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    US Activated Bleaching Earth Market

    ID: MRFR/CnM/15356-HCR
    111 Pages
    Chitranshi Jaiswal
    September 2025

    US Activated Bleaching Earth Market Research Report: By Application (Mineral Oil & Lubricants, Edible Oil & Fats) - Forecast to 2035

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    US Activated Bleaching Earth Market Summary

    The US Activated Bleaching Earth market is projected to grow from 325 USD Million in 2024 to 680 USD Million by 2035.

    Key Market Trends & Highlights

    US Activated Bleaching Earth Key Trends and Highlights

    • The market is expected to exhibit a compound annual growth rate (CAGR) of 6.94% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 680 USD Million, indicating robust growth potential.
    • In 2024, the market is valued at 325 USD Million, reflecting a solid foundation for future expansion.
    • Growing adoption of activated bleaching earth due to increasing demand for refined oils is a major market driver.

    Market Size & Forecast

    2024 Market Size 325 (USD Million)
    2035 Market Size 680 (USD Million)
    CAGR (2025-2035) 6.94%

    Major Players

    Bentonite Performance Minerals, W.R. Grace and Co., BASF, Sorbent Technologies, Clariant, OilDri Corporation of America, Kutch Minerals, Intercontinental Chemical, AquaSorb, Sahib Granules

    US Activated Bleaching Earth Market Trends

    The US Activated Bleaching Earth Market is witnessing significant trends driven by the increasing demand for processed oils and variety of food products. A surge in health-conscious consumers is propelling food manufacturers to adopt safer and more effective bleaching agents, elevating the importance of activated bleaching earth. Additionally, the growing awareness regarding environmental sustainability is influencing the market. Many manufacturers are shifting towards eco-friendly production processes, which aligns with government regulations that encourage the use of non-toxic and biodegradable materials.

    This change is a response to rising concerns about the environmental impact of traditional bleaching agents, which has led to an opportunity for companies offering sustainable and innovative solutions.The trend of urbanization and lifestyle changes in the US is creating a larger consumer base for refined edible oils and fats, driving the activated bleaching earth market. With the increasing use of frying oils in restaurants and food chains, there is a constant need for high-quality bleaching earth to maintain oil quality.

    Moreover, this sector is seeing a notable rise in the use of activated bleaching clay in other industries, such as personal care and cosmetics, providing further opportunities. Additionally, recent technological advancements in the manufacturing process of activated bleaching earth have resulted in enhanced efficiency and effectiveness.These improvements allow companies to offer products that meet higher quality standards, which is becoming essential in a competitive market. The combination of these factors indicates a dynamic landscape for the activated bleaching earth market in the US, with opportunities poised for those who can meet evolving consumer demands and regulatory requirements.

    Market Segment Insights

    Activated Bleaching Earth Market Application Insights

    The Application segment of the US Activated Bleaching Earth Market is characterized by key areas such as Mineral Oil and Lubricants as well as Edible Oil and Fats, both of which feature prominently due to their essential roles in various industries. The Mineral Oil and Lubricants segment has seen increased demand owing to their critical applications in automotive, industrial machinery, and manufacturing sectors. Activated bleaching earth plays a vital role in ensuring the purity and efficiency of these products, as it removes impurities and enhances the quality of the oils, leading to better performance and longer service life.

    This is especially significant in the US, as the country is a leading player in manufacturing and logistics where high-quality lubricants are paramount. On the other hand, the Edible Oil and Fats segment is bolstered by growing health awareness and shifts in consumer preferences towards healthier food choices. Activated bleaching earth is pivotal in this domain, where it is utilized to refine and decolorize edible oils, ensuring they meet safety regulations and consumer expectations for quality. The significance of this segment cannot be understated, as it directly influences the food industry, which is a major contributor to the US economy.

    Additionally, innovations in food processing and an expanding food service sector further enhance the market dynamics for edible oils, subsequently impacting the demand for activated bleaching earth. Together, these applications illustrate the diverse utility of activated bleaching earth and underline its crucial importance in optimizing product quality in both industrial and consumer markets, providing a solid foundation for the overall growth of the US Activated Bleaching Earth Market.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about US Advanced Composites Market Research Report - Forecast Report 2035

    Key Players and Competitive Insights

    The competitive insights of the US Activated Bleaching Earth Market reveal a dynamic landscape characterized by the presence of key players that influence market dynamics through their innovative products and strategic initiatives. This market primarily involves the treatment of various oils and fats to enhance their purity and quality through the use of activated bleaching earth, which is a natural clay material that has undergone activation processes to improve its bleaching capacity. The competitive edge in this market is often determined by factors such as product quality, cost-effectiveness, industry expertise, and the ability to adapt to changing customer needs.

    Furthermore, a strong focus on environmental sustainability and regulatory compliance shapes the strategies of market participants, driving them to explore eco-friendly practices while maximizing operational efficiency.Bentonite Performance Minerals stands out in the US Activated Bleaching Earth Market due to its reputation for producing high-quality and reliable bleaching earth products. The company leverages its extensive industry knowledge and expertise in the production processes to develop tailored solutions that meet the specific requirements of various sectors, including edible oils and fats. Their strong customer relationships and commitment to product innovation allow them to maintain a competitive advantage in the market.

    Bentonite Performance Minerals focuses on quality assurance and adherence to industry standards, strengthening its market presence by providing customers with products that not only meet regulatory requirements but also exceed performance expectations. This focus on quality, combined with efficient production capabilities, solidifies their position as a key player in the activated bleaching earth landscape in the United States.W.R. Grace and Co. has carved a significant niche for itself within the US Activated Bleaching Earth Market, driven by a diverse portfolio of products and a strong commitment to customer service.

    The company specializes in supplying high-performance activated bleaching earths that are widely utilized in various applications, from food grade oils to industrial use. W.R. Grace and Co. is recognized for its innovations in product formulation and technology, constantly enhancing its offerings to maintain relevance in an evolving market. Their robust market presence is further bolstered by strategic mergers and acquisitions that allow them to expand their product range and geographic reach. By focusing on high-quality, efficient solutions and emphasizing sustainability in its manufacturing processes, W.R.

    Grace and Co. solidifies its strengths in the US market, positioning itself as a formidable competitor in the activated bleaching earth industry.

    Key Companies in the US Activated Bleaching Earth Market market include

    Industry Developments

    Recent developments in the US Activated Bleaching Earth Market have seen a focus on product innovation and sustainability, with companies like BASF and Clariant investing in Research and Development to improve the eco-friendliness and efficiency of their products. The market is experiencing growth due to increasing demand in the food, oil, and chemical industries for higher quality and purer products. Notably, in September 2023, Bentonite Performance Minerals announced an expansion of its facilities to enhance production capacity, catering to rising market needs.

    The sector's valuation reflects an upward trend, with a reported 10% growth in the last fiscal year, indicating increased consumer reliance on high-quality bleaching agents. Additionally, in August 2022, OilDri Corporation of America successfully completed a merger with a regional supplier to enhance its market share. As consumer preferences shift toward sustainable practices, companies like Sorbent Technologies are likewise adapting their strategies to capitalize on the trend for eco-friendly options. Overall, the competition in the US market is intensifying, with key players striving to innovate while addressing regulatory standards related to environmental sustainability.

    Market Segmentation

    Outlook

    • Mineral Oil & Lubricants
    • Edible Oil & Fats

    Activated Bleaching Earth Market Application Outlook

    • Mineral Oil & Lubricants
    • Edible Oil & Fats

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 298.5(USD Million)
    MARKET SIZE 2024 325.0(USD Million)
    MARKET SIZE 2035 680.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 6.942% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Bentonite Performance Minerals, W.R. Grace and Co., BASF, Sorbent Technologies, Clariant, OilDri Corporation of America, Kutch Minerals, Intercontinental Chemical, AquaSorb, Sahib Granules
    SEGMENTS COVERED Application
    KEY MARKET OPPORTUNITIES Rising demand in food processing, Expansion in oil refining sector, Growth in cosmetics and personal care, Increasing emphasis on sustainable practices, Advancements in bleaching technology
    KEY MARKET DYNAMICS growing demand from food industry, increasing oil refining activities, stringent environmental regulations, rising applications in cosmetics, competition from alternative materials
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Activated Bleaching Earth Market in 2024?

    The US Activated Bleaching Earth Market is expected to be valued at 325.0 million USD in 2024.

    What is the projected market size of the US Activated Bleaching Earth Market by 2035?

    By 2035, the market is projected to reach a value of 680.0 million USD.

    What is the expected compound annual growth rate (CAGR) for the US Activated Bleaching Earth Market from 2025 to 2035?

    The expected CAGR for the US Activated Bleaching Earth Market from 2025 to 2035 is 6.942%.

    Which application segment is expected to dominate the US Activated Bleaching Earth Market?

    The Edible Oil & Fats application segment is expected to have a significant share, valued at 195.0 million USD in 2024.

    What will the market size for the Mineral Oil & Lubricants application be in 2035?

    In 2035, the Mineral Oil & Lubricants application segment is expected to be valued at 270.0 million USD.

    Who are the key players in the US Activated Bleaching Earth Market?

    Major players include Bentonite Performance Minerals, W.R. Grace and Co., BASF, and Clariant among others.

    What is the expected market value for Edible Oil & Fats in 2035?

    The expected market value for Edible Oil & Fats in 2035 is projected to be 410.0 million USD.

    What are some key growth drivers for the US Activated Bleaching Earth Market?

    Key growth drivers include the increasing demand for edible oils and the expansion of lubricant production.

    How will the market for Activated Bleaching Earth be shaped by future trends?

    Emerging trends include sustainability initiatives and advancements in processing technologies.

    What are the challenges facing the US Activated Bleaching Earth Market?

    Challenges include regulatory compliance and competition from alternative refining products.

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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

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