US Bidets Market Research Report: By Type (Ceramic Bidets, Over the Rim Bidets, Toilet Seat Bidets, Handheld Bidets, Portable Bidets, Others), By Category (Electronic, Manual) and By End Use (Residential, Commercial) - Forecast to 2035

US Bidets Market Research Report: By Type (Ceramic Bidets, Over the Rim Bidets, Toilet Seat Bidets, Handheld Bidets, Portable Bidets, Others), By Category (Electronic, Manual) and By End Use (Residential, Commercial) - Forecast to 2035.

US Bidets Market Overview:

As per MRFR analysis, the US Bidets Market Size was estimated at 5.56 (USD Billion) in 2023. The US Bidets Market Industry is expected to grow from 5.89(USD Billion) in 2024 to 11.12 (USD Billion) by 2035. The US Bidets Market CAGR (growth rate) is expected to be around 5.947% during the forecast period (2025 - 2035).

Key US Bidets Market Trends Highlighted

The US Bidets Market is witnessing significant trends driven by changing consumer attitudes towards hygiene and sustainability. More Americans are recognizing the health benefits associated with bidets, such as improved cleanliness and reduced irritation compared to traditional toilet paper. This shift is largely influenced by increased awareness of personal hygiene, particularly in light of recent global health events that have made people more conscious about their sanitation practices. The emphasis on eco-friendliness also plays a key role, as consumers seek to reduce paper waste and conserve water, aligning with broader environmental goals supported by various US agencies advocating for sustainable practices.Opportunities to be explored in the US Bidets Market include advancements in technology, such as smart bidets with features like heated seats, adjustable water pressure, and user-friendly controls, making them more appealing to a wider audience. Retailers are also tapping into the online market to reach consumers directly, providing detailed product information and customer reviews that facilitate informed purchases. Moreover, the expanding acceptance of bidets in households previously unfamiliar with this product opens new avenues for market growth. Trends in recent times indicate a steady rise in the adoption of bidets in various regions across the country.Urban areas, where space-saving designs and multifunctional bathroom fixtures are in demand, are particularly prone to see increased sales. Innovative marketing campaigns aimed at younger, tech-savvy demographics are also influencing buying behavior, making bidets an attractive option for first-time buyers. As the market continues to evolve, educational efforts about the benefits and functionality of bidets will remain paramount in driving further acceptance and growth in the US.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Bidets Market Drivers

Growing Awareness of Hygiene and Health Benefits

The increasing awareness of personal hygiene, particularly post-pandemic, is a significant driver of the US Bidets Market Industry. Studies have shown that bidets can reduce the risk of urinary tract infections and bolster skin health by maintaining better hygiene compared to traditional toilet paper. A report from the Centers for Disease Control and Prevention (CDC) indicates that health-related toilet practices significantly affect personal hygiene and overall well-being.The market has seen a surge in demand as a direct consequence of the heightened focus on maintaining cleanliness. In addition, the American Urological Association recognizes that improper hygiene can contribute to various health complications, thereby encouraging the use of bidets as a healthier alternative. This combination of health awareness and institutional support is shaping the future direction of the US Bidets Market Industry.

Sustainability and Environmental Concerns

The consistent shift towards sustainable living is a defining trend in the US Bidets Market Industry. Environmental concerns over toilet paper production, which contributes to deforestation and water pollution, have led to increased interest in bidets. According to the Environmental Protection Agency (EPA), the average person uses approximately 57 sheets of toilet paper a day, totaling nearly 20,000 sheets over a lifetime. This extensive usage translates to over 384 trees felled for a household relying solely on toilet paper.Bidets are marketed as an eco-friendlier choice, aligning with the growing commitment among consumers in the US to reduce their environmental footprints. As more people adopt eco-conscious habits influenced by platforms such as the World Wildlife Fund, the demand for bidets continues to rise.

Technological Advancements and Innovation

The rapid advancement in technology has opened up new avenues for innovation within the US Bidets Market Industry. Modern bidets now come equipped with features such as heated seats, water temperature control, and even smartphone integration. The National Association of Home Builders (NAHB) reports that smart home technologies are gaining traction among modern households, encouraging the adoption of such innovations in everyday fixtures. With leading manufacturers focusing on incorporating health-monitoring features and improved user interfaces, there is increased consumer interest.This technological progress not only enhances user experience but also emphasizes the bidets' practical benefits, driving market growth as a result. The evolving consumer preferences for more digital and automated solutions further validate this growth trend, positioning bidets as essential components of contemporary bathroom design.

Government Initiatives Supporting Health and Hygiene

Government initiatives aiming to enhance public health and hygiene are significantly influencing the US Bidets Market Industry. The US government has increased funding for health education programs that underscore proper sanitation and hygiene practices, encouraging the integration of bidets in households. The Healthy People 2030 initiative launched by the U.S. Department of Health and Human Services outlines objectives to promote health and wellness, including the improvement of sanitation practices nationwide.This strategic focus not only raises awareness of hygiene-related issues but also drives consumer interest in bidets as viable sanitation alternatives. Emphasizing public health through education inherently encourages the adoption of bidet systems, thus contributing to the market growth through increased acceptance and installation of bidet products across various demographics.

US Bidets Market Segment Insights:

Bidets Market Type Insights

The US Bidets Market segmentation by Type showcases a diverse range of products designed to meet varying consumer preferences and needs. Among these types, Ceramic Bidets have remained a staple due to their resilience, ease of cleaning, and aesthetic appeal, often featuring a variety of designs that enhance modern bathrooms. Similarly, Over the Rim Bidets have gained popularity with their unique installation options that blend seamlessly with traditional toilets, making them a favored choice among customers seeking convenience and functionality.The rise of Toilet Seat Bidets has revolutionized personal hygiene, providing an innovative solution that combines the functionality of a bidet with the comfort of standard toilet seats, thus appealing to a broader audience. Handheld Bidets, often viewed as practical and portable options, have been particularly significant among those looking for easy installation and mobility, especially in smaller living spaces or while traveling. Portable Bidets have carved out their niche in the market by offering flexibility and convenience, catering to individuals on the go and those with limited bathroom space, thus attracting a unique segment of eco-conscious consumers who prefer sustainable hygiene solutions.Other types in the market provide opportunities for customization and various features, enhancing user experience with superior technology or integrated health benefits. The increasing demand for bidets in the US, driven by rising awareness of hygiene, comfort, and sustainability, reflects a positive market growth trajectory as more consumers discover the advantages of these products across various types. Overall, the Type segmentation in the US Bidets Market reveals key insights into consumer preferences that are shaping the industry, indicating a trend towards innovative and user-friendly solutions that enhance everyday bathroom experiences.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Bidets Market Category Insights

The US Bidets Market is experiencing notable growth, driven by various factors including the rising awareness of hygiene, innovative product offerings, and increasing consumer preferences for comfort and sustainability. Among the different categories, Electronic bidets have garnered significant attention due to their advanced features such as heated seats, adjustable water pressure, and integrated dryers, making them increasingly popular among consumers seeking convenience and enhanced hygiene. On the other hand, Manual bidets continue to appeal to cost-conscious consumers and those preferring simpler designs, maintaining a solid presence in the market.The US Bidets Market data showcases a growing demand in both segments, as consumers are becoming more conscious about environmental impacts and water usage, leading to greater acceptance of bidets as a sustainable alternative to traditional toilet paper. This growing trend reflects broader market growth, presenting numerous opportunities for manufacturers to innovate and capture various customer demographics. Overall, the segmentation within the US Bidets Market highlights consumer preferences and evolving habits, which are crucial in shaping future market dynamics and strategies.

Bidets Market End Use Insights

The US Bidets Market exhibits considerable variation across its End Use segment, which is predominantly divided into Residential and Commercial applications. The Residential sector is particularly significant, as more households increasingly recognize the benefits of bidets for improved hygiene and comfort, contributing to a cultural shift towards adopting advanced bathroom fixtures. In contrast, the Commercial sector, which includes installations in hotels, restaurants, and public restrooms, plays a pivotal role in promoting bidet usage in public spaces, enhancing user experience and maintaining sanitary practices.As awareness grows, market strategies focused on sustainability and user health are driving innovations across both segments. Notably, urban areas show a higher demand for these fixtures, influenced by changing lifestyle trends and consumer preferences for eco-friendly products. The US Bidets Market is also fueled by a growing emphasis on wellness and personal care, encouraging manufacturers to prioritize functionality and design in their offerings. With evolving consumer behavior, both Residential and Commercial segments continue to expand opportunities within the market, paving the way for increased adoption of bidets across various demographics and environments.

US Bidets Market Key Players and Competitive Insights:

The US Bidets Market has witnessed significant growth and evolution, driven by increasing consumer awareness of hygiene, wellness, and sustainable living. The competitive landscape features a diverse array of players aiming to capture varying market segments, with established brands and new entrants leveraging technological advancements and unique selling propositions. As bidets gain acceptance in mainstream American households, market participants are innovating continuously to offer enhanced features catering to consumer preferences for comfort, ease of use, and efficiency. This competitive environment is characterized by strategic partnerships, targeted marketing campaigns, and product diversification, all tailored to meet the rising demand for personal hygiene products that contribute to better health and environmental sustainability. In the US Bidets Market, SpaLet has carved a niche for itself thanks to its unique approach that emphasizes user-friendly designs paired with advanced technology. The brand has established a solid presence, particularly in the upscale segment of bidets, which appeals to consumers looking for luxury and style in their bathroom fixtures. One of its key strengths lies in its commitment to innovation, continually enhancing its product offerings by integrating smart features such as heated seats, adjustable water temperature, and customizable cleansing options. SpaLet's branding focuses on the luxurious experience associated with its products, often emphasizing the comfort and convenience they provide. This focus on user experience combined with high-quality construction has allowed SpaLet to cultivate a strong customer base that values both functionality and aesthetic appeal.Similarly, Washlet has become a prominent player within the US Bidets Market, renowned for its advanced toilet seat bidets that blend practicality with sleek design. The company offers a variety of models that cater to different consumer needs, ranging from basic functionalities to high-end options equipped with state-of-the-art features such as air drying, pre-mist technology, and even remote controls. Washlet stands out for its continuous innovations and ability to adapt to market trends, keeping its product line fresh and appealing. Their strength lies in effective marketing strategies that highlight the health benefits of using bidets, as well as promoting environmentally friendly practices. Through strategic mergers and acquisitions, Washlet has fortified its market position, expanding its distribution channels and enhancing brand recognition. With a commitment to quality and customer satisfaction, the company has solidified its reputation and significantly contributed to the overall growth of the bidet market in the United States.

Key Companies in the US Bidets Market Include:

SpaLet

Washlet

Toto

Kohler

Brondell

American Standard

Inax

Comfy Bidet

VOVO

Aqua Wash

Sanitizer

Alpha Bidet

Bio Bidet

Luxe Bidet

Niagara Conservation

US Bidets Market Industry Developments

Recent developments in the US Bidets Market have highlighted a growing consumer interest in hygiene and comfort, particularly in light of the global pandemic. The market has seen increased sales for companies such as Toto, which reported a surge in demand for their Washlet products due to heightened awareness of cleanliness. Kohler has also entered the conversation with advancements in smart toilet technology, catering to the tech-savvy consumer. Notably, Brondell announced in September 2023 its plans to enhance its eco-friendly bidet offerings, aligning with government sustainability initiatives aimed at reducing toilet paper consumption. Moreover, the market has witnessed strategic partnerships; for example, American Standard collaborated with sanitation experts to provide integrated hygiene solutions for residential consumers. In terms of mergers and acquisitions, there have been no publicly recorded activities specifically involving the mentioned companies in recent months. Over the past two to three years, the market has shown significant valuation growth, estimated at 10% annually, driven by an emphasis on health, sanitation, and innovative home solutions. This shift is reshaping consumer preferences and boosting competition among leading manufacturers like Bio Bidet and Luxe Bidet within the industry.

US Bidets Market Segmentation Insights

Bidets Market Type Outlook

Ceramic Bidets

Over the Rim Bidets

Toilet Seat Bidets

Handheld Bidets

Portable Bidets

Others

Bidets Market Category Outlook

Electronic

Manual

Bidets Market End Use Outlook

Residential

Commercial

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	5.56(USD Billion)
MARKET SIZE 2024	5.89(USD Billion)
MARKET SIZE 2035	11.12(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.947% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	SpaLet, Washlet, Toto, Kohler, Brondell, American Standard, Inax, Comfy Bidet, VOVO, Aqua Wash, Sanitizer, Alpha Bidet, Bio Bidet, Luxe Bidet, Niagara Conservation
SEGMENTS COVERED	Type, Category, End Use
KEY MARKET OPPORTUNITIES	Growing health consciousness, Increased eco-friendly awareness, Rising demand for luxury bathrooms, Expanding online retail channels, Integration with smart home technology
KEY MARKET DYNAMICS	growing environmental awareness, rising health consciousness, increased availability online, innovative product features, expanding consumer demographics
COUNTRIES COVERED	US