As per MRFR analysis, the US 2D Barcode Reader Market Size was estimated at 1.71 (USD Billion) in 2023. The US 2D Barcode Reader Market Industry is expected to grow from 1.97(USD Billion) in 2024 to 5 (USD Billion) by 2035. The US 2D Barcode Reader Market CAGR (growth rate) is expected to be around 8.836% during the forecast period (2025 - 2035).
The US 2D Barcode Reader Market is witnessing a surge in demand driven by an increase in automation across various sectors such as retail, logistics, and healthcare. Businesses in the US are adopting advanced technologies to enhance operational efficiency, which significantly boosts the need for efficient barcode scanning solutions. This trend is further propelled by the rise of online shopping, where expedited processing and accurate inventory management are critical. Additionally, the growing emphasis on contactless payment methods and customer interaction in retail environments is reshaping market dynamics, prompting companies to invest in 2D barcode readers that facilitate seamless transactions.There are several opportunities in the US market that can be explored.
The integration of Internet of Things (IoT) in barcode scanning technology opens avenues for real-time inventory tracking and management. Furthermore, the healthcare sector, especially amid ongoing shifts towards better patient care and streamlined operations, presents potential for growth, as 2D barcode readers can significantly reduce errors in medication administration and patient identification.
As the demand for mobile payment solutions grows, there’s also potential for innovative products that cater to mobile users, allowing 2D scanning through smartphones. Recent trends indicate an inclination towards handheld and mobile barcode readers, which offer flexibility and ease of use, particularly in warehouses and retail floors.The emergence of software solutions that enhance the functionality of these readers by providing analytics and data management is also gaining traction. As businesses prioritize efficiency and customer experience, the adaptation of multi-functional barcode readers that include features like RFID integration is becoming prevalent in the US, highlighting a significant shift towards smarter scanning solutions.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US 2D Barcode Reader Market Industry is benefiting greatly from the rapid shift towards contactless payment systems, especially in the wake of the COVID-19 pandemic. Retailers and businesses have increasingly adopted 2D barcode readers to facilitate secure, touchless transactions. According to the Federal Reserve, the share of contactless payment transactions in the US grew by 150% in 2020 alone, and this trend is expected to continue as more consumers prioritize convenience and safety.Established organizations, such as Visa and Mastercard, have significantly pushed this trend forward by increasing their support for contactless payments, thus driving the demand for efficient 2D barcode scanning devices. This growing consumer behavior underlines the market's potential, as the US retail sector continues to integrate advanced payment systems that necessitate the usage of 2D barcode readers.
There is a heightened focus on enhancing inventory management and supply chain efficiency across various sectors in the United States, particularly in retail and logistics. With businesses increasingly relying on real-time data and automation, the demand for 2D barcode readers is surging. The US Department of Commerce noted that nearly 25% of all companies reported facing supply chain disruptions in recent years, prompting them to seek better inventory management solutions.Organizations such as Walmart have emphasized the importance of efficient inventory tracking, incorporating barcode scanning technologies to manage their vast supply chains effectively. As companies realize the significance of accurate inventory control to minimize costs and improve operational efficiency, the US 2D Barcode Reader Market Industry stands poised for growth.
The ongoing technological advancements in mobile scanning devices are significantly driving the US 2D Barcode Reader Market Industry. With improvements in mobile devices and applications, businesses can now utilize smartphones and tablets equipped with advanced scanning capabilities. Reports indicate that smartphone adoption in the US is projected to reach over 85% by 2024, which provides a large user base for mobile scanning solutions. Major technology firms like Microsoft and Apple are investing in developing software that enhances barcode scanning efficiency in their devices, promoting the use of 2D barcodes across various industries.As these technological innovations become more accessible, they will further drive the demand for mobile-enabled 2D barcode readers.
The Application segment of the US 2D Barcode Reader Market encompasses multiple areas including Warehousing, Logistics, E-commerce, Factory Automation, and Others, demonstrating substantial relevance and growth potential across these various applications. The rise of e-commerce has drastically increased the demand for efficient inventory management and order fulfillment systems, leading to a significant adoption of 2D barcode readers in this domain. Similarly, in Warehousing and Logistics, these devices play a crucial role in streamlining operations, ensuring accurate tracking, and enhancing productivity which are necessary for maintaining competitiveness in rapidly evolving markets.
The growing need for automation in factories further drives the market, as 2D barcode readers facilitate the seamless integration of systems that bolster manufacturing efficiency. Other applications, while encompassing less dominant roles, still contribute meaningfully to the market by offering flexibility and adaptability in numerous industries ranging from healthcare to retail. The interplay between these segments highlights the transformative impact of technology on traditional practices, enabling organizations to leverage 2D barcode scanners for better data management, improved customer experience, and overall operational excellence.
Enhanced accuracy, speed, and the ability to capture rich data have become significant differentiators, making the inclusion of 2D barcode readers into various business models essential for future growth. Overall, each application contributes uniquely to the evolving landscape of the US market, reflecting a broader trend towards digitization and process optimization within multiple sectors.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US 2D Barcode Reader Market, within the Product Type segment, includes critical categories such as Handheld and Fixed barcode readers, both of which play a significant role in the industry. Handheld barcode readers are experiencing heightened demand due to their convenience and mobility, making them essential for retail, logistics, and field operations. They are preferred for their ease of use and versatility in various environments, leading to increased efficiency in data capture. On the other hand, Fixed barcode readers are vital for high-throughput situations, such as manufacturing and warehousing, where they can continuously scan items with minimal human intervention.
This type is known for its reliability and fast processing speed, catering to industries that require consistent accuracy. As e-commerce grows and supply chain complexities increase, the demand for both handheld and fixed devices is expected to expand significantly, further driving the US 2D Barcode Reader Market revenue. Furthermore, advancements in technology, including the integration of AI and IoT capabilities, are shaping these product types, allowing for better data analytics and inventory management. The growth of smart retail and automation concepts further enhances the importance of these barcode readers, showcasing how their applications are foundational to contemporary logistical and operational strategies in the US market.
The US 2D Barcode Reader Market has experienced significant evolution, influenced by technological advancements and shifting consumer preferences. As industries and businesses increasingly adopt automated solutions for operations, the demand for 2D barcode readers has surged. These devices are crucial for various applications, including inventory management, point-of-sale systems, and logistics. Competitive insights into this market reveal that key players are continuously innovating, focusing on enhancing functionality, increasing scanning speeds, and improving user interface to cater to both retail and industrial sectors.
Moreover, factors such as the integration of advanced technologies like AI and IoT into barcode reading solutions are playing a pivotal role in shaping the competitive landscape, ensuring that companies continually strive to meet the dynamic demands of various sectors.QRP Solutions has established a notable presence in the US 2D Barcode Reader Market with a focus on delivering high-quality products tailored to meet diverse industry needs.
The company's strengths lie in its commitment to innovation, providing advanced scanning technologies that enhance operational efficiency for its clients. They have developed a reputation for exceptional customer service, fostering strong relationships with businesses looking for reliable barcode scanning solutions. Moreover, QRP Solutions’ ability to customize its offerings according to specific user requirements has helped it carve out a significant market share in this competitive space, making it a valuable partner for businesses seeking effective and flexible barcode reading solutions.Sierra Wireless operates with a strong focus on the US 2D Barcode Reader Market, emphasizing the development of robust and efficient scanning technologies.
The company offers a range of products designed to enhance connectivity and data management processes, ensuring industry-specific requirements are met. Sierra Wireless's strengths are rooted in its advanced wireless solutions integrated into its barcode reading devices, which facilitate seamless data transmission and improved operational workflows. The company is also noted for its strategic partnerships, which enhance its reach and capability within the market. Through a series of focused mergers and acquisitions, Sierra Wireless has expanded its portfolio, enabling it to provide comprehensive services that include both hardware and software solutions tailored to the needs of businesses in the US. This strategic positioning allows Sierra Wireless to maintain a competitive edge in the fast-evolving landscape of the 2D barcode reader market.
The US 2D Barcode Reader Market has witnessed several notable developments in recent months. In July 2023, Zebra Technologies announced a significant uptick in their sales, attributed to a surge in demand for their advanced 2D barcode scanning solutions across various industries, including retail and healthcare. Additionally, Cognex has expanded its product offerings with new models designed for enhancing accuracy and speed in inventory management, reflecting the ongoing trend toward automation and efficiency. In August 2023, Honeywell launched a new series of portable 2D barcode scanners aimed at improving operational functions in warehouses.
Both QRP Solutions and Datalogic have reported growth in market valuation, driven by an increasing adoption of contactless payment solutions amidst the ongoing digital transformation. Importantly, in September 2023, Toshiba announced a strategic partnership with Omron to enhance their barcode technology, a move expected to bolster their competitive advantage in the market. These advancements are indicative of a dynamic landscape as companies adapt to evolving technology and consumer preferences within the 2D barcode scanning sector. Trends indicate an emphasis on high-speed scanning capabilities, multi-functionality, and seamless integration with existing software solutions.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 1.71(USD Billion) |
| MARKET SIZE 2024 | 1.97(USD Billion) |
| MARKET SIZE 2035 | 5.0(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 8.836% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | QRP Solutions, Sierra Wireless, Kodak Alaris, Omron, Toshiba, Cognex, Microscan Systems, Zebra Technologies Holdings, Zebra Technologies, NETUM, Point Mobile, Datalogic, Honeywell, SATO Holdings |
| SEGMENTS COVERED | Application, Product Type |
| KEY MARKET OPPORTUNITIES | Increased retail automation, Growing e-commerce demand, Integration with mobile wallets, Enhanced inventory management solutions, Expansion in healthcare applications |
| KEY MARKET DYNAMICS | growing retail automation demand, increasing mobile payment adoption, rising e-commerce sales, technological advancements in scanning, enhanced data capture capabilities |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US 2D Barcode Reader Market is expected to be valued at 1.97 billion USD by 2024.
By 2035, the US 2D Barcode Reader Market is expected to reach a value of 5.0 billion USD.
The US 2D Barcode Reader Market is expected to exhibit a CAGR of 8.836% from 2025 to 2035.
The E-commerce application segment is estimated to account for 1.25 billion USD by 2035.
The Warehousing segment of the US 2D Barcode Reader Market is projected to be valued at 1.0 billion USD by 2035.
Major players include QRP Solutions, Kodak Alaris, Omron, Zebra Technologies, and Honeywell.
The Logistics segment is anticipated to reach a market size of 0.85 billion USD by 2035.
The market may face challenges such as competition among tech providers and rapidly evolving technology.
Growth drivers include increasing demand for automation in logistics and e-commerce sectors.
The Factory Automation segment is expected to reach a market size of 0.75 billion USD by 2035.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Analyst Explore the profile of garvit vyas, one of our esteemed authors at market research future, and access their expert research contributions in the field of market research and industry analysis
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
