US Cold Brew Coffee Market Research Report: By Type (Arabica, Robusta, Others), By Category (Traditional, Decaf) and By Distribution Channel (Store-based, Non-Store-based) - Forecast to 2035

US Cold Brew Coffee Market Research Report: By Type (Arabica, Robusta, Others), By Category (Traditional, Decaf) and By Distribution Channel (Store-based, Non-Store-based) - Forecast to 2035.

US Cold Brew Coffee Market Overview:

As per MRFR analysis, the US Cold Brew Coffee Market Size was estimated at 308 (USD Million) in 2023. The US Cold Brew Coffee Market Industry is expected to grow from 343.84(USD Million) in 2024 to 978.21 (USD Million) by 2035. The US Cold Brew Coffee Market CAGR (growth rate) is expected to be around 9.971% during the forecast period (2025 - 2035).

Key US Cold Brew Coffee Market Trends Highlighted

The US cold brew coffee market has been witnessing significant trends driven by changing consumer preferences and lifestyle choices. An increasing number of consumers are seeking convenient, ready-to-drink cold coffee options, which has led to a surge in the availability of bottled cold brew products in various retail establishments. Moreover, the growing health consciousness among Americans is a key market driver, as cold brew coffee is often perceived as a healthier alternative to traditional coffee options due to its lower acidity and higher antioxidant levels. Additionally, the trend towards premiumization is evident, with many consumers willing to pay more for high-quality, artisanal cold brew coffee.In recent times, there has been a notable increase in the number of local coffee roasters and specialty cafes offering unique cold brew concoctions, catering to the evolving taste preferences of consumers. This has opened doors for innovative flavoring options, including infusions with organic ingredients, botanicals, and naturally sourced sweeteners, creating opportunities for small businesses to thrive in this competitive market. Furthermore, the rise of online shopping has transformed the way consumers purchase their cold brew coffee, driving brands to develop direct-to-consumer strategies that offer subscription services, enhancing customer convenience and loyalty.Sustainability remains a pertinent issue, prompting many brands in the US to adopt eco-friendly practices in their packaging and sourcing, aligning with the values of environmentally conscious consumers. Thus, the US cold brew coffee market is on a trajectory of growth, characterized by health-oriented offerings, lifestyle shifts, and an emphasis on sustainability, presenting multiple opportunities for companies to capture the evolving preferences of American coffee drinkers.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Cold Brew Coffee Market Drivers

Growing Consumer Preference for Cold Brew Coffee

The US Cold Brew Coffee Market Industry is witnessing a significant shift in consumer preferences, with cold brew coffee gaining immense popularity due to its smoother taste and lower acidity compared to traditional hot coffee. Observations from the National Coffee Association suggest that cold brew consumption surged by approximately 65% between 2015 and 2020 among coffee drinkers in the US. This growing preference is partly driven by the increasing awareness of health benefits associated with lower acidity coffee, which is seen as better for digestive health.Additionally, major coffee brands such as Starbucks and Dunkin' have expanded their cold brew offerings, resulting in greater visibility and availability in the market. The strategic moves by these giants strengthen the position of cold brew coffee and cater to the evolving tastes of younger consumers who prefer innovative coffee beverages. As the trend continues, it is expected to further drive market growth toward the forecast period.

Rise in On-the-Go Lifestyle

The fast-paced lifestyle in the United States is significantly influencing the growth of the US Cold Brew Coffee Market Industry. With the increasing number of individuals seeking convenient, ready-to-drink beveragesespecially among millennials and Generation Zthe demand for cold brew coffee is on the rise. According to the United States Bureau of Labor Statistics, approximately 82% of Americans aged between 18 and 34 report that they value convenience in their food and beverage choices.This demographic tends to favor cold brew coffee, as it is often packaged in portable, ready-to-drink forms that align with their busy routines. As companies like Nitrogen Coffee and STOK Cold Brew continue to innovate with convenient packaging and flavors, they successfully cater to this need, reinforcing the increasing trend towards cold brew consumption.

Health-Conscious Choices Among Consumers

Consumers in the United States are becoming increasingly health-conscious, which is significantly impacting the US Cold Brew Coffee Market Industry. Research indicates that 70% of coffee drinkers in the US consider health-related aspects when making beverage choices, with many believing that cold brew coffee contains fewer calories and less acidity, making it a healthier option. The American Beverage Association advocates for beverages that offer lower sugar content, and as such, the cold brew coffee's reputation for being a craft beverage with little to no additives is boosting its appeal.Brands like Blue Bottle and La Colombe are leaning into this health trend by promoting their cold brew coffees as organic and free from additives. This focus on health benefits and transparency in ingredient sourcing is expected to drive further market growth as consumers prioritize wellness in their lifestyles.

US Cold Brew Coffee Market Segment Insights:

Cold Brew Coffee Market Type Insights

The US Cold Brew Coffee Market is characterized by its diverse Type segmentation, primarily consisting of Arabica, Robusta, and other varieties of coffee beans, each contributing uniquely to the overall market landscape. Arabica coffee, known for its smooth, mild flavor and higher acidity, holds a significant share of the market due to its popularity in specialty coffee shops and among consumers who prefer premium coffee experiences. This segment not only appeals to the discerning tastes of cold brew enthusiasts but also supports the trend towards sustainably sourced and ethically grown products, aligning with consumer preferences for quality and transparency. On the other hand, Robusta coffee, known for its stronger, more bitter flavor, often finds its place in ready-to-drink cold brew products. The robustness of Robusta beans contributes to a more intense flavor profile, making it suitable for blended cold brews that cater to consumers seeking a bolder coffee experience. Moreover, the 'Others' category encompasses various types of coffee beans and blends, allowing for innovative flavor combinations that cater to niche markets and evolving consumer preferences. The diversification offered by this segment presents opportunities for new product development and experimentation, appealing to a younger generation of coffee drinkers who are keen to explore unique tastes and formulations. As highlighted by recent market trends, the rise of cold brew coffee in general resonates with an increasing demand for convenient and ready-to-drink options, particularly among millennials and Gen Z. This demographic shows a significant inclination towards cold brew due to its lower acidity and perceived health benefits, thereby driving growth across all Type segments. As the US Cold Brew Coffee Market continues to grow, the competitive landscape driven by varying consumer tastes in the Type segmentation showcases the importance of innovation, quality, and brand differentiation as key factors that influence market success. With health-conscious consumers continuously on the rise, the ability of products in each Type category to meet these evolving demands will be crucial for securing market share in this vibrant and rapidly expanding industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Cold Brew Coffee Market Category Insights

The US Cold Brew Coffee Market is experiencing significant growth, driven primarily by evolving consumer preferences and lifestyle changes. Within this market, the Category segment shows distinct trends and dynamics. Traditional cold brew coffee remains a favorable choice among consumers, attributed to its smooth flavor profile and versatility in various beverages. On the other hand, Decaf cold brew is gaining traction due to increasing health-consciousness among consumers who seek to limit their caffeine intake while still enjoying the cold brew experience.As the demand for convenience and ready-to-drink options continues to rise, each of these types of cold brew coffee caters to different consumer needs. The US Cold Brew Coffee Market segmentation highlights the importance of these categories as brands innovate to attract a wider audience. With the market trending towards more diverse offerings, the focus on flavor, quality, and preparation methods remains essential. This segmentation showcases how preferences, influenced by health trends and flavor innovation, play a critical role in shaping the overall growth dynamics of the US Cold Brew Coffee Market.The category's evolution reflects consumers' demand for unique and customizable coffee experiences.

Cold Brew Coffee Market Distribution Channel Insights

The Distribution Channel segment of the US Cold Brew Coffee Market plays a crucial role in shaping consumer accessibility and preferences. This segment is primarily divided into Store-based and Non-Store-based channels, each with its unique attributes and significance. Store-based channels, such as supermarkets and convenience stores, dominate the landscape due to their extensive reach and ability to provide consumers with instant access to cold brew options. They benefit from the increasing trend of ready-to-drink beverages among busy consumers.On the other hand, Non-Store-based channels, including e-commerce platforms, are gaining traction as more consumers opt for online shopping convenience. The flexibility and growing digital penetration in the US facilitate this trend, opening new opportunities for market growth. Moreover, the US Cold Brew Coffee Market is experiencing a shift in consumer preferences towards premium and artisanal products, which enhances the importance of a multi-channel distribution approach to meet diverse customer needs and maximize market penetration. As these channels evolve, they significantly influence overall market dynamics, shaping growth trends and ultimately contributing to the US Cold Brew Coffee Market statistics.

US Cold Brew Coffee Market Key Players and Competitive Insights:

The US Cold Brew Coffee Market has seen significant growth over recent years, driven by evolving consumer preferences and an increasing demand for cold coffee beverages. As coffee enthusiasts seek diverse flavor profiles and convenient options, brands are competing aggressively to capture market share. The competitive landscape is characterized by major coffee chains, niche artisanal brands, and an array of bottled options available at retail spaces. Innovation in product offerings, packaging, and marketing strategies plays a vital role in differentiating brands within the crowded marketplace, as companies leverage various avenues to connect with their target clientele. Understanding these dynamics is crucial for stakeholders looking to navigate the complexities of the market and identify opportunities for expansion.Starbucks has established itself as a dominant player in the US Cold Brew Coffee Market through its extensive network of stores and a loyal customer base. The brand's commitment to quality and consistency is evident in its cold brew offerings, which are crafted with meticulous attention to detail. With the introduction of various flavors and seasonal blends, Starbucks consistently refreshes its menu, appealing to a wide variety of consumers. The company's strong brand equity, combined with robust marketing initiatives, enables it to effectively communicate the unique attributes of its cold brew products. Additionally, Starbucks capitalizes on its extensive digital presence and loyalty programs, fostering community engagement and driving sales across its locations, solidifying its position as a market leader.Intelligentsia Coffee has carved a significant niche in the US Cold Brew Coffee Market, focusing on high-quality, specialty coffee sourced directly from farmers. Their commitment to craft coffee shines through in their cold brew offerings, which are often produced using artisanal methods to ensure rich and complex flavor profiles. Intelligentsia is known for its sustainability practices and transparency in sourcing, appealing to environmentally conscious consumers. The company's presence in the market is bolstered by its cafes, as well as packaged cold brews available in retail stores, allowing a wider audience to experience their unique products. Collaborations and partnerships with local businesses further enhance their market reach, and their strengths lie in the artisanal quality and ethical practices that resonate with a targeted customer segment. Intelligentsia's focus on quality, sustainability, and community creates a distinct identity that competes effectively within the thriving cold brew segment of the US coffee industry.

Key Companies in the US Cold Brew Coffee Market Include:

Starbucks

Intelligentsia Coffee

Caribou Coffee

Chameleon ColdBrew

Nespresso

Dunkin'

Nestlé

Keurig Dr Pepper

New England Coffee

High Brew Coffee

Califia Farms

Peet's Coffee

La Colombe Coffee Roasters

Blue Bottle Coffee

Stumptown Coffee Roasters

US Cold Brew Coffee Market Industry Developments

Recent developments in the US Cold Brew Coffee Market indicate a robust growth trajectory, driven by the increasing consumer preference for convenient and ready-to-drink coffee options. Companies like Starbucks and Dunkin' are expanding their cold brew offerings, catering to diverse taste profiles. In September 2023, Nespresso announced their introduction of a new range of cold brew coffee capsules, aligning with the growing trend for at-home brewing convenience. Chameleon ColdBrew recently reported a significant increase in sales, with their organic cold brew products seeing heightened consumer interest since early 2022. Furthermore, the market has witnessed strategic expansions, as seen in the acquisition of Blue Bottle Coffee by Nestlé in late 2021, which has bolstered Nestlé's position in the cold beverage sector. Additionally, High Brew Coffee expanded distribution to over 7,000 retail outlets across the United States in early 2023, enhancing accessibility to their products. Overall, the Cold Brew Coffee Market in the US continues to evolve with companies innovating and adapting to changing consumer preferences.

US Cold Brew Coffee Market Segmentation Insights

Cold Brew Coffee Market Type Outlook

Arabica

Robusta

Others

Cold Brew Coffee Market Category Outlook

Traditional

Decaf

Cold Brew Coffee Market Distribution Channel Outlook

Store-based

Non-Store-based

Report Scope: ,,,,,,,,,,,,,

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	308.0(USD Million)
MARKET SIZE 2024	343.84(USD Million)
MARKET SIZE 2035	978.21(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	9.971% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Starbucks, Intelligentsia Coffee, Caribou Coffee, Chameleon ColdBrew, Nespresso, Dunkin', Nestlé, Keurig Dr Pepper, New England Coffee, High Brew Coffee, Califia Farms, Peet's Coffee, La Colombe Coffee Roasters, Blue Bottle Coffee, Stumptown Coffee Roasters
SEGMENTS COVERED	Type, Category, Distribution Channel
KEY MARKET OPPORTUNITIES	Health-conscious consumers trend, Innovative flavor combinations, Sustainable packaging solutions, Ready-to-drink convenience, Expanding retail distribution channels
KEY MARKET DYNAMICS	growing consumer demand, premium product offerings, convenience and portability, health-conscious trends, competitive pricing strategies
COUNTRIES COVERED	US