US Boat Rental Market Research Report: By Propulsion Type (Fuel Powered, Sail Boat, Electric Boats), By Boat Size (Up to 20 feet, 21 to 35 feet, Above 36 to 50 feet) and By Boat Class (Luxury, Sports, Entry) - Forecast to 2035

US Boat Rental Market Overview:

As per MRFR analysis, the US Boat Rental Market Size was estimated at 2.35 (USD Billion) in 2023. The US Boat Rental Market Industry is expected to grow from 3(USD Billion) in 2024 to 5.5 (USD Billion) by 2035. The US Boat Rental Market CAGR (growth rate) is expected to be around 5.665% during the forecast period (2025 - 2035).

Key US Boat Rental Market Trends Highlighted

The US Boat Rental Market is experiencing notable trends driven by increased interest in outdoor recreation and the desire for unique experiences. The rise of the “sharing economy” has fueled the growth of boat rentals as consumers prefer access over ownership, leading to an increase in platforms that facilitate short-term rentals. Many people now seek leisurely activities on the water, promoting the exploration of coastal, lake, and river destinations across the nation. There are opportunities to capture a younger demographic eager for adventure. Millennials and Gen Z are increasingly open to renting boats for recreational activities, such as fishing, watersports, and sightseeing, highlighting a shift in leisure activities towards more experience-driven options.The expansion of digital platforms and mobile apps enhancing accessibility to boat rentals can further tap into this trend, allowing users to conveniently book rentals and compare prices. In recent times, there has been a noticeable shift towards eco-friendliness within the market. As awareness of environmental issues grows, many rental services are adopting greener practices, such as offering electric and hybrid boats. This aligns well with government initiatives aimed at promoting sustainability and cleaner waterways across the US. Additionally, the COVID-19 pandemic heightened interest in outdoor activities, which is likely to maintain momentum as families and friends continue to seek safe recreational experiences away from crowded places.Overall, the US Boat Rental Market is shaped by evolving consumer preferences, technology advancements, and a growing emphasis on sustainability, driving innovation and potential growth in the sector.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Boat Rental Market Drivers

Growing Interest in Recreational Activities

The increasing popularity of outdoor recreational activities is a significant driver for the US Boat Rental Market Industry. According to the National Marine Manufacturers Association, participation in recreational boating has increased, with 87 million Americans engaging in boating-related activities annually. This trend reflects a cultural shift towards outdoor experiences and leisure activities that enhance lifestyle quality. The rise in interest in boating has led to a growing number of boat rental services across the United States, as more individuals seek flexible options for enjoying waterways without the commitment of ownership.This growing demand is expected to boost the market's growth, as rental services offer opportunities for both new and seasoned boaters to experience diverse watercraft. Established organizations, such as the Boat Owners Association of The United States, underscore these statistics by promoting safe and enjoyable boating experiences. This shift in consumer behavior, supported by these associations' efforts to promote boating safety and accessibility, is indicative of a healthy growth trajectory for the US Boat Rental Market Industry.

Increase in Tourism and Travel

The US Boat Rental Market Industry is poised for growth due to a noticeable increase in both domestic and international tourism. The National Travel and Tourism Office reported that international visitors spent over 251 billion USD in the United States in 2019, marking a trend that favors the rise in adventure tourism, including boating experiences. With coastal cities and lake destinations being prominent tourist spots, the demand for boat rentals is expected to surge.Travelers increasingly prefer renting boats to explore waterways, lakes, and coastal regions, thus propelling growth in this market segment. Maritime tourism contributes substantially to local economies, encouraging investment in boat rental infrastructures, such as marinas and service centers, to accommodate the influx of tourists seeking memorable experiences on water.

Technological Advancements and Online Booking Platforms

Advancements in technology have revolutionized the boating industry, significantly impacting the US Boat Rental Market Industry positively. The introduction and proliferation of online booking platforms make it easier for consumers to rent boats conveniently from their devices. Companies like Boatsetter and GetMyBoat are leveraging technology to create seamless rental experiences through user-friendly apps and websites, allowing customers to compare rental options, read reviews, and book services at competitive prices.The incorporation of smart technologies in boats, such as GPS tracking, automated systems, and enhanced safety features, further attracts new customers. According to the American Boating Association, technology adoption has expanded access to boating, focusing on ease of use and safety initiatives that improve overall customer experience, thereby stimulating market growth.

Shifts Towards Sustainable Tourism

The US Boat Rental Market Industry is also benefitting from an increasing consumer shift toward sustainable tourism practices. As environmental awareness grows, more tourists and recreational boaters are seeking eco-friendly options when choosing boat rentals. The National Oceanic and Atmospheric Administration has reported a steady rise in initiatives promoting sustainable boating, such as the organization of programs to encourage the use of electric or hybrid boats.Companies in the boat rental sector are responding to this trend by investing in eco-friendly boats and implementing practices that minimize environmental impact. This alignment with sustainable tourism values attracts more environmentally conscious consumers, thus expanding the market. The sustainability movement not only reflects a growing commitment to preserving aquatic environments but also enhances the appeal of the US Boat Rental Market Industry to a broader demographic of eco-aware customers.

US Boat Rental Market Segment Insights:

Boat Rental Market Propulsion Type Insights

 

The US Boat Rental Market demonstrates a diverse landscape when examining the Propulsion Type, which plays a crucial role in defining the user experience and operational efficiency of rental services. This segment primarily encompasses Fuel Powered boats, Sail Boats, and Electric Boats, each contributing uniquely to the overall dynamics of the market. Fuel Powered boats continue to dominate due to their broad acceptance and high performance, particularly in recreational and commercial sectors, proving essential for individuals seeking exciting leisure activities or productive chartering options.Sail Boats cater to a niche demographic who value the traditional and environmentally friendly aspects of boating, often attracting enthusiasts who appreciate the art of navigation and the tranquility associated with wind-powered travel. Meanwhile, Electric Boats have been gaining traction, driven by an increasing environmental awareness and regulatory pressures emphasizing sustainable practices within the marine industry. As energy efficiency and lower emissions become paramount for consumers and policymakers alike, the presence of Electric Boats reflects a significant trend towards greener alternatives, thus influencing the decision-making process for many boat rental businesses.Furthermore, the wide variety of Propulsion Types creates opportunities for rental companies to tailor their offerings to specific market segments, thus enhancing customer satisfaction and retention. This diversification indicates the evolving preferences of consumers in the US, who are showing a greater inclination towards innovative and sustainable solutions. Overall, the segmentation of the US Boat Rental Market by Propulsion Type illustrates a healthy blend of tradition and innovation, capturing the interests of various audiences while responding to shifts in societal values and regulatory demands.

 

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Boat Rental Market Boat Size Insights

 

The Boat Size segment within the US Boat Rental Market showcases significant diversity, reflecting the varied preferences of consumers and the unique geographical features across the United States. The market segmentation reveals distinct categories: Up to 20 feet, 21 to 35 feet, and Above 36 to 50 feet, each serving different consumer needs and catering to various water activities. The demand for boats Up to 20 feet is substantial, as they are popular for casual outings, fishing trips, and family excursions, making them readily accessible and manageable for first-time renters.Boats categorized between 21 to 35 feet often attract more seasoned boaters seeking a balance between comfort and performance, serving as ideal choices for weekend adventures or longer outings. The Above 36 to 50 feet boats appeal to luxury seekers and are typically utilized for overnight trips, corporate events, or special occasions, indicating a preference for premium offerings and experiences. As the US Boat Rental Market evolves, consumer trends increasingly favor versatile boat options, leading to innovative rental solutions in each size category, thereby enhancing overall market dynamics and opportunities.Rising disposable incomes and a growing culture of outdoor recreational activities further promise robust growth in this segment.

Boat Rental Market Boat Class Insights

 

The Boat Class segment within the US Boat Rental Market plays a crucial role, showcasing a diverse range tailored to varying consumer preferences and experiences. This market includes categories such as Luxury, Sports, and Entry classes, each attracting a distinct demographic. The Luxury segment, characterized by high-end vessels, appeals to affluent clients seeking unique leisure experiences. The Sports class attracts adventure enthusiasts looking for performance and excitement, positioning itself as a favorite for those interested in water sports and recreational activities.The Entry class serves as an accessible option for first-time renters or families, emphasizing affordability and ease of use. The US Boat Rental Market revenue reflects a growing trend towards experiential leisure activities, with an increasing number of people recognizing the joys of spending time on the water. Contributing factors such as rising disposable incomes and enhanced customer awareness regarding boating regulations drive market growth across all classes. Some challenges, however, include fluctuating seasonal demands and regulatory constraints that impact operations.As the market evolves, opportunities abound for innovations in vessel design and rental services to achieve higher customer satisfaction and retention. This segmentation highlights both the competitive landscape of the US Boat Rental Market industry and the shifting consumer preferences for boating experiences.

US Boat Rental Market Key Players and Competitive Insights:

The US Boat Rental Market is a dynamic environment characterized by a mix of established operators and emerging startups, reflecting the growing demand for recreational boating experiences. The competitive landscape is shaped by various factors including pricing strategies, customer service quality, and the expansion of online platforms that facilitate easy access to boat rentals. Companies compete not only on the number of boats available in their fleets but also on the unique experiences and services they can provide to enhance customer satisfaction. This ongoing competition drives innovation and forces businesses to adapt quickly to changing consumer preferences and market trends, making it crucial for them to maintain operational efficiency and invest in marketing strategies to capture a larger share of the market.Yahoo Boat Rentals has established itself as a formidable competitor within the US Boat Rental Market, leveraging a strong online presence to attract customers looking for boating options. The company’s strengths lie in its extensive fleet, which caters to a variety of customer needs ranging from luxury yachts to simple motorboats, thus appealing to a diverse clientele. Furthermore, Yahoo Boat Rentals has made considerable investments in technology to enhance the customer booking experience, ensuring that the platform is user-friendly and responsive. The company has also focused on building strong relationships with local marinas to offer exclusive deals and premium services, solidifying its market position. Overall, Yahoo Boat Rentals combines robust customer service with a seamless technology-driven approach that meets the evolving demands of boat rental customers in the US.Sailo, another prominent player in the US Boat Rental Market, offers a comprehensive range of boats for rent, including sailboats, motorboats, and luxury yachts, catering to various customer segments from casual boaters to seasoned sailors. The company has made its mark through a well-designed platform that simplifies the boat rental process, making it easy for users to compare and choose options that suit their needs. Sailo’s strengths include its commitment to safety and excellent customer service, as well as strategic partnerships with local operators that enhance its offerings. The company has also engaged in market expansion through mergers and acquisitions, aligning with regional boat rental services to broaden its footprint across various coastal and lakeside locations in the US. Through these strategic initiatives, Sailo solidifies its presence in the competitive landscape, focusing on delivering quality experiences that resonate with boating enthusiasts nationwide.

Key Companies in the US Boat Rental Market Include:

Yahoo Boat Rentals

Sailo

Duffy Electric Boat Company

City Experiences

Dockside Boat Rentals

Carefree Boat Club

Marina Del Rey Boat Rentals

Boatsetter

Aqua Boat Rentals

Waverunner Rentals

Sunnyland Boat Rentals

GetMyBoat

Freedom Boat Club

Hagerty

Boats4Rent

US Boat Rental Market Industry Developments

The US Boat Rental Market has seen significant developments recently, with companies like Boatsetter and GetMyBoat expanding their offerings to cater to the increasing consumer demand for recreational boating experiences. With the rise in domestic tourism, especially post-pandemic, there has been a notable growth in market valuation, contributing to increased revenues for businesses such as Carefree Boat Club and Freedom Boat Club. In July 2023, Marina Del Rey Boat Rentals announced an expansion into electric boat offerings, reflecting a shift towards sustainable practices in the industry. There has been heightened competition among players like Yahoo Boat Rentals and Waverunner Rentals, who are striving to enhance customer experiences through improved digital platforms and subscription models. Additionally, Duffy Electric Boat Company has gained traction, tapping into eco-conscious consumers. In September 2023, Dockside Boat Rentals partnered with City Experiences to provide unique boat rental experiences in urban settings, further diversifying their market offerings. The past two years have witnessed a robust recovery in boating activities, with notable increases in boat rentals reported by various operators throughout the summer seasons of 2022 and 2023, highlighting a long-term trend towards outdoor recreational activities in the United States.

US Boat Rental Market Segmentation Insights

Boat Rental Market Propulsion Type Outlook

Fuel Powered

Sail Boat

Electric Boats

Boat Rental Market Boat Size Outlook

Up to 20 feet

21 to 35 feet

Above 36 to 50 feet

Boat Rental Market Boat Class Outlook

Luxury

Sports

Entry

 

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	2.35(USD Billion)
MARKET SIZE 2024	3.0(USD Billion)
MARKET SIZE 2035	5.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.665% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Yahoo Boat Rentals, Sailo, Duffy Electric Boat Company, City Experiences, Dockside Boat Rentals, Carefree Boat Club, Marina Del Rey Boat Rentals, Boatsetter, Aqua Boat Rentals, Waverunner Rentals, Sunnyland Boat Rentals, GetMyBoat, Freedom Boat Club, Hagerty, Boats4Rent
SEGMENTS COVERED	Propulsion Type, Boat Size, Boat Class
KEY MARKET OPPORTUNITIES	Growing demand for experiential travel, Increasing interest in eco-friendly options, Rise of peer-to-peer rentals, Expansion of waterfront recreational infrastructure, Enhanced digital booking platforms
KEY MARKET DYNAMICS	increasing leisure activities, growth in tourism, emphasis on sustainability, technological advancements, flexibility in rental options
COUNTRIES COVERED	US