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US Advanced Tires Market Research Report By Technology (Smart Tires, Run-Flat Tires, Self-Sealing Tires, All-Weather Tires), By End Use (Passenger Vehicles, Commercial Vehicles, Two Wheelers, Heavy-Duty Vehicles), By Tire Type (Radial Tires, Bias Tires, Cross Ply Tires, Low Rolling Resistance Tires) and By Material (Rubber, Polymer Composites, Metal Reinforcements, Textile Fibers) - Forecast to 2035


ID: MRFR/AM/16364-HCR | 100 Pages | Author: Sejal Akre| December 2023

US Advanced Tires Market Overview:


As per MRFR analysis, the US Advanced Tires Market Size was estimated at 38.24 (USD Billion) in 2023. The US Advanced Tires Market Industry is expected to grow from 39.03(USD Billion) in 2024 to 56.42 (USD Billion) by 2035. The US Advanced Tires Market CAGR (growth rate) is expected to be around 3.407% during the forecast period (2025 - 2035).


Key US Advanced Tires Market Trends Highlighted


The US Advanced Tires Market is experiencing dynamic shifts driven by several key factors. One of the primary market drivers is the increasing demand for enhanced performance and longevity of tires, fueled by the growing focus on safety and efficiency in vehicle operations. Advances in materials and technology, such as the use of sustainable resources and innovative designs, are pushing manufacturers to develop high-performance tires that cater to both consumer and commercial needs. 


Additionally, regulatory changes aimed at improving fuel efficiency and reducing emissions have accelerated the incorporation of advanced tire technologies. Opportunities in this market are significant, especially as electric vehicles (EVs) gain traction.The rise of EVs necessitates the development of specialized tires that can support different weight distributions and operate effectively at high torque levels. This presents a chance for tire manufacturers to innovate further, creating products that not only meet EV requirements but also align with sustainability goals. 


Trends in recent times show a shift towards smart tires, which incorporate sensors to monitor tire pressure, temperature, and tread wear, providing real-time data to improve safety and performance. This move towards connectivity in tire technology reflects broader automotive trends as vehicles become more integrated with digital systems.The US market is also witnessing an increased consumer interest in environmental sustainability, prompting manufacturers to focus on eco-friendly tire options. Overall, the US Advanced Tires Market is currently adapting to technological advancements, changing regulatory landscapes, and evolving consumer preferences, creating a vibrant environment for growth and innovation.


US Advanced Tires Market size

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


US Advanced Tires Market Drivers


Growing Demand for Fuel Efficiency


In the US Advanced Tires Market Industry, there is an increasing emphasis on fuel efficiency due to rising fuel costs and environmental concerns about emissions. According to the US Environmental Protection Agency, the transportation sector accounts for about 29% of greenhouse gas emissions in the country. Manufacturers such as Michelin and Goodyear have invested heavily in Research and Development to create advanced tires that improve fuel efficiency by reducing rolling resistance.


It is estimated that vehicles equipped with advanced tires can enhance fuel efficiency by up to 10%. This is a significant contributor to the growth of the US Advanced Tires Market as consumers and fleet operators alike are seeking ways to reduce operational costs while also meeting sustainability goals.


Increase in Electric Vehicle Adoption


The rise of electric vehicles (EVs) in the United States is a significant driver for the US Advanced Tires Market Industry. According to the US Department of Energy, there were approximately 1.8 million electric vehicles on US roads in 2021, a number that is projected to reach 18 million by 2030 as manufacturers like Tesla and General Motors continue to ramp up production. 


Advanced tires specifically designed for electric vehicles, which optimize battery performance and range, are becoming increasingly important.The demand for these specialized tires is expected to significantly enhance the growth of the US Advanced Tires Market, as EV owners seek to maximize efficiency and performance.


Innovations in Smart Tire Technology


The incorporation of smart technology into tire design is revolutionizing the US Advanced Tires Market Industry. Innovations such as sensors that monitor tire pressure, temperature, and wear rates are gaining traction. According to the National Highway Traffic Safety Administration, under-inflated tires cause nearly 660 fatalities and 33,000 injuries annually in the US due to blowouts and accidents.


Companies like Continental and Bridgestone are pioneering smart tire systems that can communicate with vehicle management systems to alert drivers of potential issues.This focus on safety and enhanced performance through technology is driving demand for advanced tires, further propelling the market forward.


US Advanced Tires Market Segment Insights:


Advanced Tires Market Technology Insights


The US Advanced Tires Market, particularly in the Technology segment, is evolving rapidly, driven by innovation and consumer demand for enhanced performance and safety. With advanced materials and smart designs, Smart Tires have emerged as a key area of focus, offering features such as real-time performance monitoring and increased fuel efficiency, which resonate with eco-conscious consumers and fleet managers. Run-Flat Tires, known for their ability to provide a temporary driving solution post puncture, are increasingly being integrated into premium vehicles, appealing to safety-oriented drivers who prioritize reliability during emergencies.


Moreover, Self-Sealing Tires, which automatically seal small punctures, are gaining traction in the automotive market as they provide an additional layer of security for motorists, especially in urban environments where tire damage is common. All-Weather Tires serve a dual purpose by combining attributes of both summer and winter tires, offering convenience for vehicle owners who prefer all-year-round functionality without the hassle of seasonal tire changes. 


This Technology segment in the US Advanced Tires Market showcases the industry's commitment to enhancing driving experiences through technological advancements, contributing to market growth as consumers shift towards smarter, safer, and more versatile tire options.As the market continues to expand, the interplay between consumer preferences, regulatory pressures for increased safety, and the push for sustainability is expected to shape the dynamics of tire technology in the years to come, underscoring its importance within the larger context of the automotive industry. The ongoing Research and Development initiatives in this space promise further innovations, paving the way for a future where tires not only support mobility but also integrate seamlessly with intelligent vehicle systems.


US Advanced Tires Market segment

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Advanced Tires Market End Use Insights


The US Advanced Tires Market reveals a diverse segmentation based on End Use, showcasing significant insights across various vehicle types. Passenger vehicles are a dominant segment, driven by rising consumer demand for enhanced safety features and fuel efficiency, leading to innovations in tire technology. Commercial vehicles contribute notably to the market due to the growing e-commerce sector, which amplifies the need for reliable and durable tires to support logistics and transportation networks. 


Two wheelers represent a steadily growing segment, benefiting from an increase in urban commuting and the popularity of electric bikes, urging advancements in lightweight and eco-friendly tire options.Heavy-duty vehicles, essential for construction and freight transportation, demand robust tire solutions that can withstand rigorous operational conditions. As vehicle technologies evolve, the focus on sustainability and performance prominence in this market segment is expected to create opportunities for tire manufacturers. Overall, the US Advanced Tires Market segmentation emphasizes the vital role of each vehicle type, underscoring broader trends of innovation, sustainability, and performance enhancement in tire solutions.


Advanced Tires Market Tire Type Insights


The Tire Type segment within the US Advanced Tires Market plays a critical role in shaping the landscape of the industry, which is evolving to meet the demands of a growing automotive sector. Among these types, Radial Tires are particularly prominent due to their superior performance, fuel efficiency, and improved handling capabilities, appealing to both consumer and commercial vehicle markets. Bias Tires, while less popular than radial options, continue to serve specific uses, including agricultural and heavy machinery applications, ensuring their relevance in niche markets.


Cross Ply Tires, with their structural benefits, are often favored for off-road and rugged vehicles, highlighting their importance in specialized applications. Low Rolling Resistance Tires have emerged as a vital category in promoting energy efficiency and sustainability, aligning with increasing regulatory standards and consumer preferences for eco-friendly solutions. 


Collectively, these tire types contribute to the robust landscape of the US Advanced Tires Market, driving innovations that cater to the ever-evolving needs of a diverse consumer base in a landscape striving for performance, durability, and sustainability.As the market continues to develop, the interplay of these tire types will significantly impact overall market dynamics and growth trajectories, creating ample opportunities amidst evolving consumer demands and technological advancements.


Advanced Tires Market Material Insights


The Material segment of the US Advanced Tires Market plays a crucial role in driving advancements in tire design and functionality. The segment encompasses various materials, with Rubber being one of the primary components, known for its resilience and flexibility, making it essential for high-performance tires. Polymer Composites are increasingly gaining traction due to their ability to enhance tire durability while reducing weight, thereby improving fuel efficiency, which is a significant focus in the US automotive industry. Metal Reinforcements are vital for providing structural integrity and enhancing puncture resistance, especially in heavy-duty applications.


Meanwhile, Textile Fibers contribute to the overall strength and performance of tires, offering support while maintaining elasticity. As the demand for fuel-efficient and sustainable vehicles grows, the evolution of these materials is critical in meeting consumer expectations and regulatory standards. The segmentation within the Advanced Tires Market highlights opportunities for innovation and the response to market trends favoring enhanced performance, safety, and environmental considerations. These insights into the Material segment underscore its paramount significance in the ongoing transformation of the US tire industry.


US Advanced Tires Market Key Players and Competitive Insights:


The US Advanced Tires Market is a dynamic and rapidly evolving sector characterized by strong competition among various key players. Advancements in technology and innovations in tire manufacturing have propelled the market forward, driving demand for high-performance tires that cater to a wide range of vehicles including passenger cars, trucks, and SUVs. The competitive landscape is influenced by factors such as pricing strategies, brand reputation, product performance, and distribution channels. Companies within this market are focused on enhancing their product offerings through research and development initiatives, aiming to achieve improvements in durability, fuel efficiency, and safety while addressing customer needs. 


The interplay between established brands and new entrants contributes to an exciting market environment, where strategic collaborations and partnerships are becoming increasingly common.Firestone has a significant presence in the US Advanced Tires Market with a strong reputation for quality and performance. The brand is well-known for its innovative tire designs and advanced technology, which translates to superior tread life, traction, and riding comfort. Firestone's broad range of products includes all-season, winter, and performance tires, catering to various segments of the market. 


The company benefits from a loyal customer base and a robust distribution network, which ensures its products are widely available across the country. Strengths of Firestone include its long-standing heritage in the tire industry, a commitment to customer service, and its ability to adapt to changing market demands. This adaptability is key in maintaining its competitiveness, as it consistently develops products that integrate the latest advancements in tire technology.Dunlop stands as another prominent player in the US Advanced Tires Market, recognized for its focus on high-performance and specialty tires. 


The company offers a variety of products, including performance tires for sports cars, touring tires, and off-road options, distinguished by their exceptional grip and durability. Dunlop has positioned itself effectively in niche markets, utilizing its innovation capabilities to create products that meet the specific demands of different consumer segments. The strength of Dunlop lies in its commitment to research and development, resulting in advanced tire technologies that enhance performance and safety. Additionally, the company has engaged in strategic mergers and acquisitions that further bolster its market presence in the US, enabling it to expand its product portfolio and improve distribution capabilities. As a result, Dunlop maintains a strong competitive position in fulfilling consumer needs for specialized tire applications.


Key Companies in the US Advanced Tires Market Include:



  • Firestone

  • Dunlop

  • Pirelli

  • Continental

  • Uniroyal

  • Nokian Tyres

  • Cooper Tire

  • Goodyear

  • Bridgestone

  • Sumitomo Rubber Industries

  • Michelin

  • Hankook

  • BFGoodrich

  • Yokohama

  • Trelleborg


US Advanced Tires Market Industry Developments


The US Advanced Tires Market continues to experience dynamic growth, driven by innovations in electric vehicle compatibility and sustainability initiatives. Companies such as Michelin, Goodyear, and Bridgestone are expanding their eco-friendly tire lines to meet the rising demand for sustainable transportation solutions, with advancements in materials science to reduce environmental impact. Recent developments include Pirelli announcing a collaboration with electric car manufacturers to develop performance tires specifically designed for EVs, enhancing safety and efficiency. 


Notably, in June 2023, Sumitomo Rubber Industries acquired a minority stake in a US-based tech startup to foster advancements in tire sensor technology. This move reflects the industry's ongoing shift towards smart tire solutions that enhance performance and predictive maintenance. Additionally, Cooper Tire reported substantial growth in market valuation following its new product launches focused on the SUV and crossover segments. In recent years, the market has also seen increasing interest in advanced materials, leading to enhancements in tire durability and fuel efficiency, with Dunlop and Hankook pushing the boundaries of tire technology and consumer performance expectations.


US Advanced Tires Market Segmentation Insights


Advanced Tires Market Technology Outlook



  • Smart Tires

  • Run-Flat Tires

  • Self-Sealing Tires

  • All-Weather Tires


Advanced Tires Market End Use Outlook



  • Passenger Vehicles

  • Commercial Vehicles

  • Two Wheelers

  • Heavy-Duty Vehicles


Advanced Tires Market Tire Type Outlook



  • Radial Tires

  • Bias Tires

  • Cross Ply Tires

  • Low Rolling Resistance Tires


Advanced Tires Market Material Outlook



  • Rubber

  • Polymer Composites

  • Metal Reinforcements

  • Textile Fibers

Report Attribute/Metric Source: Details
MARKET SIZE 2018 38.24(USD Billion)
MARKET SIZE 2024 39.03(USD Billion)
MARKET SIZE 2035 56.42(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 3.407% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Billion
KEY COMPANIES PROFILED Firestone, Dunlop, Pirelli, Continental, Uniroyal, Nokian Tyres, Cooper Tire, Goodyear, Bridgestone, Sumitomo Rubber Industries, Michelin, Hankook, BFGoodrich, Yokohama, Trelleborg
SEGMENTS COVERED Technology, End Use, Tire Type, Material
KEY MARKET OPPORTUNITIES Sustainable tire materials adoption, Smart tire technology integration, Growing electric vehicle demand, Enhanced performance for premium vehicles, Increased focus on safety features
KEY MARKET DYNAMICS Technological advancements, Growing demand for sustainability, Regulatory support for innovation, Increasing consumer awareness, Shift towards electric vehicles
COUNTRIES COVERED US


Frequently Asked Questions (FAQ) :

The US Advanced Tires Market is expected to be valued at 39.03 billion USD in 2024.

The market is projected to reach 56.42 billion USD by 2035.

The expected CAGR for the US Advanced Tires Market from 2025 to 2035 is 3.407 percent.

The All-Weather Tires segment holds the largest market share, valued at 16.53 billion USD in 2024.

The Smart Tires segment is anticipated to be valued at 9.0 billion USD in 2024.

Major players in the market include Firestone, Dunlop, Pirelli, Continental, Goodyear, and Michelin.

The Run-Flat Tires segment is projected to reach 11.3 billion USD by 2035.

Emerging trends include the rise of smart tire technologies and increasing demand for all-weather solutions.

The self-sealing tires segment is expected to grow to 9.0 billion USD by 2035.

Challenges include increasing competition among key players and the need for innovative technology solutions.

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