• Cat-intel
  • MedIntelliX
  • Consulting
  • Resources
  • About Us
  • News
  • Careers
  • Contact Us
  • Login
    • Request Free Sample ×
    ReportInfographic

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    US Automotive Touch Screen Control Systems Market

    ID: MRFR/AM/16706-HCR
    100 Pages
    Sejal Akre
    September 2025

    US Automotive Touch Screen Control Systems Market Research Report By Vehicle Type (Passenger Cars, Light Commercial Vehicle, Heavy Commercial Vehicle), By Application (Resistive, Capacitive) and By Screen Size (Below 9", 9" to 15", Above 15") - Forecast to 2035

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    US Automotive Touch Screen Control Systems Market Research Report- Forecast to 2035 Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0
    Compare License
    Table of Contents

    US Automotive Touch Screen Control Systems Market Summary

    The US Automotive Touch Screen Control Systems market is projected to grow from 1.6 USD Billion in 2024 to 3.2 USD Billion by 2035, reflecting a robust growth trajectory.

    Key Market Trends & Highlights

    US Automotive Touch Screen Control Systems Key Trends and Highlights

    • The market is expected to witness a compound annual growth rate (CAGR) of 6.5% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 3.2 USD Billion, doubling from the 2024 valuation of 1.6 USD Billion.
    • The increasing integration of advanced infotainment systems in vehicles is likely to drive market expansion.
    • Growing adoption of touch screen technology due to rising consumer demand for enhanced user interfaces is a major market driver.

    Market Size & Forecast

    2024 Market Size 1.6 (USD Billion)
    2035 Market Size 3.2 (USD Billion)
    CAGR (2025-2035) 6.5%

    Major Players

    Bosch, Apple, Delphi Technologies, Continental, Robert Bosch GmbH, Visteon, Sony, Ford Motor Company, Microsoft, LG Electronics, Denso, Panasonic, Google, Harman International, General Motors

    US Automotive Touch Screen Control Systems Market Trends

    The US Automotive Touch Screen Control Systems Market is witnessing significant growth driven by rising consumer demand for enhanced user experiences in vehicles. Features such as advanced navigation, connectivity, and infotainment systems are crucial market drivers propelling the adoption of touch screen technologies in automobiles. As automotive manufacturers aim to integrate cutting-edge technologies into their vehicle models, there is a strong push towards touch screen interfaces that provide intuitive control and convenience. Moreover, increasing smartphone penetration and the compatibility of mobile applications with vehicle systems are creating compelling opportunities for expanding touch screen capabilities.

    In recent times, the market has seen trends focusing on integrating touch screen systems with voice recognition and gesture controls. This shift addresses safety concerns by minimizing driver distraction, allowing for more seamless interaction while driving. The trend of minimalist vehicle interiors has further encouraged manufacturers to adopt larger touch screen displays, replacing traditional physical controls. Additionally, the rising emphasis on electric and autonomous vehicles is prompting carmakers to innovate, offering touch screen interfaces that can manage complex vehicle systems and data outputs effortlessly. 

    The growing awareness of user interface design also highlights the importance of creating visually appealing and user-friendly touch screen systems.Consumer preferences in the US are shifting towards systems that provide personalized experiences while ensuring ease of use. With the push for sustainability, manufacturers are exploring eco-friendly materials for touch screen panels and reducing energy consumption, presenting further opportunities to be captured in the market. Overall, the US Automotive Touch Screen Control Systems Market is evolving rapidly, influenced by technology advancements and shifting consumer expectations.

    US Automotive Touch Screen Control Systems Market Drivers

    Market Segment Insights

    US Automotive Touch Screen Control Systems Market Segment Insights:

    US Automotive Touch Screen Control Systems Market Segment Insights:

    Automotive Touch Screen Control Systems Market Vehicle Type Insights

    Automotive Touch Screen Control Systems Market Vehicle Type Insights

    The US Automotive Touch Screen Control Systems Market showcases a diverse segmentation based on Vehicle Type, which includes Passenger Cars, Light Commercial Vehicles, and Heavy Commercial Vehicles. The overall automotive landscape in the United States is characterized by steady growth, primarily fueled by advancements in technology and rising consumer demand for enhanced in-vehicle experiences. Passenger Cars represent a significant segment, as they are often at the forefront of technological integration, equipped with sophisticated touch screen systems that facilitate navigation, infotainment, and vehicle diagnostics.

    The prevalence of user-friendly interfaces in these vehicles reflects the consumers' growing expectation for connectivity and functionality, thereby driving sales and development in this category. Light Commercial Vehicles are pivotal within the market as well, holding importance due to their use in various industries for transportation and logistics.

    The integration of touch screen technology in these vehicles enhances operational efficiency, allowing for streamlined communication, route planning, and real-time updates on vehicle performance. This segment also benefits from the increasing trend of fleet management systems incorporating touch control systems, thus fostering growth in the sector. Heavy Commercial Vehicles, while a smaller portion of the market, showcase notable significance with their evolving functionalities. The adoption of touch screen control systems in this segment is often aimed at increasing safety and productivity. 

    Features such as driver assistance systems, vehicle tracking, and integrated communication tools contribute to significant improvements in fleet operations. In addition, regulatory requirements aimed at ensuring safety and emissions compliance further stimulate the market demand for advanced technologies within Heavy Commercial Vehicles.

    Automotive Touch Screen Control Systems Market Application Insights

    Automotive Touch Screen Control Systems Market Application Insights

    The Application segment of the US Automotive Touch Screen Control Systems Market plays a crucial role in enhancing user interaction and overall driving experience. This segment is primarily characterized by two prominent categories: Resistive and Capacitive technologies. Resistive systems are known for their versatility and cost-effectiveness, allowing manufacturers to integrate them into various vehicle models while maintaining excellent touch sensitivity. 

    On the other hand, Capacitive systems offer greater responsiveness and clarity, often utilized in premium vehicles to provide more sophisticated interfaces.The competitive landscape indicates a growing preference for Capacitive technologies due to their ability to support multi-touch gestures and advanced functionalities. As consumers increasingly demand more intuitive and feature-rich in-car environments, the market for touch screen control systems continues to expand, driven by advancements in technology and a shift toward greater digitalization in vehicles. 

    Additionally, the rise of connected vehicles and smart dashboards further propels the need for sophisticated touch solutions in this segment.Therefore, understanding the dynamics of the Application segment, including its sub-categories, is essential for stakeholders looking to innovate within the US Automotive Touch Screen Control Systems Market.

    Automotive Touch Screen Control Systems Market Screen Size Insights

    Automotive Touch Screen Control Systems Market Screen Size Insights

    The US Automotive Touch Screen Control Systems Market is evolving with significant attention on the Screen Size segment, which plays a crucial role in enhancing user experience and vehicle functionality. The segmentation includes sizes Below 9 inches, 9 to 15 inches, and Above 15 inches, which cater to varying consumer preferences and vehicle types. Larger screens, particularly those Above 15 inches, are becoming increasingly popular in premium vehicles as they offer more features and a more appealing interface for drivers and passengers. 

    Meanwhile, screens sized 9 to 15 inches dominate the market, providing a balance between usability and integration within dashboard designs.Smaller screens, those Below 9 inches, remain relevant especially in compact and economy vehicles, where space efficiency is prioritized. The trend towards connected vehicles and advanced driver-assistance systems is driving growth in the US Automotive Touch Screen Control Systems Market, and the demand for larger screens is expected to rise as more infotainment and navigation features are integrated into vehicles.

    As consumer expectations continue to evolve, manufacturers are responding with innovative designs and improved touch technology, presenting both challenges and opportunities in this competitive landscape.

    Get more detailed insights about US Automotive Touch Screen Control Systems Market Research Report- Forecast to 2035

    Request Free Sample

    Regional Insights

    Key Players and Competitive Insights

    The US Automotive Touch Screen Control Systems Market has witnessed significant advancements and innovations, reflecting the dynamic landscape of the automotive industry. As vehicles increasingly integrate technology to enhance user experience, the demand for advanced touch screen control systems has surged. Several players are vying for market share, showcasing their technological prowess and customer-centric designs. 

    The competitive insights reveal a landscape characterized by strategic partnerships, product developments, and a strong emphasis on user interface design. Companies are focused on delivering high-quality, responsive, and intuitive systems that not only meet regulatory standards but also cater to the evolving preferences of consumers who seek connectivity and ease of use in their vehicles.Bosch holds a strong position in the US Automotive Touch Screen Control Systems Market due to its extensive experience and expertise in automotive technology.

    The company's established presence in the US is marked by its commitment to innovation and quality, which have solidified its reputation among automotive manufacturers. Bosch is known for integrating smart capabilities into its touch screen systems, enhancing features such as vehicle diagnostics, navigation, and infotainment. 

    The strength of Bosch lies in its ability to leverage cutting-edge technology and its extensive research and development resources. This positions the company as a leader in delivering reliable and sophisticated touch screen solutions tailored to meet the specific needs of the US automotive sector.Apple's involvement in the US Automotive Touch Screen Control Systems Market signifies a shift in how technology interacts with automotive design, focusing on sophisticated user interfaces and seamless integration with existing Apple ecosystems.

    The company is recognized for its iOS and CarPlay platforms, which offer intuitive control over vehicle functions while ensuring a familiar and user-friendly experience. 

    Apple's strengths in the market stem from its strong brand loyalty and commitment to innovative technology that enhances connectivity and entertainment in vehicles. Additionally, the company has engaged in strategic partnerships and collaborations with automotive manufacturers to expand its footprint in the automotive industry, continuously evolving its offerings to cater to the unique demands of the US market. This combination of robust product development and strategic alliances enables Apple to remain a significant player in the competitive landscape of automotive touch screen control systems.

    Key Companies in the US Automotive Touch Screen Control Systems Market market include

    Industry Developments

    The US Automotive Touch Screen Control Systems Market has witnessed several key developments recently. In September 2023, Ford Motor Company announced the integration of advanced touch screen technology in its electric vehicles, enhancing user interactivity. Bosch has also been actively involved in designing touch interfaces that prioritize safety and user experience, showcasing their innovations at industry expos. Growth in the market valuation is evident as LG Electronics reported a significant increase in demand for their touch display solutions, aligning with the rise of infotainment features in vehicles. 

    In terms of mergers and acquisitions, Apple is rumored to be in discussions for acquiring a stake in a software startup focusing on automotive user interfaces, which could lead to an accelerated advancement in their vehicle technology segment. Moreover, in the past couple of years, Visteon has successfully expanded its production capacity for automotive touch screens, responding to the high demand from automakers like General Motors and Honda. Regulatory changes in the US regarding automotive technology adaptation have further boosted investments in this space, highlighting the ongoing commitment to enhancing driver and passenger experiences through innovative touch screen solutions.

    Market Segmentation

    Outlook

    • Below 9"
    • 9" to 15"
    • Above 15"

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 1.42(USD Billion)
    MARKET SIZE 2024 1.6(USD Billion)
    MARKET SIZE 2035 3.2(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 6.504% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Bosch, Apple, Delphi Technologies, Continental, Robert Bosch GmbH, Visteon, Sony, Ford Motor Company, Microsoft, LG Electronics, Denso, Panasonic, Google, Harman International, General Motors
    SEGMENTS COVERED Vehicle Type, Application, Screen Size
    KEY MARKET OPPORTUNITIES Increased demand for electric vehicles, Integration with advanced driver assistance, Growth of connected car technologies, Rising consumer preference for touch interfaces, Expansion of autonomous vehicle features
    KEY MARKET DYNAMICS increasing consumer demand, rapid technological advancement, regulatory compliance pressure, integration with AI features, competition among OEMs
    COUNTRIES COVERED US

    Market Highlights

    Author
    Sejal Akre
    Senior Research Analyst

    She has over 5 years of rich experience, in market research and consulting providing valuable market insights to client. Hands on expertise in management consulting, and extensive knowledge in domain including ICT, Automotive & Transportation and Aerospace & Defense. She is skilled in Go-to market strategy, industry analysis, market sizing, in depth company profiling, competitive intelligence & benchmarking and value chain amongst others.

    Get In Touch
    Leave a Comment

    FAQs

    What is the projected market size of the US Automotive Touch Screen Control Systems Market by 2035?

    The US Automotive Touch Screen Control Systems Market is projected to be valued at 3.2 billion USD by 2035.

    What was the value of the US Automotive Touch Screen Control Systems Market in 2024?

    In 2024, the US Automotive Touch Screen Control Systems Market is expected to be valued at 1.6 billion USD.

    What is the expected CAGR for the US Automotive Touch Screen Control Systems Market from 2025 to 2035?

    The expected CAGR for the US Automotive Touch Screen Control Systems Market from 2025 to 2035 is 6.504 percent.

    Which vehicle type segment dominates the US Automotive Touch Screen Control Systems Market in 2024?

    The Passenger Cars segment dominates the US Automotive Touch Screen Control Systems Market in 2024 with a value of 0.8 billion USD.

    How much is the Light Commercial Vehicle segment expected to be valued at in 2035?

    The Light Commercial Vehicle segment is expected to be valued at 1.0 billion USD in 2035.

    Who are the key players in the US Automotive Touch Screen Control Systems Market?

    Key players in the US Automotive Touch Screen Control Systems Market include Bosch, Apple, Delphi Technologies, and Continental.

    What is the expected market value for the Heavy Commercial Vehicle segment in 2024?

    The Heavy Commercial Vehicle segment is expected to be valued at 0.3 billion USD in 2024.

    What are the growth drivers for the US Automotive Touch Screen Control Systems Market?

    Key growth drivers for the market include increasing consumer demand for advanced features and enhanced user experience.

    What market size is expected for the Passenger Cars segment by 2035?

    The Passenger Cars segment is expected to reach a market size of 1.6 billion USD by 2035.

    What challenges are faced by the US Automotive Touch Screen Control Systems Market?

    Challenges include the rapid pace of technology change and the need for integration with other vehicle systems.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Automotive Touch Screen Control Systems Market, BY Vehicle Type (USD Billion)
    45. Passenger Cars
    46. Light Commercial Vehicle
    47. Heavy Commercial Vehicle
    48. US Automotive Touch Screen Control Systems Market, BY Application (USD Billion)
    49. Resistive
    50. Capacitive
    51. US Automotive Touch Screen Control Systems Market, BY Screen Size (USD Billion)
    52. Below 9"
    53. " to 15"
    54. Above 15"
    55. Competitive Landscape
    56. Overview
    57. Competitive Analysis
    58. Market share Analysis
    59. Major Growth Strategy in the Automotive Touch Screen Control Systems Market
    60. Competitive Benchmarking
    61. Leading Players in Terms of Number of Developments in the Automotive Touch Screen Control Systems Market
    62. Key developments and growth strategies
    63. New Product Launch/Service Deployment
    64. Merger & Acquisitions
    65. Joint Ventures
    66. Major Players Financial Matrix
    67. Sales and Operating Income
    68. Major Players R&D Expenditure. 2023
    69. Company Profiles
    70. Bosch
    71. Financial Overview
    72. Products Offered
    73. Key Developments
    74. SWOT Analysis
    75. Key Strategies
    76. Apple
    77. Financial Overview
    78. Products Offered
    79. Key Developments
    80. SWOT Analysis
    81. Key Strategies
    82. Delphi Technologies
    83. Financial Overview
    84. Products Offered
    85. Key Developments
    86. SWOT Analysis
    87. Key Strategies
    88. Continental
    89. Financial Overview
    90. Products Offered
    91. Key Developments
    92. SWOT Analysis
    93. Key Strategies
    94. Robert Bosch GmbH
    95. Financial Overview
    96. Products Offered
    97. Key Developments
    98. SWOT Analysis
    99. Key Strategies
    100. Visteon
    101. Financial Overview
    102. Products Offered
    103. Key Developments
    104. SWOT Analysis
    105. Key Strategies
    106. Sony
    107. Financial Overview
    108. Products Offered
    109. Key Developments
    110. SWOT Analysis
    111. Key Strategies
    112. Ford Motor Company
    113. Financial Overview
    114. Products Offered
    115. Key Developments
    116. SWOT Analysis
    117. Key Strategies
    118. Microsoft
    119. Financial Overview
    120. Products Offered
    121. Key Developments
    122. SWOT Analysis
    123. Key Strategies
    124. LG Electronics
    125. Financial Overview
    126. Products Offered
    127. Key Developments
    128. SWOT Analysis
    129. Key Strategies
    130. Denso
    131. Financial Overview
    132. Products Offered
    133. Key Developments
    134. SWOT Analysis
    135. Key Strategies
    136. Panasonic
    137. Financial Overview
    138. Products Offered
    139. Key Developments
    140. SWOT Analysis
    141. Key Strategies
    142. Google
    143. Financial Overview
    144. Products Offered
    145. Key Developments
    146. SWOT Analysis
    147. Key Strategies
    148. Harman International
    149. Financial Overview
    150. Products Offered
    151. Key Developments
    152. SWOT Analysis
    153. Key Strategies
    154. General Motors
    155. Financial Overview
    156. Products Offered
    157. Key Developments
    158. SWOT Analysis
    159. Key Strategies
    160. References
    161. Related Reports
    162. US Automotive Touch Screen Control Systems Market SIZE ESTIMATES & FORECAST, BY VEHICLE TYPE, 2019-2035 (USD Billions)
    163. US Automotive Touch Screen Control Systems Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    164. US Automotive Touch Screen Control Systems Market SIZE ESTIMATES & FORECAST, BY SCREEN SIZE, 2019-2035 (USD Billions)
    165. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    166. ACQUISITION/PARTNERSHIP
    167. MARKET SYNOPSIS
    168. US AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET ANALYSIS BY VEHICLE TYPE
    169. US AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET ANALYSIS BY APPLICATION
    170. US AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET ANALYSIS BY SCREEN SIZE
    171. KEY BUYING CRITERIA OF AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET
    172. RESEARCH PROCESS OF MRFR
    173. DRO ANALYSIS OF AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET
    174. DRIVERS IMPACT ANALYSIS: AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET
    175. RESTRAINTS IMPACT ANALYSIS: AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET
    176. SUPPLY / VALUE CHAIN: AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET
    177. AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET, BY VEHICLE TYPE, 2025 (% SHARE)
    178. AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET, BY VEHICLE TYPE, 2019 TO 2035 (USD Billions)
    179. AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET, BY APPLICATION, 2025 (% SHARE)
    180. AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    181. AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET, BY SCREEN SIZE, 2025 (% SHARE)
    182. AUTOMOTIVE TOUCH SCREEN CONTROL SYSTEMS MARKET, BY SCREEN SIZE, 2019 TO 2035 (USD Billions)
    183. BENCHMARKING OF MAJOR COMPETITORS

    US Automotive Touch Screen Control Systems Market Segmentation

     

     

     

    • Automotive Touch Screen Control Systems Market By Vehicle Type (USD Billion, 2019-2035)

      • Passenger Cars
      • Light Commercial Vehicle
      • Heavy Commercial Vehicle

     

    • Automotive Touch Screen Control Systems Market By Application (USD Billion, 2019-2035)

      • Resistive
      • Capacitive

     

    • Automotive Touch Screen Control Systems Market By Screen Size (USD Billion, 2019-2035)

      • Below 9"
      • 9" to 15"
      • Above 15"

     

     

     

     

     

     

    Report Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Related Reports

    No regional reports available for this market.

    No country-specific reports available for this market.

    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials

    Global Magnesium Sulfate Market – Forecast till 2027