additionally, Research Institutions utilize connected agriculture technologies to carry out experiments and analyze agricultural data, contributing vital insights for future innovations. The integration of these segments not only enriches the overall landscape of the US Connected Agriculture Market but also fosters a progressive environment, facilitating advancements in sustainable farming practices and enhancing food security in the nation. As a result, these segments represent significant opportunities for growth and innovation within the agricultural sector.

Connected Agriculture Market Deployment Insights

The Deployment segment of the US Connected Agriculture Market plays a crucial role in how agricultural stakeholders leverage technology for enhanced operational efficiency. This segment encompasses various models such as On-Premises, Cloud-Based, and Hybrid solutions, each offering distinct advantages suited to different needs. On-Premises solutions provide farmers and agribusinesses with significant control over their data and systems, making it a preferred choice for those prioritizing security and customization. In contrast, Cloud-Based solutions have gained popularity due to their scalability and lower upfront costs, enabling a broader range of users, from large enterprises to smaller farms, to adopt connected agriculture practices.

Hybrid models combine the best of both worlds, allowing organizations to maintain critical systems on-site while utilizing cloud capabilities for data analysis and accessibility. The growth drivers behind these diverse deployment options include the increasing adoption of IoT technologies in farming, the need for data-driven decision-making, and the shift towards sustainable agricultural practices, making it imperative for stakeholders to choose the right deployment strategy. With the US government emphasizing smart farming initiatives and advancements in agricultural tech, the Deployment segment is poised to significantly influence the overall US Connected Agriculture Market landscape.

US Connected Agriculture Market Key Players and Competitive Insights:

The US Connected Agriculture Market has seen significant growth and innovation, driven by advancements in technology and a rising demand for efficient agricultural practices. This market encompasses a range of technologies that integrate the Internet of Things (IoT), precision farming tools, and data analytics to enhance productivity, crop management, and resource optimization in agriculture. With the increasing need for sustainable farming solutions and the ability to monitor crops, soil conditions, and weather patterns in real-time, numerous companies are entering the landscape, each vying for a competitive edge. The presence of these companies is fundamentally changing traditional farming methods, enabling farmers to make informed decisions based on accurate data and insights.John Deere has a robust presence in the US Connected Agriculture Market, further solidifying its reputation as a leader in agricultural machinery and technology.

The company's strength lies in its commitment to innovation and product development focused on connectivity and automation. John Deere's suite of products includes advanced tractors, harvesters, and precision agriculture equipment equipped with sensors and GPS technology that facilitate real-time data collection and analytics. This allows farmers to optimize their operations effectively and enhance yield. Additionally, John Deere's strong brand equity, extensive customer service network, and strategic partnerships contribute to its competitive advantage within the market. The company's ability to integrate software solutions with its machinery further positions it as a key player in helping farmers transition to more connected and efficient agricultural practices.AgJunction focuses on delivering advanced precision agriculture solutions designed to improve farming efficiency across the US market. This company specializes in providing hardware and software solutions that enhance vehicle guidance, data management, and farm planning.

AgJunction’s product line features integrated systems for precision steering and fleet management, allowing farmers to streamline their operations and reduce costs significantly. The company's strategic approach towards partnerships and collaborations has led to innovations in smart farming technology, drawing attention from various sectors within agriculture. Additionally, AgJunction's focus on user-friendly interfaces and compatibility with a wide range of agricultural equipment strengthens their market presence. Through gradual mergers and acquisitions, the company has expanded its capabilities, reinforcing its position as a critical player in the Connected Agriculture Market in the US, thereby providing cutting-edge solutions tailored to modern agricultural needs.

Key Companies in the US Connected Agriculture Market Include:

• John Deere


• AgJunction


• Granular


• DowDuPont


• Prospera Technologies


• Corteva Agriscience


• Trimble


• Taranis


• AG Leader Technology


• Climate Corp


• Farming Revolution


• Precision Planting


• FarmLogs


• Bayer


• Raven Industries

US Connected Agriculture Market Industry Developments

Significant developments have been occurring in the US Connected Agriculture Market, particularly involving major players such as John Deere and Precision Planting. In July 2023, John Deere expanded its precision agriculture offerings by acquiring a leading software firm, enhancing its digital farming capabilities aimed at improving farm productivity. AgJunction announced its partnerships in August 2023 to integrate advanced automation into farming practices, addressing labor shortages in the agricultural sector. In September 2023, Corteva Agriscience showcased new cutting-edge genetics to improve crop resilience, which is increasingly crucial amid climate change challenges.

The market has seen strong valuation growth, with the demand for IoT-enabled farming solutions skyrocketing, driven by technological innovations and the need for efficiency. Companies like Trimble and Bayer are investing heavily in Research and Development to leverage machine learning and data analytics. Additionally, Raven Industries made headlines in October 2022 for its collaboration with major agricultural equipment manufacturers to streamline data sharing processes. These trends highlight a dynamic and rapidly evolving market landscape that is critical for ensuring sustainable agricultural practices in the United States.

US Connected Agriculture Market Segmentation Insights

Connected Agriculture Market Technology Outlook

• 
  

  Internet of Things

  
  


• 
  

  Satellite Imagery

  
  


• 
  

  Drones

  
  


• 
  

  Big Data Analytics

  
  


• 
  

  Cloud Computing

  
  

Connected Agriculture Market Application Outlook

• 
  

  Precision Farming

  
  


• 
  

  Livestock Monitoring

  
  


• 
  

  Greenhouse Automation

  
  


• 
  

  Supply Chain Management

  
  


• 
  

  Farm Management Software

  
  

Connected Agriculture Market End Use Outlook

• Farms


• Agricultural Cooperatives


• Food Processing Enterprises


• Research Institutions

Connected Agriculture Market Deployment Outlook

• On-Premises


• Cloud-Based


• Hybrid

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.37(USD Billion)
MARKET SIZE 2024	1.52(USD Billion)
MARKET SIZE 2035	5.28(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	11.959% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	John Deere, AgJunction, Granular, DowDuPont, Prospera Technologies, Corteva Agriscience, Trimble, Taranis, AG Leader Technology, Climate Corp, Farming Revolution, Precision Planting, FarmLogs, Bayer, Raven Industries
SEGMENTS COVERED	Technology, Application, End Use, Deployment
KEY MARKET OPPORTUNITIES	Data-driven decision making, Precision farming technologies, Sustainable farming solutions, Supply chain optimization tools, IoT integration for livestock management
KEY MARKET DYNAMICS	Rising demand for sustainable farming, Technological advancements in agriculture, Increasing investment in agri-tech startups, Government support for precision agriculture, Growing focus on data-driven decision making
COUNTRIES COVERED	US