US Cognitive Security Market Research Report: By Solution (Cloud-based Solutions, On-premises Solutions, Hybrid Solutions), By Deployment Type (Public Cloud, Private Cloud, Hybrid Cloud), By Application (Threat Intelligence, Security Information and Event Management, Identity and Access Management, Data Protection, Fraud Detection) and By End User (BFSI, Healthcare, Retail, Government, IT and Telecommunications) - Forecast to 2035

US Cognitive Security Market Overview:

As per MRFR analysis, the US Cognitive Security Market Size was estimated at 1.52 (USD Billion) in 2023. The US Cognitive Security Market Industry is expected to grow from 1.75(USD Billion) in 2024 to 5 (USD Billion) by 2035. The US Cognitive Security Market CAGR (growth rate) is expected to be around 10.014% during the forecast period (2025 - 2035).

Key US Cognitive Security Market Trends Highlighted

The US Cognitive Security Market is experiencing significant growth driven by the increasing need for advanced security solutions to protect critical infrastructure and sensitive data. One of the key market drivers includes the rise in cyber threats, which prompts businesses and government agencies to adopt cognitive security solutions. These solutions leverage artificial intelligence and machine learning, enabling organizations to detect and respond to potential threats in real-time.

Additionally, the growing emphasis on regulatory compliance, especially in sectors like finance and healthcare, is pushing organizations to invest in cognitive security measures to safeguard against data breaches and ensure adherence to stringent regulations.Opportunities to be explored in the US market include the integration of cognitive security with existing IT security frameworks. Companies can enhance their security posture by blending traditional cybersecurity tools with cognitive technologies, leading to improved threat intelligence and incident response capabilities.

There is also potential for growth in developing tailored solutions specific to various industries, addressing unique challenges in sectors like retail, manufacturing, and government. Trends in recent times indicate an increased focus on proactive rather than reactive security measures. Organizations in the US are recognizing the necessity of adopting a forward-thinking approach that includes predictive analytics and behavioral analysis to thwart potential security threats before they materialize.Furthermore, partnerships between private companies and government organizations are becoming more common as they work collaboratively to share intelligence and improve national security protocols. This trend allows for better resource allocation and faster adaptation to emerging threats, ultimately strengthening the overall security landscape in the US.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Cognitive Security Market Drivers

Increasing Cybersecurity Threats

The US Cognitive Security Market Industry is witnessing significant growth driven by the rise in cybersecurity threats. According to the Federal Bureau of Investigation's Internet Crime Complaint Center, there were over 800,000 reported cyber incidents in the US in 2020 alone, which marked a 69% increase from the previous year. This alarming trend of rapid cyberattacks has compelled organizations to adopt advanced cognitive security solutions that utilize artificial intelligence and machine learning to detect and respond to threats more effectively.

For example, established organizations like IBM and Cisco have significantly invested in cognitive security technologies, which allows them to help clients mitigate risks, realizing the necessity of advanced security measures amid rising cyber threats. Moreover, the US government has been actively increasing cybersecurity budgets, emphasizing the protection of critical information systems, which further indicates the growing importance of cognitive security.This combination of increasing threats and heightened investment in protective technologies is a major driver of growth in the US Cognitive Security Market.

Regulatory Compliance Requirements

The increasing complexity of regulatory compliance in various industries is driving the growth of the US Cognitive Security Market Industry. In recent years, regulations such as the Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR) have prompted organizations to implement more sophisticated security measures. According to the Compliance Week, around 75% of US companies reported challenges in keeping up with the evolving compliance requirements.Major companies like Microsoft and Oracle have developed cognitive security frameworks designed to help organizations navigate these regulations efficiently. Failure to comply with regulations can result in hefty fines and reputational damage, further incentivizing businesses to adopt cognitive security solutions to remain compliant.

Growth of Internet of Things Devices

The proliferation of Internet of Things (IoT) devices is another significant contributor to the growth of the US Cognitive Security Market Industry. With an estimated 30 billion IoT devices expected to be in operation by 2025, the volume of data generated is surging. According to the Consumer Technology Association, 58% of American households own at least one smart device, creating an expanded attack surface for cyber threats. Well-known companies like Amazon and Google are heavily investing in secure IoT ecosystems, leading to a higher demand for cognitive security solutions that can intelligently manage and protect these devices.This trend highlights the crucial need for cognitive security measures to effectively handle the vast amount of sensitive data generated and transmitted by IoT devices.

Advancement of Artificial Intelligence Technologies

Rapid advancements in Artificial Intelligence (AI) technologies are significantly propelling the evolution of the US Cognitive Security Market Industry. According to the National Science and Technology Council, the US government is investing heavily in AI research and development, estimating that AI could contribute upwards of $15.7 trillion to the global economy by 2030. Companies such as Google and Facebook are heavily investing in AI-based cognitive security solutions, which improve threat detection and response times.The increasing capabilities of AI in data analysis, pattern recognition, and anomaly detection enable organizations to proactively protect their systems against security breaches. As the technology continues to evolve, it prepares to meet the growing security challenges in an interconnected digital environment.

US Cognitive Security Market Segment Insights:

Cognitive Security Market Solution Insights

The US Cognitive Security Market revenue is experiencing robust growth within the Solution segment, driven by rising concerns regarding cybersecurity threats and the need for advanced protective measures. The focus on enhancing security protocols among various sectors, including government, finance, and healthcare, is propelling the demand for advanced cognitive security solutions. As organizations continue to adopt AI-driven technologies to combat sophisticated cyber threats, Cloud-based Solutions are gaining popularity due to their scalability, flexibility, and cost-efficiency. These solutions allow enterprises to leverage vast amounts of data in real-time, minimizing response times and bolstering overall security postures.

Furthermore, On-premises Solutions offer organizations a sense of control and security over their data by allowing them to manage sensitive information within their own infrastructure. This segment is particularly significant in industries where compliance and data privacy are paramount, as it enables tighter control over security protocols and regulatory requirements. The retention of sensitive data on-premises helps prevent data breaches and enhances trust among users and clients. Hybrid Solutions are also carving out a notable presence in the market, as they provide the best of both worldscombining the high security of on-premises setups with the flexibility and resources of cloud platforms.

This approach is appealing to businesses looking to adopt a more agile security framework that can easily adapt to evolving threats. The blend of on-premises and cloud environments supports a diverse range of applications and can optimize resource allocation for enhanced security management.Challenges in the US Cognitive Security Market include the continual evolution of cyber threats, which demands ongoing innovation and investment. Additionally, organizations face hurdles in terms of user education and awareness regarding cybersecurity best practices, which is vital for maximizing the effectiveness of deployed solutions. However, opportunities remain abundant as businesses increasingly recognize the importance of cognitive security and seek comprehensive solutions to safeguard their assets.

The US Cognitive Security Market data indicates a growing trend toward integrating advanced technologies, such as machine learning and artificial intelligence, into security solutions, reflecting the industry's commitment to staying ahead of potential threats. Overall, the demand for diverse solutions is projected to ascend as businesses seek to fortify their defenses against an increasingly sophisticated threat landscape. With the evolution of cybersecurity needs, the segmentation of the US Cognitive Security Market is poised for significance in the years to come, with a clear focus on delivering innovative, reliable, and efficient protective measures.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Cognitive Security Market Deployment Type Insights

The US Cognitive Security Market is witnessing significant evolution, particularly within the Deployment Type segment, which includes Public Cloud, Private Cloud, and Hybrid Cloud models. As organizations increasingly recognize the imperative for enhanced security against cyber threats, the demand for scalable and efficient solutions has surged. The Public Cloud deployment type is gaining traction due to its cost-effectiveness and accessibility, making it attractive for startups and small to medium-sized enterprises that require advanced security measures without heavy investments.

Conversely, the Private Cloud offers customized security solutions that cater to industries with stringent compliance requirements, such as finance and healthcare. This model's ability to provide greater control and security is vital in these sectors, leading to its strong adoption among larger organizations. Meanwhile, the Hybrid Cloud, which combines elements of both Public and Private Clouds, is emerging as a preferred choice for businesses seeking flexibility and risk management solutions. This model enables organizations to have sensitive data hosted on a Private Cloud while utilizing Public Cloud resources for other operational needs, thus striking a balance between efficiency and security.Together, these deployment types are shaping the landscape of the US Cognitive Security Market, reflecting a shift towards comprehensive, robust security architectures necessitated by the evolving threat landscape.

Cognitive Security Market Application Insights

The US Cognitive Security Market is experiencing significant growth particularly within the Application segment, which encompasses various critical areas essential for safeguarding digital infrastructures. Threat Intelligence is gaining importance as organizations seek to better predict and mitigate potential cyber threats, reflecting the rising number of sophisticated cyber-attacks. Security Information and Event Management plays a crucial role in real-time information gathering and analysis, helping businesses respond swiftly to threats.

Identity and Access Management is vital for ensuring that only authorized personnel have access to sensitive information, reflecting increased regulatory compliance pressures within industries.Data Protection remains a key area, driven by the growing need for securing personal and financial data amid rising privacy concerns. Fraud Detection is also becoming increasingly significant as businesses work to combat growing incidents of fraud, particularly in banking and e-commerce. The overall growth in cyber threats and the adoption of advanced technologies drive the demand for these applications, positioning the market to address complex security challenges in the ever-evolving digital landscape.

Cognitive Security Market End User Insights

The End User segment of the US Cognitive Security Market plays a crucial role in driving innovation across various industries. The Banking, Financial Services and Insurance (BFSI) sector is significantly focused on deploying cognitive security solutions to enhance fraud detection and compliance measures. In the Healthcare industry, protecting sensitive patient data and meeting regulatory challenges is paramount, making cognitive security an indispensable asset. Retailers are highly invested in utilizing advanced security measures to protect customer information and address the rising threats of cybercrime.

Government agencies are increasingly adopting cognitive technologies to safeguard national security and critical infrastructure, underlining the sector's importance in national defense and public safety. In the IT and Telecommunications sector, service providers leverage cognitive security to mitigate risks associated with data breaches and network vulnerabilities, ensuring a reliable communication framework. Overall, the demand for cognitive security solutions is being driven by the need for enhanced data protection, regulatory compliance, and proactive threat management across these key sectors.As technology continues to evolve, the integration of cognitive security within operations represents a strategic priority for US industries, enabling them to address emerging challenges effectively.

US Cognitive Security Market Key Players and Competitive Insights:

The competitive landscape of the US Cognitive Security Market is evolving rapidly as organizations seek advanced solutions to protect their digital assets from increasingly sophisticated threats. Cognitive security combines artificial intelligence, machine learning, and big data analytics to identify potential vulnerabilities and respond to threats in real-time. With the growing reliance on cloud technologies and digital transformation across industries, the demand for robust cognitive security solutions has intensified. This market showcases a variety of players ranging from established tech giants to innovative startups, each vying for a strong foothold in a space that promises significant growth.

Companies are focusing on strategic partnerships, product development, and acquisitions to enhance their offerings and maintain a competitive edge in this dynamic environment.Splunk has carved a niche in the US Cognitive Security Market with its powerful data analytics and machine learning capabilities that enable organizations to detect and mitigate security threats effectively. Splunk’s key strength lies in its robust platform that integrates data from various sources, providing real-time insights that are critical for threat detection and incident response. The company has established a strong market presence through its extensive range of security products, which are designed to empower security teams against cyber threats.

Splunk's focus on continuous innovation has led to the addition of advanced features such as automated responses and predictive analytics, enhancing its attractiveness to customers. The company also emphasizes ease of use and scalability, making its solutions appealing to organizations of varying sizes.SentinelOne has emerged as a formidable player in the US Cognitive Security Market, notably with its AI-powered endpoint security platform designed to protect against a myriad of cyber threats. The company's primary focus is on delivering next-gen endpoint protection, combining prevention, detection, and response in a single solution.

SentinelOne's key products include advanced threat detection systems and autonomous response capabilities that leverage machine learning algorithms. This innovative approach allows for faster incident response and remediation, offering customers a comprehensive security posture. The company has strengthened its market presence through strategic partnerships and a series of mergers and acquisitions, enhancing its technological capabilities and expanding its customer base. SentinelOne's commitment to innovation and customer satisfaction positions it as a leading choice for organizations looking to mitigate cyber risks in the rapidly changing threat landscape.

Key Companies in the US Cognitive Security Market Include:

• Splunk


• SentinelOne


• ThreatConnect


• Fortinet


• McAfee


• Cisco


• Secureworks


• IBM


• Microsoft


• CrowdStrike


• Google


• Palo Alto Networks


• Symantec


• FireEye


• Check Point Software

US Cognitive Security Market Industry Developments

The US Cognitive Security Market has witnessed significant developments recently, particularly with advancements in artificial intelligence and machine learning technologies being integrated into security solutions. Companies like Splunk, SentinelOne, and Fortinet are at the forefront, enhancing their platforms to provide sophisticated threat detection and response capabilities. In June 2023, CrowdStrike announced its acquisition of a cybersecurity analytics firm to bolster its threat intelligence capabilities. Similarly, in July 2023, Cisco made strategic moves to expand its network security portfolio, solidifying its position in the market. IBM, Microsoft, and Palo Alto Networks are also enhancing their cognitive security offerings, focusing on proactive threat management. The market valuation is on an upward trajectory due to increasing cyber threats and the rising need for advanced security solutions. Highlighting a broader trend, the US government has prioritized cybersecurity measures, allocating additional funds for enhancing national security through technology. Over the last two years, there has been a notable shift in organizations adopting cognitive security frameworks, reflecting a growing recognition of the importance of AI-driven security solutions in safeguarding data and infrastructure.

US Cognitive Security Market Segmentation Insights

Cognitive Security Market Solution Outlook

• Cloud-based Solutions


• On-premises Solutions


• Hybrid Solutions

Cognitive Security Market Deployment Type Outlook

• Public Cloud


• Private Cloud


• Hybrid Cloud

Cognitive Security Market Application Outlook

• Threat Intelligence


• Security Information and Event Management


• Identity and Access Management


• Data Protection


• Fraud Detection

Cognitive Security Market End User Outlook

• BFSI


• Healthcare


• Retail


• Government


• IT and Telecommunications

 

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.52(USD Billion)
MARKET SIZE 2024	1.75(USD Billion)
MARKET SIZE 2035	5.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	10.014% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Splunk, SentinelOne, ThreatConnect, Fortinet, McAfee, Cisco, Secureworks, IBM, Microsoft, CrowdStrike, Google, Palo Alto Networks, Symantec, FireEye, Check Point Software
SEGMENTS COVERED	Solution, Deployment Type, Application, End User
KEY MARKET OPPORTUNITIES	AI-driven threat detection systems, Advanced analytics for risk assessment, Cloud security integration services, Continuous compliance monitoring solutions, Customizable security frameworks for industries
KEY MARKET DYNAMICS	Growing cyber threats, Increased adoption of AI, Regulatory compliance demands, Rising awareness of security risks, Integration with existing systems
COUNTRIES COVERED	US